The document describes a trending vending truck that sells customized Oreo cookies. The truck has displays showing trending flavors and engages with customers through social media. It contains two vending machines that use 3D printing and a team of "Oreo chefs" to create surprise combinations of flavors, textures, and personalized messages. The truck aims to spark engagement by offering customized snacks tied to trending events or individual customers' social media profiles.

1. #TrendingVending
The Story of a Cookie

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33. The Trending Vending Truck parked outside the Austin
Convention Center.
Hi definition transparent displays on front of each vending
unit for digital signage and to show trending flavors at any
given moment..
Chalk bot sprays trail of trending “crumbs” and Oreo
messaging when truck moves through Austin’s streets…
Follow the trail to find the truck…
Transparent glass reveals 3D printing of actual Oreo cookies.

34. Back stage where Oreo “chefs” create surprise
combinations that can’t be done by 3D printer.
Combinations of fun flavors and silly
personalized notes, or embossed details with
hashtags, or something that ties into a trending
event or speaker.
Two vending machines sit inside the
truck
Engagement lab screens inside show
trending flavors, and feeds from other
social tracking software so “chefs” can
prepare surprises…
Display shows who’s in line now, and what
their social network says about them.
Potentially RFID or other activation with SXSW
badges to personalize further…

43. ≠
#EatTheTweet?

44. BottomCookieRecipe {HealthyHappyIndex[integer],
Material [type], Flavor [type], Color [c,m,y,k], Profile
[vector array], EdgePattern [vector array],Thickness [mm],
BottomPattern[vector array], BottomPatternDepth[mm],
TopPattern[vector array], TopPatternDepth[mm],
TopPatternFill[material]}
CremeFillingRecipe {HealthyHappyIndex[integer 1-10],
AdhesionIndex[integer 1-10], TwistShear[integer 1-10],
LickabilityIndex[integer], Layer [integer], Material [type],
Flavor [type], Color [c,m,y,k], Profile [vector array],
Thickness[mm], Compression[mm]}
ChunkFillingRecipe {HealthyHappyIndex[integer 1-10],
Material [type], Flavor[type], Color[c,m,y,k],
ChunkSize[mm], ChunkShape [type],
ChunkDensity[coverage per square mm], Thickness[mm],
Compression[mm]}
InterCookieRecipe {HealthyHappyIndex[integer], Layer
[integer], Material [type], Flavor [type], Color [c,m,y,k],
Profile [vector array], EdgePattern [vector
array],Thickness [mm], BottomPattern[vector array],
BottomPatternDepth[mm], TopPattern[vector array],
TopPatternDepth[mm], TopPatternFill[material]}
TopCookieRecipe {HealthyHappyIndex[integer], Material
[type], Flavor [type], Color [c,m,y,k], Profile [vector array],
EdgePattern [vector array],Thickness [mm],
BottomPattern[vector array], BottomPatternDepth[mm],
TopPattern[vector array], TopPatternDepth[mm],
TopPatternFill[material]}
QSML - Quantified Snack Markup Language

53. It’s all about
customization…

54. Fast
Prototyping…

55. #Trend is just as
Important as the
Taste…

56. Experience Matters…

57. People will get angry (especially
when it rains), but they want to
be part of something bigger…