This document discusses the characteristics of contributors versus non-contributors. It provides examples of how contributors engage deeply with their work compared to non-contributors who are more disengaged. Specifically, it discusses how contributors have positive attitudes, make personal commitments, show initiative, interest and intellect. They are emotionally engaged versus disengaged. Two case stories are provided about individuals who overcame challenges through deep engagement: John Roebling who tapped instructions to complete the Brooklyn Bridge after an injury, and Ratan Tata who remained focused on creating an affordable car for middle-class Indian families.