So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
Discover the list of tools that startups can use (mostly for free) to make their ideas come alive quickly. The tools solve problems from designing, marketing, sales, team work, fulfillment to financials. Products that help from the idea stage to the product stage are included.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen.
The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat).
The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course.
The second part of the lecture is about the validation of the problem/solution fit using interview techniques.
The third part is on the Minimum Viable Product concept and 6 different MVP cases.
The second workshop is on developing a MVP concept for each of the business ideas in the course.
Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.
So you have a great product idea. Now what?! Learn how to get your Minimum Viable Product (MVP) and what methods are most effective in helping you achieve this.
Discover the list of tools that startups can use (mostly for free) to make their ideas come alive quickly. The tools solve problems from designing, marketing, sales, team work, fulfillment to financials. Products that help from the idea stage to the product stage are included.
Using Your Growth Model to Drive Smarter High Tempo TestingSean Ellis
In this presentation, Sean Ellis highlights how to use a growth model to inform your high tempo testing efforts. It goes through the key steps for building your growth model including establishing a north star metric, and identifying your "aha moment" and the core benefit that drives retention. Finally he shows how the GrowthHackers team has used a growth model to plan our growth roadmap.
Lean Startup Analytics and MVP – Lecture and Workshop at Zeppelin UniversitySebastian Fittko
This lecture and workshop was held at E-Entrepreneurship Summer School at Zeppelin University, Friedrichshafen.
The first part explains the differences and challenges between of a new idea driven startup and proof of concept startup (aka copycat).
The first Workshop part is on the key assumptions and hypothesis of the business ideas in the course.
The second part of the lecture is about the validation of the problem/solution fit using interview techniques.
The third part is on the Minimum Viable Product concept and 6 different MVP cases.
The second workshop is on developing a MVP concept for each of the business ideas in the course.
Finally some fundamental quantitative analytics (split testing, cohort analysis) are explained.
Workshop at TiE Bangalore.
Whenever a business is established, it either explicitly or implicitly employs a particular business model that describes the architecture of the value creation, delivery, and capture mechanisms employed by the business enterprise. The essence of a business model is that it defines the manner by which the business enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit: it thus reflects management's hypothesis about what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit.
This workshop will help entrepreneurs identify and validate their business model - which is a basis for a sound business plan. It will combine theoretical inputs with hands-on work, enabling experiential learning and validation of concepts introduced.
Concepts such as "Business Model Canvas" and "Minimum Viable Product / Service" will be explored. And participants will have an opportunity to use these techniques in developing and evolving their own business concepts.
If you are an entrepreneur looking at validating your business idea, or looking at scaling your business you could gain from this workshop. Also if you are a manager managing a business in an enterprise and want to expand or diversify you will have many take away's for your need.
Take away's from the workshop:
Development of an initial business model
Understanding of what constitutes the "Minimum Viable Product / Service" for the business
Validation / refinement of the business model with actual customer feedback
Develop foundation for a sound business plan.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, DribbbleTraction Conf
TractionConf.io 2017. From the performance of your ad creative, the conversion rate of your landing page, optimizing revenue in your checkout flow, to building a product that people love, tell their friends about and come back to over and over again – design thinking is needed at every step of the funnel. Zack will teach you how thinking about the design of your product through the lens of your user is the most impactful tool in your growth toolbox.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
7 Proven Templates for Writing Value Propositions That WorkTor Grønsund
7 proven templates that are designed to help you to create a clear, compelling value proposition in minutes. Including Geoff Moore (Crossing the Chasm), Venture Hacks, Steve Blank (Customer Development), Cooper and Vlaskovits (Custdev.com), Dave McClure, David Cowan, Eric Sink, and Guy Kawasaki.
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Nasdaq Entrepreneurial Center: How to Pitch Investors, Grow Teams & ‘Best-Fri...Caitlin Roberson
Entrepreneurs don’t start companies because it’s good for anxiety. They do it because they believe in something, often for powerful & deeply personal reasons. Their vision inspires the best talent to swap golden handcuffs for startups no one’s heard of & VCs to invest millions in single ideas.
Then, VCs say no.
Star performers leave.
Partners under-deliver.
Customers churn.
Such events often indicate entrepreneurs aren’t yet storytelling like the badasses they are.
This session helps entrepreneurs distill & integrate their personal ‘why’ into company branding, messaging, and positioning—and practice a proven storytelling framework that inspires humans wired for purpose, in ways that scale with the company.
