Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
This presentations discusses the importance for startups of starting with user acquisition activities before launch and introduces 7 low-cost, highly effective tactics:
- Contest
- Paid Advertising
- Social Networks
- Content Marketing
- Pre-Launch Platforms
- Offline Community Building
- PR & Influencer Outreach
Compilation of quotes about lead generation, marketing, appointment setting that will inspire you.
Presentation by http://callboxinc.com
Compiled by http://nex-sales.com/
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/
Follow me on twitter - @niroism
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
This presentations discusses the importance for startups of starting with user acquisition activities before launch and introduces 7 low-cost, highly effective tactics:
- Contest
- Paid Advertising
- Social Networks
- Content Marketing
- Pre-Launch Platforms
- Offline Community Building
- PR & Influencer Outreach
Compilation of quotes about lead generation, marketing, appointment setting that will inspire you.
Presentation by http://callboxinc.com
Compiled by http://nex-sales.com/
Growth Hacking Masterclass: How to acquire users when you have zero marketing...Dotun Olowoporoku
Growth is the only essential thing you need to be a startup. It has nothing to do with being a new company, tech-based, raising money or with a cool sounding name. It’s all about growth.
Growth metric varies from one company to another, however the most commonly used metric is the rate at which a product is adopted by users. So how does a startup with limited resources and zero brand equity acquire users 10x more than the incumbent? The answer is not a bigger marketing budget or a better brand, it is growth hacking.
In this workshop, we’ll explore the concept of growth hacking and how it is different from traditional marketing. We’ll use case studies and stories to provide practical how-to guides on strategy, tactics and tools you can use to acquire users even if you have zero/low marketing budget. And how to bake growth into the DNA of your product development.
It's intended for people currently running a business and have recognised customer acquisition as a pain point they need to address.
Market like a Pirate: Growth Hacking beyond the hypeNiro Nirmalan
Slide deck from recent talks on growth hacking that I did recently at the Royal Bank of Scotland and NatWest. For a detailed writeup of the presentation, visit - https://nironirmalan.com/2016/06/06/market-like-a-pirate-growth-hacking-beyond-the-hype/
Follow me on twitter - @niroism
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
In this, we teach you the tips, tricks and techniques required to grow your business and accelerate your sales today. Most of the tips and either free or low-cost and can be implemented in one day. Check out more at https://goo.gl/NWbExR
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
Content Marketing Essentials - Building a Customer Focused Content StrategyGeorgiana Laudi
What content marketing is and is not. Understanding your customers through customer personas & the customer journey. The 4 types of content, text, image multimedia and interactive. The 3 ways to source content, creating, curating and crowdsourcing. Content distribution to build awareness, increase engagement, help evaluate and support growth. Goal setting and tracking by identifying personas and tracking your KPIs.
How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale ...Autopilot
Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/
Try Autopilot free: https://autopilothq.com/free-trial.html
Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you'll learn:
-How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
-Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
-Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
Growth Hacking Asia
Mastering Customer Retention Workshop
04/07/2015
Comma Co working space Jakarta
Introduction to Growth Hacking and Customer Retention
Facebook & Instagram Ad Accelerator - Shopify AdvancedTopGrowthMarketing
Slides from a Shopify LA webinar by Jack Paxton from Top Growth Marketing. The slides explain intermediate and advanced techniques to achieve better marketing outcomes through Facebook and Instagram ads.
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...Influence and Co.
The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation.
So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business?
Join our webinar with...
Charlie Reverte, vice president of website products at AddThis
Matt Kamp, director of strategic partnerships at Influence & Co.
We'll discuss how to optimize your marketing efforts, both on- and off-site.
- Reveal key elements that editors at top publications are looking for in guest-contributed content.
- Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website.
- Discuss the lead generation funnel and how to create content for each stage.
- Present exclusive tips and techniques to further engage qualified leads once they’re on your site.
- Showcase how to use data through content customization to get leads to convert.
