Agenda FBIF2016

Transforming amid
Slowing Market
FBIF & Food Show 2016
Chief Talks R&D Manufacturing
Marketing Packaging Supply Chain
April 20th-22nd, 2016 | Shanghai China

Speaking Opportunity: isabella.hsu@simbaevents.cn Register to Attend: mote.chan@simbaevents.cn
Food & Beverage Innovation Forum 2016·To Lead the Global Trends
Plenary Session
April 20th, 2016
0700 Registration
0812 Welcome Address
Isabella Hsu, Chairman, Simba Events
0818 Address from Chairman
Veronique Yang, Partner & Managing Director, The Boston Consulting Group
0825 Analysis of Food Industry Development Trends
Zhengyu Jin, Vice President, Jiangnan University
0850 Keynote Speech How Should Multinational Companies Keep Growing in the Increasingly Mature Chinese Market?
Stephen Maher, President, Mondelēz China
0930 Opportunities and Challenges of Food Production in Industrial Age 4.0
Pauli Jä rvinen, SVP, Head of Discrete Automation and Motion Division North Asia and China, ABB
Teresa Chiang, Business Development Manager, Discrete Automation and Motion Division – North Asia Region and China, ABB
1000 Chief Talk Careful Thinking in a Changeful Age
See into the Future: What is the future looks like (Plant, Customer, and Market)? Why digital transformation is important? And how?
Problems to be Solved: Standards Establishments: What are the standards of connectivity, interconnections and data exchange? How to ensure data security and information security in the cloud context?
Energy Challenge: How to improve energy efficiency to contribute to the success of IOT?
Moderator: Laurent CARDINALI, VP Global Engineering, Mondelēz International
Panelists: Fabio Vacirca, Senior Managing Director – Products Asia Pacific Lead, Accenture
Li Fengqi , General Manager , HUIYUAN SUNTORY(SHANGHAI) BEVERAGE CO.,LTD
1045 Coffee Break
1115 Keynote Speech Building Consumer-centric, Innovation-led, Nutrition and Health Solutions via Open Innovation
Pierre-Alain Ceralli, Vice President of R&D Innovation, Mengniu Dairy Group
1145 Chief Talk With global concern on health heightening, what challenges will R&D of food enterprises face in the future?
For multinational food industry giants, why is there a difference between the domestic and international use of artificial ingredients?
The impacts of consumer confidence crisis caused by frequent food safety incidents are significant and far-reaching. How should food enterprises stick to the bottom line in the era of intensified competition?
Is there any advice on transforming “ideas” into “products” via cross-sectorial efficient cooperation?
Moderator: Emmanuel Pouey, Former VP Global Innovation, Bacardi Global Brands
Panelists: Pierre-Alain Ceralli, Vice President of R&D Innovation, Mengniu Dairy Group
Jesper Fournaise Colding, Senior Vice President, Asia, Arla Foods
1230 Lunch Buffet(2nd Floor) & Luncheon of Digital Marketing Innovation · Invitation Only(6th Floor)
Product
Innovation
Plenary
Session
Manufacturing
Innovation
Marketing
Innovation
InnoPack

Food & Beverage Innovation Forum 2016·To Lead the Global Trends
Plenary Session
April 20th, 2016
Marketing innovation and revolution have been under the spotlight in the digital age, such as blooming new technologies and platforms, new advertising and
marketing models, increasingly popular big data applications and consumer contact management, etc. However, for CEOs and CMOs, it is more important to
have a full insight into the trends of the business environment. This insight is to transcend the single perspective of techniques and methods, to clearly figure
out the company's new marketing strategies as well as preparations of stronger competence.
1400 Welcome Address by Chairman
Calvin Chan, Chief Operating Officer, AdMaster Inc
1410 Chief Interview How Can We Succeed in Marketing in a Value-driven Marketing Era
Moderator: Trevor Lai, CEO & Creative Director, UP Studios
Guest: Richard Lee, Marketing SVP of PepsiCo Greater China Region and CMO of Tingyi Asahi Beverages, Tingyi Asahi Beverages
1500 Small World in the Great Evolution - The rising of the personalized marketing for new generation
Helen LUAN, Vice President of Tencent Online Media Group & General Manager of Advertising Account Department, Tencent
1540 Chief Talk New Business Environment and New Marketing Strategies
How to make the change and put it into practice when companies reconsider and rearrange related marketing strategies?
