The document summarizes the agenda for Forum Day One of a conference on October 23rd in Shanghai, China. The forum will discuss topics related to digital transformation, opportunities in third and fourth tier cities, targeted cosmetics product development, beauty trends, traditional Chinese visual culture, luxury product design, mascara innovation, branding methodology, and discernment and discovery. Speakers will represent companies like Bain, Kantar Worldpanel China, Lancome, and more. The day will include registration, presentations, tea breaks, lunch, and a gala dinner.

1. Forum Day One
October23
rd
Ballroom A on the Fourth Floor | The Longemont Shanghai
The Status Quo and the Future
0800 Registration
0850 Opening Remark
Chairman: Prof. Diana Derval
0900 Digital Transformation and Impact on Personal Care
Industry
Yan Kang, Partner at Bain & Company
0945 Seeking Opportunities in third-tier & fourth-tier Cities
-analysis on the Consumer Behaviors in those Cities.
-blue ocean: Man’s skincare
-ect
Jason Yu, General Manager, Kantar Worldpanel China
1030 Tea Break
1100 How to do Targeted Product Development in Cosmetics
This interactive session will explore consumers' product
preferences in cosmetics. Through fascinating business
cases, like Sephora and Chanel, and groundbreaking
scientific findings, participants will get insights on how to:
- Understand and predict beauty product preferences
- Design the right sensory mix (color, shape, smell, texture) for
every local market
- Systematically increase the product innovation hit rate
Prof. Diana Derval, Chairman, Research Director, and
Author, DervalResearch代戈
Design & Beauty
1130 Spring summer 2016, the 4 trends for Fashion, Beauty
and Packaging
It is time for joy, fun and self-expression.
Agnès Kubiak, Founder & Creative Director of Style Vision
1200 Lunch O2ON2 on the second floor
1400 Draw Strength of Design from the Traditional Chinese
Visual Culture
Through general explanation and brand design case study of
the traditional Chinese visual aesthetics, to show the strength
which culture can bring to design and creativity.
Xu Jun, Design Director, Shanghai Jahwa United Company
Ltd. Industrial Design Center
1430 EVERYDAY EXTRAORDINARY
"Everyone wants more luxury everyday"
I. Chopstick Design
World-class Design Made in China
II. Make the Invisible Visible
Ingredient Branding in the Luxury & Fashion Industry -
How to enrich products and Boost Sales
III. Best Pratice from the Cosmetic Industry(Innovations Made
with Swarovski Crystals)
Mr. Hermann Winkler, Senior Vice President Sales Operations,
Asia North, SWAROVSKI
1500 “Reinventing Mascara Design”
Lancôme spend 7 years studying how women apply mascara
and what is missing in the market. We realized brands were not
focusing on the right product aspects when designing for
women’s true needs. This session will explore how focusing on
the consumer helped create the best product possible and
helped solidify Lancôme as the #1 mascara brand in the Luxury
market.
Jessica Dudley, Director of Makeup Marketing at Lancôme
1530Tea Break
1600 Short Introduction to the InternationalMethodology of
Branding and Design Process
Strangely this word “design” is very well known but not
understandablesoeasily.Some designers are confusing art and
design. Design is mostly done for commercial maters.
On my side the branding design is all what concerns the
brand/product from the first start > the concept /brand/naming
to production/ point of sale material/pr.to consumer. This is the
circle theory. The branding design is done to provide you a
genuine identity, presentation packaging and real difference
from your competitors. For that you just follow some simple
rules to be strong and grow your business with a long term
view.
Federico Restrepo, Brand advisor & Design
Expert,RESTREPO& ass ltd
1700 Discern& Discover
Longtu Shaw, Chairman, SHAW&SHAW Advertising
1800 Gala Dinner O2ON2 on the second floor