100 slides = 2 years of daily reading + project experiments + midnight webinar + online/offline courses. This slide is designed for complete beginners to gain an overview and learn more about Digital Marketing / Growth Hacking in the shortest time. And also for marketers to be more user-centric.
Intro to Inbound Marketing (To be used by Inbound Marketing Certified Profess...HubSpot
This presentation is for use by Inbound Marketing Certified Professionals to educate their fellow employees, organization members or clients.
The presentation is an overview of of inbound marketing, including actionable tips to use inbound marketing to grow one’s business.
Register for Inbound Marketing University: http://inboundmarketing.com
In this, we teach you the tips, tricks and techniques required to grow your business and accelerate your sales today. Most of the tips and either free or low-cost and can be implemented in one day. Check out more at https://goo.gl/NWbExR
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
Content Marketing Essentials - Building a Customer Focused Content StrategyGeorgiana Laudi
What content marketing is and is not. Understanding your customers through customer personas & the customer journey. The 4 types of content, text, image multimedia and interactive. The 3 ways to source content, creating, curating and crowdsourcing. Content distribution to build awareness, increase engagement, help evaluate and support growth. Goal setting and tracking by identifying personas and tracking your KPIs.
How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale ...Autopilot
Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/
Try Autopilot free: https://autopilothq.com/free-trial.html
Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you'll learn:
-How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
-Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
-Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle
Using Social Media to Improve Ecommerce CapabilitiesHayden Armour
Kirsty Lawrence, founder of Mann Social, a social media marketing consultancy, explains how your business can use both organic and paid-for social media strategies to improve and grow its ecommerce capabilities.
13 Tried and True Growth Hacking StrategiesWishpond
This slidedeck will break down 13 specific strategies we've used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it's all here and more.
Inbound Marketing Vs Outbound Marketingkarthikzinavo
Inbound marketing is the practice of bringing warm, qualified leads into your sales funnel rather than reaching outward to cold targets.
Outbound Marketing,also known as traditional marketing, has been the main marketing strategy for the past century.
Growth Hacking Asia
Mastering Customer Retention Workshop
04/07/2015
Comma Co working space Jakarta
Introduction to Growth Hacking and Customer Retention
In this presentation, Jackie Jimenez shows tips on keeping your customers on your site as well as how to increase website conversion - sales, email signups, or blog content sharing.
Follow at http://theinnovativeconsultant.com
http://twitter.com/jackiej04
http://facebook.com/innovatewp
Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing!
Event marketing and pr module at London Metropolitan University.
The Extreme Website Makeover Webinar! Exclusively for ACT! Certified Consult...Hall_
We take an ACT! Certified Consultant website and showing how we transform a site that could use some work to one that drives traffic and starts conversations.
We'll talk about what works and what doesn't work, and show how to leverage the resources offered by the ACT! Product Marketing team to captivate visitors.
Bring your questions - we'll have ample time to talk through the process and answer your questions about web design.
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
Internet marketing dave morse - august 2010 - publicDave Morse
Internet marketing training course for small businesses and entrepreneurs - covers positioning, goal setting, search engine optimization, content marketing, social media, email marketing, lead management and web analytics.
Social Media Marketing for the National Bicycle Tour Directors Association (N...Dana Vanden Heuvel
Social Media Marketing for the National Bicycle Tour Directors Association (NBTDA).
Presented by Dana VanDen Heuvel, President of the MarketingSavant Group, a social media consulting and training company in Green Bay, WI.
How To Prepare Your Online Store For An Online Cyber Sale #MYCYBERSALEMeekco.Asia
Based on our eCommerce success managing experiences with more than 100+ SMB in South East Asia, Here is some tips to get your Shopify store ready for an online cyber sale. Contact us for your future commerce's success.