How do CMOs cooperate effectively with CIOs to jointly implement the new strategies?
How should a brand arrange its own portfolio advertisement strategy when the media environment, customer purchase path and marketing contacts have already changed?
In terms of contents, should we follow or lead the trend?
Moderator: William Bao Bean, Investment Partner, Asia, SOSV
Panelists: Stephen Maher, President, Mondelēz China
James Chiu, Chairman & CEO, Greater China at Royal FrieslandCampina
Fré dé ric Linkens, Managing Director North Asia, Neuhaus
Jarvis Chen, General Manager of EC Software Division, Social Touch
Vik Kathuria, Head of Global Agency Partnerships, Oracle Marketing Cloud
1700 Day One Closed
1745 Cocktail Party
Product
Innovation
Plenary
Session
Manufacturing
Innovation
Marketing
Innovation
InnoPack

FBIF2016·Product Innovation
Morning, 21st, April
0830 Welcome Address by Session Chairman
Liang Jian, Associate Managing Editor, Sugar, Tobacco and Alcohol
Information Weekly
0835 Demand-driven Breakthrough Innovation
Nielsen’s inaugural China Breakthrough Innovation report reveals the hidden truth behind
successful new launches in China. The exclusive study shares best-practice strategies for
innovation success.
Lynn Xu, Senior Vice President, Nielsen Greater China
Beverage Session
0910 Keynote Speech
How to Ideate and Develop a Game Changing Product Innovation
Emmanuel Pouey, Former VP Global Innovation, Bacardi Global Brands
0945 Ingredient Innovation as the Future of the F&B Industry: Lessons from
Mainstreaming Stevia
Jordi Ferre , Chief Operating Officer, PureCircle
1025 Coffee Break
1055 Panel Discussion
Beverage Innovation: to be the “One Tenth”
Moderator: Liang Jian, Associate Managing Editor, Sugar, Tobacco and
Alcohol Information Weekly
Panelists: Jordi Ferre , Chief Operating Officer, PureCircle
Cuie Yan, PepsiCo, Principal Scientist
Gregory Kesel, President Asia, DSM Food Specialties
1125 Plant Wellness Driving Drinks' Category Growth
Sophia Nadur, Founder/CEO, Ideas 2 Launch Limited
1155 Beverage Tasting What a big world! Do you want to know what people drink on the other side
of the world? Are there any drinks touching your inner heart? Isn’t fascinating to taste and
appreciate at the same time to a foodie? There are always some brands popular among all people.
What are the features of these star products? Sophia Nadur, a professional expert in F&B industry,
will lead us to taste the favored drinks from all over the world and discuss the secrets behind their
popularity. Refreshing products and professional analysis will guide you to a beverage feast!
Moderator: Sophia Nadur, Founder/Director, Ideas 2 Launch Limited
Bin Zhang, Founder, Halmana Beverage Innovation Laboratory
1230 Luncheon
Afternoon, 21st, April
Sweets & Savory Snacks Session
1400 Lyfen: A Small Category Tells a Big Story--How Consumer-centered
Snacks Grew into Big Brands via Innovation
• To build a leading snack food chain brand, focusing on consumers’ needs;
• Opportunities and challenges faced by snack food industry with the background of Internet+;
• Standards of product R&D & quality control based on consumer insights and big data analysis
• Product development & introduction standards of Lyfen
Yu Ruifen, President, Shanghai Laiyifen Co., Ltd
1430 Panel Discussion Win the Markets through Innovation
Panelists are from Mars, Cargill, Blommer Chocolate Company
1500 Keynote Speech
How to Design and Deliver Scalable Innovation
It is about what scalable innovation is, how to design and deliver scale benefits on innovation, and
what capabilities and processes it will require.
Kaiming Zhu, Global Dove ® /Galaxy® R&D Director, Mars Chocolate
1545 Coffee Break
1615 The Incredible Rise of Free From
Many of today’s trends in the indulgent sweets and snacks categories are driven by the general
development towards free-from or less-processed food and beverages. For example, gluten-free
is appealing to more consumers than just those with a gluten-intolerance. Food ingredients with
artificial sounding names are being replaced by more familiar alternatives. This presentation will
give meaningful insights on how to leverage consumer’s interest in so-called free-from foods.
