The document summarizes an expert conference on cosmetics innovation held from October 6-7, 2010 in Berlin. Over the two days, the conference featured presentations and panel discussions from leading cosmetics companies on topics ranging from brand development, emerging markets, green cosmetics, product development processes, and regulation. Speakers represented major companies like L'Oreal, Unilever, Coty, and Johnson & Johnson. The agenda included sessions on building brand value through innovation, developing products for emerging markets, utilizing strategic partnerships, and meeting global regulatory challenges. Workshops provided opportunities for interactive discussion around key industry trends and developing natural product strategies.

1. Meet the experts!
InnoCosmetics Europe
6-7.10. 2010,
Berlin

2. With speakers from leading companies:
Meet the experts!
InnoCosmetics Europe
From concept to shelf:
driving innovation along the
cosmetics value-chain
Steffen Seifarth
Regional VP D/A/CH
& Eastern Europe
Coty Prestige
Robert J. Bianchini
Vice President Global Skin
Care R&D
Merck
Giulio Pirotta
Board Member, Italian
Society of Cosmetics Chem-
ists
SICC
Sue Acton
Managing Director
Bubble and Balm
Dr Johannes Josef Lichius
Head of R&D
Annemarie Börlind
Israel Feferman
Research and Innovation
Director
Grupo Boticário
Stephanie Wersig
Director Marketing for
Vichy, Innéov, Roger &
Gallet
Carl Atkinson
Managing Director
Illamasqua
Inge Terpstra
Hair Care R&D Director
Europe
Unilever
Marc Julie
Managing Director,
Germany & Austria
Caudalie
Mark Edwards
Director Biosciences and
Idea Evolution
GlaxoSmithKline
Alessandra Nardim
Product Innovation Manager
Paglieri Profumi
Dr Frank Herkströter
Global Business Develop-
ment Europe Procter &
Gamble
Maxime Buffat
Technology Development
Group Leader
Johnson & Johnson
Roberto Leonardi
Global Director R&D, Raw
Materials & Process Devel-
opment
Dr Cuross Bakhtiar
Founder and CEO -
Harley Street Cosmetics
Prof James Clark
Director, Green Chemistry
Centre of Excellence
University of York

