The document discusses branding identities for organizations online and in print. It covers establishing a presence on major social networks like Facebook, Twitter, and LinkedIn. It emphasizes maintaining a consistent brand presence across channels and encouraging personal stories that connect to the organization's brand. Tips are provided for cultivating an organization's brand using social media and integrating an organization's brand with the brand of its cause.
This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
Checklist identifying what marketing activities an associate lawyer should undertake at each year of their legal practice, from building their network through developing a focused niche practice and using social media to build their reputations
Using LinkedIn for Covert Job SearchingDeborah Smith
This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
This was an hour presentation I did for the Women Chemists Committee at the American Chemical Society\'s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
LinkedIn: Improving your profile on the world's largest business networkBarrie Byron
Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Using Social Networking to Engage Your DonorsJim Friend
I offered this presentation at the International Catholic Stewardship Council and at the Lehigh Chapter for the Association of Fundraising Professionals in October 2009.
A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.
Checklist identifying what marketing activities an associate lawyer should undertake at each year of their legal practice, from building their network through developing a focused niche practice and using social media to build their reputations
Using LinkedIn for Covert Job SearchingDeborah Smith
This is a presentation I did for the American Chemical Society\’s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
This was an hour presentation I did for the Women Chemists Committee at the American Chemical Society\'s National Convention in Philadephia. Contact me for other specialized Social Media presentations for your next trade show or conference. info@deborahlsmith.com
LinkedIn: Improving your profile on the world's largest business networkBarrie Byron
Presentation delivered at the second annual PCC Employment Outreach Event, An all welcome, all community, all about getting employed free conference for PA and NJ residents. Presentation includes tips on improving your LinkedIn profile with specific changes and strategies to stay engaged with your network.
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
If you are a small business owner, it can be confusing to know how to represent yourself on social web sites such as Twitter, Facebook or LinkedIn. Do you present yourself as an individual, as a company, or some sort of combination?
Using Social Networking to Engage Your DonorsJim Friend
I offered this presentation at the International Catholic Stewardship Council and at the Lehigh Chapter for the Association of Fundraising Professionals in October 2009.
Short presentation introducing myself and explaining the services that I provide as a communications and information management consultant for NGOs, UN agencies, the Red Cross Red Crescent and non-profit organizations.
Be More Connected: Social Media Marketing Strategies for Non-ProfitsJulia Gorzka Freeman
What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore
Social Media For Non-Profit AdministratorsEAHarter
A Social Media overview for Non-Profit Administrators. Originally presented March 13, 2014 at the NonProfit Communications Breakfast Series hosted by the Office of Public Affairs and the Nonprofit Executive Programs at the University of Notre Dame.
Social Media With a Strategy - Nonprofits and Religious OrganizationsSee3 Communications
In "Social Media With a Strategy", Michael Hoffman will cover the fundamentals of social media, what the major tools are, and how they affect your organizational approach to engagement. Using real life case studies and best practices, he'll demonstrate how your organization can equip its members to become brand ambassadors online, how your staff can share news and events using compelling new media, and how you can turn your education and advocacy campaigns into online movements.
More info: http://www.see3.net/event/religion-communication-congress-2010
Free marketing plan sample of a non-profit African Refugee Development Center...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan for a non-profit organization; African Refugee Development Center (ARDC).
Free marketing plan sample of a restaurant (becoming a mini-chain), by www.ma...www.marketingPlanMODE.com
Free marketing plan sample by marketing plan now: www.marketingplannow.com.
A plan demonstrating a second point of sale of an experienced restaurant. From one restaurant to a mini-chain in the same city.
How to present and protect your Non-profit brand when using social media sites such as Facebook. This presentation includes the slides shown at Social Media Breakfast Maine and some additional slides as well.
Branding for Libraries(Weds Webinar) Carterette seriesrobin fay
Branding, marketing, and public relations using social media such as twitter, facebook & more. Companion slides to a webinar on social media and branding by robin fay, georgiawebgurl@gmail.com
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Personal branding (for lawyers) in 2020Sascha Funk
Slides for my talk on personal branding for lawyers in 2020 at the Tilleke & Gibbins forum in Bangkok, Thailand. Thanks for having me! More on www.kiteconsult.com
This presentation on personal branding provides viewers with an overview of the concept and examples of how to use personal branding to advance ones career or business.