Sjoerd Post, Market Analyst, Innova Market Insights
1650 Snacks Tasting
Moderator: Sjoerd Post, Market Analyst, Innova Market Insights
1730 Day Two Closed
Plenary
Session
Manufacturing
Innovation
Product
Innovation
Marketing
Innovation
InnoPack

Morning, 22nd, April
Dairy & Infant Food Session
0830 Session Host
Jane Huang, Assistant to Head of Content, Simba Events
0840 Keynote Speech
Dairy Food Innovation & Product Development
Introduction into NPD of dairy foods for various consumers and age-groups in Asia, Americas, and
Europe today and in the near future to come. Some cross-category impulses for NPD and product
directions will be described, selectively covering the range from product, process and packaging.
Dr. Ralf Zink, Head of R&D at DMK
0930 Safer and More Nutritious: The Next Trends of Food Industry
DU He, Executive Vice President of Nutrition Guidance Committee,
Secretary-General and Research Associate, China National Food Industry
Association (CNFIA)
1000 Human Milk Oligosaccharides: The New Innovation in Infant Formula
Patrice Malard, Chief Technology Officer, Biostime Inc.
1045 Coffee Break
Successful Business Showcase
1125 Growing Value-added Milks – The Premiumisation of Liquid Milk via Health
and Wellness Propositions
Leo Yao, National General Manager of Sales – Greater China, The a2 Milk
Company Ltd
1205 A Mission: Creating the future of dairy to bring health and inspiration to
the world, naturally.
How: Insight. Framework. Cases.
Jesper Fournaise Colding, Senior Vice President, Asia, Arla Foods
1240 Luncheon
Afternoon, 22nd, April
Dairy & Infant Food Session
1400 Keynote Speech Heavy Metal Removal by Probiotics and Their Application
in Dairy Products
Wei Chen, Dean of School of Food Science and Technology, Jiangnan
University
1440 Nutritional Aspects of Processing Milk: Improved Nutrition by Maintenance
of Natural Bioactive Compounds in Milk
Evaluation of the impact of processing on bioactivity of specific compounds in milk and infant
products makes it possible to evaluate if alternative processing operations can be developed
aiming at enhancing the nutritional and protective value of the product, while keeping the shelf life
and food safety at the required level. Examples will be given of methods to evaluate the impact
of different kinds of processing on nutritional components in milk.
Annemieke Beers, Director Operations AFSG, Wageningen UR (University &
Research Centre)
1540 Coffee Break
1610 Probiotic in Child Nutrition Application
• Probiotic in children product: global and China Market insight
• Probiotic clinical study for children health
Susan Jin, Product Management Director DuPont Nutrition and Health, DuPont
1655 Panel Discussion Opportunities, Challenges, Application of Probiiotic and
Its Relationship with Diseases
Moderator: Cuie Yan, PepsiCo, Principal Scientist
Panelist: Susan Jin, Product Management Director DuPont Nutrition and
Health, DuPont
Patrice Malard, Chief Technology Officer, Biostime Inc.
Dr. Ralf Zink, Head of R&D at DMK
1725 New Advances on the Security Risks of Several Natural Components in
Soy-based Infant Formula
Guo Shuntang, Professor of College of Food Science and Nutritional
Engineering, China Agricultural University
1800 Closing Remarks
Product
Innovation
Manufacturing
Innovation
Marketing
Innovation
InnoPack
Plenary
Session

FBIF2016·Manufacturing Innovation
Moving to Intelligence
Smart Manufacturing
Yongchun Dai, Ex- Director of Lean China Chocolate & Supply College Asia,
Mars China
0835 IoT Drives Industry Transformation
YU Yi, Managing Director – Accenture Digital Lead for Greater China, Accenture
0910 Cognitive IoT - connecting physical and digital worlds to transform business
Jiani Zhang, Program Director, Offerings Strategy, IBM Watson Internet of
Things
0940 Panel Discussion The Vision of Smart Manufacturing: The Impact of Tech
Innovations (the Internet of Things, Robotics and Automation) on Food &
Beverage Manufacturing
Moderator: Yongchun Dai, Ex- Director of Lean China Chocolate & Supply
College Asia, Mars China
Panelists: YU Yi, Managing Director – Accenture Digital Lead for Greater China,
Accenture
Jiani Zhang, Program Director, Offerings Strategy, IBM Watson Internet of
Things
1025 Coffee Break
1055 Factory of the Future - Industry 4.0 at Bosch
Daniel DeTroy, Global Head of Sales for the Industry Sector Packaging and
Printing, Bosch Rexroth AG
1135 Linking AI and Food Manufacturing
Steven Hua, Sales Director, KUKA Robotics China Co., Ltd.
