With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
My Presentation from the ANAA conference in Sydney. The presentation is a state of the media presentation.
I cover both print and TV in this presentation
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined
Y Media Labs (YML) Growth & Expansion PLanJason Newport
YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.
Unlocking the value of real-time for OOH advertisersPosterscope
This report has been published following qualitative and quantitative research conducted by Posterscope into real-time out-of-home (OOH) capabilities and understanding.
‘Real-time’ advertising provides the ability to automatically activate and / or update advertising using live data or content. It has become an area of increasing interest for
the OOH industry and advertisers as access to data and digital out-of-home (DOOH) inventory has become more prevalent.
Posterscope held a roundtable with industry leaders – including 20th Century Fox, British Gas (Hive Active Heating), Microsoft, Movember, Doddle, Clear Channel,
Ocean Outdoor, AOL, Trigger Buzz, M&C Saatchi, Starcom MediaVest Group and Dentsu Aegis Network – to understand the challenges the industry faces in realising
DOOH’s real-time potential. Posterscope also surveyed more than 100 UK marketing leaders to determine current
attitudes towards real-time in DOOH campaigns and industry readiness for adoption.
My Presentation from the ANAA conference in Sydney. The presentation is a state of the media presentation.
I cover both print and TV in this presentation
OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined
Y Media Labs (YML) Growth & Expansion PLanJason Newport
YML is, IMHO -- and I'm not alone, the best all-around iOS and Android mobile design and development agency in the world. They have been featured in the app store more than 75 times, without ever asking for the honor on a single occasion. Steve Jobs once sent Ashish, YML's founder, a note telling him how impressed he was with YML's work on the iPad. Apple has since become a client. This plan identifies the opportunity for agencies, YML specifically in this scenario, to expand their scope in three categories. See the deck for more info.
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
DAN Brand Accelerator: Client Pitch KeynoteJason Newport
Here is the Brand Accelerator pitch deck I began using to pitch current clients more than two years ago. I refined as we advanced through each phase once clients had signed on and we adjusted as necessary. I pitched this to more than twenty clients, all household brand names -- an converted each of them. Not a single brand declined to move forward.
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
Data has transformed the marketing landscape forever.
It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.
But the threats to the data-driven way of life are growing every day.
Meanwhile users of social networks keep growing daily, reaching more than one billon people that everyday share their most intimate data voluntarily on behalf of shared social experience.
We understand that we should make a balance between making people’s life easier and treating their data responsible. This is the renewed role of DIRECTA and the focus of this International Congress on Marketing.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
How Mobile Marketing/Social Media Can Help Health Care Recruiters Fill PositionsPurplegator
Targeted mobile and social media advertising continue to evolve in 2014, allowing health care industry recruitment executives the ability to target their marketing budgets to reach exactly the candidates they are seeking to fill open positions.
The Posterscope Out-of-Home Marketplace 2014 provides details for the OOH media offer in Belgium and Luxemburg.
Do not forget to download the free iPad version from the App Store: https://itunes.apple.com/us/app/posterscope-key-facts-belgium/id628377240?l=fr&ls=1&mt=8
Important Note: February 2014 Edition - Information, tariffs and taxes mentionned in this publication are not contractual and can be updatable.
DAN Brand Accelerator: Client Pitch KeynoteJason Newport
Here is the Brand Accelerator pitch deck I began using to pitch current clients more than two years ago. I refined as we advanced through each phase once clients had signed on and we adjusted as necessary. I pitched this to more than twenty clients, all household brand names -- an converted each of them. Not a single brand declined to move forward.
DOOH Presentation by OMD for DOOH and DA WebinarIAB Europe
Following their participation in the IAB Europe webinar on DOOH and Digital Audio, OMD have put together a brief presentation taking a deeper look into their DOOH campaign for HP.
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
INTERNATIONAL CONGRESS OF DIRECT AND INTERACTIVE MARKETING MEXICO CITY OCT 9-10Future Experts
Data has transformed the marketing landscape forever.
It’s clear that our increasingly data-driven world is reshaping how consumers and brands engage, interact – and benefit from one another.
But the threats to the data-driven way of life are growing every day.
Meanwhile users of social networks keep growing daily, reaching more than one billon people that everyday share their most intimate data voluntarily on behalf of shared social experience.