A draft presentation based on a lot of reading done on the topic of Personal Branding and Online Identity Management.
Caution: Anything you share on the web will be read !
A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
• How to connect with both technical readers and non-technical buyers
• What channels are most effective and how you should prioritize your efforts and budget
• How to format your message for greatest impact
• How other businesses and organizations with niche client bases have successfully used content marketing
This webinar is ideal for:
• Owners of high-tech firms who need to better market their complex product or service
• Marketing team members in charge of finding prospects for a niche or hi-tech firm
• Trade groups or other associations that represent technical industries
Build an effective web site in 2015.
Your web site is critical to building your business. More than ever, people will check out your web site before making a decision to consider working with you, purchasing your product or service. Effectively using web design will build trust and increase conversions, and by contrast poor design choices will decrease trust and limit your business.
Includes the top 8 most important elements of web design and development in 2015 from the most basic to the cutting edge.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
• What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Branding, Content, SEO: Connect the Dots to a More Powerful Web SiteVisible Logic, Inc.
Slides from a webinar on using an integrated approach to branding, content development and search engine optimization to create a more effective web site and online presence.
Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
You Can’t Control Your Brand, But a Strong Brand Identity HelpsVisible Logic, Inc.
Your brand is not completely shaped by your organization, but a strong brand identity can project and protect brand perceptions. This presentation is a visual metaphor for the branding process.
How to Add Value To Your Small Business with Effective BrandingVisible Logic, Inc.
An overview of what branding is and why branding is important. Explains how a strong brand can charge higher prices, attract better customers and clients and increase the value of the business. The presentation talks about why graphic design is at the heart of a strong brand identity, and the elements of an effective brand identity.
Learn to design with impact. This presentation is an overview of the terminology and basic skills required to do graphic design or work effectively with a graphic designer. Includes: typography, color systems, layout, software, communication and visual hierarchy.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Promoting Your Non-Profit in Social Media: Organizational, Cause and Personal Branding
1. COMPELLING BRAND IDENTITIES IN PRINT & WEB
ID ENTITY
P R INT
P UBLISHING
Your Brand Online:
Personal, Organizational & Cause
WEB
Visible Logic, Inc.
142 High Street
Suite 615 2010 Blaine House Conference on Volunteerism
Portland, ME 04101
207.761.4230
visiblelogic.com
2. Your Brand Online: Personal, Organizational & Cause
Emily Brackett
President
Visible Logic, Inc.
Graphic Design & Branding:
Logos, Web Sites, Print Marketing, Book Covers & Interiors
Brand Positioning & Strategy
3. Introduction Your Brand Online: Personal, Organizational & Cause
Social Media Overview
Branding: On- and Off-line
Identifying Yourself
Tips for Using Social Media
4. Your Brand Online: Personal, Organizational & Cause
Social Media
Overview
5. Social Media Overview Your Brand Online: Personal, Organizational & Cause
Major Social Networking Web Sites & Media
The major web sites and media
• Facebook, Twitter, LinkedIn, YouTube, FourSquare
• Blogging
Other media
• MySpace, Gowalla, Plaxo, etc.
• Email marketing
• Forums
• Face-to-face networking
6. Social Media Overview Your Brand Online: Personal, Organizational & Cause
Facebook
What’s On Your Mind?
Individuals
• Set up personal profiles
• You become friends with other people, and it’s reciprocal; the other person needs to OK you as a friend
Non-Profits
• Set up “company” pages (you can choose non-profit as your type)
• You can “like” a company, and it’s more of a one-way street. Gets your updates into someone’s news feed
Cause
• Could set up an “organization” type of company page
• You can “like” a company, and it’s more of a one-way street. Gets your updates into someone’s news feed
7. Social Media Overview Your Brand Online: Personal, Organizational & Cause
Twitter
What’s happening?