1205 3D Printing Application in Food Manufacturing
Sheldon Shi, Pre-sales & Application Engineer, Stratasys
1235 Luncheon
Lean & Operational Excellence
1400 Onsite Training One
In the last two decades some of the largest multinational food and beverage companies, such as
Danone, Heinz, Kellogg, Mars, Nestle, Pepsi, SABMiller, and Unilever, have launched their own
company- specific production systems. These production systems are all based on the Toyota
Production System’s lean principles and similar to the systems adopted by manufacturers in other
industries. Implementing these systems in globally dispersed plant networks, however, has proved
to be a challenge. Even with commitment of substantial financial and managerial resources,
progress is often slow, uneven, or worse, slides back in some plants. At the same time, these
companies are trying to make every step of their supply chains lean. This raises a fundamental
question: Does making every step of a supply chain lean make the entire supply chain lean? In this
session, Prof. Ferdows will use the insights from research, particularly a 3-year study of
implementation of a lean corporate program in a large multinational company, to discuss which
strategies are likely to be effective in meeting these challenges.
How to Implement Corporate Lean Programs: Evidence from Research
• Reports the results from research published in the MIT Sloan Management Review (Summer
2014) and the Journal of Operations Management (March 2015)
• Based on five years research and 44 factory visits in the global Volvo Group
• Learn about the pattern of performance improvement that can be expected from implementing
corporate lean programs in global factory networks
• Learn how to succeed with the implementation of a lean program through its different maturity
stages
Kasra Ferdows, Professor, Georgetown University
1530 Coffee Break
1600 Onsite Training TwoSupply Chain Optimization to Weather the China
Economy Slowdown
• Need for flexibility/agility in this age of disruption
• But how do you know your supply chain is agile (enough)?
• The need for optimization
• What is optimization
• Practical examples of optimization used by FMCG companies in China
Luc Kremers, Director Asia Pacific-Supply Chain Optimization, ORTEC
1700 Day Two Closed
Product
Innovation
Manufacturing
Innovation
Marketing
Innovation
InnoPack
Plenary
Session

Supply Chain Management
Zhaohui Xie, Chairman & President, Beijing Acctrue Technology Co., Ltd
0840 Keynote Speech
Engineering, a Key Enabler to Your Supply Chain Transformation
Laurent CARDINALI, VP Global Engineering, Mondelēz International
0925 End to End (E2E) Lean Transformation to Build an Agile Food Supply Chain
in China
Yongchun Dai, Ex- Director of Lean China Chocolate & Supply College Asia,
Mars China
1005 Logistics Trend Radar
• Managing Omni-channel Logistics
• Innovative Solutions (used cases)
Alfred Goh, SVP & Global Head of Fast Growing Enterprises, DHL
1050 Coffee Break
1120 Customer-Driven Supply Chain Operation and Insights into Customer
Demands Based on Data Analysis
Stefano Pietroni, Global Network Design, Planning& Sourcing Vice President,
Barilla
1150 Panel Discussion Supplier Relationships and Collaboration
• Improve your supply chain performance via vertical merger or strengthened supplier management
• Close collaboration with upper and lower tier suppliers is crucial to ensure complete visibility across
the supply chain
• How can relationships be improved to benefit both the retailers and the suppliers?
• How to manage your supply chain on CSR and collaborate with your suppliers to improve their
performance
Moderator: Yongchun Dai, Ex- Director of Lean China Chocolate & Supply
College Asia, Mars China
Panelists: Laurent CARDINALI, VP Global Engineering, Mondelēz
International
Alfred Goh, SVP & Global Head of Fast Growing Enterprises, DHL
Stefano Pietroni, Global Network Design, Planning& Sourcing Vice President,
Barilla
1235 Luncheon
Supply Chain Management
1400 Looking at your current supply chain strategy，is it flexible enough to face the challenges of cost
fluctuation maybe from energy, labor and strategy raw materials and slowing market growth? Smart
SCM strategy must be able to help you adjust cost structure to adapt to revenue fluctuation caused
by quicksilver market.
