Presentation from the NYWICI Digital Salon "Maximizing LinkedIn Course" I taught in March of 2012

1. Maximizing LinkedIn
“Old School” Marketing in “New School” Ways
Presented by Ana Ginja Quillinan
LinkedIn Trainer / Twitter @agquillinan
AMTM Consulting, LLC / Social Media School

2. Mindshift

3. 150 Million+ Business Professionals
Execs from ALL of the Fortune 500 list
80% of the Fortune 100 use “Hiring Services”
More than 50% outside of the US
$109,000 Average Household Income
More than 2 Million Company Pages

4. In the News....

5. How Often Do You USE LinkedIn?
35% Use Daily

6. What’s Your Reason for Using LinkedIn?
For Business.

7. Ground Rules......

8. Connecting
Relationships - Past & Present
Networking - New People
Conversing - Not Just Telling
Photo by Steve Debenport Imagery
www.stevedimagery.com

9. Giving
Your passions
Your causes
Your expertise
Your endorsement of others
Image from anonymous via istockphoto.com

10. Being Findable
Must use keywords
Must build up your network
It’s all relative (relevance)
Photo by Kippa-Ring, QLD (Australia)
Business Website: www.hidesy.com

11. Being Real
Be yourself
Speak in 1st person
No picture? YIKES!

12. Keep Away from:
“Buy My Stuff”
60-80% of what you should talk
about should be about your
subject matter, interests, news
Image from anonymous istockphoto.com

13. Action Plan
Gif courtesy of http://www.artprintissues.com/

14. Step 1 > Know People

15. Step 2> Be Found
Write your story from scratch
Include who you are, your vision, your
craft, your uniqueness, your specialty
Consider your best keywords

16. Shout it out!!

17. But where?
Headline
Links to Published
Summary
Works!
Specialties
Causes
Experiences
Slideshare
Links to your Presentations
Websites/Blogs
Certifications
Honors/Awards
Did you know? Having a photo makes your profile 7x more likely to be
seen in a SEARCH

18. Step 3> CONNECT!
Add Connections from:
Email / Import / Colleagues /
Classmates / Groups
Who’s a Great Connection?
Someone who knows your work /
can vouch for you and you for them

19. Step 4> Join Groups and
Socialize
Be helpful and friendly
Show off your personality and share
your subject matter expertise willingly
Comment, Like, Thank

20. The Crux of it All
Know and Nurture your Network
Invest in Your Identity
Build Up Your Reputation
Become T of Mind
op

21. Contact Me!
ana@amtmconsulting.com
Ana Quillinan
AMTM Consulting
agquillinan
646-481-2686 (AMTM)