Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
Learn a 3 step process that will make people looking at your website, turn into actual paying customers. Despite what they may think, startups don't have an exposure problem, they have a conversion problem.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Growth Hacking Asia's presentation on Facebook Advertising. Learn how to set up a landing page to direct your ads to, plus the specifics of ads like lookalike and custom audiences.
The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Abstract: This paper introduces a system for visual analysis of news articles and emails. The system was developed in response to VAST MiniChallenge 1 and comprises different interfaces for mining textual data and network data.
For more information, please visit: http://people.cs.vt.edu/parang/ or contact parang at firstname at cs vt edu
The 4 pillars of retail engagement and gives practical advice on how to meet them, based on thousands of hours of focus groups. This presentation was delivered live April 17, 2015.
In this presentation, Joe Pulizzi details why content marketing has taken center stage, looks at the latest content marketing research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals.
Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.
From Jay Baer and Convince & Convert, The Power of Everything is an ebook from an all-star cast of modern marketing practitioners, who provides short reflections on the power of mobile, content, corporate culture, big data and more.
This ebook will inspire you to become a better marketer in 2013 and beyond, and fill you in on some of the key trends shaping social media marketing and digital marketing success in the modern age.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
Can Ads be Inbound? We recently started to examine how HubSpot customers are successfully using ads and how Ads can amplify the positive effects of inbound marketing. These 5 tips along with the new HubSpot Ads Add-On can help you finally master ads!
Abstract: This paper introduces a system for visual analysis of news articles and emails. The system was developed in response to VAST MiniChallenge 1 and comprises different interfaces for mining textual data and network data.
For more information, please visit: http://people.cs.vt.edu/parang/ or contact parang at firstname at cs vt edu
NetSquared Camp Cameroon - N Computing PresentationNetSquared
NetSquared is focused on the intersection of technology and social impact. We create opportunities for all those involved in creating change to connect: whether you are a nonprofit or a foundation, a designer or a developer, a changemaker or an entrepreneur.
Gabha Ayurved Bhavan was founded by Lt. Dr. Jatindranath Ghosh Dastidar before Indian Independence in Tezpur Assam. He became renowned in Tezpur and vicinity as “Gabha Doctor” by his sheer knowledge on medicinal plants and it’s application in different human ailments. Depending upon his knowledge and driven by passion for medicinal plants, he formulated different types of Ayurvedic medicines. In the course of time they were proved very effective and became popular in Assam, Arunachal Pradesh and some parts of North Bengal.
The History of “Gabha Herbytone” the core product of Gabha Ayurved Bhavan can be traced back for a long period of 65 years and during this period it has earned popularity in North Eastern Region of India and parts of Bengal in locally popular name “Baat Vijay Salsa” along with many other popular products of Gabha Ayurved Bhavan
Our Products:
Gabha's Herbytone™
Gabha's Herbyzyme™
Gabha's Herbyfit™
Gabha's Gynotone™
Gabha's Musli-Vita™
Gabha's N-Cephatone™
Gabha's Herby Kof™
Gabha's Lal Danto-Bandhu™
Gabha's Paintreat™
Gabha's Hair O Care™
Contact Us
Registered Office:
A-60, Mahavir Market, Sector-18, Turbhe,
Vashi, Navi Mumbai 400705, Maharashtra
Tel: +91-22-2788-0052,
Mob: 09321160960,09321360960,09321460960
Email: gabha_herbytone@yahoo.in
Corporate Office:
Coozynook Building, Old Bombay Pune Road,
Panvel, Dist; Raigad
Original-Artikel: http://webdenker.ch/2011/09/social-media-guidelines-zum-mitnehmen/
Unabhängig davon ob ein Unternehmen die soziale Medien als Kommunikationskanal benutzt oder nicht: der Umgang mit ihnen sollte intern geregelt sein.
Das Unternehmen sollte deshalb Guidelines festlegen, wie der Gebrauch von sozialen Netzwerken im Betrieb gehandhabt wird.
Nachfolgend finden Sie zehn einfache Regeln, welche Sie in Ihre Social Media Guidelines aufnehmen können.
Grundsätzlich gilt, Mitarbeiter sollten sich auch in sozialen Netzwerken so verhalten, wie sie es an einer Messe oder am Telefon tun würden: Das heisst, man ist freundlich, zuvorkommend, gibt ehrliche Antworten und versucht zu helfen.
Weitere Informationen zu Social Media Guidelines erhalten Sie im zugehörigen Blog-Beitrag auf www.webdenker.ch (http://webdenker.ch/?p=296) oder direkt bei der MySign AG in Olten (http://mysign.ch).