Adopt Flexible Supply Chain to Obtain Long-Term Competitive Advantage
• Evolution of the supply chain
• What flexibility supply chain means and how to adopt a flexible supply chain
• How C.H. Robinson accelerates your customers advantage
Jack Chang, Vice President of Asia Global Forwarding, C.H. ROBINSON
1435 Keynote Speech
Smarter Supply Chain
Min Su, Senior Expert, McKinsey
1515 Coffee Break
1545 Onsite Training
A fact is that the consumer is deciding your daily priority, Finance is asking for more Cash , HR for
more automated transaction only they understand, nobody knows how to attract, recruit and retain
the best talents, and the COO got the request from the CEO to transform the Supply Chain, not
understanding anything about it. The Consumer facing unlimited choice is expecting instant
availability and outstanding service and experience. So this is the second paradox, paying to be
strategic, we are measured on short term outstanding responsiveness. So 2 options to succeed in
Supply Chain: read 500 books and sweat 20 years; understand to resolve schizophrenia. The
session will show you a third way, Xavier’s unique way. Are you ready to have an open and honest
conversation?
Unilever: Leveraging Cost-to-Serve Analysis for Improved Supply Chain
Performance
It’s an advantage of Unilever’s supply chain to optimize its distribution network and make win-win
business decisions from cost-to serve analysis. Unilever is creating a successful mode for its
internal supply chain department, wide customer network, suppliers and partners through a series of
supplier optimization projects.
Xavier Tholey, Vice President Supply Chain, Unilever
Product
Innovation
Manufacturing
Innovation
Marketing
Innovation
InnoPack
Plenary
Session

FBIF2016·Marketing Innovation
Mobile Technology，Change the Future
Zhaohui Xie, Chairman & President, Beijing Acctrue Technology Co., Ltd
0830 Keynote Speech 2016 Asia - China: The Future of Commerce has Arrived
Consumer packaged goods (CPG) companies must fully embrace digital commerce or risk losing
out to newer industry players in the battle for market growth. In a new Accenture report, "The future
is now: understanding the new Asian consumer," Accenture estimates that the consumer goods and
services industry will grow by as much as $700b globally by 2020, with nearly 50%, or $340b, of this
growth coming from Asia Pacific – specifically China, Indonesia, India, Singapore and Thailand.
China alone is expected to account for approximately $200b, or 60%, of the growth in Asia Pacific.
The CPG companies must couple traditional models with new ones where consumer engagement is
digital and one2one, social influence is perceived to be the trustworthy source and shopping is one
click away. The entire sales and marketing ecosystem is changing dramatically on the back of the
new generation of consumers and pervasive digital technologies. In Asia-Pacific markets the change
is faster and in many cases it means leap frogging the traditional models.
Nils Michaelis, Managing Director – Digital Lead for Products, Asia Pacific,
Accenture
0910 Unlock Growth amid Market Slowdown in China
Jason Yu, General Manager in China, Kantar Worldpanel
0940 Five Trends to Reshape Digital Marketing and Transformation
Vincent Lee, Digital Marketing Leader, Asia Pacific, The Dow Chemical
Company
1020 Coffee Break
1050 Optimize Every Moment of Communication
Celia Tong, Chief Marketing Officer & China President, iClick Interactive Asia
Limited
1120 Panel Discussion Transforming Retail to Online Commerce
Ecommerce in China has exploded! Recent Double 11’s sales data was nothing short of
phenomena. With online revenues growing at record pace, China is poised to generate over $1
trillion in online retail sales by 2019. The shift to mobile, arrival of omnichannel offering and
proliferation of marketplace options are all fundamentally changing how consumers shop. Join us for
a China tour on how these trends will impact the business.
Panelists: Alvin Foo, Head of Airwave, Omnicom Media Group
Ranjit Singh, CEO, Fugumobile
Jim Lerttanapaiboon, CEO, Malee Coco (China)
Bhasker Jaiswal, Head of Business Intelligence at OMD
1220 Luncheon
Science & Technology • Marketing: AI VS Wearable Devices
1400 Keynote Speech How to Use QR Code to Increase Intimacy between
Consumer and Brand?
Ted Wang, Chairman & CEO, Shanghai Touyun Technology Co. LTD.
1430 Data Technology, the Now and Future of Winning the Market
When data becomes big, fragmented, and diversified, nothing can help but technology. It is no
longer the job of IT. Are you one of those 71% of CMO’s who are unprepared for the data
explosion? How to get yourself prepared? It is predicted that CMO’s will soon be spending more
on IT than CIO’s. When you are still thinking about digital marketing, have you ever thought
about marketing in digital world? The best marketer in a digital world would be marketing
technologists, people with heavy digital DNA and technology acumen. Data technology turns big
data into smart actionable data.
