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advertising | social media | brand intel | shenanigans
Who Is This Chick?                   Rachael King         Social Media Account Executive at iostudio       President of So...
And iostudio is…• Advertising agency with digital, branding and design teams• Offices in Washington, DC & Nashville, TN (H...
Live Tweeting FTW        My Twitter Handle:          @rachaelgk             Hashtag:            #DCCRUSH
{ Make Your LinkedIn Profile Rock }            It’s Facebook with ties.
Say it with me:  Your LinkedIn profileshould NOT be a copy of     your resume.
Think of it more like a coverletter, or an elevator pitch…
It’s the story of yourprofessional journey…
with plenty of personality
…and a healthy dose of    BRAGGING
This is still a social site,albeit a professional one!
Is LinkedIn Worth It?Why?  • Great niche alternative to Facebook    and Twitter  • More professional, less noise  • People...
Building It  • HEADLINES ARE EVERYTHING.  • Professional picture (yes, of YOU)  • Flesh it out  • Get input from different...
Getting Serious  • Upgrade account to send InMail,    especially while job hunting  • Personalize all outreach  • GROUPS. ...
Optimize ItKeywords are our friends! …But how?   1.   Google AdWord’s Keyword Tool   2.   US Dept. of Labor’s Occupational...
Grow ItIf you build it… they won’t just come.        1.   Grab your vanity URL for easy referral        2.   Embed a butto...
On the Job Hunt?  • Use your headline  • Tell the world  • Upgrade  • Contact settings  • LinkedIn’s Resume Builder  • Tea...
Getting FancyWhat will set you apart from the rest?    1.   Creative, attention-grabbing copy    2.   Post consistent (and...
My 3 Ultimate Rules for #Winning at LinkedIn1. Be interesting    Don’t be another dry, boring resume. Put some paint on yo...
LinkedIn is the gateway  network to building a   relationship with thepeople and companies you       want to know.
Questions?                    Rachael King         Email: rachael.king@iostudio.com                  Twitter: @rachaelgk  ...
How to Make Your Profile Magnetic, LinkedIn
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How to Make Your Profile Magnetic, LinkedIn

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How to Make Your Profile Magnetic, LinkedIn

  1. 1. advertising | social media | brand intel | shenanigans
  2. 2. Who Is This Chick? Rachael King Social Media Account Executive at iostudio President of Social Media Club – DC (@SMCDC) Gen Y Blogger (rachaelgking.com) LinkedIn: /in/rachaelgking Twitter: @rachaelgk
  3. 3. And iostudio is…• Advertising agency with digital, branding and design teams• Offices in Washington, DC & Nashville, TN (HQ)• Agency in-house resources:  Brand campaign development  Online advertising  Website development  Social media management  Photography and video production  Custom publications  Contact/call center - (chats, comments, calls and emails)
  4. 4. Live Tweeting FTW My Twitter Handle: @rachaelgk Hashtag: #DCCRUSH
  5. 5. { Make Your LinkedIn Profile Rock } It’s Facebook with ties.
  6. 6. Say it with me: Your LinkedIn profileshould NOT be a copy of your resume.
  7. 7. Think of it more like a coverletter, or an elevator pitch…
  8. 8. It’s the story of yourprofessional journey…
  9. 9. with plenty of personality
  10. 10. …and a healthy dose of BRAGGING
  11. 11. This is still a social site,albeit a professional one!
  12. 12. Is LinkedIn Worth It?Why? • Great niche alternative to Facebook and Twitter • More professional, less noise • People expect to be contacted cold • Showcase cool campaigns/projects • Separate professional/personal networks • Organize professional contacts
  13. 13. Building It • HEADLINES ARE EVERYTHING. • Professional picture (yes, of YOU) • Flesh it out • Get input from different people • Consistent branding/copy with other profiles • Get personal • Vanity URL • PROOFREAD.
  14. 14. Getting Serious • Upgrade account to send InMail, especially while job hunting • Personalize all outreach • GROUPS. • Connections!  Be transparent, but not desperate  Offer value in return  ABC: Always-Be-Coffeeing • Meaningful recommendations (quality vs. quantity)
  15. 15. Optimize ItKeywords are our friends! …But how? 1. Google AdWord’s Keyword Tool 2. US Dept. of Labor’s Occupational Outlook Handbook 3. Search similar professionals and “borrow” 4. Copy from appropriate websites and job postings 5. Use your brain 6. Narrow down to your top 10
  16. 16. Grow ItIf you build it… they won’t just come. 1. Grab your vanity URL for easy referral 2. Embed a button on your websites and link on your other profiles 3. Add to business cards and email signatures 4. Direct potential business contacts to your LinkedIn 5. Cross-promote
  17. 17. On the Job Hunt? • Use your headline • Tell the world • Upgrade • Contact settings • LinkedIn’s Resume Builder • Team up with other hunters • Have a call to action • Identify ideal companies and stalk get coffee with an employee
  18. 18. Getting FancyWhat will set you apart from the rest? 1. Creative, attention-grabbing copy 2. Post consistent (and quality) content 1. Integrate your tweets (#li) 1. Downloadable PDF of resume 2. LinkedIn Answers 3. Use apps (Slideshare, Wordpress, TripIt) 4. Inject personality and humor
  19. 19. My 3 Ultimate Rules for #Winning at LinkedIn1. Be interesting Don’t be another dry, boring resume. Put some paint on your profile’s proverbial walls – have some fun with it and show the world what makes you YOU.2. Use in tandem with Twitter Connect via LinkedIn with a personalized note, and then continue the ongoing conversation on Twitter to build the relationship. Somewhat sneaky, yet effective.3. Help others Karma is without a doubt the most powerful tool you have when it comes to creating job, client, and other opportunities. Go out of your way to help other people, and it WILL come back to you tenfold.
  20. 20. LinkedIn is the gateway network to building a relationship with thepeople and companies you want to know.
  21. 21. Questions? Rachael King Email: rachael.king@iostudio.com Twitter: @rachaelgk LinkedIn: /in/rachaelgking Company site: iostudio.com Personal site: rachaelgking.com

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