Use and Applications of Social Media in ResearchHarris Lygidakis
This is a presentation about the Use and Applications of Social Media in Medical Research.
A big thanks to the #hcsmanz community and all the Twitter and Social Media users that made this presentation possible by providing valuable material.
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
Tiffany Jane Brand Integrating Social Media into Your Federal Library Job SearchTiffany Brand
Follow up presentation for Careers in Federal Libraries/ ALA Job Placement Center Midwinter 12 event "Unusual Ways to Enhance Your Resume."
Contact @tiffanybrandlib for any questions.
Use and Applications of Social Media in ResearchHarris Lygidakis
This is a presentation about the Use and Applications of Social Media in Medical Research.
A big thanks to the #hcsmanz community and all the Twitter and Social Media users that made this presentation possible by providing valuable material.
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
Tiffany Jane Brand Integrating Social Media into Your Federal Library Job SearchTiffany Brand
Follow up presentation for Careers in Federal Libraries/ ALA Job Placement Center Midwinter 12 event "Unusual Ways to Enhance Your Resume."
Contact @tiffanybrandlib for any questions.
It’s time to break out of your shell, learn how to build your presence and engage with your followers on one of the highest ranking social networking sites.
A guide to why Twitter is relevant in the research environment, how it can be useful, and how to Tweet successfully.
There's a link in the presentation to the handout used in this workshop - although it was aimed at a University of York audience, it's relevant for any academics or researchers interested in using social media.
Part of the Becoming a Networked Researcher suite of workshops.
A discussion of what makes a good tweet, some ideas for how scholastic media can use Twitter, how to schedule tweets and how to analyze success using Twitter.
Part of the Becoming a Networked Researcher Suite of workshops, run by the Library for the Researcher Development Team at the University of York.
This guide aimed at those in the Higher Education environment who already use Twitter but want to get more out of it.
It covers the kind of Content you might tweet, the Tone with which you might tweet it, making the most of your Account, some Logistical issues, and finally using statistical packages for Analysis.
Fake news: Identifying, debunking and discussing false narratives with learnersLearningandTeaching
Fake news. It was the 2017 word of the year, but how is it understood by the student of today?
Students today are often heavily engaged in the online community, moving in social spheres that may be foreign to their teachers. With studies revealing that 48% of Australians now use social media as a news source, it is increasingly important for educators to understand how their students are engaging with online content and communities. As educators, we must equip ourselves with the tools and skillsets needed to debunk false, misleading and biased content and to show our students how to do the same.
In these slides, Alyce Hogg introduces the drivers of fake news, from online communities like ‘Reddit’ and ‘4chan’, to bots and content mills. Alyce also provides strategies and resources for identifying and debunking fake news, and suggests approaches for discussing fake news with students.
Carla Zanoni, executive emerging media editor at The Wall Street Journal, offers tips for journalists on how to search social media for news and sources, locate tweets from a specific area, post effective call-outs on social media, use Google Forms to collect information, and curate news responsibly. It is accompanied by a handout, "Social Media Reporting." She prepared both this presentation and the handout for Philadelphia NewsTrain on Nov. 13-14, 2015. NewsTrain is a training initiative of Associated Press Media Editors. More info: http://bit.ly/NewsTrain
Presentation given by Natalie Wardel and Janelle Hanson at the Utah PIO Conference in Sept. 2013. How to Pitch Media, public relations tips, and social media tools to use as well as some ideas and best practices for police officers, state agencies, etc.
Carla Zanoni, executive emerging media editor at The Wall Street Journal, offers tips to journalists on how to use social media to identify and find their audience, authentically connect with them, manage the noise on social media, and measure success on social media. It is accompanied by a handout, "Optimizing Your Social Media." She prepared this presentation and the handout for Philadelphia NewsTrain on Nov. 13-14, 2015. NewsTrain is a training initiative of Associated Press Media Editors. More info: http://bit.ly/NewsTrain
It’s time to break out of your shell, learn how to build your presence and engage with your followers on one of the highest ranking social networking sites.
A guide to why Twitter is relevant in the research environment, how it can be useful, and how to Tweet successfully.
There's a link in the presentation to the handout used in this workshop - although it was aimed at a University of York audience, it's relevant for any academics or researchers interested in using social media.
Part of the Becoming a Networked Researcher suite of workshops.
A discussion of what makes a good tweet, some ideas for how scholastic media can use Twitter, how to schedule tweets and how to analyze success using Twitter.
Part of the Becoming a Networked Researcher Suite of workshops, run by the Library for the Researcher Development Team at the University of York.
This guide aimed at those in the Higher Education environment who already use Twitter but want to get more out of it.
It covers the kind of Content you might tweet, the Tone with which you might tweet it, making the most of your Account, some Logistical issues, and finally using statistical packages for Analysis.
Fake news: Identifying, debunking and discussing false narratives with learnersLearningandTeaching
Fake news. It was the 2017 word of the year, but how is it understood by the student of today?
Students today are often heavily engaged in the online community, moving in social spheres that may be foreign to their teachers. With studies revealing that 48% of Australians now use social media as a news source, it is increasingly important for educators to understand how their students are engaging with online content and communities. As educators, we must equip ourselves with the tools and skillsets needed to debunk false, misleading and biased content and to show our students how to do the same.
In these slides, Alyce Hogg introduces the drivers of fake news, from online communities like ‘Reddit’ and ‘4chan’, to bots and content mills. Alyce also provides strategies and resources for identifying and debunking fake news, and suggests approaches for discussing fake news with students.