This session is for:
- Pre-launch to launched (idea to prototype)
- Launch (product/service being used by customers)
- Growth (scaling customers, products/services and markets)
This session will cover:
- How to distill your personal purpose into 3 core company values, mission/vision statements, and a tagline
- How to design an ‘umbrella narrative’ that reflects the above (often called category creation)
- How to teach your team to consistently share the same inspired story
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
This is a CX Design Game Framework and Manual Guide created and designed by ROA consulting. Start Up Companies or other venture firms can simulate and track their existing customer experience with this useful tool. By doing so, the companies will have insight about their customers and why they should change service process and how they can change effectively.
The most innovative technology entrepreneurship summer program! The extreme accelerator – from idea to an initial start-up in 15 days
7th - 25th July, 2014 in Nice, Sophia Antipolis
http://www.innovationacademy4u.com/
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Top 10 Mistakes That Teach Right Way To Hire Dedicated Development TeamKaty Slemon
Learn the most common mistakes you are likely to make when you hire dedicated development team and how to avoid these mistakes to find a qualified team.
Workshop at TiE Bangalore.
Whenever a business is established, it either explicitly or implicitly employs a particular business model that describes the architecture of the value creation, delivery, and capture mechanisms employed by the business enterprise. The essence of a business model is that it defines the manner by which the business enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit: it thus reflects management's hypothesis about what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit.
This workshop will help entrepreneurs identify and validate their business model - which is a basis for a sound business plan. It will combine theoretical inputs with hands-on work, enabling experiential learning and validation of concepts introduced.
Concepts such as "Business Model Canvas" and "Minimum Viable Product / Service" will be explored. And participants will have an opportunity to use these techniques in developing and evolving their own business concepts.
If you are an entrepreneur looking at validating your business idea, or looking at scaling your business you could gain from this workshop. Also if you are a manager managing a business in an enterprise and want to expand or diversify you will have many take away's for your need.
Take away's from the workshop:
Development of an initial business model
Understanding of what constitutes the "Minimum Viable Product / Service" for the business
Validation / refinement of the business model with actual customer feedback
Develop foundation for a sound business plan.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Design Thinking – The Ultimate Growth Tool by Zack Onisko, CEO, DribbbleTraction Conf
TractionConf.io 2017. From the performance of your ad creative, the conversion rate of your landing page, optimizing revenue in your checkout flow, to building a product that people love, tell their friends about and come back to over and over again – design thinking is needed at every step of the funnel. Zack will teach you how thinking about the design of your product through the lens of your user is the most impactful tool in your growth toolbox.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
7 Proven Templates for Writing Value Propositions That WorkTor Grønsund
7 proven templates that are designed to help you to create a clear, compelling value proposition in minutes. Including Geoff Moore (Crossing the Chasm), Venture Hacks, Steve Blank (Customer Development), Cooper and Vlaskovits (Custdev.com), Dave McClure, David Cowan, Eric Sink, and Guy Kawasaki.
MVP: Minimum Viable Product vs. Maximum Value ProductLiquid Reality
Start-ups and product reboots are all thinking the same thing - how quickly can we get to market? The app market is break-kneck, and being first-to-market, or soon-to-market can be important, but, not at the expense of quality. In this talk we'll explore the motivations for being first, and argue the values of being "better"
From experience, we'll focus on how to convince clients and stakeholders to buy-in to quality over "fast" - as a philosophy, as a differentiator, and as a process to making it happen.
Anyone can make an app - just look at any of the app stores, but only the ones that focus on the customer, on quality, and on the entire experience as a whole will succeed.
This talk will give you a roadmap to create better products, get and keep clients on-board with your direction, and deliver outstanding products to the market.
Nasdaq Entrepreneurial Center: How to Pitch Investors, Grow Teams & ‘Best-Fri...Caitlin Roberson
Entrepreneurs don’t start companies because it’s good for anxiety. They do it because they believe in something, often for powerful & deeply personal reasons. Their vision inspires the best talent to swap golden handcuffs for startups no one’s heard of & VCs to invest millions in single ideas.
Then, VCs say no.
Star performers leave.
Partners under-deliver.
Customers churn.
Such events often indicate entrepreneurs aren’t yet storytelling like the badasses they are.
