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2015’s Most
Expectation-Raising
Innovations
These 15 innovations will set the customer
expectations coming YOUR way soon!
GLOBAL TREND BRIEFING
AUGUST 2015
Every CEO, entrepreneur, product designer, and marketer
wants to know where consumers are heading. Most also
know that the typical answer to this problem – traditional
market research – is broken.
Asking customers want they want is limiting at best,
misleading at worst. Indeed, if it was that way back in Henry
Ford’s day (yep, we’re talking ‘faster horses’) how much
more so is it now?
But even in today’s accelerated consumer arena, you can
know what customers will start to want. Not by asking
them, but by drawing key insights from the game-changing
innovations they are engaging with now.
These are the innovations that will change – in ways
small and big – what customers expect from other brands
and businesses. Once created, those new expectations
will spread through the consumer arena – all the way to
your door.
If you can see those new expectations coming, you can
innovate for them. And win.
So you want to know
where consumers are
headed next?
Stop asking them. Start looking at
game-changing innovations.
15 INNOVATIONS FROM 2015 2www.trendwatching.com/trends/15-innovations-from-2015
Of course, an innovation – a new product, service,
campaign, or business model – is not a trend. It might
succeed. It might fail. It’s a single data point, to be
considered alongside others.
We’re NOT saying that the innovations featured below will
definitely be the ones that are in everyone’s hands, on their
minds, and changing their worlds in 2016.
But the expectations these innovations are creating – the
trends they are a part of – are already sweeping through
the consumer arena, and will only accelerate in the
coming months.
So as you read this Briefing, be relentless about one
question: what new expectations do these innovations
create (we’ll throw our two cents in on that one ;), and what
do those expectations mean for my organization?
If the 15 innovations
below don’t steal your
customers...
...the expectations they’re helping to
create just might – unless you respond!
15 INNOVATIONS FROM 2015 3www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Meet your competition in the race
to exceed customer expectations.
15 INNOVATIONS FROM 2015 4www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Durex
Condom brand matches broken-hearted
Twitter users.
15 INNOVATIONS FROM 2015 5www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Hotel Banks Antwerp
Guests have access to an in-room
clothes ‘minibar’
15 INNOVATIONS FROM 2015 6www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Asiri Group of Hospitals
Soap-infused bus tickets help prevent the
spread of germs
15 INNOVATIONS FROM 2015 7www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Amazon
New storefront sells products by over
200 startups
15 INNOVATIONS FROM 2015 8www.trendwatching.com/trends/15-innovations-from-2015
Turn the overwhelm into opportunity
2015 Consumer Trend Seminars
SEE PAST EVENTS
15 INNOVATIONS FROM 2015 9www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Smile Suggest
Browser extension automatically
bookmarks smile-inducing webpages
15 INNOVATIONS FROM 2015 10www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Uber
Taxi service goes free for 24
hours in Lagos
15 INNOVATIONS FROM 2015 11www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Stefan’s Head
Exclusive apparel available only to
vetted shoppers via SMS
15 INNOVATIONS FROM 2015 12www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Paribus
Post-purchase price guarantee
15 INNOVATIONS FROM 2015 13www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Cerveja Feminista
Feminist beer opens dialogue about
sexist advertising
15 INNOVATIONS FROM 2015 14www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Transavia
Budget airline turns chip and candy
packets into airline tickets
15 INNOVATIONS FROM 2015 15www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
HP
Brand asks customers to print missing
person posters
15 INNOVATIONS FROM 2015 16www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Meitu M4
Cellphone lets users enhance selfies
15 INNOVATIONS FROM 2015 17www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
TopShop
Billboards display London Fashion
Week catwalk trends in real-time
15 INNOVATIONS FROM 2015 18www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Caesars Entertainment &
WeChat
Hotel room controlled via
mobile chat app
15 INNOVATIONS FROM 2015 19www.trendwatching.com/trends/15-innovations-from-2015
FEATURED INNOVATIONS
Christian Louboutin
Luxury shoemaker extends Nude
Collection to suit more skin tones
15 INNOVATIONS FROM 2015 20www.trendwatching.com/trends/15-innovations-from-2015
NEXT
Time to start MEETING some expectations.
15 INNOVATIONS FROM 2015 21www.trendwatching.com/trends/15-innovations-from-2015
15 INNOVATIONS FROM 2015 22www.trendwatching.com/trends/15-innovations-from-2015
NEXT
Start a new journey.