Carla Zanoni, executive emerging media editor at The Wall Street Journal, offers tips for journalists on how to search social media for news and sources, locate tweets from a specific area, post effective call-outs on social media, use Google Forms to collect information, and curate news responsibly. It is accompanied by a handout, "Social Media Reporting." She prepared both this presentation and the handout for Philadelphia NewsTrain on Nov. 13-14, 2015. NewsTrain is a training initiative of Associated Press Media Editors. More info: http://bit.ly/NewsTrain
Presentation given by Natalie Wardel and Janelle Hanson at the Utah PIO Conference in Sept. 2013. How to Pitch Media, public relations tips, and social media tools to use as well as some ideas and best practices for police officers, state agencies, etc.
Carla Zanoni, executive emerging media editor at The Wall Street Journal, offers tips to journalists on how to use social media to identify and find their audience, authentically connect with them, manage the noise on social media, and measure success on social media. It is accompanied by a handout, "Optimizing Your Social Media." She prepared this presentation and the handout for Philadelphia NewsTrain on Nov. 13-14, 2015. NewsTrain is a training initiative of Associated Press Media Editors. More info: http://bit.ly/NewsTrain
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
Using Twitter to Build Business Engagement
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. This workshops looks specifically at how Twitter can be used as a communication channel to build business engagement and an introduction to some of the ways this can be measured.
Sue Beckingham | @suebecks
Sheffield Hallam University
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. This workshops looks specifically at how Twitter can be used as a communication channel to build business engagement and an introduction to some of the ways this can be measured.
Sue Beckingham | @suebecks
Sheffield Hallam University
Learn how to teach Twitter to your business communication or business writing students. For a script for this presentation, go to http://www.slideshare.net/Bovee/teaching-twitterscript. Be sure to download it!
I give talks, provide training and work one-on-one with business owners, executives and staff to teach how to use Facebook, Twitter, LinkedIn, Google+ and blogging for business. This slide set is from my Aptos Chamber of Commerce talk, "Twitter for Business," Feb. 9.
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
2. WHAT IS TWITTER?
Genuine source of unfiltered information from
verified sources
Instant popular analysis of on-the-spot events
A collection of dialogue from all disciplines of
language
The most efficient manner to consume
information
An instant, sharable connection to
sources
BUT NONE OF THAT MATTERS TO YOU
5. WHAT SHOULD YOU BE DOING
Posting links to most-recent publications
(PAP papers, journal TOCs, latest journal content)
6. Basics for tweeting material
g
• Tweet titles of journal papers
with link to abstract or full-text
pdf
– If title + link exceeds 140 character
limit, use abbreviations or running
title
titl
• Emphasize free content in tweets
7. BEYOND BROADCASTING
• Using Twitter for Brand Monitoring
• Using Twitter for Audience Building
• Using Twitter as a Communication
Arm
All serve to enhance your presence
(and increase your followers)
9. RT
• Retweeting, or reposting material
someone you follow posts is basic
y p
Twitter protocol
• Reveals source information
• Displays endorsements for your
content
• Connects you with original
tweeter
t t
YOU WANT PEOPLE RETWEETING
YOU, THEREFORE, RETWEET THEM
10. Audience Building
• ‘Active’ form of marketing
Active
• Your journal is participating in the
conversation
• Following and Retweeting your
audience alerts th
di l t them t your
to
journal, encourages a follow back
11. Scientists on Twitter
• Network of thousands
• All eager to share data,
information
• Willing to collaborate
• Looking to expand on Twitter’s
possibilities
13. Establish a network of
scientists by following th
i ti t b f ll i them
• Provides access to the valuable
opinions of scientists
• Following will alert these scientists
of your feed’s existence, encourages
existence
a follow back
• The people you follow become a
source of content when you have
exhausted all resources
• M
Many of your j
f journal’s authors and
l’ th d
contributors are on Twitter, be sure
to add them to this network
14.
15.
16.
17. Twitter as a
Communications Arm
C i ti A
• Answer questions posed by
followers
• Assist network with information
from your journal
• U i
Using network t promote other
t k to t th
association items
19. “We the people don’t want promotions in social
media. It s not as if we signed up for social
media. It’s not as if we signed up for social
media sites so that we could hang out with
software companies and hotel chains and T‐
shirt purveyors and ham merchants. We signed
up to connect with each other, not with
ih h h ih
commerce.”
‐Jay Baer
y
http://www.convinceandconvert.com/social‐media‐research‐2/new‐research‐
americans‐hate‐social‐media‐promotions/
20. Even if the rest of pro sports hasn't realized it
p p
yet, this is what's next. The team injects itself
into fans' mornings and afternoons and
evenings and off‐days with small blasts of
evenings and off days with small blasts of
personality. (The Kings, for example, have gone
from less than 800 Twitter mentions a day to
over 6,000.) )
Source: http://deadspin.com/5910962/the
Source: http://deadspin.com/5910962/the‐
spunky‐genius‐of‐twitters‐lakings‐the‐
second+biggest‐surprise‐of‐the‐playoffs
21. ClinChem’s Method
Emphasizing free content
Reposting material from
members
Posting material relevant to
journal readers
22. Don’t be discouraged by low
numbers
b
• You are drawing web traffic that
you were not drawing before the
venture
• You are contributing to the
scientific dialogue
• Your journal’s content is now
searchable for all of T itt ’
h bl f ll f Twitter’s
users