This session helps entrepreneurs distill & integrate their personal ‘why’ into company branding, messaging, and positioning—and practice a proven storytelling framework that inspires humans wired for purpose, in ways that scale with the company.
This session is for:
- Pre-launch to launched (idea to prototype)
- Launch (product/service being used by customers)
- Growth (scaling customers, products/services and markets)
This session will cover:
- How to distill your personal purpose into 3 core company values, mission/vision statements, and a tagline
- How to design an ‘umbrella narrative’ that reflects the above (often called category creation)
- How to teach your team to consistently share the same inspired story
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
This is a CX Design Game Framework and Manual Guide created and designed by ROA consulting. Start Up Companies or other venture firms can simulate and track their existing customer experience with this useful tool. By doing so, the companies will have insight about their customers and why they should change service process and how they can change effectively.
The most innovative technology entrepreneurship summer program! The extreme accelerator – from idea to an initial start-up in 15 days
7th - 25th July, 2014 in Nice, Sophia Antipolis
http://www.innovationacademy4u.com/
Building Product After "Product-Market Fit"Robert Fan
There are many presentations on how to build product as a new startup. However there aren't many presentations on building product as a high-growth startup.
This is a case study for Sharethrough's product process as of 2014.
Top 10 Mistakes That Teach Right Way To Hire Dedicated Development TeamKaty Slemon
Learn the most common mistakes you are likely to make when you hire dedicated development team and how to avoid these mistakes to find a qualified team.
7 Key Questions to Ask Your Prospective Tech AgencyKoombea
How’s your tech/web/mobile agency search going? You decided you need a dev shop, but what are the right questions to ask them?
At Koombea we want you to be prepared. And we are happy to help you figure out which agency is best for you—even if it’s not us.
When talking to prospective tech agencies, use these helpful 7 questions to filter your options.
Workshop held for startup founders and executives for Fall 2014 cohort at MACH37™, a vertical accelerator focused on information security product companies.
In this workshop, I shared with the attendees, excerpts of my unique experience from four prior startup businesses interleaved with my public company experiences of building durable products that have a long life span, often outliving multiple mergers, acquisitions and change of control in businesses that own the asset.
Highest quality code in your SaaS project. Why should you care about it as a ...The Codest
We are launching a SaaS report dedicated to the whole SaaS market.
It is a useful pill of knowledge for the non-technical founders who are struggling with many challenges, especially the technological ones. In the report, we cover the specific problems/dilemmas such as:
- Is it worth making SaaS start-up if you are a non-technical founder?
- What are the biggest challenges to a non-technical founder?
- MVP as the most popular way to deliver product time to market
- Useful tips on how to build a SaaS product in 6 simple steps
Check out the report and make sure to eliminate common mistakes that can hurt your business. Are you a non-technical founder? Don’t worry!
In the short tutorial, you will learn how to successfully build a SaaS product with no programming skills.
Uniting product development, business strategy, and agile software practices.
Covers thinking about product development wholistically from a customer-first perspective. Suggests good principles for established companies and boostrappers.
8 employer branding must-haves to engage developersTaras Makh
In order to hire good specialists for the company, it’s not enough to establish a recruiting process. The employer’s brand is no less important. It needs a lot of work.
From this guide you will learn how:
Set the right employer’s branding goals
Generate content that will inspire developers to learn more about your company
Optimize the employer’s branding strategy and tell a story that will attract developers’ attention.
This is a presentation I gave at Barcamp Bangkok 3 @ Sripatum University to help young startups understand some basic issues and strategies to consider and prepare for in venturing out with their own businesses. My finance manager & I are working to put together an organization to help new entrepreneurs in Thailand & South East Asia get off to a good start. Can contact me at http://proteus-tech.com or via twitter as @proteusguy for any follow ups.
Every successful project starts with two things: a project idea and an adequate budget.
The typical costs of the development team are related to the recruitment process, payroll, hardware and licenses, of course, the office space, sick leaves, holidays and perks.
Learn how you can reduce cost and save your software project budget.
More resources on: rightinformation.com
Building a Winning Tech Stack for Your StartupBluebash
Unlock the secrets to assembling a powerful tech stack for your startup. This comprehensive guide highlights the best tools, frameworks, and strategies to enhance efficiency, foster innovation, and support growth. https://www.bluebash.co/blog/building-tech-stack-for-your-startup/
7 Factors to Consider When Building Your Mobile StrategyiTexico
With mobility being such a growing demand from customers for all across the United States, mobile development is one of the biggest decisions a CIO or CTO can make in 2014.