Calvin Chan, Chief Operating Officer, AdMaster Inc
1500 Consumer Creating and Sharing in the Internet Era
Zhang Bin, President, Beijing Data100 Market Research Co., Ltd
Huang Leisheng, General Manager of Jiangzhong Hougu, JZJT
Xu Li, President & Founder, Shanghai Focus Brand Management Co., Ltd
1530 Coffee Break
1600 Take Back Your Customer
Nancy Janes, WW Graphics Solutions Business Development Director, HP
1630 Keynote Speech VR, Media Reinvented
Alvin Wang Graylin, China Regional President of Vive, HTC
1700 How can VR add value to FMCG Marketing?
Stanley Chan, VP of Branding & Communication, Noitom
1730 Panel Discussion: Virtual Reality: Way to the Future
How to shift consumers’ attention successfully to VR?
How do brands get the creative content feasibly via VR?
How VR marketing serves brands through their existing systems and VR ROI Analyses
Moderator: Vincent Lee, Digital Marketing Leader, Asia Pacific, The Dow
Chemical Company
Panelists: Shaun Fang, COO & Co-founder, TVR
Alvin Wang Graylin, China Regional President of VR, HTC
Stanley Chan, VP of Branding & Communication, Noitom
1800 Day Two Closed
Product
Innovation
Manufacturing
Innovation
Marketing
Innovation
Plenary
Session
InnoPack

Content Marketing：Creation & Assessment
When it comes to content, producers need to think like a publisher. They have to consider what good stories
you can tell, how the stories bring positive impacts, instead of the idea that content marketing begins with
consumers. This is the only way your story will strike a chord with the consumers.
0830 Keynote Speech How Big Data Help Enterprises Understand Consumers
Lei Huang, Vice Managing Director, China Business Network (CBN)
0900 Inbound Marketing for Addressing the Consumption Upgrading
Henry Cheng, Executive President of MeiHua Research Institute, meihua.info
0925 Share Economy is Changing the Marketing Model
• Mobile social Internet has changed the model of traditional marketing funnel
• The focus of communication model has shifted from being media-centric to user-centric.
• The strength of sharing economy has become an unstoppable trend.
• Sharing stimulation will be the highlight of business budget in 2016.
Vincent Liu, General Manager of Strategic Consulting, Social Touch
1000 Coffee Break
1030 Premium FMCG Innovation in a Changing China
Peter Everett, SBU Director, Yoplait China and CMO, Greater China, General
Mills
1100 Maximizing ROI through Adaptive Digital Activation
• Learn to use digital to challenge marketing by copy test, reach, and frequency
• Predictive digital testing to validate copy effectiveness enabling traditional media efficiency
• Leveraging real time measurements to adjust digital media mix to deliver results 20x industry
benchmark
• Learn from a case where digital measurements enabled quality creative to be validated and
deployed to maximize ROI
Vivian Yeh, Digital Transformation Director, Mead Johnson
1130 Luncheon
Market Different
1400 Keynote Speech
A World of Refreshing Ideas
Beverages no longer just quench thirst. They provide consumers a greater satisfaction beyond
its intrinsic value. The advertising ideas behind the millions of beverage brands are refreshing
and creative. It helps to build the brand and sales. It is entertaining and engages consumers. It
transcends time and culture. We are living in a world of refreshing ideas.
Tomaz Mok, Chairman, McCann Erickson Guangming Ltd. China
1430 Core to More: Vita Coco’s “Stupidly Simple” Approach to Brand Building
When most people talk about marketing and brand-building, they immediately think of building
awareness through conventional advertising and increasingly social media. Historically, Vita
Coco has focused on building relationships from “core to more.” In this session, I will highlight
some of our efforts and share our experiences as a “small” brand in the big world of beverages.
