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Ignite charlotte2 stephanienelson

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Branding and Social Media
Branding and Social Media
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  1. 1. Personal Branding: Online vs. Offline Stephanie Nelson SBNMarketing@yahoo.com O’REILLY
  2. 2. What is a Personal Brand? • In the simplest of terms, your personal brand is how you are perceived by other people. O’REILLY
  3. 3. Personal Brand: Offline vs. Online • Offline – how you present yourself “in real life”: how you dress, how you word your resume, how you come across on the phone, how you interact with others. O’REILLY
  4. 4. Personal Brand: Offline vs. Online • Online – what the things about you on the Internet say (literally & between the lines): e-mails, LinkedIn, Facebook, Twitter, your blog, your personal website, etc. O’REILLY
  5. 5. Personal Branding: Why Is It Important? • 70% of hiring managers say they’ve rejected a candidate based on information they’ve found online – Washington Post, 1/28/10 O’REILLY
  6. 6. Personal Branding: Why Is It Important? • Big brands don’t let others determine what their brands represent. Neither should you! O’REILLY
  7. 7. Personal Branding Starting Points OWN IT! • First step to success is to be yourself and to be honest about who you are. O’REILLY
  8. 8. Personal Branding Starting Points OWN IT! – Part 2 • Second step to success is to be confident in who you are and how you want to be perceived. O’REILLY
  9. 9. Personal Branding Starting Points OWN IT! – Part 3 • Most importantly, define your brand before someone defines it for you. Don’t let your reputation proceed you. O’REILLY
  10. 10. Personal Branding Starting Points • Create a personal branding statement. Define how you want to be perceived & how you are going to reach that goal. Be specific. O’REILLY
  11. 11. Personal Branding Starting Points If you don’t have them already, set up your online profiles. • Important ones: LinkedIn, Google, Facebook & Twitter. • Look at other social media outlets, too, that you think you’d be able to maintain, such as Flickr, Foursquare/Whrrl/other location-based services, Quora, etc. O’REILLY
  12. 12. Personal Branding Starting Points Purchase your name as a URL…or at least something close. • Even a basic site is better than nothing. O’REILLY
  13. 13. Personal Branding Starting Points Start a blog on a topic about which you are passionate. • Doesn’t have to be anything related to your job – could be cooking, pets, volunteering, anything! Just show your passion. • Free blog sites abound. The only thing you’ll have to invest in is some time. O’REILLY
  14. 14. Personal Branding Tips Offline #1: Present your best self at all times. • You never know who you’re going to run into while you’re out. • Remember that all of us have paparazzi – they can be as close as our friends with their cell phone cameras – and those pics can be used O’REILLY
  15. 15. Personal Branding Tips Offline #2: Be conscious of your setting & act appropriately. • How you interact with your friends may not be appropriate for work. How you dress for work may not be appropriate for networking events. O’REILLY
  16. 16. Personal Branding Tips Online #1 : Do a Google search for yourself. • Do you like what you see? O’REILLY
  17. 17. Personal Branding Tips Online #2: Read your Facebook status updates & Tweets. • What do they say, individually and when read more than one at a time? O’REILLY
  18. 18. Personal Branding Tips Online #3: Be consistent across your profiles with your profile photo, bio, etc. O’REILLY
  19. 19. Personal Branding Tips Online AND Offline • Don’t give up! O’REILLY
  20. 20. Personal Branding Tips Online AND Offline • Be open to change and growth. • Update your profile content & photos frequently. • Keep up with new outlets that come available. O’REILLY
  21. 21. Questions? • Follow me at @StephanieNelson • E-mail me at SBNMarketing@yahoo.com Check out IgniteCharlotte.org for video. O’REILLY

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