2. Forum Day Two
October 24
th
Ballroom B on the Fourth Floor | The Longemont Shanghai
Stream B: Marketing &Branding
0850 Welcoming Address
Session Chairman:Sean O'Brien
0900 The Growing role of Media in building business in a
digitally convergent world
The Growing importance Media plays in building business. How
convergence and globalization has impacted all of our
businesses and what this means to building effective consumer
centric communication strategies.
Bridging the gap between interaction and transaction: The
growing role of Search, Social, Mobile and CRM to
Commerce.The role and importance of Programmatic.The
importance of Innovation in driving sales.
Sean O'Brien, CEO at Carat Asia Pacific
0930 Communication Changes In The Mobile Internet Era
Jason Nanchun Jiang, Chairman & CEO, Focus Media
Holding
1030 Tea Break
1100 Digital Marketing in the Era of Big Data
Ming Liao, Head of Digital Operations and Consumer
Engagement Marketing, Unilever
1130 Video beyond PC : The Opportunity in Mobile
Video has been always the #1 creative asset for advertisers. It
has travelled from TV to Digital –fuelling its share beyond
double digits and is all set to take over the mobile screens
The presentation briefly covers how Chinese consume video
advertising in mobile screens vs PCs, who are the key players
&how advertisers are using it
Bhasker Jaiswal, Managing PartnerBusiness Intelligence,
OMD China
1200 Lunch O2ON2 on the second floor
1400O2O
The linear, physical shopping journey has disappeared in a very
short space of time replaced by increasing blurred between the
offline world of physical stores and the online world of product
information and availability.
Retailers and brands have to find ways to drive online traffic
and engagement to bring online customers into the stores and
turn them into buyers, while delivering seamless customer
satisfaction from a great purchase experience.
It’s time to develop integrated multichannel strategies to lead
Forum Day Two
October 24
th
Ballroom A on the Fourth Floor | The Longemont Shanghai
Stream A: R&D Innovation
0850Welcoming Address
Session Chairman: Jeanine Recckio
0900 Futuristic Global Beauty Trends & Innovative Product
Development
Take a journey into the futuristic world of YEAR 2020 and
beyond … where beauty, food, fashion, R&D technology &
ingredient trends collide and create amazing new products
that consumers all over the globe will desire … The FUTURE
is closer than you think …. Are you ready?
Jeanine Recckio,Beauty Futurologist, Fashion Trend
Forecaster & Brand Innovator, Mirror Mirror Imagination
Group
0940Case Study: Intercos, Cosmetic & Innovation
Nicola Colombo, Chief Executive Officer Selerant Asia Co.,
Ltd
1010 Novel Skin Whitening and Anti-Aging Technology
Dr. Diana Tang, General Manager, Great China and Asia
Pacific, LIPO CHEMICALS INC.
1030Tea break
1100 TranskinTM : a novel skin penetration enhancing peptide
for the transdermal delivery of protein growth factors.
Numerous protein growth factors such as EGF and hGH are
used in cosmetics but poorly absorbed into the skin. To
enhance the transdermal delivery of growth factors, a novel
peptide sequence named “TranskinTM” was developed and
fused to EGF and hGH. These innovative growth factors were
introduced to OHUI “The first”, one of the most premium
cosmetic brands of LG.
Mr. Sang-Hwa, Lee, Director of Skin Science Research of LG
Household & Healthcare Ltd
1130 Stem Cells Derived Anti-aging Cosmetics
Han Zhongchao, Chief Scientist & Director of National
Engineering Research Center of Cell Products; Chairman
of Health & Biotech Group (H&B)
1200 Lunch O2ON2 on the second floor
1400 Sensitive Skin Care
Steve Mei, Sales & Marketing Director, Life Essentials Greater

3. China atSymrise Shanghai Ltd.
1430 Seeking Innovative Inspirations from “Chinese Elements”
Meng Hong, Doctor of Medicine, Associate Professor, China
Acamedy of Chinese Medical Sciences
1500 Create Flawless Chinese Skin by Integrating Oriental
Aesthetics into Advanced technologies
Michelle Lu, Assistant to President for Science & Technology,
General Manager of R&D, Jala Group Co.
1530 Tea Break
1600 Innovations and Trends of the Chinese Local Brand
Cosmetics with Natural Herbs
-The present situation of the Natural herbal Cosmetics
-Train of thought
HU Guosheng, Scientist& Vice President, Inoherb
1630 Innovate for China, Inspire the World!
How to innovate the locally relevant product based on the
superior technical and consumer understanding and how to
leverage the local relevant innovation to global success.
Case studies:
-Maybelline Satin Dream Foundation: from Typological studies
of Chinese skin color & foundation-choosing strategy to the
most efficient and effective color palette;
-Magic Beads: From consumer sight of “color barrier” to
cross-industrial collaboration innovation of superior use
experience;
-BB cream: from local relevant innovation to the global
success.
Sanford Browne, Vice President Research & Innovation at
L'Oréal China
1800 Buffet Dinner O2ON2 on the second floor
the 020 journey.
Emmanuel Sabbagh,Integrated Planning Director,
TBWAInteger China
1430 Mobile Ecommerce
Viveca Chan,Chairman& CEO,WE Marketing Group
1500 Beauty of Men
The presentation tells you a new and mysterious "beauty"
world of men. It talks about the deep and conflicting insight of
men regarding their looks and the fight inside and outside
themselves to use or not to skincare, how the key market
leaders crack them, and what are the key communication
themes that lead those masculine targets to explore their
New World of Beauty, which only belonging to them.
Josephine Pan, General Manager of FCB Shanghai
1530 Tea Break
1600 Finding Innovation White Space through Big Data
Lynn Xu, Vice President, BASES, Nielsen Greater China
1630 Tour in Innovative Digital Marketing
-Analyzing on how internet change Chinese cultural Life:
social, engage, open
-How Cosmetics & Luxury brands connect with consumers
online in China?
-What WeChat and Tencent would bring the change to the
digital world
Jeff Han, General Manager, Marketing, Tencent Online
Media Group
1700 Going Beyond the Product to Create Emotional
Connections
Advise attendees on how to best tell the brand’s story using
extensive research in Men’s and Women’s beauty. Brands
can break through using creative marketing techniques and
advertising campaigns. Brands also must learn to treat
consumer needs as the hero instead of just the product for an
emotional connection to be made that will help create true
loyalty.
Jessica Dudley, Director of Makeup Marketing at Lancôme
& Colleen CELENTANO, Head of Talent for L’Oréal Luxe
USA
1730 Panel Discussion: How to Play with Interactive Marketing
Moderator:Arlene Ang, CEO, OMD China
Panelists:Jessica Dudley, Director of MakeupMarketing at
Lancôme
Jeff Han, General Manager, Marketing, Tencent Online
Media Group
Leon Chen, Vice President at GroupM Maxus
1800 Buffet Dinner O2ON2 on the second floor