Patrick Wang, North Asia Marketing Director, Vita Coco
1505 The Power of Personality-How Soft Brand Attributes Drive Hard Numbers
In the presentation, Edward will show how FCB build demand by building personalities via
cases of Oreo, TUC and Chips Ahoy. Take Oreo as an example, FCB created a unique creative
and innovative campaign that broke with Mondelez’s previous approaches to marketing in
China, to help Mondelez achieve its business objectives. The creative idea was to emphasize
the “thinness” of the new Oreo and make this the key feature of communications. This shift of
focus towards its physical appearance stands in stark contrast to most campaigns that typically
discuss a snack’s feature. The simple message to consumers was that Oreo Thins is still the
same “Oreo we love”, only now thinner. Building on its “thinness”, the campaign’s core strategy
was to transform the biscuit into a trendy fashion item by creating references to contemporary
design trendsetters.
Edward Bell, CEO, Greater China, FCB
1545 Fruitful marketing: an Innocent Story
How a smoothie company set up by three friends 16 years ago has grown to become one of
Europe’s favourite brands. Joe brings to life the many ways innocent has placed consumers at
the heart of the business, showing how a willingness to create interesting campaigns and
communicate openly and naturally has proved invaluable to innocent’s growth.
Joe McEwan, Head of Digital and Communities, Innocent Drinks
Product
Innovation
Manufacturing
Innovation
Marketing
InnovationInnoPack
Plenary
Session

FBIF2016·InnoPack
More Sustainable, More Intelligent
0830 Session Host
Dale Chen, New Business Development, Simba Events
0840 Transforming Your Packaging Performance – The Power of Material
Innovation to Drive Market Share & Reduced TCO
• Current Packaging challenges and opportunities
• Critical Technology influences on the current packaging landscape
• Thought Leader’s strategic insight into the next 5 years
Rainer Schlicht, Group Development Director Packaging & Specialties EMEA &
Asia, Klö ckner Pentaplast Group
Materials Innovation: Source of Sustainability
0920 Keynote Speech
Shelf Life Prediction and Optimization of Food Packaging
It is an important subject that attracts mutual interest on the problem of how to predict the shelf life
of food packaging accurately and effectively. What is the crux and the difficulties of predicting the
shelf life of food packaging based on the packaging factors? How to implement the optimization of
food packaging based on the shelf life prediction of food packaging?
Lixin Lu, Dean of School of Mechanical Engineering, Jiangnan University
0955 Chitosan - Grapefruit Seed Extract: A Novel Composite Packaging Film for
Food Security
In this talk, the incorporation of antimicrobials derived from grapefruit seed extract
(GFSE), a natural antimicrobial agent, will be examined in the fabrication of
biodegradable chitosan-based composite films. Chitosan-based GFSE composite
films therefore has the potential to be used as a composite packaging material, to
enhance food safety and extend the shelf-life of packaged food in the area of food
technology.
THIAN Eng San, Associate Professor, Department of Mechanical Engineering,
National University of Singapore
1030 Coffee Break
1120 Sustainable Packaging: Conflicting Words or the Way to Go?
Packaging and sustainability seem to be conflicting. Due to marketing aims packaging is designed
for advertisement space; packaging should prevent theft and product loss; and packaging is aiming
at enlarging the product life time. The presentation will show how these sometimes conflicting
aspects can result in though environmentally friendly packaging.
Mark Geerts, CEO, PaperFoam
1150 Business Showcase Tetra Pak: Fully Renewable Carton in F&B Packaging
1220 Luncheon
FBIF2016·InnoPack
Tech-Innovation for Intelligent Future
1400 Packaging Trends in China's 13th Five-Year
Wu Hongjun, Vice Secretary-General, China Packaging Federation
1430 Time-Temperature Indicators to Track, Mimic and Display Real-Time
Quality of Perishable Products
The freshness of perishable products is highly dependent on the temperature history during the
supply chain. As an integral part of intelligent packaging solutions, time-temperatures indicators
could be deployed for advanced quality control and assessment, which could track products in
the custody chain, mimic the deterioration therein, and indicate real-time quality in a
user-friendly manner.
