The document discusses the difference between contributors and non-contributors in how they engage with their work. Contributors get deeply involved, are enthusiastic, and go deep into the subject. They are willing to struggle to find new answers and transform themselves. Contributors also seek high quality work and are committed to project success, responding with emotional engagement. In contrast, non-contributors give up easily, focus on tasks over quality, and respond with emotional dis-engagement.

1. UNIT 9: Engage Deeply
Information Technology
Enrollment Nos. 110110116056-110110116063 &
10-039

2. • One of the aspects of a Contributor’s Mindset is
the Contributor’s approach to work.
They get involved.
They are enthusiastic.
They go deep into the subject.
• In short, Contributors love what they do.

3. COMPARISON
I. Non-contributors give up easily when they have
to go deeper into the subject
• They want to memorize or follow the procedure
• Don’t want to struggle even a little.

4. • Contributors take up an idea and work deeply
with that idea to make it a reality in their lives
• They are willing to:
Be able to find new answers
Discover new ways of doing things
Transform myself in the process.

5. II. Non-contributors often focus on “completing the
task” even if the quality of work is poor. They have
a “chalta hai” attitude
Don’t care if
• There are errors
• The output is of poor quality
• If it collapses later or customer is unhappy.

6.  Poor quality of
work.
 Negatively
affects the
customers.

7. • Contributors seek to create “high quality”
products. They care about what they have
produced.
Product shows personality.
They care about the quality and usefulness of
their product.
They want to do a great job.
They respect their work.

8.  Satisfied
customers.
 Personal
contentment.

9. III. Non-contributors do not commit themselves to
the success of a project
• Don’t want to give up some of their comforts.
• Unwilling to make any sacrifices

10. • Contributors commit themselves to the success of
a project
They go deep and get into the details
Willing to make adjustments

11. IV. Non-contributors often respond to work with
“emotional dis-engagement”
• Hate struggling for a solution
• Find work boring
• Don’t like their work
• Can’t maintain focus
• Appear uninterested
• Easily distracted

12. • Contributors respond to work with “emotional
engagement”
I love challenges
Interested in their work
Committed to achieving purpose of their work
Focused in their work
Passionate in their work

13. Example 1
• The history of the Manhattan Project.
• 1942–1946
• The first atomic bombs during World War II
• Shows that sharing a mission and a vision with the
group can provide the necessary inspiration to
enable whole-hearted engagement with the work
and stretch the limits of performance.

14. A long corridor with many consoles with dials and switches, attended by women seated on

15. Example 2
• Brooklyn Bridge – a creation of vision and
commitment
• John Roebling and his son Washington
• John died on an on-site accident.
•Washington was handicapped.
• Gave instructions for 13 years to complete the
construction of the bridge.

16. Brooklyn Bridge as seen from Manhattan

17. Example 3
• Ratan Tata – commitment to manufacturing a
small car – with a price tag of one lakh rupees.
• In 2003, he thought of making a four-wheeler out
of scooter parts but it did not work out and the
team had to struggle a lot.
• Production: 2008–present.

19. SUMMARY
“Engaging deeply” means going through an initial
period of struggle, before discovering the
benefits of “deep engagement”.
Discussed how differently the contributors and
non contributors engage in their work.
We should learn to be contributors. And engage
deeply.

20. QUESTIONS?
THANK YOU