The document discusses how to use social media tools like Twitter, Facebook, YouTube, and blogs for business purposes. It provides tips on setting up accounts, engaging audiences, and creating compelling content for each channel. The goal is to build relationships and demonstrate your brand online through content sharing and participation in online communities. Proper use of social media can provide benefits like rapid growth, greater reach, and interconnectedness with customers and partners.

1. http://www.winterlights.ca
Meet the Social Leaders
Rob Swick
Prince Edward Island Charlottetown

2. What Makes it Social Media?
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3. What Makes it Social Media?
1.User-generated content
2.Sharing tools (often built in)
3.Interesting content (informative or fun)
4.Personal & relevant
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4. Succeeding in Social Media?
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5. Succeeding in Social Media?
1. Select the right social media channel
a.What do I want to say?
b.What tools do I like?
2. Choose the right team member
3. Learn about your online target (who, where
are they?)
4. Be innovative, fun... and interesting... put
effort into it!
5. Always, ALWAYS play nice!
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6. Social Media
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7. Social Media
Social Media Tools
•
Facebook – share pictures, etc.
•
Twitter – like group chat
•
LinkedIn – business-focused
•
YouTube – video sharing
•
Flickr – share pictures
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8. Social Media
Social Media Tools Social Media is Also
•
Facebook – share pictures, etc. •
Blogging – personal publishing
•
Twitter – like group chat •
Wikipedia – group encyclopedia
•
LinkedIn – business-focused •
Digg.com – social news
•
YouTube – video sharing
•
Flickr – share pictures
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9. Social Media
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10. Social Media
Demonstrate your brand Use social bookmarking
Listen to conversation Ask for feedback
Help others Participate in communities
Build more relationships Talk to friends
Learn from customers Talk to friends of friends
Test ideas Exchange and learn
Create an image Motivate with kindness
Share your knowledge Create with passion
Embrace like ideas Be found in the socialsphere
Support good causes Upload something (often)
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11. Social Media Advantages
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12. Social Media Advantages
✓ Rapid Growth
✓ Flexibility
✓ Targeting
✓ Reach
✓ Interconnected
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13. Twitter
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14. Twitter
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21. How to use Twitter
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22. How to use Twitter
1. Start by following
2. Connect with groups and associations
3. Make friends with complementary businesses
4. Have a contest to build followers
5. Reward for retweeting your specials
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23. Facebook
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24. Facebook
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25. Facebook
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26. Facebook
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27. Facebook
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28. Facebook
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29. How to use Facebook
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30. How to use Facebook
1. Create a personal feel or a personage
2. Add pictures and video for visual interest
3. Set a target for followers
4. Customize with an html page
5. Become friends with related businesses
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31. YouTube Strengths
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32. YouTube Strengths
• Viral content
• Users can share their content with you
• Viewer feedback
• Can include (embed) video on your site
• Cost effective video production
• Measurable through YouTube Insight
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34. YouTube Channel
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41. Video Devices
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42. Video Devices
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44. How to use YouTube
• Create a Channel for your videos
• Organize your videos into categories/playlists
• Embed your video into your website
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46. Embedding Video
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47. Embedding Video
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50. Blogs
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51. Blogs
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52. Blogs
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53. Blogs
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54. Blogs
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55. How to use a Blog
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56. How to use a Blog
1. Find ways to create good content
2. Include photos and images
3. Keep it focused and interesting
4. Make it search engine friendly
5. Connect the blog to your main site
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57. How to use a Blog
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http://public.bellaliant.net

59. http://public.bellaliant.net
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Build a Shareable Online Success Story
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