Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
A Simple Facebook Marketing Guide for Food and Beverage BrandsStrutta
In this simple Facebook marketing guide for Food and Beverage brands, you'll find the following:
1. How to audit your Facebook Page in 20 seconds
2. How to assess your current situation
3. How to set a solid Facebook marketing strategy and calendar
4. Which promotions to run for your objectives
5. Examples and case studies from savvy non profits
6. Tips and best practices for success
From Strutta, your 'Enter to Win' contest and social media promotion experts. Facebook Preferred Marketing Developers.
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
Building and Enhancing Your Facebook PageParasolCC
Class 2 of Parasol Community Collaboration's "Hands-On Social Media" Summer Training Series. A brief review of Class 1, then instruction on how to set-up and enhance a Facebook Page.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Presentation at Arkansas State University Small Business and Technology Development Center in Spring 2014. This seminar covers basic Facebook privacy and security, setting up a business page, and social media etiquette tips.
Social Business Speaker and Outsourced Advisor Dawn Raquel Jensen speaks to Rollins College on Tools, Tips, and Techniques to Build Business, Influence and Leadership Online.
Social Business Coach and Advisor Dawn Jensen of Virtual Options Coaching and Training provided an overview of ways business can build momentum in creating online presence.
Business owners and entrepreneurs need to take stock in or audit where they are and what they share online. Here's a primer on the first steps to do so even if you are starting out or have been posting on social media for a time. Start small. Build deliberately. Be consistent.
Social Business Trainer and Social Media Coach Dawn Raquel Jensen speaks to the Greater Orlando Organizational Development Network at Rollins College in Winter Park, FL
Dawn delivers dynamic, interactive, and educational training and lectures as a sought-after international speaker, and social business trainer. She's trained thousands of people on technology, social media and digital platforms since 2005, she provides support to CEOs, C-Suite Executives, business owners, and leadership teams in the United States, Canada, Europe, and Australia.
Dawn provides direction, platform, and a path through strategic digital marketing practices to create clients as digital thought-leaders and tribe-builders. She works with authors, coaches, speakers, and trainers to provide a cohesive, connected and powerful online presence. Dawn also resides as an outsourced social media consultant and digital marketing strategist, or Chief Information Officer and Chief Technology Officer for select companies. She provides long-term, big-picture social business intelligence and training through strategic digital marketing practices creating clients as thought-leaders and tribe-builders.
This is an example of how your social media content can be repurposed or remarketing across digital platforms. Version 1.2 Social Media and Digital Business Marketing from Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching and Training.
This was a quick background talk given to the Women's Executive Exchange by Social Business Trainer and Digital Marketing Speaker Dawn Raquel Jensen at the Citrus Club in Orlando, FL . #SocialMedia #Events #Marketing #VirtualOptions #DawnJensen
Social Media Speaker Dawn Raquel Jensen presents on Getting Started with Social Media - an overview as guest lecturer in Roseau, Dominica. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net
Social Media Speaker Dawn Raquel Jensen presents on Augmented Reality overview as guest lecturer in St. George's, Grenada. Dawn (@dawnrjensen) is a social media and digital marketing trainer at Virtual Options Coaching & Training (@virtualoptions). For more information email Dawn at training@virtualoptions.net
Social Media Toolbox: Tools and Tips to expand your platform and presence online was presented by Social Media Speaker and Digital Marketing Coach Dawn Raquel Jensen to the East Orange Chamber of Commerce September 2013. http://www.virtualoptions.net For more information about @dawnjensen, @virtualoptions, contact dawn@virtualoptions.net
Social Media Speaker Dawn Raquel Jensen of Virtual Options Coaching & Training covers Digital Embassies and Outpost most small business owners would use. She provides tips and tools to monitor what's being said about you, to manage your Social Media presence and building Social trust and authority. Dawn spoke to the Powerful Women Network's June 2013 meeting. For more information about @Dawnrjensen or @virtualoptions, visit: http://www.virtualoptions.net
Digital marketing tools, tips, and techniques by Social Media speaker Dawn Raquel Jensen @dawnrjensen of Virtual Options Coaching & Training @virtualoptions
Dawn is a social media coach, speaker, and digital marketing trainer who supports CEOs, leadership teams, and committed entrepreneurs in utilizing social platforms and tools to create visibility, establish wider credibility or become trusted advisors and industry leaders. For more information about Dawn, visit: www.virtualoptions.net or on Facebook - www.fb.me/virtualoptions
Social Media Speaker Dawn Raquel Jensen (@dawnrjensen) of Virtual Options Coaching and Training (@virtualoptions) speaking at the February 2013 meetings of the Rock Your Business CEO Roundtable Mastermind in Orlando and Tampa, FL. For more information about Dawn or social media and digital marketing resrouces, visit http://www.virtualoptions.net
Personal Branding and Online Reputation Management presentation given to the International Association of Administrative Professionals by Social Media Speaker Dawn Raquel Jensen, January 2013 - @dawnrjensen, @virtualoption, www.dawnraqueljensen.com
Social Media Speaker & Digital marketing trainer Dawn Raquel Jensen shares example of some of the top tiered Social platforms. Connect with Dawn: http://www.about.me/dawnjensen
Linkedin presentation given by Social Media speaker Dawn Raquel Jensen from Virtual Options Coaching & Training presenting to the Working Women of Central Florida- September 2012
Social Media Speaker Dawn Raquel Jensen presenting on Seven Essential Social Networks for most business owners. More information can be found at www.virtualoptions.net
Presentation given by Dawn Jensen of Virtual Options Coaching & Training for the East Orlando Chamber of Commerce Small Business Expo, August 2012 in Orlando, FL
Social Media presentation on digital branding from Social Media speaker and trainer Dawn Raquel Jensen of Virtual Options Coaching & Training. @virtualoptions , @dawnrjensen
For more information about Dawn visit http://www.dawnonfacebook.com or http://www.dawnraqueljensen.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
6. Social media is the
use of technology
combined with
social interaction
to create or
co-create value.