All accounts are individual
• There is only one kind of account with one user name & password
• Because they are individual accounts, there is some sense that tweets are coming from
an individual, but this is changing
• There are services which will allow more than one person to use an account
(and append initials, for example, at the end)
• You can follow as many others as you like, and it’s not automatically reciprocated
8. Social Media Overview Your Brand Online: Personal, Organizational & Cause
LinkedIn
Network Updates
All individual accounts, very resume-like way of presenting yourself
• There are company listings in LinkedIn, (still labeled as beta) but you still only link with the
employees (You can follow companies)
• You are encouraged only to connect with people you know, then the connection is two-way
• The Q&A section is a good way to break out of the resume structure, prove your expertise, connect
with those outside your sphere
• Groups are forum-like spaces, and are also a good way to connect with others
9. Social Media Overview Your Brand Online: Personal, Organizational & Cause
Blogs
Company sponsored or individual
Blogs can be completely personal, or can have a corporate mandate
• Multiple authors can contribute to a company blog and therefore have their own voice and persona
• Commenting on other blogs is an individual activity
10. Social Media Overview Your Brand Online: Personal, Organizational & Cause
Why Use Social Media?
• It’s free
• It’s where your volunteers are
• It’s a way to stay connected and top-of-mind
• It’s a great channel for sharing stories
11. Your Brand Online: Personal, Organizational & Cause
Branding:
On- and Off-line
12. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Your Brand is a Combination of:
The Identity you build and
The Perception / Messages that come from others
An official “face” (Exec. Director, Founder, etc.)
Volunteers
Donors
Recipients / Beneficiaries
The Cause
13. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Volunteers
Recipients
Beneficiaries
The Cause
An official
Organization “face”
(Exec. Director,
Founder, etc.)
Donors
14. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Organization
Identification Organization’s (Non-Profit) name / Logo or logotype
Visual Position Colors, imagery, typography and graphics that are applied to Web sites, marketing
materials, packaging, uniforms, corporate identity, also Twitter backgrounds, etc.
Voice May be dictated by corporate standards,
may be screened by marketing, lawyers, etc
Reputation Built by employees, volunteers, donors, beneficiaries, etc.
Social Media The organization should claim their own identities.
An organization’s brand may or may not be well developed.
There is sometimes concern about spending money on branding.
15. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Founder / Director / Publicity
Identification Your own name, but talking about an organization or cause
Visual Position Everything under the organization, but also your personal look
Voice May come across as from the organization or from the individual
Reputation Personal reputation mixed with organization’s reputation
Social Media A well-known face of the company should be identifiable in social media
In a grassroots organization the founder’s brand may be critical to the organization’s brand.
16. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Volunteers
Identification Each individual is unique, but may be part of an external organization
Visual Position Looking to the organization for guidance
Voice Will be their own unless otherwise directed
Reputation They should be role models / spokesperson
Social Media Some of your volunteers are very active. Learn how can they “work” for your organization
Volunteers are seeking your guidance on brand standards. Give them the correct brand identity
materials and the voice (content, message) they need.
17. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Donors
Identification May be individual or corporate
Visual Position May want to influence this, or may step out
Voice May want to influence this, or may step out
Reputation Involvement may be very personal or very affected
Social Media Some of your donors are very active. Learn how can they “work” for your organization
An important, large-scale donor may have goals for using donations as a way to build their own
brand (naming rights, etc.)
18. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Recipients / Beneficiaries
Name Generally individual
Visual Position Looking to you for support
Voice Has their own story. Help them get it out.
Reputation The recipients reputation reflects back on the organization’s
Social Media Some of your recipients and beneficiaries are very active.
Learn how can they “work” for your organization
This group can really be brand evangelizers. Like volunteers they are looking to you for brand
identity guidelines and maybe for content/voice.
19. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
The Cause
Identification May differ across organizations, groups, demographics, etc.
A few have their own brand identity
Visual Position Usually needs a brand identity (from a non-profit group) to hang on
Voice Has their own story
Reputation A string of personal stories
Social Media A cause may have a social media presence.
Learn how can it “work” for your organization
The cause is often what gets someone involved with your organization. But your organization may
not always be the beneficiary (some causes have the support of many organizations).
20. Branding: On- and Off-line Your Brand Online: Personal, Organizational & Cause
Does your cause have a brand identity?
Causes may or may not have their own brand identity. Generally, if a “cause” has a well-defined brand
identity it’s been the work of an organization who launched the brand.
A good example of a cause’s brand identity is the pink representing Breast Cancer. This is such
a universal phenomenon it can be found on everything from t-shirts to Kitchen Aid mixers.
Most causes do not have such a strong brand identity.
