Creating a Personal Brand on Social Networks
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Presentation to University of Michigan Dearborn students on how to create and manage your brand on social media outlets. Presented March 21, 2013.
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Creating a Personal Brand on Social Networks
- 1. DEARBORN Personal Branding on Social Media Presented by: Lynn Haliburton
- 3. Brand Creation • Define yourself • Determine your audience • Establish messaging
- 4. Branding • Logo • Tagline • Tools
- 7. About LHaliburton • Username on all social media outlets • Consistent through all outlets • Reserve name, even if not active – Stops devaluation of your brand
- 8. You are not…. Don’t create multiple profiles You are not
- 9. Multiple Profiles Causes • Brand Confusion • Potential Posting Mistakes • Split Personalities
- 10. Social Media Outlets Keep Growing
- 11. Where should you be? 1) What do you like to do? 2) Where is your industry?
- 13. BE YOUR BRAND
- 14. You are whoever you say you are
- 15. Be Yourself
- 16. But, think before you post
- 17. KLOUT SAYS I’M KNOWN FOR…
- 18. What I Do Facebook Social media strategy Community Apps
- 19. My Clients Health Coffee
- 20. My Interests TV and Cinema Detroit Jazz
- 21. I’m also influentia l in Cats… Well that’s a mistake!
- 22. BRAND MANAGEMENT
- 24. Again… Think before you post! Once it’s out there, it can’t be taken back
- 25. Check your privacy settings
- 28. Manage Your SEO
- 29. Google Yourself
- 30. Create an alert Google.com/alerts
- 31. Add Quantifier
- 33. Maximize Your Profile Try to get Clear headshot Create your own headline Create your URL
- 34. Increase Your SEO • Post updates • Join groups • Make connections • Custom headline Changed headline Consistent updates
- 35. Ask for Recommendations and Endorsements
- 38. Follow Companies
- 39. Know your industry influencers Follow them on their social networks
- 41. Questions?
- 42. DEARBORN Lynn Haliburton about.me/lhaliburton @lhaliburton linkedin.com/in/lhaliburton
Editor's Notes
- Define – what do want to be known for?Audience – Who are you trying to reachMessage – Trying to convey, what will they remember about youLogo – Create one or use a clear headshot
- Pick a clear headshot or something that symbolizes you. Try to use it consistently throughout social sitesA quick few words about youWhat sites will you use and what will you use
- Be ProfessionalReserve NameBe Consistent
- Be YourselfAvoid Multiple Profiles
- New ones will continue to pop-up
- What – writing, photos, readingWhere - we
- I know this because of Klout. It measures what you influence, who you influence, who influences you and in what networks. Can also get you Klout Perks based upon your score and topics.
- Eliminated
- Don’t post what your parents wouldn’t want to see. Employers are looking. Google yourself regularly.
- Still have fun on facebook, just hide from your professional lists. Default tagged photos to hide from work. You can even hide friends from certain lists.
- My custom list. Facebook is smart. It has noticed that the other 40 members of this list went to UMD and has suggested others that also went there.
- Claim your name on all social networkUse middle name or initial if necessaryGoogle Yourself
- Because employers are doing it too. Do it regularly.
- Post articles related to your industry or interestsJoin groups and talk on discussion boardsGroups help you connect with people that you need an introduction to
- To connect and for recommendations and now Endorsements
- Different audiences require different ways of speaking