The document discusses how to use social media tools like Twitter, Facebook, YouTube, and blogs for business purposes. It provides tips on setting up accounts, engaging audiences, and creating compelling content for each channel. The goal is to build relationships and demonstrate your brand online through content sharing and participation in online communities. Proper use of social media can provide benefits like rapid growth, greater reach, and interconnectedness with customers and partners.
Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com).
The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter.
More resources at philsasso.com/naela
Social Media for Attorneys was presented December 2012 at the NAELA Illinois Unprogram by Phil Sasso (http://philsasso.com) of Sasso Marketing, Inc. (http://sassomarketing.com).
The sessions covers what to avoid as a time waster and what can be worthwhile including LinkedIn, Blogging and Twitter.
More resources at philsasso.com/naela
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
Where did blogging come from? How is blogging different from article marketing? What is Wordpress and how does it compare to Blogspot, Typepad, and Tumblr? Discover the answers to these questions, get answers to your own questions, and learn why some blogs are social and others are not. Participate in the creation of a blog and optionally write a guest blog post.
• History of blogging - Blogging then and now.
• Understand the difference between blogging platforms.
• Understanding the blogging and social media relationship.
• What you need to think about when starting your blog.
• Basics of a blog post.
ACE Women's Network - How social media can advance your careerJulie Wright
Women academic leaders in California can advance their careers using social media to:
- Expand their network & influence
- Form new professional relationships
- Keep themselves current
- Showcase their expertise
- Crowdsource research & ideas
This presentation is a webinar for TCIA - The Tree Care Industry Association. Attendance was limited to those tree care professionals signed up for the Winter Management Conference to be held on February 9 -11, 2009, in Kona, HI.
Jeff will be working directly with the green industry professionals that attended the webinar to help them ramp up their social media marketing efforts prior to his presentation in Kona.
Social media has five essential business functions: marketing, sales, public relations, customer service, and networking. This presentation covers the use of social media to network with other professionals with the purpose of career development. The presentation is designed for a local APICS chapter in northeast Ohio.
Where did blogging come from? How is blogging different from article marketing? What is Wordpress and how does it compare to Blogspot, Typepad, and Tumblr? Discover the answers to these questions, get answers to your own questions, and learn why some blogs are social and others are not. Participate in the creation of a blog and optionally write a guest blog post.
• History of blogging - Blogging then and now.
• Understand the difference between blogging platforms.
• Understanding the blogging and social media relationship.
• What you need to think about when starting your blog.
• Basics of a blog post.
ACE Women's Network - How social media can advance your careerJulie Wright
Women academic leaders in California can advance their careers using social media to:
- Expand their network & influence
- Form new professional relationships
- Keep themselves current
- Showcase their expertise
- Crowdsource research & ideas
This presentation is a webinar for TCIA - The Tree Care Industry Association. Attendance was limited to those tree care professionals signed up for the Winter Management Conference to be held on February 9 -11, 2009, in Kona, HI.
Jeff will be working directly with the green industry professionals that attended the webinar to help them ramp up their social media marketing efforts prior to his presentation in Kona.
Social Networking for Emerging Speakers: Facebook, Twitter, Linkedin, Youtube...Diane Windingland
An introduction to Social media and social networking for emerging professional speakers--including action plans for Facebook, Twitter, LinkedIn, Wordpress and YouTube
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
I used this slide presentation as part of a roundtable discussion on networking. This presentation was for the Central Florida ASTD Chapter. I gave this presentation at the February 2012 Chapter meeting.
Leveraging Social Media to Build Better FuturesDavid Hood
Presentation for social entrepreneurs and other future builders from Global Shifts Social Enterprise Conference, December 2012 in Melbourne, Australia.
3. What Makes it Social Media?
1.User-generated content
2.Sharing tools (often built in)
3.Interesting content (informative or fun)
4.Personal & relevant
Meet the Social Leaders
5. Succeeding in Social Media?
1. Select the right social media channel
a.What do I want to say?
b.What tools do I like?
2. Choose the right team member
3. Learn about your online target (who, where
are they?)
4. Be innovative, fun... and interesting... put
effort into it!
5. Always, ALWAYS play nice!
Meet the Social Leaders
7. Social Media
Social Media Tools
•
Facebook – share pictures, etc.
•
Twitter – like group chat
•
LinkedIn – business-focused
•
YouTube – video sharing
•
Flickr – share pictures
Meet the Social Leaders
8. Social Media
Social Media Tools Social Media is Also
•
Facebook – share pictures, etc. •
Blogging – personal publishing
•
Twitter – like group chat •
Wikipedia – group encyclopedia
•
LinkedIn – business-focused •
Digg.com – social news
•
YouTube – video sharing
•
Flickr – share pictures
Meet the Social Leaders
10. Social Media
Demonstrate your brand Use social bookmarking
Listen to conversation Ask for feedback
Help others Participate in communities
Build more relationships Talk to friends
Learn from customers Talk to friends of friends
Test ideas Exchange and learn
Create an image Motivate with kindness
Share your knowledge Create with passion
Embrace like ideas Be found in the socialsphere
Support good causes Upload something (often)
Meet the Social Leaders
22. How to use Twitter
1. Start by following
2. Connect with groups and associations
3. Make friends with complementary businesses
4. Have a contest to build followers
5. Reward for retweeting your specials
Meet the Social Leaders
30. How to use Facebook
1. Create a personal feel or a personage
2. Add pictures and video for visual interest
3. Set a target for followers
4. Customize with an html page
5. Become friends with related businesses
Meet the Social Leaders
32. YouTube Strengths
• Viral content
• Users can share their content with you
• Viewer feedback
• Can include (embed) video on your site
• Cost effective video production
• Measurable through YouTube Insight
Meet the Social Leaders
44. How to use YouTube
• Create a Channel for your videos
• Organize your videos into categories/playlists
• Embed your video into your website
Meet the Social Leaders
56. How to use a Blog
1. Find ways to create good content
2. Include photos and images
3. Keep it focused and interesting
4. Make it search engine friendly
5. Connect the blog to your main site
Meet the Social Leaders