Colin Chao Zhang, Postdoctoral Researcher, Peking University
1500 Cost Versus Value, How to Monetize Digital Packaging Print
Nancy Janes, WW Graphics Solutions Business Development Director, HP
1530 Coffee Break
RFID in Packaging
1600 RFID Value in Food Industry
Ian Chen, FAE Manager, Alien Technology Corporation
1630 Onsite Interview Using RFID in Packaging to Improve Efficiency and
Margin in the Food and Beverage Industry
• Exploring RFID and its applications for food packaging
• Examining the 5 key steps to proving RFID can provide a strong balance between technology
investment, packaging design and ROI
• Practical questions to consider during the design and development process
• Hear lessons learnt, and do’s and don’ts, from early food and beverage adopters
Moderator: Mark Geerts, CEO, PaperFoam
Guest: Ian Chen, FAE Manager, Alien Technology Corporation
1700 Onsite Interview Transforming Your Packaging Performance Through
Robotics and Automation
• Evaluating the benefits of robotics in packaging automation – cost reduction, increased speed,
efficiency and overall equipment effectiveness
• Predictions and challenges for the use of robotics in packaging lines
Moderator: Lixin Lu, Dean of School of Mechanical Engineering, Jiangnan
University
Guest: William-WeiLiang Yang，Global Portfolio and Marketing Manager,
Food& Beverage，ABB
1730 Day Two Closed
Product
Innovation
Manufacturing
Innovation
InnoPackPlenary
Session
Marketing
Innovation

FBIF2016·InnoPack
Better Design for Better Life
Diamond & Gold Winners of Pentawards 2015
If memory doesn’t fail us, William Paul’s “Freda”, the happy hen in 2015 was
impressive. In 2016, we again invite 2 to 3 winners of Pentawards 2015 to share
their excellent cases on packaging design.
0900 Showcase 1 Story packed right - case study of Spring Aqua Premium brand
Finland’s largest spring water bottler Finn Spring wanted to bring a luxury water brand to the market.
Spring Aqua Premium was born, concepted and packaged. But what is the story behind this
successful award winning case and how we bottled up the whole thing.
Satu Aalto, Founder/CEO/Creative Director, Dotter Creative Group Oy
0930
Showcase 2Reborn - At The Age Of 140
(The first global redesign of Budweiser)
How do you reinvigorate an iconic brand to make today’s generation pay attention? 1 in 7 young
consumers didn’t identify with Budweiser, we needed to change that. Budweiser came to us with an
opportunity to use a new aluminum bottle format as a catalyst for that change - shake up 140 years
of a phenomenal brand.
René Chen, Managing Director, JKR
1000 Coffee Break
1030 Business Showcase Scoff-ee Cup: Welcome to Bite Me
The presentation will focus on the edible KFC coffee cups, where the idea came from, how they
were produced and what the reactions have been. The talk will also touch on more general
innovation from the company including taste testing for 200 guests to find out the difference
between their palates.
Robin Fegen, Founder, Director of The Robin Collective
Brandy Klingelpuss, Co-founder, Creative Director, The Robin Collective
Team Work New Packaging Trends in the Chinese Context
1100
In this session, we will present some examples with impersonal design. Attendees will be divided
into different groups and led by designers to re-design the samples’ package to make them more
portable or user-friendly.
Moderator: Peng Chong, Art Director, Pesign Design
1210 Luncheon
FBIF2016·InnoPack
Brand Building and Packaging
1400 Keynote Speech
Packaging Design for F&B Brands: Challenges You May Not Expect
What makes a product stand out? Is it the color scheme? The unique look and feel of the logo?
Perhaps an eye-popping design in the packaging?
At Labbrand, we believe that the differentiator in a product’s packaging lies in a more
fundamental realm of branding, especially in F&B – a space dominated by snap-judgments and
subconscious associations.
Vladimir Djurovic, CEO, Labbrand
1445 Fit for Purpose Packaging Innovation
Lingli Sun, Senior Packaging & Design Manager, Mars Chocolate China
1515 Coffee Break
1545 Cross Department Thinking and Cooperation
New research suggests that cross-functional collaboration is finally becoming a key operational
priority for companies after years of working within silos.
A cross-functional connection of different entities in the business, tying them together to get a
crisper customer journey and a more holistic understanding of the customer, is something
businesses are really starting to focus on. It’s driving real change in the way companies operate.
Melody M. Miller, Director, Design Operations, Mondelēz International
1620 Gatorade, the Next Generation of Sports Fuel
Pulling from their experience of driving Design and Innovation at Gatorade, Xavi Cortadellas will
share how Gatorade is reinventing Sports Drinks with the introduction of the Hydration
Customization Platform; the latest Gatorade equipment innovation that allows athletes to
personalize their sports fuel and track hydration at real-time. The platform includes new
packaging forms, tracking technology and an integrated digital service.
Xavi Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo
Manufacturing
Innovation
Marketing
Innovation
InnoPackPlenary
Session
Product
Innovation

Agenda FBIF2016

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Agenda FBIF2016