The innovations above are a snapshot
of some of the key new expectations
hurtling towards you NOW. So gather
your team, and start asking some
questions. What do these expectations
mean for us? How can we adapt what
we’re seeing here, and launch great new
products, services and campaigns that
will serve these expectations? Our free
CONSUMER TREND CANVAS tool can help!
15 INNOVATIONS FROM 2015 23www.trendwatching.com/trends/15-innovations-from-2015
NEXT
Want to tie it all
together?
At our upcoming seminars in Singapore,
Sydney and New York City, you’ll hear
about the trends that these innovations -
and others like them - are informing. And
come away armed with the full trend-led
methodology that will see you prosper in
the EXPECTATION ECONOMY.
15 INNOVATIONS FROM 2015 24www.trendwatching.com/trends/15-innovations-from-2015
NEXT
Still not enough?
The 1,200+ brands and agencies using
our Premium Service have access to
over 10,000 examples like these, all put
into context as part of our (surprisingly
affordable!) comprehensive trend &
innovation solution. Would YOU benefit
from access too? ;)
If you have any comments, suggestions
or questions then please do let us know.
Just email:
PAUL BACKMAN
Chief Client Officer
paul@trendwatching.com
ABOUT US
Established in 2002, trendwatching.com
is the world’s leading trend firm, scanning
the globe for the most promising consumer
trends, insights and related hands-on
business ideas. Our Premium Service counts
many of the world’s leading brands as
clients, while our free monthly Trend Briefings
go out to over 260,000 subscribers in 180
countries.
More at www.trendwatching.com
Want more?
Free
Publications
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Service
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& Workshops

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THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015

  • 1. 2015’s Most Expectation-Raising Innovations These 15 innovations will set the customer expectations coming YOUR way soon! GLOBAL TREND BRIEFING AUGUST 2015
  • 2. Every CEO, entrepreneur, product designer, and marketer wants to know where consumers are heading. Most also know that the typical answer to this problem – traditional market research – is broken. Asking customers want they want is limiting at best, misleading at worst. Indeed, if it was that way back in Henry Ford’s day (yep, we’re talking ‘faster horses’) how much more so is it now? But even in today’s accelerated consumer arena, you can know what customers will start to want. Not by asking them, but by drawing key insights from the game-changing innovations they are engaging with now. These are the innovations that will change – in ways small and big – what customers expect from other brands and businesses. Once created, those new expectations will spread through the consumer arena – all the way to your door. If you can see those new expectations coming, you can innovate for them. And win. So you want to know where consumers are headed next? Stop asking them. Start looking at game-changing innovations. 15 INNOVATIONS FROM 2015 2www.trendwatching.com/trends/15-innovations-from-2015
  • 3. Of course, an innovation – a new product, service, campaign, or business model – is not a trend. It might succeed. It might fail. It’s a single data point, to be considered alongside others. We’re NOT saying that the innovations featured below will definitely be the ones that are in everyone’s hands, on their minds, and changing their worlds in 2016. But the expectations these innovations are creating – the trends they are a part of – are already sweeping through the consumer arena, and will only accelerate in the coming months. So as you read this Briefing, be relentless about one question: what new expectations do these innovations create (we’ll throw our two cents in on that one ;), and what do those expectations mean for my organization? If the 15 innovations below don’t steal your customers... ...the expectations they’re helping to create just might – unless you respond! 15 INNOVATIONS FROM 2015 3www.trendwatching.com/trends/15-innovations-from-2015
  • 4. FEATURED INNOVATIONS Meet your competition in the race to exceed customer expectations. 15 INNOVATIONS FROM 2015 4www.trendwatching.com/trends/15-innovations-from-2015
