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Product Management Workshop
The document covers an overview of product management, including its definition, various models and frameworks, and key techniques such as user research and analytics. It discusses specific activities like A/B testing and campaign tracking, and it emphasizes the importance of managing product requests effectively. Additionally, it humorously illustrates behaviors of a product manager through relatable dating scenarios.
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Product Management Workshop
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- 2. Agenda • Background ofproduct management • Some models and frameworks • Some PM techniques - UX/Analytics • Activities - A/B testing set-up, campaign tracking setup • Specification tools - UML diagrams basics • Conclusion
- 3. What is product management? BusinessIT PM Customer (The “what” guy)
- 4. Product Management and ProjectManagement OR Product Management Project Management
- 5. Product Management definition “The processof conceiving, planning, developing, testing, launching, delivering, withdrawing products in the market”
- 6. Past professions ofProduct people - an accidental profession!! Marketer Engineer DevOps BDM Sales Management consulting
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- 10. Product Management - framework(by brainmates)
- 11. User research techniques •Clickstream/GA, A/B testing • Customer surveys • Focus group, interviews • eye-tracking etc.
- 12. User research -when to do what behavioural Attitudinal Qualitative Quantitative A/B testing, GAEyetracking Focus group, interviews Customer feedback Customer Reviews
- 13. User research -when to do what behavioural Attitudinal Qualitative Quantitative What people do What people say how much?Why?
- 14. UX - frictionreduction
- 15. UX - frictionreduction
- 16. UX - frictionreduction
- 17. UX - frictionreduction Paktor VS Tinder VS OKCupid
- 18. UX - frictionreduction
- 19. UX - frictionreduction
- 20. UX - frictionreduction
- 21. UX - frictionreduction
- 22. UX - frictionreduction
- 23. Analytics techniques • funnelanalysis • acquisition analysis • segmentation • regression • Intent tracking - via marketing campaigns
- 24. A/B testing -a science ! 1) Control VS treatment group 2) Causality over correlation 3) Optimization leads to local maximum
- 25. p-value - statistical significance •In statistical significance testing, the p-value is the probability of obtaining a test statistic result at least as extreme or as close to the one that was actually observed, assuming that the null hypothesis is true.
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- 27. Set-up A/B testscenario (optimizely) • Create a shopify account - free trial • Create an optimizely account - free trial
- 28. Specification - UML diagrams- use case diagram
- 29. Specification - UML diagrams- use case diagram CASE : Hospital Reception subsystem or module supports some of the many job duties of hospital receptionist. Receptionist schedules patient's appointments and admission to the hospital, collects information from patient upon patient's arrival and/or by phone. For the patient that will stay in the hospital ("inpatient") she or he should have a bed allotted in a ward. Receptionists might also receive patient's payments, record them in a database and provide receipts, file insurance claims and medical reports.
- 30. Specification - UML diagrams- use case diagram
- 31. Specification - UML diagrams- activity diagram
- 32. Biggest weapon ofa PM - saying NO!
- 33. Biggest weapon ofa PM - saying NO! “Ideas usually come from well-meaning people/users around the company just trying to do their jobs, but if you view your role as the funnel for all these requests, then the result to your product will almost certainly be death by a thousand cuts” - SVPM
- 34. You know youare dating a PM if… When trying to convince you to go out with him, he mentions the success rate of his other dates. He tells you what time to meet but shows up 20 minutes after that. When the table wobbles at dinner, he gets the engineer at the next table to fix it, but still takes credit for it. He refers to your dates as '1 on 1 time'. He always asks if he can ask a question before he asks a question. Instead of asking the waiter how the chicken is, he says, "What's your poultry story?" He argues with you using bullet points in a PowerPoint presentation.
- 35. You know youare dating a PM if… He spends so long stack ranking different movie options that you miss the movie. He likes his pillow talk in a 15-minute standup format. He refers to your life dreams as a "list of asks". When you want to try something new, he mentions a conversation he had with his CEO about innovation. When you travel, your itinerary is called an action plan. His idea of engaging with you has nothing to do with an actual engagement.
- 36. You know youare dating a PM if… He wants to review all the documentation from your previous relationships. He uses other women's advances as leverage to get more laptop time. He stalks your ex-boyfriends and calls it 'competitor research,' then proceeds to do the exact same things they did. He says he values your opinion, but still completely ignores you. He refers to you as Girlfriend 3.0. You know he's in love when he looks at you the way he looks at his phone. After you break up, he requests a relationship postmortem.
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