We understand that we should make a balance between making people’s life easier and treating their data responsible. This is the renewed role of DIRECTA and the focus of this International Congress on Marketing.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
WFA and We Are Social have been exploring the factors that define 'best practice marketing' in today’s connected age. Our conversations with more than 100 of the world’s top marketers revealed three critical factors that enable brands to become leaders in our increasingly digital world. In this presentation, we explain these factors - the new 3Ps of connected marketing - and provide examples and actionable next steps. The initiative is part of our Project Reconnect: www.project-reconnect.com
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Europe in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive write-up to accompany these slides, please visit http://bit.ly/wasfs10
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Bucharest will be the capital of Central and Eastern Europe’s online industry for three days, between the 16th and 18th of May.
The 6th edition of RoNewMedia is the largest international event dedicated to the Internet, ever organized until now in Romania.
The event will include conferences, training sessions, expo areas, debates, live broadcasts, plus the first award ceremony of the prestigious international competition IAB MIXX Awards, which honors the best online campaigns.
The 3 day event will focus on: search and social media [day 1], digital marketing, mobile internet and gaming [day 2], content and e-commerce [day 3].
The conference will be attended by top representatives from Facebook, Google, Skype, Yahoo!, Microsoft, Samsung, MSN, BBC, CME, Allegro and many more other leading Internet, media and technology companies.
Why and how-programmatic-is-emerging hi-media__study_2014HiMedia Group
This study, published by HiMedia in partnership with AppNexus, Warc and IAB Europe, explores for the first time programmaticbuying within its larger environment that is real-time marketing and the convergence between owned, earned, and paid-media.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
Interact 2018 - Advertising that works for everyoneIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Mark Howe, Managing Director Agencies Europe Middle East & Africa Google
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains over the past year. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Mark Howe as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
Interact 2018 - Embracing an ever-changing future for digital advertisingIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Amelia Torode, Founder of The Fawnbrake Collective.
The importance of digital advertising to business growth will only increase – but that doesn’t make the future of digital advertising any more predictable. To thrive, businesses must embrace the continual disruption that is characteristic of the digital landscape. Brand strategist Amelia Torode examines the practical changes that they can make, in order to do so: not just executing digital transformation programmes, but building business strategies, workplace cultures and supplier relationships that are optimised for on-going change.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Wilfried Schobeiri, Chief Technology Officer, MediaMath and Matthias Matthiesen, Director Public Policy & Privacy IAB Europe
Following up on the plenary session from DAY 1 on IAB Europe’s GDPR Transparency & Consent Framework this training session presented by IAB Europe will offer the opportunity to ask any questions you may still have regarding the implementation of the Framework from the Global Vendor List to ensuring the best possible User Experience.
Interact 2018 - GDPR for digital publishers, digital agencies and advertisersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a training by Matthias Matthiesen, Director Public Policy & Privacy and Chris Hartsuiker, Public Policy Officer, IAB Europe. Which provisions in the General Data Protection Regulation are the most relevant to digital publishers and advertisers? What is the guidance of the European Data Protection Board (former Article 29 Working party) on these topics? This training session, provided by IAB Europe will provide insight into applying the GDPR to the digital advertising supply chain.
Interact 2018 - DOOH growth and barriersIAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Meindert van den Heuvel, Managing Director Interbest Outdoor Media
Overview of the DOOH developments in the Dutch market
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a presentation by Caroline Hugonenc, Global Vice President Research, Teads
The 10 rules to reinvent the ad experience on Mobile leveraging technology and data
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...IAB Europe
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Fabrizio Angelini, CEO Sensemakers, comScore Italia
In a country still dominated by TV (with an average of 4 hours per user per day and more than 50% of media investment) online players are struggling to get consumers’ attention. While the shift to mobile is concentrating traffic on OTT, online video and entertainment players are showing great potential for growth. comScore will show the latest data and key trends in the Italian market, while Auditel will explain how it is building one of the most sophisticated cross-media measurement systems to foster market development.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. 8.30 am - DIGITAL DETOX SESSION TO START YOUR DAY IN A HEALTHY STRESS-FREE WAY! (RUNNING OR CYCLING)
W E D N E S D A Y , M A Y 1 1 T H
10 am - 1 pm - KEYNOTES & PANELS
Daniel Knapp, Senior Director Advertising - Research bei IHS
IAB EUROPE WELCOME & INTRODUCTION: Constantine Kamaras Chairman of the Board of Directors - IAB Europe
POLITICAL FIRESIDE CHAT: 21st century policy-making to protect and empower digital citizens
MASTERCLASS: Programmatic Mobile Video: the marriage of creativity and programmatic - held by Tabmo
KEYNOTE: 2016-2017 forecast - Analyst's view of the online advertising industry
WORKSHOP: EU's new Data protection rules: what you need to know led by IAB Europe
Online advertising spend in Europe is poised to pull ahead of its historic competitor, television. But this major milestone brings
with it challenges, including tighter regulatory scrutiny and issues around transparency and reliability of the delivery chain and user
experience. With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers
in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities.