  • 5. FEATURED INNOVATIONS Durex Condom brand matches broken-hearted Twitter users. 15 INNOVATIONS FROM 2015 5www.trendwatching.com/trends/15-innovations-from-2015
  • 6. FEATURED INNOVATIONS Hotel Banks Antwerp Guests have access to an in-room clothes ‘minibar’ 15 INNOVATIONS FROM 2015 6www.trendwatching.com/trends/15-innovations-from-2015
  • 7. FEATURED INNOVATIONS Asiri Group of Hospitals Soap-infused bus tickets help prevent the spread of germs 15 INNOVATIONS FROM 2015 7www.trendwatching.com/trends/15-innovations-from-2015
  • 8. FEATURED INNOVATIONS Amazon New storefront sells products by over 200 startups 15 INNOVATIONS FROM 2015 8www.trendwatching.com/trends/15-innovations-from-2015
  • 9. Turn the overwhelm into opportunity 2015 Consumer Trend Seminars SEE PAST EVENTS 15 INNOVATIONS FROM 2015 9www.trendwatching.com/trends/15-innovations-from-2015
  • 10. FEATURED INNOVATIONS Smile Suggest Browser extension automatically bookmarks smile-inducing webpages 15 INNOVATIONS FROM 2015 10www.trendwatching.com/trends/15-innovations-from-2015
  • 11. FEATURED INNOVATIONS Uber Taxi service goes free for 24 hours in Lagos 15 INNOVATIONS FROM 2015 11www.trendwatching.com/trends/15-innovations-from-2015
  • 12. FEATURED INNOVATIONS Stefan’s Head Exclusive apparel available only to vetted shoppers via SMS 15 INNOVATIONS FROM 2015 12www.trendwatching.com/trends/15-innovations-from-2015
  • 13. FEATURED INNOVATIONS Paribus Post-purchase price guarantee 15 INNOVATIONS FROM 2015 13www.trendwatching.com/trends/15-innovations-from-2015
  • 14. FEATURED INNOVATIONS Cerveja Feminista Feminist beer opens dialogue about sexist advertising 15 INNOVATIONS FROM 2015 14www.trendwatching.com/trends/15-innovations-from-2015
  • 15. FEATURED INNOVATIONS Transavia Budget airline turns chip and candy packets into airline tickets 15 INNOVATIONS FROM 2015 15www.trendwatching.com/trends/15-innovations-from-2015
  • 16. FEATURED INNOVATIONS HP Brand asks customers to print missing person posters 15 INNOVATIONS FROM 2015 16www.trendwatching.com/trends/15-innovations-from-2015
  • 17. FEATURED INNOVATIONS Meitu M4 Cellphone lets users enhance selfies 15 INNOVATIONS FROM 2015 17www.trendwatching.com/trends/15-innovations-from-2015
  • 18. FEATURED INNOVATIONS TopShop Billboards display London Fashion Week catwalk trends in real-time 15 INNOVATIONS FROM 2015 18www.trendwatching.com/trends/15-innovations-from-2015
  • 19. FEATURED INNOVATIONS Caesars Entertainment & WeChat Hotel room controlled via mobile chat app 15 INNOVATIONS FROM 2015 19www.trendwatching.com/trends/15-innovations-from-2015
  • 20. FEATURED INNOVATIONS Christian Louboutin Luxury shoemaker extends Nude Collection to suit more skin tones 15 INNOVATIONS FROM 2015 20www.trendwatching.com/trends/15-innovations-from-2015
  • 21. NEXT Time to start MEETING some expectations. 15 INNOVATIONS FROM 2015 21www.trendwatching.com/trends/15-innovations-from-2015
  • 22. 15 INNOVATIONS FROM 2015 22www.trendwatching.com/trends/15-innovations-from-2015 NEXT Start a new journey. The innovations above are a snapshot of some of the key new expectations hurtling towards you NOW. So gather your team, and start asking some questions. What do these expectations mean for us? How can we adapt what we’re seeing here, and launch great new products, services and campaigns that will serve these expectations? Our free CONSUMER TREND CANVAS tool can help!
  • 23. 15 INNOVATIONS FROM 2015 23www.trendwatching.com/trends/15-innovations-from-2015 NEXT Want to tie it all together? At our upcoming seminars in Singapore, Sydney and New York City, you’ll hear about the trends that these innovations - and others like them - are informing. And come away armed with the full trend-led methodology that will see you prosper in the EXPECTATION ECONOMY.
  • 24. 15 INNOVATIONS FROM 2015 24www.trendwatching.com/trends/15-innovations-from-2015 NEXT Still not enough? The 1,200+ brands and agencies using our Premium Service have access to over 10,000 examples like these, all put into context as part of our (surprisingly affordable!) comprehensive trend & innovation solution. Would YOU benefit from access too? ;)
  • 25. If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com ABOUT US Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 260,000 subscribers in 180 countries. More at www.trendwatching.com Want more? Free Publications Premium Service LIVE: Keynotes & Workshops