Forward Progress - Digital Marketing for Community BanksSocial Jack
Forward Progress has a unique program for community banks, we setup the plan, build community, manage events, drive traffic and leads. We have a select program especially for our business bankers who want to reach the very busy business owners of the world. If you are ready for the next level of digital marketing for banks, call us! 877-592-6224
BrainShakers Interactive is the complete offpage optimization company specilized in complete link building, offpage optimization and social media optimization (SMO) services. We are calling SEO Agencies; to help them to save SEO operational expenditure (staff salary + overheads) by 45%.
Conversion rate optimization (CRO) means measuring and improving your product a little bit every day. It’s a commitment to leave the status quo behind and seek new and better ways to get, keep, and grow your customer metrics.
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
New to UX? Check out this short presentation to get a basic understanding of what you can do to your website to make sure browsers will convert to buyers.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Discover the list of tools that startups can use (mostly for free) to make their ideas come alive quickly. The tools solve problems from designing, marketing, sales, team work, fulfillment to financials. Products that help from the idea stage to the product stage are included.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
18. www.growthhackingasia.com #letshackasia#growthhackasia
Get To Know Your Customers
Why New User Acquisition?
Who they are
Where can you reach them
What message can you convert them with
Are you solving a real problem for them?
Build Database of Early Adopters
Fast Feedback
Work Out Bugs
Get Insightful Testimonials
30. www.growthhackingasia.com #letshackasia#growthhackasia
Would you like help with
your landing pages?
Don’t have to repeat it.
Yes, Please help
me with my
landing pages!
Loving the landing
page!
Good headline.
Identifies why I’m
here in the first
place.
Love the easy to
read benefits
Social Proof
Nice contrasted
form
33. www.growthhackingasia.com #letshackasia#growthhackasia
Benefits: How does this
benefit the visitor.
Make more about
connecting. Non-profits
in particular rely on
emotional and human
connections.
Make page
shorter, test 2
columns.
Title is informative.
straight to point. Leads
to action
Free and state how
much value you are
getting.
Know what you are
getting.
Would test moving to
under CTA
34. www.growthhackingasia.com #letshackasia#growthhackasia
Cool icons
Minimalist
design /
spacious
One Action
Send?.. Are u serious!?
How about “Be First”,
“Gimme Gimme”
Would love more
contrast. Light blue is
over powered by the
icons
CTA Hard to read
Maybe use
social Logos?
84. www.growthhackingasia.com #letshackasia#growthhackasia
Approx. 500 views
48.5% conversion from Quora to page views
20% conversion from page view to signup
50 conversions
30 minutes of searching and writing
Cost: $0
Results
www.growthhackingasia.com #letshackasia#growthhackasia
85. www.growthhackingasia.com #letshackasia#growthhackasia
Quora
Ask & Answer Questions
Answer & Ask Questions
Ask People to Answer Questions
Vote on answers
Find Topics
Private message
Thank People Who Answer or Ask
www.growthhackingasia.com #infographicbykissmetric #letshackasia
Strengthen Customer Experience
Research on Competitors
Connect with Press
Embrace Long Term Dialogue
Expand Your NetworkEstablish Expertise
Shorten the Learning Curve
Connect with Influencers
Mine for Hot Topics
92. www.growthhackingasia.com #letshackasia#growthhackasia
“Hack your startup outreach with tools like @ahrefs @compete
& @similarweb to see where competitors had success”
Competitor Research Tools
www.woorank.com
www.spyonweb.com
www.alexa.com
siteanalytics.compete.com
marketing.grader.com
www.simplymeasured.com
adwords.google.com/KeywordPlanner
www.thesearchmonitor.com
www.ispionage.com
www.quicksprout.com www.spyfu.com
108. www.growthhackingasia.com #letshackasia#growthhackasia
Background
Job? Career Path? Family?
Identifiers
Demeanor? Communication
preferences?
Demographic
m/f? age/ income? location?
Persona Name
-
Challenges
Primary/secondary challenge
What can we do?
… to help out persona achieve goals?...
… to help personas overcome their challenge?...
