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Product Management for Startup Founders, CEOs, and CTOs
The document outlines the digital product design and management process for startups, emphasizing the roles of team members and the scientific method in product development. It covers essential topics such as project management tools, UI/UX prototyping, and strategies to optimize product naming and features. Additionally, it provides a variety of resources for further reading and learning in the field of product management.
Product Management for Startup Founders, CEOs, and CTOs
- 1. Digital Product Design for the Enterprise Product Management for Startups Chris Cera, CEO @ Arcweb Technologies cera@arcweb.co 4/15/2016
- 2. Product Team People • UI/UX Designer • Engineer • Business Systems Analyst (BA or BSA) • Project Manager • Product Manager / Product Owner
- 3. CriPcal Founder Roles • UI/UX Designer • Engineer • Business Systems Analyst (BA or BSA) • Project Manager • Product Manager / Product Owner
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- 10. The ScienPfic Method 1. Ask a quesPon 2. Do background research 3. Construct a hypothesis 4. Test your hypothesis 5. Analyze your data and draw a conclusion 6. Report the results
- 11. What should we name our product?
- 12. Book Funnel Analysis • English speakers on earth – 100% • Read a business book – 45% • Discover the product ad – 30% • Click the product ad – 15% • Click the “Add to cart” bu_on – 10% • Start the checkout process – 8% • Enter their credit card informaPon – 7% • Enter their shipping informaPon – 6% • Buy the book – 5%
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- 14. Hypotheses 1. “The 4-‐Hour work week” 2. “How to work less” 3. “How to get rich quick” 4. … 5. … 6. ... 7. … 8. … 9. … 10. …
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- 16. Product Manager = Scope Assassin
- 17. Stories -‐ Scope SpecificaPon • Tuples: Subject – Verb – Object • “Database Developer may add users via SQL” • People – Business Analyst – Product Manager – Designer – Engineer – Quality Assurance – Customer Why can’t the customer add users??? -‐ CEO, 5 months later
- 18. Lean + B2B = UI/UX Prototyping + = • Case study shows almost 80% of scoped budget was saved by prototyping first • h_p://arcweb.co/case-‐studies/peoplelinx/
- 19. Business Process: Sales to Delivery
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- 21. Discovery Process • ConPnuous Delivery and Feedback • Business MeePngs (biweekly) • Discovery MeePngs (2-‐3 per week) • Minimal Deliverables – User Stories created, categorized, and esPmated – UI and UX prototypes – Waterfall EsPmates for Budget & Timeline – Open includes system architecture among other specificaPons
- 22. Discovery Deliverables (extended) • Business Systems Analyst (BSA) or Business Analyst (BA) – List all devices, OS versions, web browsers, etc. – List AssumpPons – List Vendors and IntegraPons – Role Matrix – User Stories • Architect – IdenPfy High Risk Components – System Architecture – Waterfall EsPmate • Designer – Research – ConcepPng / Studio – UI / UX Prototypes – Wireframes – Style Kit
- 23. Scope DecomposiPon • By Pain Point / Core reason for existence • By User (e.g. admin, ops user, customer) • By ExisPng SoluPon (current or compePPve) • By System (e.g. mobile app, web app, etc)
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- 25. ImplementaPon Process • ConPnuous Delivery and Feedback • Priority given to criPcal components with highest risk • Business MeePngs (biweekly) • Sprint Planning + Acceptance MeePngs (biweekly) • Scrum MeePngs (5/week)
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- 28. More Project Management Tools • Google Sheets or Excel • Pivotal Tracker • Trello • Basecamp • Jira • Asana • Microsop Project • Many more …
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- 30. Prototyping and ProducPon Examples
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- 34. More Prototyping and TesPng Tools • Powerpoint • Excel • UXPin • Proto.io • Origami • Framer.js • Balsamiq • InVision • Sketch • Keynote • Axure • Adobe XD • UserTesPng.com • TypeForm
- 35. Product Hacks: A sampling
- 36. #1: Don’t Build it, Sell It First
- 37. #2: Don’t Build It, Measure It Instead
- 38. #3: Don’t Build It, Fake it
- 39. #4: Don’t Build It, Use default “admin”
- 40. #5: Don’t Build It, Use reports instead
- 41. Reading Resources • The Leader’s Guide Community – h_ps://theleadersguide.org • Lean Startup Newsle_er – h_p://theleanstartup.com • First Round Review: Product Magazine – h_p://firstround.com/review/product/ • Product Hunt – h_ps://www.producthunt.com • Mailchimp UX Newsle_er – h_p://www.theuxnewsle_er.com • Inside Intercom Newsle_er – h_ps://blog.intercom.io • Nielsen Norman Group – h_p://www.nngroup.com/arPcles • Design Insights from the Bridge – h_ps://medium.com/bridge-‐collecPon • User Experience Design – h_ps://medium.com/user-‐experience-‐design-‐1 • Product Design Weekly – h_p://designweekly.atomic.io
- 42. Audio Resources • Product Hunt Radio – h_ps://www.producthunt.com/radio • Inside Intercom – h_ps://www.intercom.io/podcast • Product People – h_p://productpeople.tv • The Everyday Innovator – h_p://www.producPnnovaPoneducators.com/blog/category/ interviews/ • This is Product Management – h_p://www.thisisproductmanagement.com • This Week in Startups (TWIST) – h_p://thisweekinstartups.com
- 43. Be a scope assassin!
- 44. Thank you • Chris Cera • CEO @ Arcweb • cera@arcweb.co