3. InnoCosmetics Europe - Wednesday, October 6 2010
8:00 Registration and welcome coffee
9:00 Opening words by KGS and chairperson
9:15 Brand equity: linking brand’s unique value proposition with
product innovation
• Building a successful strategy to deliver brand’s unique
value propositions
• Reinforcing brand’s value through creating strong and
innovative product portfolio
• Engaging customers on the contents of their products
and educate them how ingredient works
• Launching new formulations on a frequent basis to keep
customers interested
Stephanie Wersig - Director Marketing for Vichy, Innéov,
Roger & Gallet - L’ORÉAL
10:00 Cult cosmetics: captivating consumers through innovative
concepts and new brand experiences
• Anticipating the desires and aspirations of consumers
for self expression
• Aligning new product development according to Illamas-
qua’s unique brand DNA
• Harnessing the power of social media to aid business
growth
Carl Atkinson - Managing Director - ILLAMASQUA
10:45 Networking Break
11:15 Re-positioning the Paglieri brand: what are critical success
factors?
• Transforming a classic band without losing its 130 years
of rich history and values
• Innovation through scent: how to develop new product
categories in times of econoic challenges
• Discussing he case of Felce Azzurra: how to develop an
enti-crisis product successfully?
• Defining the future product road map that delivers
target margins and profitability
Alessandra Nardim - Product Innovation Manager - PA-
GLIERI PROFUMI
12:00 Developing innovative products that resonate with
consumer aspirations
• Aligning product offerings to capture consumers
emotions
• Offering products that will help them face pressures of
prolonged economic uncertainties
• Enhancing revenue streams through launching innovative
products in different market segments
• Discussing examples of new offerings e.g. the rise of
natural and green products
Israel Feferman- Research and Innovation Director -
GRUPO BOTICÁRIO (BRAZIL)
12:45 Networking Lunch
Marketing, Branding and Consumer Engagement Emerging Markets & Strategic Partnerships
14:00 Interactive Panel Discussion
Trends incubation: identifying future growth segments in
the cosmetic and personal care industry
In this interactive panel, key experts and industry leaders
will discuss their thoughts on the upcoming trends in the
cosmetic and personal care industry. Key product segments
and high growth markets will be identified and discuss.
The audience will also have opportunities to ask questions
to the panelists.
Facilitated by Prof James Clark, Green Chemistry Centre
of Excellence - UNIVERSITY OF YORK
Panellists: Robert J. Bianchini - Vice President Global Skin
Care R&D - MERCK (US) & Sue Acton - Managing Director -
BUBBLE & BALM
15:00 Networking Break
15:30 Emerging markets of BRIC: identifying and penetration
new growth markets for prestige brands
• Exploring and quantifying new market opportunities
• Developing the right organisational setup to be
successful
• Designing the right product portfolio to meet local
market needs
• Minimising risks: what are the factors to look out for
when entering new markets?
Steffen Seifarth - Regional VP D/A/CH + Eastern Europe-
COTY PRESTIGE
16:15 Strategic partnerships with pharmacists: how to launch
natural and organic brands successfully into new markets
• Building strategic partnerships with pharmacists for
product distribution
• Communicating with customers effectively through
online and market presence methods
• Ensuring consumer feedback is integrated with future
product developments
• Evaluating the success of product launches: what are
the risks and opportunities?
Marc Julié - Managing Director, Germany & Austria -
CAUDALIE
17:00 Building a successful product development portfolio using
an integrated Open Innovation Framework
• Establishing a successful product development collabo-
ration framework with external partners
• Deciding when to develop product in-house and when to
collaborate with external partners
• Accessing the benefits and pitfalls of a multi-stakehold-
er collaboration
• How to manage and share intellectual property outputs
with external partners
• Examples of external product developmen in cosmetics
and personal care
Dr Frank Herkstroter - Global Business Development
Europe - PROCTER & GAMBLE
17:45 Closing remarks from chair
18:00 Networking Reception
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4. InnoCosmetics Europe - Thursday, October 7 2010
8:30 Registration and welcome coffee
8:45 Opening words by KGS and chairperson
9:00 From concept to shelf: driving product development along
the cosmetics value-chain
• Aligning new product development according to
consumer demand e.g. natural and organic products
• Natural cosmetics: what is different and what must be
considered from concept to shelf?
• Choosing winners from losers: using a gated approach
for selecting and launching new products
Johannes Josef Lichius - Head of R&D - ANNEMARIE
BÖRLIND
9:45 Green cosmetics: matching the expectations of consumers
for eco-friendly products
• Understanding the rise of green consumers and turning
consumer trends into new product development
• Developing cosmetic products that are not only
sustainable, but also high performance
• Discussing the future opportunities and challenges in
green cosmetics e.g. hair and body care
Inge Terpstra - Hair Care R&D Director Europe- UNILEVER
10:30 Networking Break
11:00 Commercialising scientific innovation into winning
products
• Discussing the developments of scientific innovation
• Developing products that improve and accelerate epi-
dermal recovery
• Tailoring the product to respond to the skin of different
age groups
• Ensuring the end product is safe, stable and meet cus-
tomers expectations
Thierry Oddos- Director Technology Development- JOHN-
SON & JOHNSON
11:45 Optimising product performance through the combination
of innovative formulations and cutting-edge technology
• Driving new product development in consumer health-
care through cutting-edge technologies
• Developing innovative formulations that are high
performance, effective and low cost
• Choosing the right ingredients: examining the implica-
tions of ingredient choice on product performance
Mark Edwards - Director Biosciences and Idea Evolution -
GLAXOSMITHKLINE CONSUMER HEALTHCARE
12:30 Implementing R&D processes that can cope with rapid
changing market conditions
• Minimising the impact of fluctuating raw material costs
on new product development
• Developing a successful innovation frameword from
concept to mass manufacturing
• Communicating effectively with key stakeholders during
the product development cycle
Roberto Leonardi - R&D Global Director, Raw Materials &
Process Development - THE COLOMER GROUP
13:15 Networking Lunch
14:15 Brainstorming Workshop
Developing successful strategies for conceptualising,
developing and launching a natural product into a target
market
With the rise of consumer demand for natural and organic
products, cosmetic manufacturers and suppliers need to
critically re-evaluate their product development strategies.
In this interactive ‘hands-on’ brainstorming workshop,
delegates (divided into teams) will have the opportunity to
discuss with their peers on how to develop a successful
strategy to conceptualise, develop and launch a natural
product into a target market. At the end of the workshop,
team leaders will have the opportunity to present their
results to the audience.
Facilitated by Dr Cuross Bakhtiar
Founder and CEO - HARLEY STREET COSMETICS
15:45 Networking Break
16:00 Meeting the challenges of increasing global regulation:
does it hinder or accelerate innovation?
• Discussing the latest updates on global cosmetics
regulations e.g. product claims, labelling, animal testing
etc.
• Assessing the impacts of regulations on marketing and
new product development
• How to manage the compliance of cosmetic regulations
in different jurisdictions: EU, US and rest of the world
Giulio Pirotta - Board Member, Italian Society of
Cosmetics Chemists - SICC
16:45 Closing remarks from chair
17:00 Closing remark from chair & KGS
R&D and New Product Development /
Regulations & Safety
R&D and New Product Development
www.kgsglobal.com | Phone: +31643001954 | Twitter: @kgsglobal | Email: registration@kgsglobal.com

