This document provides information about the Beauty Innovation Leaders Summit to be held June 4-5, 2015 in Madrid, Spain. It includes an agenda with presentations and case studies on topics related to beauty product innovation. Speakers will come from companies like Unilever, GlaxoSmithKline, and Tria Beauty. The summit is intended for senior executives in marketing, innovation, research and development from corporate and agency backgrounds. Past attendees have included CMOs, VPs, directors and managers. Registration information and sponsorship opportunities are also included.

1. 1
Beauty
Innovation
Leaders
Summit
Be Innovative!
Be Educational!
Be Creative!
Be Online!
innoCos
summit
Madrid
H o t e l W e l l i n g t o n
J u n e 4 - 5 2 0 1 5

2. Corporate
Agencies
Other
C-­‐Suite
7
Vice
Presidents
31
Directors
37
Managers
22
Other
3
2
 CMO,VPs Directors of
Marketing
 VPs, Head of Innovation,
Front End Innovation
 VPs, Directors of
Consumer Insights
 Head of New Product
Development
 VPs, Directors of Research
& Development
 Branding executives
 Head of Retailing and
eCommerce
 VPs and Directors of
Packaging (Innovation,
Development, Design)
innoCosisn’tfor everyone.Thisisahigh–leveleventforasmallgroupof80-100like-
mindedcorporate executives. Have alookatwhojoinedusatthepreviousevent:
in2015!
Take a look who you’ll meet
An exclusive gathering of
SeniorMarketing&InnovationExecutives
 Business
Development Directors
 Head of Market
Research
 Directors of Digital
Marketing
 Head of Social Media
Strategy

3. Featuringspeakersfrom leadingcompanies:
Irina Barbalova, Global Head
of Beauty & Personal Care
Research, Euromonitor Int
Peter Blenkiron
Senior Director Product de-
velopment, GlaxoSmithKline
Angela Cretu, General Man-
ager Turkey, Group VP Africa
& Middle East Avon Beauty
Graham Cross, Director of
Commercial Alliances and
Supplier Innovation, Unilever
Jessica Clark
Vice President/GM EMEA,
Tria Beauty
Grace Fodor,
Founder,
Studio | 10
Caroline Grange, Interna-
tional digital and e-commerce
director, Make Up For Ever
Andrew Grella,
Founder,
Formen
Dr. Thomas Foerster,
Corporate VP R&D Beauty
Care, Henkel
Craig Dubitsky,
Friendly CEO,
Hello-Products
Semyon Kogan,
CEO,
GEN3 Partners
Lara Morgan,
Chief evolution officer,
Functional- fragrances
Jennifer Tidy,
Vice President Partnerships
ModiFace
Eva Johnston, CEO
Eva.J Natural Luxury Cosmet-
ics Business
Peter Sonnekus-Williams, Chief
Marketing Officer/ Vice Presi-
dent Marketing, Galderma
Elena Canadas,
Marketing Director,
Lipotec
Partnersandsponsors:
Lead sponsor:
GoldSponsor:
Functional Fragrances
3

4. Case study
Change & Innovation: when following the trends is just not
enough
• Understanding why & how adaptability can become a vital busi-
ness driver.
• Change; don’t be changed: Strategically leveraging on key move-
ment.
• Identifying the hidden barriers in the application of innovative
strategies.
Jessica Clark,Vice President/GM EMEA,Tria Beauty
Registration and refreshments & networking game!
Opening address from the chair & opening presentation:
Reinventing Traditional Norms in Global Beauty
The presentation will discuss how the beauty industry is trans-
forming through the exploration of novel growth concepts and
tapping into more prospective and less penetrated areas for
future revenue generation. It will also assess the increasingly chal-
lenging operating environment and how major beauty players are
adapting in the face of strong growth from local and regional play-
ers in developing markets, as well as rapid expansion of smaller
and niche players providing more tailored and exclusive offerings.
Irina Barbalova, Global Head of Beauty & Personal Care Research,
Euromonitor International
Networking coffee break sponsored by
08:00
09:00
09:30
10:00
10:30
1
DAY
Case study
Customer-centric product development: reimagining product
launch in the digital era
• Building innovation teams to identify, evaluate and capitalise on
emerging trends.
• Engaging customers in the product development process and
improve global competitiveness.
• Utilising customer data to understand buying behavior and
interests.
Peter Blenkiron, Senior Director Product development, GlaxoS-
mithKline
11:00 Case study
Innovation at the heart of the brand
Innovation must be at the heart of every brand, every company and
intertwined into culture to ensure sustained growth.
Having build the worlds most respected luxury toiletries brand li-
censing company manufacturing in both China and Eastern Europe
supplying hotels, Airlines and Cruise Lines as founder of Pacific
Direct, Lara Morgan will both share her experiences, best practise
innovation where building original niche positions continues to
drive her investment passion in new brands with ingenious product
performance. Lara will outline what sets companies and brands
apart in the innovation game using examples from Scentered.com
newly launched in Space NK, in Spiezia 100% Organic Authentic
skincare, the first ever total brand approved by the Soil Associa-
tion and with her approach to activbod, a niche range on trend with
serving active people engaged in wellbeing and recovery.
Lara Morgan, Chief evolution officer Functional- fragrances - in-
cluding Activbod, Scentered & Spiezia
4