Negotiating contracts as user experiences - WIAD Rome 2016Jacopo Romei
Usually deals and contracts have a flaw: they are designed around deliverables and penalties rather than on the relationship between involved people or organisations.
This happens despite contracts should deliver an experience, like all other human artifacts which are not just an object or a service.
Collaboration around a common shared goal: this is the experience to look for.
[TEMPLATE] The 7-Figures Case Studies Deck - RoySelbach.comRoy Selbach
This 7-Figure Case Studies Template is created to give you guidance in how to set-up the most converting case-study deck.
It’s perfect for people who want to start a business, entrepreneurs and salespeople looking to close more deals.
✅ The well-known, but poorly understood way to get a prospect over the finishline
✅ The little-known anatomy that makes a huge difference when closing a potential client
✅ The framework that completely changes everything
Get the full version 100% for free now! Download it for: https://royselbach.com/resources/7-figure-case-studies-template/
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
Short intro to PR - what it is, goals & measurement, purpose, different PR for different stage startups, how to hire an agency, writing a good press release, how to leverage social media in PR, Tips and Tricks. Tools, Links and useful references for startups and small companies.
Getting funded sometimes seems like a career itself (and indeed it is a big part of the CEO’s responsibilities). In order to succeed, need to understand both the rules of the game and the equipment – without these you may squander some of your most valuable resources - time and relationships. Two keys communication tools are the Executive Summary and the PowerPoint Presentation (Pitch Deck). This forum will help you understand how these tools are used to generate a face-to-face meeting, make a persuasive and memorable presentation, and then follow through with the details needed for investors to begin their due diligence process.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
How to build your company vision & mission, brand platform and big idea for c...Rahmatullah Akbar
HOW TO BUILD YOUR COMPANY VISION-MISSION-BRAND PLATFORM-BIG IDEA OF
COMMUNICATION CAMPAIGN It’s foundation of your business. So It must be strong.
Vision is question about.
what kind of product that will make you believe that you can do some contribution for better world ? Where? or How far you will gonna go?
Why you do these business? what do you stand for? When your business will arrive to your ‘far’ destination? Who’s people that will believe what you believe?
The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community.
CHALLANGE
Write your business purposes and GOAL here.
OBJECTIVE
Imaging. Now your talking to your customer. then, what kind of reaction or response you expect to get.
TARGET MARKET
Who is you want to talk to?. What kind of gender?where she live?what kind of education she got?how much she spend for a month? what kind of behaviour she have?
INSIGHT
It’s a hidden need of your customer. You must be deep and beyond. why they buy a thing?
MESSAGE
It’s a combination of your insight and your objective
BIG IDEA
Simple inspiring word that can covered all of your message.
Chambers of Commerce and the Never Ending Tech RevolutionGIS Planning
In the age of Yelp! and other popular online social networking sites, providing member value is a 24/7 job. In this American Chamber of Commerce Executives Annual Conference session attendees learned how new digital tools and online strategies help chambers offer new member services, improve retention, grow online revenue and stimulate regional economic development.
Topics include:
- Disintermediation
- The new value of chambers of commerce
- Reducing transactional friction
- Tech companies disrupting chambers
- Five things chambers can do to win online
- The challenge of face-to-face networking
- Big businesses are a big problem for small businesses
- Online member services
- Online business assistance
- Market research
- Business intelligence and market research
- Search engine optimization
- Get your business online
- Chamber directories
- Online learning vs. training for online success
- Site selection and business attraction
- Economic development
- Online GIS
- Marketing effectiveness
- Membership drives
- Internet ambassadors
- Social media challenges
- Weaknesses of mobile apps
- Online advertising
- Freemium as a business model for chambers of commerce
2 hours training on Mobile UX with Farah Nuraini, Interaction Designer at Traveloka, Indonesia
45 min theory: Research, Analysis, Design solutions and Testing
+ 1h15 min of hands-on exercises with the 5 facilitators from Traveloka.
New to UX? Check out this short presentation to get a basic understanding of what you can do to your website to make sure browsers will convert to buyers.
Discover the list of tools that startups can use (mostly for free) to make their ideas come alive quickly. The tools solve problems from designing, marketing, sales, team work, fulfillment to financials. Products that help from the idea stage to the product stage are included.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
3. PR professionals aim to
persuade people and influence beliefs.
This makes people change behaviors
or take actions, which benefit your
company.
4. PR persuades...
▪ Users to download your app or visit your website
▪ VCs to invest in your startup
▪ Contributors to back your campaign
▪ Partners to sign agreements with you
▪ The public to believe you are a trustful brand
▪ Amazing people to leave high-paid jobs to join your
team
7. Does PR work?
One good article placement can increase sales leads
and drive growth
Consumers believe third party endorsements more than
Ads
8. “You always need to think about PR, but that doesn’t
mean
you should chase press coverage as soon as you’ve got
a company name. Startups should not hire a PR firm till
they have customers as proof-of-concept”
Shalini Singh, Founder of Galvanise PR
When do you need PR?
