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innoCos Europe
21-23 May 2014 Rome, Italy
Aldrovandi Villa Borghese
Beauty Innovation Leaders Summit 2014
Thank you to our partners & sponsors
6 - 7
4

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Anagnosti Tsoukala
Head of Sustainability
Apivita
Cruz Calvo
Founder
Beauty Cube
Valerie Hoecke
VP Digital Experience & commerce
LVMH, Benefit Cosmetics
Les Smith
Senior Vice President R&D
COTY
Elisabetta Ricci
VP Regional Marketing Europe
Elizabeth Arden
Veronique Stephan, Sales & Business
Development Director
Johnson & Johnson
Irina Barbalova
Global Head of Beauty
& Personal Care Research
Euromonitor International
Jean-Luc Guichard
Manager Busines Development,
Health & Nutrition Europe
Gelita
Gladys Ouédraogo
Ph.D, Pharm.D. Scientific Officer
L’Oréal Research & Innovation
Alain Mavon
Skin Research Director
Oriflame Cosmetics AB
Dominique Desjeux
Anthropologist Professor Paris Sorbonne
Cité
Sinan Yuksel
Head & Shoulders EMEA & Digital
Marketing, CEE Hair Care Portfolio
Procter & Gamble
Roberto Leonardi
Former R&D Director Raw Materials,
Analytics and Quality Assurance
Revlon
Elizabeth Angles D’Auriac
Director Marketing EMEA
Sephora
Alexandra Soubrier
Digital Marketing Services, General
Manager, Marketing Analytics,
Unilever
Paul Howells
VP R&D Packging
Unilever
Jan Mihm
Co-Founder
USLU Airlines
Joy Chen
CEO
YES TO, inc
Celia Delahalle
Marketing & Communication
Director
Yves Rocher

