LinkedIn is the world's largest professional social network, connecting users with other professionals, colleagues, businesses, and potential employees. It allows users to share ideas, discuss topics, and network. Profiles are the first impression others have of a user, so they should be professionally written and include a professional photo. Keywords should be optimized to help users get found in LinkedIn and Google searches. Content sharing and recommendations help establish expertise.

1. LINKEDIN OVERVIEW
By
Don Hazelwood

2. • THE WORLD'S LARGEST PROFESSIONAL
SOCIAL NETWORK
• CONNECTS USERS WITH
• OTHER PROFESSIONALS; COLLEAGUES
• BUSINESSES
• CURRENT AND POTENTIAL EMPLOYEES
• IDEAS AND DISCUSSIONS
• FIRST AND LASTING IMPRESSION
• PROFESSIONAL SOCIAL MEDIA ROLODEX
• WATER COOLER
• NETWORKING EVENT

3. LINKEDIN VS. FACEBOOK
• Professional vs. Personal
• Career vs. Home
• Connections vs. Friends
• Wall vs. Timeline
• Both publicly traded (LNKD vs.
FB)
• It’s all about sharing

4. PROFILES
Every existing and new person
you request to connect with will
judge you based upon how well
your profile looks and reads.
Making good first degree
connections is KEY.
If you don’t look professional
then you must not be
professional…perception is
reality.

5. GET FOUND IN LINKEDIN
AND GOOGLE SEARCHES• There were 5.7 billion professionally oriented
searches done on LinkedIn in 2012.
• First degree connections always appear first in search
results.
• Are you being found for keywords on LinkedIn?
• Have you done your research using Google’s
Keyword Tool to see what keywords you should be
using on your Profile and in group discussions?
• https://support.google.com/adwords/answer/299977
0
• Add the most important keywords to your LinkedIn
profile title and your summary. Add those same top
keywords to Skills and Expertise and other sections
like Interests.
• Quick Tip: Go to Google.com (make sure you’re
signed out) and start entering your keywords. Google
will auto-populate suggestions for searches. These
suggestions are top searches performed on Google
by other people.

6. EASY TO SEARCH PROFILE
NAME
• Don’t confuse LinkedIn
search by putting in
additional info in your
name section.
• No phone numbers, fax
numbers or email
addresses

7. PROFILE PHOTO
• There should be absolutely no debate
as to whether to include a photo on
your profile.
• LinkedIn relegates people with default
grey avatars to the bottom of search
results.
• As humans we are experts at reading
faces. If there’s no face to look at on
your profile you’re at a huge
disadvantage.
• PROFESSIONAL!!!!!!!!!!!!!
• http://andrewmacarthy.com/andrew-
macarthy-social-media/10-terrible-
examples-of-linkedin-profile-photos-
bad-linkedin-profile-pics

8. YOUR PUBLIC PROFILE
URL
• Want to look like a LinkedIn
n00b? Then don’t configure
your public profile URL!
• Same as the Name, make it
easy to remember.
• http://www.linkedin.com/in/do
nhazelwood/
• Quick Tip: You should also
include this link in your email
signature, slide-decks, business
cards and any other material
that you hand out.

9. PERSONALIZE YOUR
WEBSITES UNDER
CONTACT INFO• When you edit your website,
click on “other” in the drop
down menu to open a new
field that allows you to type in
your business name, website
name, call-to-action, or
description of your website.
• Quick Tip: Instead of
“Company Website” or
“Personal Website” this
section can read “Find out
more about me” or “Click
here: for latest news on …”.

10. • Powerful Third Party Corroboration
• When you’re asking for recommendations, provide
a bulleted list of your skills, strengths and services
so people will write a more accurate account of how
well you performed your job and not: “She’s good at
what she does”.
• Write your own recommendation that the
recommender can use or base their
recommendation from.
I RECOMMEND
RECOMMENDATIONS

11. CONTENT IS KING• Add content you have
created.
• Use Slideshare for
presentations that can be
viewed anywhere on any
device
• All Star Status:
• Photo
• Past jobs & descriptions
• 5 skills
• summary
• industry, postal code,
location
• education
• 50 connections