7. It’s a conversation.
Social Media isn’t a one-way marketing tool but a place
where you can
to tell them about your business.
8. Why Social Media?
• During the average in 2010, there were
, 2,716,000 photos uploaded and
10,208,000 comments posted.
(AllFacebook.com)
• on
Social Media networking sites in 2011,
a over 2010
(eMarketer)
• With over 750 million users,
, with
who log in every day.
•(DigitalBuzz.com)
9.
10. Fish Where The Fish Are
• Social Media Marketing is a lot like fishing
and companies try to
catch them
• To be successful,
that you’re trying to reach
• Connect with the right school
(community) and you can
13. By the Numbers: Facebook
• 2011: 780-800 million
• 48% of 18-34 year olds
• 35+ year olds over 30%
• 71.2% of the US
• 48%
14. Facebook average user figures & facts:
130 friends
8 friend requests
Averages 15 hours and 33 minutes
40 times per month
23 minutes
80 community pages
90 pieces of content
16. Facebook
• Represent real people • Visible to everyone on
• Limit of 5,000 friends the Internet by default
• Personal use • Represent
• You control who is entities: Only the
confirmed or ignored as official representatives
a friend of a public figure,
• Facebook can shut business or
down your profile if in organization
violation
• Unlimited Fans
17. Your profile
is the
starting
point for
Facebook.
Think of it
as your
front door.
Your Facebook (Personal*)Profile
20. What can you do on a profile page?
• You’re putting your “Face” on Facebook.
• The personal side of the professional***
• Posting updates in your life makes it easy for
you to connect with your friends!
• You’re posting your status updates, videos,
pictures, sending messages, writing on walls,
and socializing within Facebook.
23. 1. Profile image
2. Other Photos
3. Post
4. Wall/Feed
5. Tabs
6. Fans/Like
7. Admin Tools
24.
25. Why Facebook Fan Pages?
high in search
engine positions as Facebook is a very popular
website
for your Facebook Page,
unlike the limit of 5,000 friends that regular
Facebook Profile capped at
because Facebook users do
not need to request to be a friend to view a
Facebook Fan Page
26. About Fan pages
• are tied to your personal
profile as the admin of your
Facebook page; however,
you and Facebook
know the connection exists.
• an unlimited number of
Facebook pages.
27. About Fan pages…
• Pages are public—anyone can find
and view your page.
• All content posted on your page
gets indexed on .
• Target your posts by location and
language.
28. What can you do on a
: events, videos, photos, specials, promos
your fans to you
testimonials
& answer questions
customer service
spread the word about your business
stories
29.
30. Where to go to set up your fan page!
Your Fan Page or Business Page
can be set up here.
31. Your Vanity URL – Your Brand!!
By the way, be sure to register your own unique
username for your Facebook page at
http://facebook.com/username
For Branding: Naming Conventions**
32. Facebook Fan Page Posting Tips
• Show your personality
• Remember its about the – DON’T sell but
find ways to
• Try to update your fan page at
least
– if your fans ask a question,
answer it. If they have a complaint, respond to their
concerns and do it all in a timely manner
– the sooner, the better.
Let them be the first to know!
33. Make it Sticky
Facebook also
offers a “Share”
button that you
can add to your
Web site to make
it easier for your
content to be
shared on
Facebook.
34. Keep it Fresh
Assign an employee to
create and manage your
company’s Facebook
Page
Post new information,
photos and videos
regularly.
35. Kittens & Breakfast
Think of Facebook as a
community where you can
participate and add
genuine value.
38. Marketing Strategy for Your
Facebook Fan Page
What’s the difference between features and benefits?
• A
about the product/service being promoted.
• A benefit answers the question
• Smart Social Media marketing is about
understanding and engaging with your
clients about how your service
offers them a benefit to improve their life
and grow their company.
40. Marketing Strategy for Your
Facebook Fan Page
• Finding your to create a
relationship with your fans.
• Find ways to
rather then listing your services.
