The document discusses the increasing demand for food due to population growth and rising wealth, emphasizing the role of Sino-Dutch collaboration in agriculture and food innovation. It highlights the Netherlands as a key global player in food export and productivity, with successful partnerships such as the Sino-European Agricultural Development Center and the Sino-Dutch Dairy Development Center. The Holland Center promotes e-commerce and business matchmaking to strengthen the Dutch agri-food sector in China, showcasing the potential for collaboration between the two countries.

1. Globalization and Localization
- examples of Sino-Dutch collaboration
and innovation in agri & food -
Dr Aalt Dijkhuizen
President Dutch Topsector
Agri & Food
FBIF Shanghai, May 2015

2. • In coming decades:
– A strong increase in population (plus 2 to 3 bn)
– Further increase in wealth (+ 3 bn in middle class)
• Which means:
– An enormous increase in the demand for food
– A doubling in the demand for high-quality protein
(vegetables, dairy, meat)
The broader context
The next
40 years
more food
has to be
produced
than
during
the past
4,000
years!!

3. State Visit President Xi to the NL (March 2014)
• Wanted to be informed
about the success of the
Dutch agri & food model
• Was impressed and asked
for more collaboration to:
increase food security & improve food safety

4. The Netherlands
• Small country in size (42,000 km2), densely populated (17m people)
• Second largest exporter of food & flowers in the world
• Major sectors: horticult. (greenhouse) and livestock (dairy, pork, poultry)
• Key-characteristics: highly productive, very efficient, knowledge-intensive
• Top-class farmers: added value per ha 5 times the European average
• Strong agribusiness: 4 companies in world top-40
• Leading in science: Wageningen UR #1 worldwide in food & agri domain

5. Golden triangle:
the key behind
the Dutch success
Private
Industry
Government
Knowledge
Institutes
Short lines
High commitment
Public Private
Partnerships
Food, Agriculture & Horticulture
part of the Dutch topsector policy

6. Three examples of Sino–Dutch collaboration
• Sino-Europe Agric Development Center
– SEADC: Applied research in horticulture
• Sino-Dutch Dairy Development Center
– SDDDC: Research & innovation in dairy
• Holland Center
– Agri & food business support
– B2C through e-commerce

7. (1) Sino-Europe Agric. Development Center
• Started in 2011 (www.seadc.com) as part of
longstanding relationship with Fujian Gov.
• Partners: Fujian & Dutch Government,
Wageningen UR, private industry
• Located in Zhangzhou Development Zone,
Fujian Provence (at the Wageningen Road!)
• Focused on applied research and innovation in horticulture
to fill the gap between university research and practice
• Now broadening to food processing i.c.w. Food Valley NL

8. (2) Sino-Dutch Dairy Development Center
• Launched in 2013 (www.sdddc.org)
• Partners: Royal FrieslandCampina,
China Agric. University, Wageningen UR
• Aim to increase productivity and improve food safety in dairy
• Integrated chain approach ‘From Grass to Glass’, focusing on
all stages of the dairy production chain

9. Training
Activities included in the SDDDC are:
Dutch Dairy Experience
Exposure
Research
PublicationsExpertise Centre

10. (3) The Holland Center business platform
• Launched in 2014
(www.hollandcenter.com.cn)
• Initiaters: Topsector Agri & Food
in NL and CHIC Group in China
• Members: leading agribusiness companies in the NL
• Key-activities: tailor-made matchmaking (B2B) and e-commerce (B2C)

11. The Holland Center e-commerce approach
• Work together with partners such as Tmall, No.1, JD etc. to
set up Holland Mall on the available platforms
• Build up own Holland Center e-commerce platform
(hollandbuy.cn) and leverage on the Holland brand
• Joint Holland brand and e-commerce approach to strengthen and
present Dutch agri & food products (incl. beverages) in China
• To be launched after summer

12. To conclude
• Many opportunities to collaborate in agri & food (incl.
beverages) between China and the Netherlands
– China: big cons. market; domestic production to be increased / improved
– NL: highest productivity and 2nd largest exporter of food in the world
• Successful (innovation) examples in place to build on
• Holland Center happy to serve as an intermediate to help
develop business, set up e-commerce and get things going

13. 2015/06/21-28
Study tour to Holland
Explore the success
of Holland Food &
Agriculture
探索荷兰农业食品
奇迹游学总裁班
Contact person:
Jenny Liu
Jenny.liu@chicgroup.com
021-6707 7847
18610016037