10. Cloudike
Process
• Interviewed founders
• Built company intro and press kit
• Distributed to global media
Achievements:
• TechCrunch article resulted in a
10 X increase in qualified
business leads through their
website
NOTE: Securing TC took six months
and a trip to San Fransisco
http://tcrn.ch/1Him39g
11. Solar Paper by YOLK
Solar Paper is the first solar charger that’s thin and
light enough that you can fold it up, slip it inside of a
notebook, and take it with you anywhere. The
company’s founder, SungUn Chang, says that it’s
her mission to bring solar technology into people’s
everyday lives. With help from G3 Partners, Solar
Paper has beat out all of the previous crowdfunding
campaigns from Korea, raising more than US$1
million on Kickstarter.
12. 6,297
backers
pledged
$1,021,583
Recipe for Success
Press coverage of Solar Paper has been
spectacular, ranging from CNBC to the Daily Mail
and Mashable. The company’s reputation was
established during their prior campaign last year.
The success of Solar Paper clearly demonstrates
that a good product, trust from former backers,
and improved crowdfunding aptitude can clearly
bulldoze through cultural and language barriers.
One thing that stands out is how personal this
campaign is to its creator, who writes her
updates in the first person, and whose passion is
clearly evident in the product video. Learn more
14. 1. The Boilerplate - a boilerplate is a unit of writing that can be
reused over and over, for multiple press releases, without
change
2. The Elevator Pitch - An elevator pitch is a short description of
your product/service
3. The Press Release - PR announcement issued to the media
4. Images
5. Other items
The Press Kit – “Pure PR”
15. The Boiler Plate
“A standard piece of writing that can be reused over and
over”
• Usually found at the end of a press release
• Briefly describes the company or organization
• The same boilerplate is usually used on every press release
• Boilerplates should be up to date, clearly written and short
17. Terrible Boiler Plates
“Orbotech is principally engaged in the design, development, manufacture, marketing and service of yield-
enhancing and production solutions for specialized applications in the supply chain of the electronics industry. The
Company’s products include automated optical inspection (AOI), production and process control systems for
printed circuit boards (PCBs) and AOI, test and repair systems for flat panel displays (FPDs). The Company also
markets computer-aided manufacturing (CAM) and engineering solutions for PCB production. In addition, through
its subsidiary, Orbograph Ltd., the Company develops and markets character recognition solutions to banks and
other financial institutions, and has developed a proprietary technology for use, among other things, in web-based,
location-independent data entry for check and forms processing; and, through its subsidiaries, Orbotech Medical
Denmark A/S and Orbotech Medical Solutions Ltd., is engaged in the research and development, manufacture and
sale of specialized products for application in medical nuclear imaging. Of Orbotech’s employees, more than one
quarter are scientists and engineers, who integrate their multi-disciplinary knowledge, talents and skills to develop
and provide sophisticated solutions and technologies designed to meet customers’ long-term needs. Orbotech
maintains its corporate headquarters, executive and registered offices and principal research and development,
engineering and manufacturing facilities in Israel. The Company’s extensive network of marketing, sales and
customer support teams, located in over 35 offices throughout North America, Europe, the Pacific Rim, China and
Japan, delivers its knowledge and expertise directly to customers the world over. For more information visit
www.orbotech.com.”
Orbotech is principally engaged in the design, development,
manufacture, marketing and service of yield-enhancing and
production solutions for specialized applications in the
supply chain of the electronics industry…
This doesn’t actually say anything
18. 8 Boilerplate Tips
• Include what your company does and for whom
• Describe your strengths
• Include your organization’s tagline
• Use appropriate keywords for SEO
• Include specific metrics
• Use words that position you against competitors
• Include a link to your website
• Include contact details
Keep it short and simple: 100 – 150 words
http://bit.ly/1mGzs4O
19. Boilerplate Template
[Company Name] is an [City, Country] based company, founded in [Year], which
provides [Products] to [Customers, Target Audience].
[Company Name] has consistently [Value Proposition].
[Company Name] is [Key Fact – such as “the first company to provide peer to peer
payment services in Asia” or “a startup dedicated to solving communication issues
between friends”].
In the future [Company Name] plans to [do what].
For more information about [Company Name], please contact [Person] at [email],
[Phone] or visit [Website].
20. Boilerplate Example
Founded in 2015, G3 Partners is Asia's first dedicated startup PR agency, based in Seoul.