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Wednesday 21 May
19:30 - Arrival and registration. Join us for drinks and network wth
fellow attendees & speakers.
Thursday 22 May
Thursday 22 May
9:00 - Chairman’s Welcome
Steve Gibbons, Managing Director, Dew Gibbons + Partners
9:15 OPENING KEYNOTE:
CREATING SUCCESSFUL PRODUCTS IN THE CONSUMER FOCUSED ERA
Social anthropology is being used to understand how an individual’s daily
interactions in their social networks is essential for brands to identify their
target market.
For example an individual is not alone because he or she lives with other
family members, their friends, and their colleagues - so that means buying
something is also the result of a collective process, based on “pre-digital
networks” and digital networks. By focusing on how the consumers’
decision-making process begins before the final product possession, this
will create a successful product. This presentation will highlight four key
points:
• Invention at the R&D level - brand competition vs. consumer con-
straints
• Exploring innovation as a social process - from R&D to marketing
• Viewing reception of innovation in the domestic space
• Discussing how consumers use all objects: recycling vs. disposal
Dominique Desjeux Anthropologist Professor Paris Sorbonne Cité
9:45 INNOVATING THE OMNICHANNEL CLIENT BEAUTY EXPERIENCE
• Understanding the challenges of a coherent omnicanal experience
• Driving innovation to build client experience
Elizabeth Angles D’Auriac, Director Marketing EMEA, Sephora
10:15 MAXIMISING OPEN INNOVATION THROUGH PARTNERSHIPS
• Identifying and selecting the right partners effectively
• Driving open innovation by setting goals and guidelines for supplier
and partner relationships
• Advancing R&D efforts, minimizing costs, meeting demands and co-
creating products with external partners
• Encouraging and uncovering fresh ideas by partnering with universi-
ties and new talent
Elisabetta Ricci, VP Regional Marketing Europe, Elizabeth Arden.
10:45 Networking Coffee Break and
11:15 INNOVATING & POSITIVELY IMPACTING YOUR BOTTOM LINE
THROUGH EMERGING TRENDS
• Take advantage the latest trends to differentiate and refresh
your brand
• What is the next big thing?
Celia Delahalle, Marketing & Communication Director, Yves Rocher
11:45- FROM YES TO CARROTS TO YES TO NATURALS
• From YES TO Carrots to YES TO Naturals
• YES TO road trip to success and the position of natural products in
the global market
• Combining innovation, branding and digital marketing to gain a com-
petitive advantage in an extremely competitive beauty market.
• Meeting new ingredient and product demands as consumers are
increas­ingly savvy and well informed.
Joy Chen, CEO, Yes To, Inc.
12:15- ADVANCING TECHNOLOGYTO BETTER CONNECTWITH BEAUTY
CONSUMERS ONLINE
• How you can leverage online and mobile platforms to extend shopping
experiences
• Utilizing technology to enhance emotional connections and humanize
the brand with the consumer
• Building relationships and maximizing one-on-one conversations with
customers
• Talking with your consumers online to create the most effective and
engaging advertisements and marketing campaigns
Alexandra Soubrier, Digital Marketing Services, General Manager Market-
ing Analytics, Unilever
12: 45 Networking lunch
14:00 EXAMINING THE HOTTEST & LATEST MARKETING TRENDS
• Investigating trends in both the online and offline landscape that af-
fects digital efforts and marketing to shoppers
• Discussing how you can effectively reach and market to today’s global,
demanding and connected consumer
Sinan Yuksel, Head & Shoulders EMEA Regional Brand Manager & EMEA
Hair Care Marketing Capability, Procter & Gamble
14:30 THE FUTURE IS NOW: HOWTHE BEAUTY INDUSTRY CAN BENEFIT
FROM DIGITAL CAMPAIGNS
• Assessing changes in the digital landscape in order to proactively
capitalise future sales and marketing opportunities
• Understanding shifts in entertainment and media creation, and where
they create new opportunities for brands
• Adapting to the monetization of social media- Connecting with the
vlogger, a.k.a. the “Beauty Editor for the digital era”
• Leveraging user generated content to extend brand reach & credibility
& exploring opportunities for always on shopping in a multi-device
world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cos-
metics
15:00 BEAUTY FROM WITHIN WITH VENSOL®
• Significantly improves wrinkles, skin elasticity and moisture
• Counteracts the causes of skin aging in the dermal skin layer
Jean-Luc Guichard, Manager Busines Development, Health & Nutrition
Europe, Gelita
15:30 Networking Coffee Break and Exhibition
16:00 NEWTECHNOLOGIES & ACTIVE INGREDIENTS: PLANT STEM
CELLS & SUSTAINABILITY
• Critically analysing the sustainability benefits and accompanied chal-
lenges and limitation
• Future outlook for plant stem cells in cosmetics
Alain Mavon, Skin Research Director, Oriflame Cosmetics AB
16:30 BUILDING TRUST: UTILISING INNOVATIVE TECHNOLOGIES THAT
SERVE CUSTOMER NEEDS WHILE EASING SAFETY CONCERNS
• Non-animal approaches
• Using alternative/predictive methods to support innovation
• Anticipating the safety and effectiveness of products
Gladys Ouédraogo, Scientific Officer Research & Innovation, L’Oreal
17:00 DEVELOPING GREEN & SUSTAINABLE PACKAGING
• Addressing consumer confusion of sustainable packaging to clearly
communicate and translate your strategy
• Displaying your sustainable initiatives and attributes of products
clearly on packaging
• Determining the credibility of your brand and authenticity of your
sustainable / green offerings to consumers who are becoming more
educated
• Balancing marketing and sustainability objectives effectively
Anagnosti Tsoukala, Head of Sustainability, Apivita

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Thursday 22 May (continue)
17:30 CONSUMER CENTRIC PACKAGING DESIGN FOR BRAND SUCCESS
• Translating the brand identity of personal care brands such as Dove
or Lynx into creative and efficient packaging design to ensure right
packaging solutions are delivered
• Achieving a holistic package design that reflects main brand values and
satisfies consumer needs
• Investing in a consumer-centric approach to packaging design and in-
novation that builds trust in new brands and adds value to established
ones
Paul Howells, VP R&D Packaging, Unilever
18:00 End of the day
19:30 Registration for the Awards Dinner & Networking Reception
20: 00 Dinner
20: 30 AWARDS CEREMONY
Nominate the Leader who inspires you the most! Nomination deadline 20th of April 2014.
www.leaderoftheyearaward.com
“Meeting a lot of people is easy, but meeting the right people
is the challenge and that’s what innoCos is for us”
Kurt Gasser, USP Solutions.
“At innoCos we really have concrete and clear examples on
how to work to make new innovations”
Sophie Bru, L’Occitane en Provence
This first annual Awards to honor the Most inspiring innovation Leaders of
the Year has been created to recognize managers who have significantly
contributed to the success of their companies by advancing the spread
and the practice of Innovation in the area of Cosmetics and Personal Care
Industry.
Come to the event and stay for the EXCLUSIVE, one-of-a-kind
experience:Leader of the Year Awards Ceremony and Dinner Reception
by Global Cosmetics Community.
EDITION LOCATION
2014 2nd annual Beauty 2.0 NYC, USA
2014 5th annual innoCos Europe Rome, Italy
2013 1st annual innoCos Beauty 2.0 Paris, France
2013 2nd annual innoCos USA NYC, USA
2012 4th annual innoCos Europe Nice, France
2011 1st annual innoCos USA NYC, USA
2011 3rd annual innoCos Europe Geneva, Switzerland
2010 2nd annual innoCosmetics Europe Paris, France
2009 1st annual innoCosmetics Europe Berlin, Germany