These are the slides of our last webinar held on Feb 07 where we clarified some of the myths and misconceptions on mobile app development as well as present you with cost-effective solutions that can help companies drive their entire mobile strategy.
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
Top Web Development Challenges & How To Tackle Them?Pixel Crayons
When you start developing websites or web applications for your business, you might face many challenges. Although, this is especially the case for small businesses with minimum resources and well-developed web infrastructure.
But, it doesn’t mean that you have to give up so easily. You can always overcome these web development challenges by being smart. And that is what we will discuss how to handle web development challenges in an easy way.
You can consult with a web development company or an IT consulting company to help you determine your technology stack.
When it comes to hiring a web development company in India for responsive web design, WordPress development, or other services, you need the right partner like PixelCrayons.
Similar to Startup Engineering for Non-Technical Founders (20)
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
New to UX? Check out this short presentation to get a basic understanding of what you can do to your website to make sure browsers will convert to buyers.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. 2
STARTUP ENGINEERING
Outsourcing vs
Building a Team
Not always a case of black
and white, what are the
pros and cons and more
importantly, how do you
know when to pick one
over the other.
Choosing your
Technology Stack
What programming
language and framework do
you build your product on,
and where do you deploy it
to.
Managing your
Product
How to make use of readily
available tools to make
things easier for your team.
PUTTING SOMETHING ON THE MARKET
3. 3
ON HIRING AND OUTSOURCING
STARTUPS HAVE
SUCCEEDED (AND FAILED)
WITH BOTH HIRING AND
OUTSOURCING
Hire your team once you’ve
achieved product market fit and
raised enough capital to build the
team right.
HIRE WHEN READY
FIND OUT WHAT’S RIGHT FOR YOU
Pay for quality, or pay anyway. Find
outsourcing partners that can
provide additional value, not just an
extra pair of hands.
PAY FOR QUALITY
Early stage startups face great
difficulties building a team. It’s
easier to outsource it, unless a co-
founder can built it.
OUTSOURCE EARLY
4. 4
OUTSOURCING VS HIRING
“It’s expensive to work
with cheap people”
http://www.codelitt.com/blog/how-to-handle-client-comparing-hourly-to-cheap-overseas-development/
5. 5
EARLY STAGE STARTUPS
You Have No
Bargaining Power
Good hires have tonnes of
opportunities. You will be
forced to settle. Gets
expensive if you are
offering equity.
Experience Managing
a Product Team
Assuming you cobble
together a team, made up
of freelancers and friends,
your challenge now is to
make all this somehow
work.
It’s Not Your Main
Focus
Founders have many
responsibilities; hiring a
team and managing it to
build a product can take
away a lot from customer
development, fundraising,
etc.
AND HUMAN RESOURCES
6. 6
BUILDING A TEAM
You Have Traction,
People Want to Join
Cool product bro! You have
product market fit, hire
away! No major pivots at
this point.
You’ve Hired Your
CTO, Right?
Your first developer needs
to be top dog, otherwise
other good developers will
not join.
You’re Ready to Go All
In
Building a tech team is a
long term commitment.
Retention can be a problem
if developers are not
sufficiently engaged. Do
you have a good runway,
and an exciting roadmap?
7. 7
OUTSOURCE!
Choosing Between
Cheap & Expensive
Don’t take prices at face
value. Cheap software
development comes at a
very high cost!
Fixed bid vs Time &
Materials
Fixed bid doesn’t always
mean lower risk, chances
are, it increases it.
Dedicated vs Shared
Team
Are the developers you
work with burdened with
several projects at a time?
8. 8
HIRING YOUR CTO
Technically competent
and a leader
It’s important to hire a CTO
that can lead and coach the
team. Great developers
don’t want to work in a
team where they are not
able to grow.
No technical
knowledge, get help
How do you ensure the
quality of CTO, when you
don’t come from a technical
background? Find a friend,
or hire someone who has
been there, done that.
Is he or she future
proof?
CTOs need to be able to
wear multiple hats. At an
early stage, they are
expected to build product,
and to scale out the
engineering team at a later
stage. Vest their equity
accordingly.
9. 9
TECH STACKS
CHOICE OF TECHNOLOGY
DOESN’T MATTER
There’s no shame in building things
the ‘wrong way’ first. Use this to
your advantage by keeping
complexity low.