5. General Registration Information
Date
6-7 October, 2010
Venue
Mövenpick Hotel Berlin,
Schöneberger Straße 3
10963 Berlin, Germany
Phone: +49 30 2300 60
Fax: +49 30 2300 6199
E-Mail: hotel.berlin@moevenpick.com
Website: www.moevenpick-berlin.com
Language
All conference sessions and materials will be in English.
How to register
Register online at www.kgsglobal.com (payment by credit card),
or complete the attached registration form and return it via email
to: innocosmetics@kgsglobal.com or fax +352 270 15 207.
You will receive an email confirmation of your registration within
five days; if you do not then please contact Katya Chapina at:
katya@kgsglobal.com
Fees
Online registrations received:
Before Aug.1, 2010 - €1595,00
Regular price- €1995,00
Super ticket - €2395,00 - Join Speaker’s Activities, namely:
the pre-conference visit organized for speakers the evening before
(Tuesday 5) and the speakers dinner on the first day of the
conference (Wednesday 6)
Group Discount for 3 tickets (only applicable when 3 tickets are
registered at the same time) €300,00 discount per person (please
request the special registration form)
DVD (after the event) - €495,00
VAT is charged at 19%
Full payment must be received in order to process your registration.
Fees include:
• Attendance to all the conference sessions
• Conference materials, including any available speakers’ papers
• Lunches
• Tea and coffee during the breaks
Fees do not include:
• Travel cost
• Hotel accommodation
List of participants
In order for your name to appear in the list of participants, which will
be distributed at the conference , your registration form must be
received by Monday 27 September 2010 at the latest.
Registration confirmation
All documentation regarding your attendance at the conference is
now obtained through the KGS website. Upon receipt of your
payment for the conference a confirmation email will be sent
containing instructions and updates. Registration confirmation will
not be distributed by post.
Travel arrangements and Visas
Participants are responsible for making their own travel arrange-
ments. It is recommended that you check your visa requirements
with your local Embassy or Consulate. We are unable to dispatch visa
invitation letters to support your visa application prior to receipt of
your registration form and full payment of registration fees.
Please apply for your visa in good time.
Hotel Accommodation
A limited number of rooms have been reserved at the Moevenpck
Hotel Berlin for the nights of 5-7 October inclusive. Upon receipt of
your signed registration form you will receive an email with informa-
tion on how to secure your accommodation at the Moevenpick Hotel.
The following rate is per room, per night and exclusive of continental
breakfast, service charges and Value Added Tax at the prevailing 19%.
Room rate €149/174 single/double. Guests will need to provide a form
of guarantee (credit card) at the time of booking. Guaranteed book-
ings can be cancelled or changed no later than 4pm on the day of
arrival. In case of late cancellation the guest will be subject to a late
cancellation fee equal to the first nights stay.
Please note that after 10 August 2010 rooms and rates will b subject
to availability and cannot be guaranteed at the special KGS
conference rate.
As a limited number of rooms have been blocked at the hotels,
availability cannot be guaranteed once the room block is full.
Delegates are responsible for making accommodation reservations
directly with the selected hotel and entering into an agreement with
the hotel regarding credit card guarantees, cancellation terms and
conditions, and room rates (should these differ from the special
conference rate). KGS cannot accept responsibility for hotel
accommodation disputes between a delegate and the hotel.
Disabled access
Please notify us if you require special assistance.
Promotional Literature
Please note that no individual or organisation may display or
distribute publicity material or other printed matter during the
conference, unless agreed upon and arranged with KGS.
Organisations and companies wishing to discuss promotional
opportunities should contact: Sponsorship Director, Katya Chapina
tel: +31 70 4400 051 or email: katya@kgsglobal.com
Social Programme
Wednesday 6 October
18:00-19:00
Conference Reception at the Moevnpick Hotel
Free of Charge for conference attendees
Dress code
Business Casual
www.kgsglobal.com | Phone: +31643001954 | Twitter: @kgsglobal | Email: registration@kgsglobal.com

6. www.kgsglobal.com | Phone: +31643001954 | Twitter: @kgsglobal | Email: registration@kgsglobal.com
Media Partners:
For General Enquiries and Speaker Opportunities, please contact:
Irina Kremin ikremin@kgsglobal.com
For Delegate, Registration and Sponsorship enquiries, please contact:
Katya Chapina katya@kgsglobal.com
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Lisanne Vos Director lisanne@kgsglobal.com
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