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Ignite charlotte2 stephanienelson

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Ignite charlotte2 stephanienelson

  1. 1. Personal Branding: Online vs. Offline Stephanie Nelson O’REILLY
  2. 2. What is a Personal Brand?• In the simplest of terms, your personal brand is how you are perceived by other people. O’REILLY
  3. 3. Personal Brand:Offline vs. Online • Offline – how you present yourself “in real life”: how you dress, how you word your resume, how you come across on the phone, how you interact with others. O’REILLY
  4. 4. Personal Brand:Offline vs. Online • Online – what the things about you on the Internet say (literally & between the lines): e-mails, LinkedIn, Facebook, Twitter, your blog, your personal website, etc. O’REILLY
  5. 5. Personal Branding: Why Is It Important?• 70% of hiring managers say they’ve rejected a candidate based on information they’ve found online – Washington Post, 1/28/10 O’REILLY
  6. 6. Personal Branding: Why Is It Important?• Big brands don’t let others determine what their brands represent. Neither should you! O’REILLY
  7. 7. Personal Branding Starting Points OWN IT! • First step to success is to be yourself and to be honest about who you are. O’REILLY
  8. 8. Personal Branding Starting PointsOWN IT! – Part 2 • Second step to success is to be confident in who you are and how you want to be perceived. O’REILLY
  9. 9. Personal Branding Starting PointsOWN IT! – Part 3 • Most importantly, define your brand before someone defines it for you. Don’t let your reputation proceed you. O’REILLY
  10. 10. Personal Branding Starting Points • Create a personal branding statement. Define how you want to be perceived & how you are going to reach that goal. Be specific. O’REILLY
  11. 11. Personal Branding Starting PointsIf you don’t have them already, set up youronline profiles. • Important ones: LinkedIn, Google, Facebook & Twitter. • Look at other social media outlets, too, that you think you’d be able to maintain, such as Flickr, Foursquare/Whrrl/other location-based services, Quora, etc. O’REILLY
  12. 12. Personal Branding Starting PointsPurchase your name as a URL…or atleast something close. • Even a basic site is better than nothing. O’REILLY
  13. 13. Personal Branding Starting PointsStart a blog on a topic about which you arepassionate. • Doesn’t have to be anything related to your job – could be cooking, pets, volunteering, anything! Just show your passion. • Free blog sites abound. The only thing you’ll have to invest in is some time. O’REILLY
  14. 14. Personal Branding TipsOffline #1: Present your best self at alltimes. • You never know who you’re going to run into while you’re out. • Remember that all of us have paparazzi – they can be as close as our friends with their cell phone cameras – and those pics can be used O’REILLY
  15. 15. Personal Branding TipsOffline #2: Be conscious of yoursetting & act appropriately. • How you interact with your friends may not be appropriate for work. How you dress for work may not be appropriate for networking events. O’REILLY
  16. 16. Personal Branding TipsOnline #1 : Do a Google search for yourself. • Do you like what you see? O’REILLY
  17. 17. Personal Branding TipsOnline #2: Read your Facebook status updates& Tweets. • What do they say, individually and when read more than one at a time? O’REILLY
  18. 18. Personal Branding TipsOnline #3: Be consistent across yourprofiles with your profile photo, bio, etc. O’REILLY
  19. 19. Personal Branding TipsOnline AND Offline • Don’t give up! O’REILLY
  20. 20. Personal Branding TipsOnline AND Offline • Be open to change and growth. • Update your profile content & photos frequently. • Keep up with new outlets that come available. O’REILLY
  21. 21. Questions?• Follow me at @StephanieNelson• E-mail me at Check out for video. O’REILLY