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Friday 23 May
8:45 - Chairman’s Welcome
9:00 UTILISING INNOVATION & DRIVING YOUR BRAND IN EMERGING
MARKETS
• Full fledge organization vs.outsourcing
• The paradigm of third party sales intermediaries
• Understanding the need for transparency when you are collaborating
on a project
Veronique Stephan, Sales & Business Development Director, Johnson
& Johnson
9:30 UNCOVERING THE LATEST DEVELOPMENTS IN NEW INGREDIENTS
AND FORMULA TECHNIQUES
• Creating a one product for all through innovative ingredients and
formulations
• Fulfilling consumer needs and meeting product claims
• Ensuring the marketing, NPD, innovation and R&D team works closely
together to increase time-to-market and product success
Roberto Leonardi, Former R&D Director Raw Materials, Analytics and
Quality Assurance, Revlon
10::00 A RETAILERS REVENUE DREAM: CREATING AN ENTIRE NEW
BEAUTY CATEGORY
In this session we will hear how uslu airlines has made airbrush makeup
retailable - from a pro tool to a bathroom standart. uslu airlines has yielded
the retailer over €500 per customer tickets, which has been impossible to
be achieved with any other colour cosmetic category before and also builds
a firm relationship with the customer for repeat sales. The user experience
is habit forming. Like a drug, just without the negatives or the police. The
‘Nespresso brand’ of cosmetics (in the making).
Jan will discuss how 2014 will see the the relaunch of this revolution after 6
years of development...
Jan Mihm, Co-Founder USLU Airlines
10:30 THE BEAUTY RETAIL REVOLUTION
BEAUTY CUBE has been conceived in a post-digital environment, not to ex-
ist only in a physical space – but by merging the divide between the ‘virtual’
and ‘physical’ space. At BEAUTY CUBE, the customer cannot be sure ‘where’
things happen, finding his/herself in an intuitive, flowing ‘meta-space’.
This design of BEAUTY CUBE extends beyond the divide between the ‘shop’
and ‘editorial content’, as products are ‘stretched’ to bear a bigger meaning
beyond themselves, and content is not ‘isolated’ as merely an addition or as
an accessory to a product. This presentation highlights:
• Integrating a retail/e-commerce within the new patterns in percep-
tion and consumption in the post-digital era
• Upcoming innovations in content/editorial creation, lineup and retail
editing
Cruz Calvo, Founder Beauty Cube
11:00 Networking Cofee Break and Exhibition
11:30 CAPITALISING ON THE EVOLVING PREMIUM/LUXURY BEAUTY
MARKET
• Understanding how the premium market is shaping up in developed vs
emerging economies
• Investigating industry crossover, such as fashion and beauty, and how
you can maximise these for new business ventures
• Exploring key opportunities across different beauty segments and
future potential
Irina Barbalova, Global Head of Beauty & Personal Care Research, Eu-
romonitor International
12:00 BRAND BUILDING INNOVATION IN A CHANGING WORLD
• The importance of innovation in gaining a competitive advantage
• Contemporary innovation programs of Coty
• Case study
Les Smith, Senior Vice President R&D, Coty
12.30 - Networking lunch
14.00 Rome Trend Walk: focus on inspiration & design in everyday objects
and spaces.
* This program is currently being updated with new speakers and topics and
some sessions may be subject to change.*
This exclusive programme delivers two days of business and social network-
ing alongside an inspiring and insightful agenda featuring leading experts
from cosmetics and personal care industry. We rely extensively on industry
research to provide practical platforms where executives can learn, network
and benchmark themselves against their peers.
If you are interested in speaking at innoCos Europe, Rome, 21-23 May 2014,
email registration@innocosevents.com
Thank you.
innoCos would like to thank all who have assisted with the research and
preparation of this event. In particular the speakers, sponsors and media
partners who have supported the event through direct contribution. For
further information, please refer to our website www.innocosevents.com
“Rome is not a model for good urbanism and it works beautifully.
It has the confidence of history and the romance of good taste,
which allows it to break any code of urban quality of life.
And it’s precisely this arrogance that makes it so alluring.”
Hugo Macdonald, design editor, Monocle.

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21-23 May 2014 InnoCos Europe
Aldrovandi Villa Borghese, Rome
Via Ulisse Aldrovandi, 15, 00197 Roma , Italy
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