So you have a great product idea. Now what? Learn the most productive and successful methods for creating your Minimum Viable Product (MVP).

1. MVP: The Steps After Ideation
GROWTH HACKING ASIA

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Why do an MVP?
BIGGEST RISK IS
MAKING SOMETHING
NOBODY WANTS
* according to CB Insights, https://www.cbinsights.com/blog/startup-failure-reasons-top/
This happens 42% of the time *

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MVP & Lean Startup
A Minimum Viable Product is an
experiment that allows a team to
maximise validated learning
about customers with the least
effort.

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Build
MeasureLearn
Ideas Product
Data

5. 5 Source: http://www.themacro.com/

6. 6 Source: http://www.themacro.com/

7. 7 Source: http://www.themacro.com/
Product-market fit

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Product Market Fit
“It is being in a good
market, with a product that
can satisfy that market”
MARC ANDREESSEN

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TYPES OF MVPS

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CONCIERGE MVP
Groupon started with just a WordPress blog and
manually sending PDFs with the first vouchers

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LANDING PAGE
Lyft kicked off recruitment by first tracking
conversions on a landing page to hire drivers.

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VIDEO MVP
Dropbox explored with a series of MVPs to help tie
down what really resonated with users before
building the product

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A lo-fidelity wireframe can be useful for testing
quick hypotheses. Don’t spend effort making them
look good!
WIREFRAMES

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INTERACTIVE MOCKUPS
DEMO
Put interactive, hi-fidelity mockups in front of users
to observe and gain important feedback.

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What is NOT an MVP?
AN MVP IS NOT A CHEAPER
PRODUCT NOR THE
SMALLEST COLLECTION OF
FEATURES
Beware of building cheap MVPs that will
lead you astray. Validated learning trumps
saving money.

17. Source: Tech Crunch

18. Source: Tech Crunch

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When to Build a Product MVP?
Once you’ve validated some of
the fundamental hypotheses of
your business
You are ready to commit
resources to building it

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What is a User Story?
A high level requirement that
provides value to a specific user
As a <type of user>,
I want <some goal>
so that <some reason>.
“
”
FOR EXAMPLE

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What shouldn’t be a user story
Technical
tasks
Design
tasks
Fixing bugs, or
managing servers, etc.
Fixing bugs, or
managing servers, etc.
Throw stories away after they are delivered!

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PRIORITIZE
Empathy Stickiness Virality Revenue Scale
A list of stories with all equal prioritisation
is failure to prioritise.

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I CAN’T GET A TAXI
WHEN I NEED IT
THE MOST

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15 MINS
CHOOSE AND
DESIGN AN MVP

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15 MINS
USER STORIES FOR
A PRODUCT MVP

26. 26
Q&A