LESS IS MORE
UNTIL IT DOES
If you want to hire good developers
later on, you need to understand
what it takes to build software.
INVEST IN THE RIGHT CULTURE
Early stage startups: it’s alright if
your app is not scalable now. Scale
up when you have funds and
traction.
OPTIMISE FOR AGILITY
12. 12
A PRIMER
What is a backend of a
web or mobile app?
Backend includes server
(where your app is hosted)
and database (where your
data is stored) technologies.
It is a web application that
can serves your web front-
end, or talks to your mobile
app.
What is the front-end
of a web app?
You may have heard of
HTML, CSS, JavaScript, etc.
These are bits of code that
are read by the web
browser, much like how MS
Word opens .docx files.
What about mobile
apps?
Mobile app developers
typically do a mix of
backend and front-end
work. Front-end work on
mobile is different from that
of the web.
TO WEB AND MOBILE APPS
14. 14
EARLY STAGE STARTUPS
Optimise For Agility,
Not Scalability
You are looking for product-
market fit, so you need to
be able to test your
validations as fast as
possible. Don’t optimize
prematurely.
Shaving Pennies Don’t
Always Add Up
Save money where it
counts, but don’t choose
the $10 hosting plan over
the $30 when it is going to
cost you developer time.
Be Prepared To Throw
Away Code
Sunk cost is sunk cost.
Code is really good at
holding businesses back,
figure out your next steps
and throw bad code away.
AND TECHNOLOGY STACKS
15. 15
GETTING IT RIGHT
Invest in Code Quality
& Automated Testing
Your technology is a first
class business concern, and
you should treat it that way.
If you do not invest your
team into building your
product the right way, you
will lose talent.
Don’t Reinvent the
Wheel
Stand on the back of giants,
by using well-built open
source libraries. Sometimes,
it makes sense to write your
own, but be wary of the
total cost of ownership
(TCO).
Avoid Major Code
Rewrites
Rewrites are more costly
than planned for, and can
kill a startup. Typically
worthwhile as a strategic
play for larger companies,
and even then rarely. If you
rewrite, treat it as a new
product.
16. 16
ON PRODUCT MANAGEMENT
BUILDING THE RIGHT
FEATURES
Saying that everything is important
is a failure to prioritize, and will
eventually lead to project failure.
PRIORITIZE
AT THE RIGHT TIME
Improve the process for building
and testing features organically, one
step at a time.
OPTIMIZE
Product management is not so
much a process for building, as it is
for learning.
LEARN
17. 17
EARLY STAGE STARTUPS
Validate Ideas with
Non-Product MVPs
Identify key assumptions
and validate them with
experiments that cost next
to nothing. Don’t start with
building a product right off!
Come up with Visual
Specifications
Start with user stories,
simple sentences that
describe the value of
features you are building.
Use sketches and
storyboards to flesh out
detail.
Once Again, Less
Features is More
Building the entire product
outright is risky use of time
if we don’t if people will use
the features. Find out what
went right or wrong.
AND PRODUCT MANAGEMENT
https://medium.com/@mdubakov/visual-specifications-1d57822a485f
22. 22
TINKERBOX STACK
CODE QUALITY CONTINUOUS DEPLOYMENT
On average, our projects score
87.17% test coverage, based on 27
of our recent projects, giving us
confidence in our codebases.
TEST COVERAGE
1 2
3
We employ static code analysis on
our codebases, using CodeClimate.
On average, we scope a GPA of
3.59 (max 4.0), of 34 projects.
Using Heroku, or equivalent set up,
we configure automated pipelines
for deploys to our staging &
production environments.
STAGING PRODUCTION
CLOUDFLARE
(CDN)
APPSIGNAL
GITHUB
CIRCLE CI CODECLIMATE
AUTOMATED DEPLOYMENTS
TYPICAL DEPLOYMENT SETUP
SLACK
23. 23
WWW.TINKERBOX.COM.SG BUILD WEB AND MOBILE APPS THE RIGHT WAY
JARYL SIM
Jaryl has been programming for
about 15 years, starting off with
C/C++. He has been writing ruby
& rails since 2007.
JARYL@TINKERBOX.COM.SG
EMAIL
HTTPS://GITHUB.COM/JARYL
GITHUB
HTTPS://TWITTER.COM/JARYL
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