Interact's high-level, two-day State of the Industry conversation will have something for everyone!
COLLABORATE TO ACCELERATE
9 am - 10 am - REGISTRATION
This session lays out what the new European Data Protection Regulation means for European businesses.
PANEL: Vision of The Future
Mascha Driessen, Senior Director Strategic Search Western Europe, Microsoft
KEYNOTE: Putting Users First: Lessons from the Front Lines of the Digital Ad Industry
Randall Rothenberg, President & CEO - Interactive Advertising Bureau USA
According to Mary Meeker & e-marketer last study, more than 50% of online videos are now viewed on mobile screens.
This brings new challenges in terms of creative standards, data segments, and mobile media buying. TabMo European
team and founders will walk you through this new ecosystem
PANEL: IAB Europe's quality framework: Pan-European viewable impressions initiative
Moderated by Head of Content - WARC
KEYNOTE:
DRIVING QUALITY IN DIGITAL ADVERTISING
Paul Barford, ComScore Chief Scientist & Professor - University of Wisconsin.
▷ He will share key trends and insights from the US digital advertising industry, addressing some of the biggest issues and
discussing opportunity the industry is facing.
8.30 am - 9.30 am - IAB EUROPE GENERAL ASSEMBLY (MEMBERS ONLY)
3. 8.30 pm - OFFICIAL DINNER (PRIVATE NETWORKING WITH MEDIA AGENCIES & ADVERTISERS)
WORKSHOP: Ad exchanges in Europe - actors & challenges
WORKSHOP: The European advertising sales network
▷ How does linear TV optimise inventories for online video across devices? The Top leaders of European advertising sales
network will share experiences around the latest digital advertising innovations & formats which generate revenue notably
on the replay.
ONLINE VIDEO SESSION: INNOVATION & OPPORTUNITIES SPONSORED BY OOYALA
KEYNOTE: Monetization of online video content
Dan'l Hewitt, Managing Director, UK - Maker Studios Inc
PANEL: Women Digital Media players in a gender-neutral landscape
Data Insights Director - Havas Media Group
Group Vice President - Digital Advertising & Sales - Dogan TV Holding
, Acquisition Marketing Director Southern Hub - FR/NL/IT/ES/PT/BE - Meetic
▷ Understanding the publishers coalition & pointing out how multiple media groups should react.
FIRESIDE CHAT: State of the industry
Hosted by Guy Phillipson, CEO, IAB UK
KEYNOTE:
PANEL: Context and trends of the Online Video Industry
KEYNOTE: The next influencer strategy
SVP, Global Strategy Director - Havas Lux Hub
▷ Mass awareness is out, micro-targeting is in. To get new customers, it is better to pay million “regular” people a dollar, than
give a million dollars to a celebrity. The niche, local, highly trusted persons make us try new brands. As the fashion, culture, art
and design markets evolve, what is the role of these micro-celebrities, and how they can shape brands’ market expansion?
Chechu Lasheras, Director General Desarrollo Ingresos Digitales - PRISA
KEYNOTE: AdTech As A Key Driver For Revenues For Publishers
PUBLISHERS TRACKS: A BLURRING OF ROLES AND BOUNDARIES BETWEEN PUBLISHERS & ADVERTISERS
KEYNOTE:
Marco Rigon, Global Head of Mobext - Havas
General Manager, EMEA - Ooyala
1 pm - 2.30 pm - OFFICIAL LUNCH
2.30 pm - 6.30 pm - KEYNOTES & PANELS
SESSION: The Mobile imperative
INTERVIEW: Linking digital exposure to real world behaviour
Head of mobile EMEA - OMD EMEA
KEYNOTE: Video Monetization
KEYNOTE: How can interactivity really help outperform in the video advertising landscape?