46. Posting Tips
Be Strategic, not just experiment
Post with Purpose (Inform, Educate, Entertain)
Post like a friend, not like a brand
Use good content to drive conversation
47. OTHER PERSONAL BRANDING SITES
For branding yourself across Social Media networks
and platforms
Be to what
you need…
50. Research first. Do a Litmus Test:
• SocialMention.com
• Hyperalerts.com
• Alerts.google.com
Find out what’s been
posted and being
said about you, your
business, and brand
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
Social Media..It’s about starting a conversation - -
Your profile is the starting point for Facebook. Think of it as your front door. It’s very importantthat your front door on Facebook be in sync with the front door of your brand. Just because youcan put all kinds of cute things on your Facebook profile, you still must ask yourself what makessense in terms of your business and your business objectives. It’s common sense really, but it’seasy to take your eye off the ball with all the toys and applications available once you learn howto navigate Facebook.Create a profile that helps tell your business story and then enhance it with tools and applicationsthat allow you to branch out and connect with like-minded individuals.
FriendsFriends in the world of Facebook are simply people that are also members who grant youpermission to view their profile and contact them directly. This is really at the heart of thenetworking aspect of Facebook. Without any friends your Facebook efforts won’t be as useful.The first step is to connect with people who already know you and then you can start to connectwith friends of friends and other recognized thought leaders in your industry.Don’t forget to send friend requests to journalists in your industry as well.Once someone accepts a friend request, you can begin to share information with them and viewthe information they make available. A word of warning here: The Facebook culture, as is the casein many social network environments, frowns on direct promotion. The connections you makeshould be much more about networking and building trust.
Profile image: For a product page, like this one, you can use your company logo. Make sure it’s an image that you want representing your brand alongside every status update and post. This will literally be the “face” of your company! Maximum dimensions are 180(w)x 540(h) pixels.Other Photos: These photos get pulled from the photo album and wall posts on your page. Many new pages don’t have ANY pictures in these spots, which is a shame. Try and think of any imagery that you think best represents your brand and post them in an album so they appear along the top. You can hide or delete any images you don’t want displayed later.Post: This is where you share interesting and relevant information with your fans on Facebook. Anyone who “likes” your page will see your posts in their personal newsfeed.Wall/Feed: Your Wall is the primary place users can engage and converse with your brand. Users can comment, like and “share” your messages, links and video. Below each of your posts you can view quick analysis of the post’s popularity, including impressions and feedback rate.Tabs: To the left of the Wall, are your tabs. Users can navigate through interesting parts of your page, including your Photo albums, Discussion forums, custom Apps, and even special tabs like a Welcome page. You can also choose to set one of these tabs as your default landing page (Found under Edit Info>Manage Permissions).Fans/Likes: Beneath your Tabs is the number of “likes” your page has. Likes are the number of people who are a fan of your page and are receiving your updates on their personal newsfeed. You can click on the “people like this” link to view the names and profiles of your fans.Admin Tools: To the right of your Wall, you have an “easy access” list of helpful administrative tools. Here you can view analytical data for your profile by clicking “View Insights”. Or, if you have given your personal account ‘Administrative access’ to the fan page, you can sign in as yourself and toggle between using Facebook as yourself or as your company. This is a new feature, which essentially allows you to interact with other pages & people AS your page. More in depth administrative tools, such as editing and updating your profile page’s content, can be found by clicking “Edit Info” at the top of the page.Logging in as your product page (mentioned in item 7) is a new feature that deserves a bit more discussion. With your personal account, you can like, share and post items to your Facebook page outside of the Facebook environment. This new feature now allows you to participate in this behavior as your company. The line between a Fan Page and a Personal Profile is blurring more and more.Please Note: Facebook Tends to Update their Layout!While most of the components mentioned here are standard, Facebook does update and rearrange Page layouts, so please keep in mind that the appearance can and will change regularly.
.” It’s important to, which may involve both paid and unpaid approaches.
LinkedIn for connectingLinkedIn is often billed as the largest network of business professionals. It certainly has a muchmore focused business participation than many social networks and is a great place to networkand do research on specific organizations and opportunities. Ingrainedin the LinkedIn culture is the ability to see who knows who and who can make an introduction.As is the case with any social network, it’s important that you take a little time and get to knowthe culture and the accepted norms. This is often done by lurking a bit. Use the time to buildyour profile and your network of current friends so you can see firsthand some examples of howpeople connect and reach out on your chosen network. From there you can begin to contributeand seek out connections with demonstrated leaders within the network.
For the business professional, there are some pretty good reasons to make LinkedIn a part of youroverall social media outreach:1) Find clients, help, and deals. For some industries, LinkedIn is a great place to locateprospects and network partners. Many individuals openly promote relationships and dealsthat they are in the market for.2) Build up buzz. Once you’ve established a following within LinkedIn you can begin topromote specific happenings around your organization.3) Hire professionals. Often people think of social networks only in terms of makingmarketing connections. LinkedIn has become a great place to network and find greatassociates, partners, and vendors.4) Get feedback and research. One of the most effective ways to tap your newly built socialnetworks is to use them as a resource for research and feedback. Simply putting questionsout to your group is a great way to get a feel for areas where you want input.