Goals
Primary/Secondary Goals
Common Objectives
Why wouldn’t they buy your product or service?
Real Quotes
About goals, Challenges etc.
Elevator Pitch
Sell your persona on your solution!
Marketing Message
How should you describe your solution to your persona?
WHO WHAT
WHY HOW
1 2
43
5 6
7
8
9
10
11
I’m satit from ghath, have any of you heard about GHATH before? Before the training promotions happened? Yes? No? cool, good things? I hope so. Anyways no problem at all, just before we begin let me give you a quick intro to myself.
My name is satit, I’m honestly really new to GHATH, actually just employed, but no worries, if I don’t do well today.. You guys probably won’t see me here anymore :P lol. Just abit about my background. I used to workin HF before joining GHATH and at hipflat I was luckily able to help them grow around 280% within my first 6 months at hipflat, mainly through SEO and including other factors aswell. With them I and GHATH have been able to produce this pre launch user acquisition powerpoint to share with you guys our insights. Honestly, some done my self and some have been things that I’ve learned from others.
Once you have a product or service ready, you face one of the biggest challenges of a startup which is “how do you actually build your userbase and retain those users?”
Be sincere, it’s about them.
We want to help every single company here grow. If you have questions just ask us, if we can answer it, we will, if we can’t then give us sometime. We don’t have answers to everything, and we’re not even going to pretend.
Our true north is to help companies grow. And sustainably.
If you come to us, no matter about anything, please do, we will try to help the best we can.
And our goal is to help you guys with these services.
What we hope you will get out of this is
And I’ll explain to you what you’ll get out of this and more soon. But this course started becauase of this.
Movie field of dreams.
Refine your pitch. It takes time and tests to generate a message that strongly resonates and converts the most customers.
Validate a product market fit. If you can’t convert people to leave their email address, you’re going to have a pretty hard time charging them money.
Uncover distribution channels. Try directing traffic to your landing page from a number of sources and find out which source generates the most leads.
FIND CUSTOMERS. I’ll repeat… This will take LONGER than you think. Start now or face the doom of launching to crickets… especially if this is your first new product.
Include a demo video to increase conversions by 10-20%.
If you can’t include a video, think about including screenshots or interactive demos (if applicable).
Use directional cues (e.g., arrows) to point visitors in the right direction.
Narrow the options. Avoid outbound links. Make the next step as obvious as possible.
Use numbered lists over plain bullets. Odd numbers perform better than even numbers.
Keep your keywords in mind and use them in your copy to attract organic traffic.
Keep it simple! Don’t use big words, and don’t use a design that’s too “busy,” etc. You want the page to be “scannable”.
Don’t forget about color psychology.
Use visual blocking. Breaking up the page with design and color contrast helps to organize it.
The main image. This likely will be the first thing your visitors will notice, so choose wisely.
The call to action. This has to demand attention. It’s the ultimate conversion point.
The headline. Tie the headline into the landing page referral source (e.g., ad copy, HelloBar copy) to confirm visitors are in the right place.
The benefits. Always list benefits over features. Use bullet points or numbered lists here to increase readability.
The proof. You’ll want to note any guarantees, security certificates, and social proof. Highlight positive tweets or your 100% satisfaction guarantee.
ALWAYS A/B Test
Make the first call to action clear. The sign up area should be distinctly visible from the rest of the page. It shouldn’t blend because a user is NOT going to hunt around for it.
Only collect the information you ABSOLUTELY need. The longer a form users see the LESS likely they are to complete it. Limit form fields by asking only for essential information. Preferably, an email address should be all you ask for.
Include an incentive. People like to know that they are getting something out of giving up their email address. You can even use early access as an incentive for signing up.
Use outgoing links sparingly. Anything that takes them away from the page before they have completed the goal is an unnecessary distraction. You probably have a great blog, an awesome Facebook Page, and a lot more information somewhere… but if I start clicking around I’m not going to come back to fill out the form.