CEO - Adways
How to survive the post-advertising apocalypse
▷ Around 90% of content is funded through advertising, yet conversely, the rise of content blockers on desktop and mobile
continues at alarm pace. As the worlds largest creator and distributor of digital video, Maker Studios helps brands validate
investment in content, allowing them to connect deeply with global audiences in relevant and measurable ways.
KEYNOTE:
Managing Director - Nordics Be On, a Division of AOL Networks
4. LAB CORNER & INTERACTIVE WORKSHOP: Test apps, digital solutions, virtual reality devices, IOT.
Glen Drury,Chief Commercial Officer EMEA - Blippar
Creative Evangelist - Happy Finish
▷ Consumer behaviour presents a tremendous opportunity: it’s easier than ever to gather customer data,
but it’s harder than ever to make sense of it all.
KEYNOTE: Adapting measurement strategies for modern marketing
▷ Everyone is talking about VR, but is it really here to stay or is it just a fad? TED Speaker, Simon Gosling - Creative
Evangelist at Happy Finish shows how VR is changing the world and shares some immersive experiences his company has
created for major brands including Samsung/ Rihanna, Honeywell, Subway, Walmart and AB INBev. He'll also look at the
maturing of storytelling VR. It's not all rollercoaster rides anymore! VR places consumers at the heart of your campaign and
can deliver great ROI.
KEYNOTE: Why Cross-Device Measurement is Today’s Holy Grail
▷ Discover five things every marketer needs to know to transform data insights into real business value in a cross-device world.
CROSS-MEDIA MEASUREMENT
KEYNOTE: Nielsen, Total audience/cross-device
Jennifer Kattula, Head of Marketing for Ad Tech - Facebook
Head of Google Analytics 360 Sales
Experiment Virtual Reality
KEYNOTE: Understanding the Audience Ecosystem
CEO - AudienceProject
▷ Big data and data science are maxing out on the buzz level scale. However the truth is that actionable and free flowing
data are far from the norm in the media industry. Get at broader perspective of the Audience Ecosystem and understand the
barrieres and opportunities.
PANEL: Is there a European approach on programmatic?
Global Programmatic Trading, CNN International - Turner
Anthony Rhind, Chief Strategy Officer - Adform
T H U R S D A Y , M A Y 1 2 T H
8.30 am - DIGITAL DETOX SESSION
10 am - 1 pm - KEYNOTES & PANELS
PROGRAMMATIC ADVERTISING EVOLUTION: DATA AND CREATIVITY
VP, Strategic Development, EMEA - AppNexus
KEYNOTE: The programmable future
Products is the new media, why marketers should care ?
▷ It's a competitive & expensive world for brands trying to engage their audiences and reach new ones. With the many digital
marketing channels to choose from, traditional packaging is often overlooked as a viable platform for consumer engagement.
While real estate on packaging is limited, a new technology has emerged that is changing the game for the biggest brands
across all industries: augmented reality (AR).
IAB US - Tech Lab - L.E.A.N
WORKSHOP: Enhancing user experience through industry initiatives
5. 8 pm - GALA DINNER AND AWARDS CEREMONY
MIXX AWARDS SPEED-PITCHING SESSION: Brands & agencies co-presenting the best European case studies
7 pm - 8 pm - COCKTAIL RECEPTION
EUROPEAN START-UP CONTEST: 10 shortlisted start-ups pitching 5 minutes on stage followed by a Q&A
SHOWCASE: The best innovative & Digital Media campaigns of the Gunn report for Media
Publisher Gunn Report for Media
2.30 pm - 6 pm - CONFERENCES AND DEBATES
1 pm - 2.30 pm - OFFICIAL LUNCH
KEYNOTE: The Attention Economy, the shift from clicks and impressions to transacting on attention
Jonah Goodhart, CEO and Co-founder - Moat
PANEL: Policy & Regulatory Challenges privacy / data protection and user serenity - the role of transparency
Moderated by CEO, IAB Europe
KEYNOTE: Empower Creativity Through Technology in Digital Advertising
MassMotionMedia