5. Networking coffee break & exhibition
Interactive workshop
Voice of the product: what could it tell you?
If your product could speak, what would it say? If your system was
hiding sources of customer value, how would you know it? If your
customers could inquire about technologies beyond their under-
standing, what would they ask for?
Dr. Sam Kogan, CEO of GEN3 Partners, will answer these ques-
tions and more when he introduces theVoice of the Product (VOP)
– a powerful means for complementingVoice of the Customer
insights.Through a systematic and structured review of a prod-
uct’s system and supersystem,VOP can uncover new, unexploited
targets for disruptive product innovation.
While consumer feedback may be limited to what is known,VOP
analysis mines for unknown sources of value by “interviewing” the
product (through its functions), industry (through patents), and
future (through technology trends).
VOP analysis can unlock new directions for innovation – like the
breakthrough delivery system that became CrestWhitestrips.
Similarly, it was the voice of the product – not the voice of the cus-
tomer – that led to technology driven innovations like the iPhone.
Come learn howVoice of the Product can be combined withVoice
of the Customer to redefine your innovation pipelin.
Semyon Kogan, CEO GEN3 Partners
15:00
13:30
Networking lunch12:30
1
DAY
Case study
Great companies think differently
Studio10 debuted in March 2014, igniting a cult frenzy with instant
celebrity, MUA and press fans including India Knight, SundayTimes
Style, who claimed it was ‘genius’. Studio10 is a new, innovative
range of age correcting, problem solving and skin perfecting ‘quick
fix’.
• Building brands that resonate with consumers - focusing on the
‘niche’ and the concept of ‘micro-segmentation’
• Translating a ‘listening not tell’ approach to product design - re-
ally understanding your audience
• Keeping communication clear, simple and relevant - ’what’s the
story’; the idea of speaking in ‘headlines’.
Grace Fodor, Founder Studio 10.
12:00
11:30 Case study
This could be a men’s world: the potential of the male grooming
market
• Understanding the evolution of male beauty market in Europe
and beyond.
• Identifying the key trends in the male grooming market.
• Moving beyond cultural norms and inspire the negatively predis-
posed .
Andrew Grella, Founder, Formen
5

6. Registration and refreshments
Keynote presentation
Personalizing the digital beauty experience
• Using augmented reality to boost e-commerce..
• How to digitally engage with consumers.
JenniferTidy,Vice President Partnerships, ModiFace
08:00
Day 2
09:00
1-2
DAY
End of day
Registration for the tablo flamenco dinner experience
Networking reception17:30
16:30
18:30
19:30
Panel discussion
Innovative ingredients: fulfilling consumer needs and meeting
product claims
What are the best new ingredients on the market today and do they
live up to their claims?This session allows suppliers to showcase
new products and gives you the chance to ask questions relating to
them.
• Reviewing the latest developments in multifunctional, anti-aging
and natural products
• Tailoring formulations to local skin types.
• Ensuring product success through the collaboration of R&D and
marketing teams
Elena Canadas, Marketing Director, Lipotec;
Fabienne JacquetVP Strategic Insights IFF
Graham Cross, Director of Commercial Alliances and Supplier In-
16:00 Case study
Crossing boundaries: getting the most out of open innovation
• Advancing departmental alignment, enhancing partnerships and
drive enterprise growth.
• Promoting culture shift by repositioning cross-functional teams.
• Developing interdepartmental marketing and communication
strategies.
Graham Cross, Director of Commercial Alliances and Supplier In-
novation, Unilever
15:30 Case study
The green challenge: cosmetic product innovations with sustain-
ability benefits
• Sustainability strategy: footprint and performance.
• Full life-cycle assessment.
• Examples of sustainovations.
• Carbon and water footprint.
• Sustainable consumption.
Dr.Thomas Foerster, CorporateVP R&D Beauty Care, Henkel
6