G3 Partners specializes in providing regional and global PR services for tech startups in
Asia, and supports global growth stage tech companies with PR in Asia.
G3 Partners helps clients get featured on major technology, business and finance
publications in Asia and the US, such as TechCrunch and TechInAsia.
G3 Partners currently serves clients in Korea, China, Singapore and the US and has
presence in SE Asia since June 2015
For more information contact Nathan Millard (CEO) at nathan@g3partners.asia, give him a
call on +82 10 8723 7702 or visit their website at www.g3partners.asia.
21. The Elevator Pitch
• An elevator pitch is a short description of your product/service
• In one sentence you should be able to explain your company’s
mission
– “my company, _(insert name of company)_, is developing
_(a defined offering)_ to help _(a defined audience)_ _(solve
a problem)_ with_(secret sauce)_”.
• Imagine you’re on an elevator with a potential investor and you
can only pitch to him/her during the ride
22. Elevator Pitch Example
“We solve the problem of genealogy by matching
possible relatives, to help genealogists create
one accurate world family tree. We make money
by charging enthusiasts for enhanced search and
other premium features.”
23. Elevator Pitch Example
“We solve the problem of genealogy by matching
possible relatives, to help genealogists create one
accurate world family tree. We make money by
charging enthusiasts for enhanced search and
other premium features.”
One sentence
describing a
service.
Explains how this service
is viable (makes money)
and touches on other
offerings that are going to
lead to questions.
24. Elevator Pitch Example
• Grab attention immediately and craft a clear statement
that can lead to a question by the receiver
• If you don’t get a follow on question, you’ve failed
• In the brief amount of time you have, you have create
curiosity!
25. The Press Release
“An announcement sent to the press, to let the public
know of company developments”
• A press release is not an advertisement
• It should be factual and concise
• Avoid jargon and technical language
• Limit yourself to one subject
• It should announce something new
27. 10 Tips For Writing A Press Release
1. Have a good reason for sending a press release
2. Grab attention with a good headline
3. Get right to the point in the first paragraph
4. Answer who, what, when, where, why and how
5. Include hard numbers or data points
6. Make it grammatically flawless
7. Include quotes whenever possible
8. Make sure it is appropriately targeted
9. One page is best, two is maximum
10. Provide access to more information
“No one can write great copy first
time out. Keep practicing and get
feedback to help you improve”
32. • Your Logo
• Use a high-quality image of your logo that is sharp and visible.
• Product Photos
• 1-2 should be sufficient. Make sure it’s the product you talk
about in the release
• Shots of people
• Make these appropriate to the audience
• Video
• The video should clearly back up what is said in the release
• Keep it to 60 seconds or less
What you need
34. Even More Tips
• The press list
• How to build a press list
• How to contact journalists
• PR tools
35. What is a press list
“An effective press list is actually not a list,
it’s a collection of personal connections”
• Effective PR relies on strong media connections
• If writers already know you they are much more likely to listen
• Like friendships, building strong media connections will take time
36. So… a press list will take time to
develop,
and should be looked after, like you look
after your friends.
Writers might change jobs, but you
should keep the friendship.
http://bit.ly/1yRaDdk
37. How to build a press list
• Identify target publications
• Identify writers who cover your ‘beat’
• Record contact information and build writer profiles
• Connect with them and start interacting early
• Get to know their preferences / interests
38. Acquiring Contacts for Publications
• You can even buy a media list on Vocus or Mondo Times, but
check:
• Is it up to date?
• What information does it contain?
• Is the life of the list unlimited?
• Which outlets are included?
• Will this be digital?
• Services like VoilaNorbert and EmailChecker helps you find emails
for targeted writers and verify that they are real
• Most important – build a list of relationships, not contacts
39. How to contact journalists
“Spamming 1,000 ‘cold’ contacts will not be nearly
as effective as pitching 10 relevant people you know very
well”
40. • Add value to their work
• Follow them on Twitter
• Share their relevant work
• Comment on their Writing
• Try Snail Mail
• Buy them a beer
• Send a highly personalized e-mail
• Keep them informed
How to make friends with journalists
41. Tips on connecting with press
• Target relevant writers
• Ask writers how they like press kits
received
• Send 1-2 reminders
• Develop meaningful dialogs
• Focus on the 5 W’s
• Show your appreciation & keep the dialog
going
• Keep in touch with writers
• Offer support with other related stories
• Don’t demand coverage
• Don’t chase up more than twice per
press release
• Assume all writers have the same
preferences
• Use excessive superlatives
• Don’t treat Reporters like your soapbox
• Don’t make writers feel like an after-
thought
• Don’t mistake ‘No’ for ‘Never’
Do Don’t