Are You Linked          ?



       Peggy Dau
peggy@madperspectives.com
What is it?


     LinkedIn operates the world’s largest
professional network on the Internet with more
than 161 million members in over 200 countries
     and territories (as of March 31, 2012)
Why should I care?
                         It’s not who you
                         know – it’s who
                           your contacts
                               know!


   More than ½ of
LinkedIn’s subscribers
 are located outside
  the United States
    (U.S. ~ 44M +)
Why use

                    Tell your professional story


              Get and stay connected with colleagues


                    Pursue career opportunities


 Become informed about people & companies before you meet them


     Identify decision makers & influencers – and get connected


            Ask & Answer questions about any biz topic
`


Create more than a Placeholder!

     BEFORE
`


Create more than a Placeholder!

    AFTER
`


Getting Started
                    What motivates or differentiates you? What value do
    Summary
                                       you provide?

    Experience           What value did you provide in each role?

      Photo                      A head shot is preferred

       Links                       Website, blog, twitter

      Groups                       Join and participate!

  Recommendations   These are valuable, don’t be afraid to ask for them!

   Applications          Import your blog, presentations and more!

     Headline            How do you want others to think of you?
`


Your LinkedIn Homepage
                     Share news that interests you or relates to your industry
 Provide Updates
                                   your job or your company

See Updates from
                              See what’s new with your connection
  Connections

                      Read news being shared by your network or trending
 LinkedIn Today
                                  within selected categories

 People You May
                    Make new connections, re-connect with former colleagues
     Know

Who’s viewed your   See who is checking up on you! Maybe there is a business
     profile                              opportunity!

  Your LInkedIn      Reminder of how many contacts you have via LinkedIn!
    Network
`


Manage Your Settings
•   Settings are found through the drop down menu associated with your
    name in the upper right hand corner of the homepage
•   Pay attention to:
     –   Profile visibility when others are viewing you AND when you are viewing others
     –   Email frequency from others, groups, group members, etc.
     –   Invitations – who can invite your to connect?
     –   Account security
           • What updates from others do you want to see on your homepage
           • Secure access from WiFi hotspots
`


Common Sense
•   Trust your “gut” when accepting invitations to connect.
     – If someone turns out to be a spammer, you can always disconnect!
     – Think about whether you trust this contact and want them to have access to your
       network!
•   Post updates
     – Related to your business, your professional goals
     – Don’t post updates on your social life unless it is related to business
•   Think about linking your updates to Twitter and/or Facebook
     – It’s all about business visibility
•   Be professional in your actions in groups, answers, applications and other
    activities – LinkedIn is a PROFESSIONAL social network!
`
`

Are You LinkedIN

  • 1.
    Are You Linked ? Peggy Dau peggy@madperspectives.com
  • 2.
    What is it? LinkedIn operates the world’s largest professional network on the Internet with more than 161 million members in over 200 countries and territories (as of March 31, 2012)
  • 3.
    Why should Icare? It’s not who you know – it’s who your contacts know! More than ½ of LinkedIn’s subscribers are located outside the United States (U.S. ~ 44M +)
  • 4.
    Why use Tell your professional story Get and stay connected with colleagues Pursue career opportunities Become informed about people & companies before you meet them Identify decision makers & influencers – and get connected Ask & Answer questions about any biz topic
  • 5.
    ` Create more thana Placeholder! BEFORE
  • 6.
    ` Create more thana Placeholder! AFTER
  • 7.
    ` Getting Started What motivates or differentiates you? What value do Summary you provide? Experience What value did you provide in each role? Photo A head shot is preferred Links Website, blog, twitter Groups Join and participate! Recommendations These are valuable, don’t be afraid to ask for them! Applications Import your blog, presentations and more! Headline How do you want others to think of you?
  • 8.
    ` Your LinkedIn Homepage Share news that interests you or relates to your industry Provide Updates your job or your company See Updates from See what’s new with your connection Connections Read news being shared by your network or trending LinkedIn Today within selected categories People You May Make new connections, re-connect with former colleagues Know Who’s viewed your See who is checking up on you! Maybe there is a business profile opportunity! Your LInkedIn Reminder of how many contacts you have via LinkedIn! Network
  • 9.
    ` Manage Your Settings • Settings are found through the drop down menu associated with your name in the upper right hand corner of the homepage • Pay attention to: – Profile visibility when others are viewing you AND when you are viewing others – Email frequency from others, groups, group members, etc. – Invitations – who can invite your to connect? – Account security • What updates from others do you want to see on your homepage • Secure access from WiFi hotspots
  • 10.
    ` Common Sense • Trust your “gut” when accepting invitations to connect. – If someone turns out to be a spammer, you can always disconnect! – Think about whether you trust this contact and want them to have access to your network! • Post updates – Related to your business, your professional goals – Don’t post updates on your social life unless it is related to business • Think about linking your updates to Twitter and/or Facebook – It’s all about business visibility • Be professional in your actions in groups, answers, applications and other activities – LinkedIn is a PROFESSIONAL social network!
  • 11.
  • 12.

Editor's Notes

  • #4 LinkedIn was founded in 2002 by Reid Hoffman and was launched in 2003. After one month, they had 4,500 users. LinkedIn reached 100M users in March 2011. I am subscriber 576,142 (yes, I was in the first million) LinkedIn IPO was May 2011. majority of stock is still privately held.