7. Networking lunch & farewell
Trend walk
12:30
14:00
12:00
11:30
Closing keynote
Shape shifting landscapes’ - What Silicon valley has in store for
us next and how it will influence everything we do.
Peter Sonnekus-Williams, Global Chief Marketing Officer /Vice
President Marketing & Communications at Nestlé Skin Health
Consumer / Galderma.
Luxury is emotional
Eva Johnston, CEO Eva.J Natural Luxury Cosmetics Business
10:30
11:00
Networking coffee break
Say Hello to Hello and the idea of elevating the everyday
The best ideas are often the simplest ideas. Differentiation at
shelf has become more and more important to generate aware-
ness and trial, yet we are often subject to category norms and
manufacturing limitations. This case study presentation will
provide an insight into how the start up company hello products
has maximized shelf presence and built a strong customer base by
focusing on their messaging, their mission, their ingredients and
their overall design strategy.
• Identifying the big, bold ideas that help brand leaders create
products and experiences that turn the ordinary into the extraor-
dinary
• Anchoring your brand: Creating products that consumers don’t
merely use, but fall in love with
• Generating the ‘right message’ on your pack to guarantee an
increased bottom line
Craig Dubitsky, seriously friendly CEO, Hello-Products
10:00 Case study
Avon M-powers women
• Utilizing Mobile technology to connect women in the world of
beauty and create a compelling social shopping channel.
• Elevating experience with apps to create instant gratification,
emotional bonding, social connection.
• Using mobile aps for a greater purpose – fight breast cancer and
domestic violence.
Angela Cretu, General ManagerTurkey, GroupVice President Africa
& Middle East, Avon Beauty
2
DAY
Case study
Digital transformation in the beauty sector
• Highlighting the far-reaching implications of ‘digital strategy’ on
a company’s business model.
• Building a transformational mindset for digital strategy to be-
come a reality and create value .
• Capitalising on social media for insight generation.
Caroline Grange, International Digital and ecommerce Director,
Make Up For Ever.
09:30
7

8. innoCosSummit, Madrid, Spain
June 4-5 2015
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Conference Fee
o Two days conference ticket €1995
o Conference Ticket: ONE day only €1350
o add Flamenco Experience (not included in the conference fee) €120
o add promotional package (for suppliers) €295
I agree with the Terms & Conditions
Signature
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Return this registration form complete with signature to email:
registration@innocosevents.com
Prices include the conference documentation, lunches,
refreshments and service charge but excludes the optional dinner, travel
costs and hotel accommodation
Payment is required within 10 days
You are not registered until you have received an e-mail confirmation.
Groups of 3 - SAVE 20% off the normal rate
Groups of 4 & more - SAVE 40% off the normal rate
Registration confirmation
Upon receipt of your payment for the conference a confirmation
email will be sent containing instructions and updates. Registration
confirmation will not be distributed by post.
Hotel Accommodation
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email with information on how to secure your accommodation.
Delegates are responsible for making accommodation reservations
directly with the selected hotel and entering into an agreement with
the hotel regarding credit card guarantees, cancellation terms and
conditions, and room rates. KGS cannot accept responsibility for
hotel accommodation disputes between a delegate and the hotel.
Disabled access
Please notify us if you require special assistance.
Promotional Literature
Please note that no individual or organisation may display or
distribute publicity material or other printed matter during the
conference, unless agreed upon and arranged with KGS.
Organisations and companies wishing to discuss promotional
opportunities should contact: Irina Kremin tel: +31 70 4040170 or
email: ikremin@innocosevents.com
Cancellations and Substitutions
KGS will not be able to mitigate its losses for any less than 50% of each
individual delegate registration, even if cancelled within 1 day after
booking. Cancellations must be received by mail, fax or email three
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conference fee is payable. No credit note will be issued if cancellation
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