Don’t put social links on the launch page… why would people share without even knowing what they’re getting? Include these, but only after they decide to sign up.
No 3rd party branding. Make sure that the page is about your business. Don’t allow 3rd party links to steal visitors away from your page.
Reward sign ups with more information. Once people have signed up, you can feed them more information. The thank you message and email is where you can push them to your blog, a longer video, or to a survey you want them to fill out.
Referral thank you page
Know what social networks your customers use
Know what kind of incentive they want – ideally product related
Closed Virtual Loop: We looped over referral program via e-mails; which kept the sharer/referrer informed on his progress. This added credence for us and gently nudged the user to keep on sharing.
Mailer stats: Average Open Rate: 64% | Click Rate: 31%
Our referral program stats: Referral Traffic: 59.68% | Referral Signups: 81.8%
why engaged couples would want to mingle. They’re already engaged. Am I going to exchange wedding tips with others? Weird.
The benefit is clarified in the subhead but it’s very small and should perhaps be the headline. “Show your sample” is unclear. I’d be more inclined to get straight to the point: “Get your sample in front of engaged couples looking for wedding services” or something along those lines.
The CTA is suitable for someone coming to a wedding so I get why it says RSVP, but I’d rather see a vendor benefit-driven call-to-action.Something like, “I’m attending the Weddingful Party on the 27th!” would also serve as a reminder of the date which is very hidden on the page.
What I like
It looks awesome! Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about.
Visual chunking: The page is broken up very well vertically, aiding the consumption of information.
Things I’d change or test
What is it? I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. To prevent the extra copy cluttering the page, it could be opened in a lightbox. Better yet, add a video explaining what it is, how it works and why you should register.
Who’s it for? Make it clearer what the demographic of intended customers is. If I don’t think/know it’s for me I won’t sign up.
Post conversion social sharing: There’s value in being able to check out the company in it’s social channels – especially when it’s new. However, it would be worth trying moving them to the form confirmation page, so that you’re asking someone who’s already interested in your company, to share your story.
Great landing page. Very clean and clear with the five essential elements: USP, hero shot, benefits, a single call-to-action and social proof. Here are my thoughts:
Excellent headline. It immediately identifies with my need (which would have been established in the ad that lead here). However, if you already ask this question in the ad, repeating it here is somewhat wasteful. You might want to test implementing some Conversation Momentum. This is the idea of starting a conversation in the ad or an email and continuing it immediately on your landing page. In this instance, you could make the headline what you currently have in the subhead: “I can help you set up and manage high performing landing pages in no time!”
Your name and details are too small to easily read.
I’d be inclined to start your form header from a different perspectivesuch as, “Would you like help with your landing pages?” This establishes the goal of the form and your CTA will make more sense. For even more clarity, you could tweak your CTA to say, “Yes, please help me with my landing pages.”
Inline form fields are generally a bad usability practice. Yes, they allow your form to appear shorter, but when your form consists of more than a single field, you can lose track of which field you clicked on (because the label disappears). This often results in having to click outside again to remind yourself what you were filling out. It may sound silly, but it happens to me all the time and it annoys me.
What I like
Freshness: The design (photography, cleanliness and color palette) really exemplify freshness here
Massive CTA: What should you do on this page? Dead obvious right? As it should be.
Big clear benefit: The 50-90% off makes it clear why you should care.
Things I’d change or test
Title: Use the word food! Make it super obvious.
Unbounce: Send us some free fresh food! :)
What I like
Clean: This is very easy to read. The white background with orange headers and black body text stands out easily and the action is easy to see.
Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information.
Proof: Existing companies that started at a Startup Weekend.
Things I’d change or test
Leverage Lists: Too much of a good thing is a bad thing; the first paragraph has too much bold. That first paragraph is probably better off as a list. If you step back from the content you can see that the bold is overpowering.
What I like
Straight to The Point: The title is informative and leads directly to the action.
What’s the Value: It is important to state what your give away is worth. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving.
Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get.
Things I’d change or test
Order: I would definitely test having Written by appear directly below the action. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point.
Benefits: How does this benefit the visitor. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached.
1-2 Punch: I would test making this page even shorter. Instead of three rows make the second row two columns: one with function, one with benefits.
What I like
Iconic: Great icon to start. If that matches your social media avatar you get bonus points.
Minimalist: Simple open designs give your content room to breathe.
One and Done: One simple action; I think I love you Menucopia.
Things I’d change or test
Call to Action: That button needs a more compelling action: Join, Get on the List, Be First. Your call to action should be from the perspective of the user and you should be able to add “I want to” before the button’s text.
Social Proof: Test social logos in the benefits section. Don’t just tell people you integrate social, show them the logos.
More Contrast: The blue text should be darker for better readability, and the button text should be bolder.
What I like
Simple: Clear headline telling the reader where they are.
Good Button: The action is tied to the desire to be notified when the launch happens.
Support: This is a good second call to action. Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come.
Oli: I just love the visual design of this page – as a coming soon page, the stage curtains opening remind me of my dad’s theatre. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion.
Things I’d change or test
Text: The sub-headings all beg the question: “How?” Try using some description of the function that accompanies the benefit described in the sub-headings.
Icons: The magic icon is spot on. The other two are a good chance to test different ways to express your future plans. Try showing characters using the appropriate devices, or acting out things related to using the product.
Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).
Moon shows super constrast in colors
Use single color hue for the page with different tones but use an off the charts color for you CTA.
Extreme colors shine brighter than others
They also say forget the rest, follow the arrow! Great for expressing your CTA
Arrow points at man.. Man looks at arrows, and man behind looks at man. All arrow cues.
They also say forget the rest, follow the arrow! Great for expressing your CTA
Arrow points at man.. Man looks at arrows, and man behind looks at man. All arrow cues.
They also say forget the rest, follow the arrow! Great for expressing your CTA
Arrow points at man.. Man looks at arrows, and man behind looks at man. All arrow cues.
They also say forget the rest, follow the arrow! Great for expressing your CTA
Arrow points at man.. Man looks at arrows, and man behind looks at man. All arrow cues.
They also say forget the rest, follow the arrow! Great for expressing your CTA
Arrow points at man.. Man looks at arrows, and man behind looks at man. All arrow cues.
Targeted competitor keywords:
Quickens
Gets ads for mint.com
Groupon started in Chicago but it would often expand to new cities based on how well the invite lists were performing. Groupon would allow users to sign up in cities where it hadn’t launched. For Groupon to be successful in a new city form Day 1, it needed enough number of consumers in the new cities to make deals tip. Hence, Groupon would closely track cities where the maximum number of consumers had signed up and would launch its marketplace in those cities, allowing it to hit substantial traction from the start.
Groupon successfully expanded into a third market: New York. By this time, says an employee, "we kind of had the playbook we needed to open in another city, another city, another city." Groupon knew, for example, exactly how much to invest in advertising in order to build a sizable subscriber list in a new market.
Trainwreck Tuesday: Featuring disasters in personal finance, readers were encouraged to submit their own
What’s in your Wallet: interviews with people, e.g. what card do you use
Q&As: Q&A sessions with personal finance bloggers
Guest posts: personal finance bloggers wrote free posts to be published on the Mint blog for a backlink
Infographics
Founders should have a list of all the big relevant events to their potential customers and be there. Don’t confuse this with being at tech events. If your product is a tool to help authors self-publish online, go to the events that THOSE people will be at. Publishing conferences. Etc.
This tools here are only a few of the awesome tools available in order to do competitor research. You will be able to find out the sort of things happening in regards to the traffic which each competitor is getting.
Use these tools in order to find out where they are from and look to gain some sort of traffic from the same sites. Also you will be able to see the potential traffic that they are receiving in order to plan out what sort of feedback you could possibly gain in return.