Causes that generate news also have a sort of brand perception (ie Hurricane Katrina,
Earthquake in Haiti)
21. Your Brand Online: Personal, Organizational & Cause
Identifying
Yourself
22. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Online Specific Branding Elements
Domain Name and Handles
• Grab your name on all the major social media sites
• Grab your name, even if you won’t use the site immediately
• Consider creating multiple names if you use an acronym, or for key people
23. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Online Specific Branding Elements
Avatars, Favicons & Headshots, Key Visuals
• Have reduced the idea of a “logo” to a small, square icon.
• Use these consistently: Set up gravatars (globally recognized avatar), or recreate case-by-case on
different platforms
• Key personnel should use consistent and professional headshot photos
• Customize any areas that you can with your brand identity (ex: Twitter background)
24. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Online Specific Branding Elements
Content Rules... so Voice is More Important than Ever
• What topics will you discuss
• Is the message coming from an individual or from the organization?
• How can you make stories from multiple sources sound consistent?
• How can you encourage people to tell their story?
25. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Are you large and established or
small and grassroots?
Can you afford to look “well branded?”
Connect on the personal level.
Be authentic.
26. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Promoting as a large, established organization
Positives Negatives
Larger geographic reach Overhead, bureaucracy
Stronger infrastructure Slow to react
Can work on a bigger picture Answering to multiple donors, board, grants,
etc.
Can survive turnover
Lobbying, etc.
Larger net of connections
27. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Promoting as a smaller, grassroots organization
Positives Negatives
Local, personal Lack of resources
Fast start-up Can they survive long term?
Direct benefit, immediate needs Dependent on a small handful of dedicated
people
Hands on
What happens when key person leaves?
More deeply motivated connections (?)
28. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Promoting on a Personal Level:
Founders, Volunteers, Beneficiaries
Positives Negatives
Individuality, personal stories Can be overwhelmed keeping up with
social media
Personal, human touch
Lack of consistency
Unique, one-of-a-kind
If the one person is the “face”, what if
they leave?
29. Identifying Yourself Your Brand Online: Personal, Organizational & Cause
Promoting a Cause
Positives Negatives
Calls on people’s emotions The benefactor may not be
your organization
Can connect on both personal and
organizational level
30. Your Brand Online: Personal, Organizational & Cause
Tips for Using
Social Media
31. Tips For Using Social Media Your Brand Online: Personal, Organizational & Cause
How to cultivate your
Organization’s brand using social web
Maintain a consistent brand presence:
• Register your business name on all major sites
• Use your business name (with or without your own name in addition)
• Use a logo, rather than a photo for an avatar
Don’t go too far and be too impersonal or stiff
32. Tips For Using Social Media Your Brand Online: Personal, Organizational & Cause
How to connect personal stories to your
organization’s brand on the social web
Encourage individuals to connect to your brand
• Have Facebook status updates built into event registration
• Have your social media icons visible in all materials
• Give people a reason to connect (matching donation, etc.)
33. Tips For Using Social Media Your Brand Online: Personal, Organizational & Cause
How to integrate your cause’s brand with
your organization’s brand identity
• Connect with other non-profits to cross-promote (ie retweets, posting to each other’s wall, etc.)
• You can have multiple accounts.
(ie non-profit page and cause “organization” page on Facebook).
34. Tips For Using Social Media Your Brand Online: Personal, Organizational & Cause
Compounding Effect
Social Media should be used to increase the effectiveness of all channels:
• Offline: connect in-person events before, during and after
• Online: Cross promote between your different channels
• Partners: Cross promote with other organizations that have ties to the same or similar causes
35. Tips For Using Social Media Your Brand Online: Personal, Organizational & Cause
Questions to Ask Yourself
• How can personal stories build your organization’s story?
• How does social media fit into my volunteering, fund raising or marketing plan?
• What am I doing outside of social media that needs to complement my online brand?
• How are my potential volunteers and donors using the social web?
• What kind of social media policy will we need?
36. Your Brand Online: Personal, Organizational & Cause
Emily Brackett
Visible Logic, Inc.
visiblelogic.com
visiblelogic.com/blog
twitter: @VisibleLogic
facebook: facebook.com/VisibleLogic
LinkedIn personal: linkedin.com/in/emilybrackett
LinkedIn company: linkedin.com/company/204702