Get a basic intro into the world of analytics! These slides will take you through sorting data sets for your startup.

1. Crash Course on Startups Analytics
Presenter: Sik Hoe Yong
BI Lead, Speedrent

2. Background
• Education:
– University of Wisconsin-Madison, USA
– Bachelor in Business Administration
– Majors: Actuarial Science & Risk Management
• Past Experience:
– Towers Watson- Actuarial Analyst
– Easy Taxi- Head of BI
– foodpanda- Head of Ops BI

3. Objective
• Learning the basic/most useful techniques to
manipulate data
– Getting familiar with Excel/Google Sheets
– Getting familiar with some useful
formulae/features
– Explore possibilities with these tools

4. Agenda
• Brief Introduction to Analytics
• Choosing the Right Tools
• Workshop
– Microsoft Excel
– Google Sheets
– Google App Scripts

5. Brief Introduction of Analytics
• What is analytics?
• Why analytics?
• Who uses analytics?

6. Choosing the right tools
• Basic Analysis: Microsoft Excel
• Report Sharing/Automation: Google Sheets
• Data Visualization: Microsoft Power BI
• Data Crunching: SQL
• Data Modeling: R

7. Workshop
• Excel
• Google Sheets
• Apps Scripts

8. Getting Started
• Download Raw Data:
– Go to http://bit.ly/ghaws
– File>Download as>Comma Separated values
– Open in Microsoft Excel

9. Microsoft Excel
• One of the most popular analytics tool
• Many one-click features
• Good for basic/simple analysis, but too slow
for massive data crunching

10. Popular/Useful Features
• Text to Column
• Drop Down Items
• PivotTable
• Macro Recording

11. Manipulating Dates
• Getting Day, Month, Year from Dates
• Getting Dates from Day, Month, Year
• Finding the Beginning/End of Week/Month

12. VLOOKUP/INDEX+MATCH
• =VLOOKUP(lookup_value, table_array,
col_index_num,[range_lookup])
• =INDEX(array, row_num, col_num)
• =MATCH(lookup_value,
lookup_array,[match_type])

13. IF STATEMENT
• =IF(logical_test,[value_if_true],[value_if_false]
)

14. Google Sheets
• Very progressive, a lot more possibilities
– Apps Scripts, Extensions, Add-ons
– Google services
• Google Finance
• Google Translate
• But with certain limitations

15. Google Sheets
• Useful Features
– Add-ons
– Autochart/analysis

16. Google Sheets: Useful Functions
• FILTER
• QUERY(advanced)
• ARRAYFORMULA
• IMPORTRANGE

17. Other cool functions
• https://support.google.com/docs/table/25273
• =GOOGLEFINANCE
• =GOOGLETRANSLATE
• =IMAGE

18. Apps Script
• Similar to JavaScript
• Build Almost Anything
• Build a Tic-Tac-Toe

19. Prepared by: Sik Hoe Yong
sikhoe.yong@uwalumni.com