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Brands of Fortune
WHY BRANDS SHOULD ACT
LIKE THE A-TEAM
@CHARLIEMONTEIRO
I.E. CREATIVE AND BRAND STRATEGIST
I CREATE, DEVELOP AND DELIVER STRATEGIES TO
ACHIEVE THE BRAND,SERVICE OR PRODUCT ‘S GOAL
www.thefeasiblecurator.com
@charliemonteiro
carlosmonteiro@me.com
I AM A BRAND CURATOR
COMMUNICATION:
BE IT ANALOG, DIGITAL,
NATIVE, DISRUPTIVE OR
TECHNOLOGICAL, IT HAS TO
REACH IT’S PURPOSE AND
GOALS.
NOW THAT YOU HAVE
THE BASICS.
BUCKLE UP!
http://www.themeparkreview.com/oceanpark/oceanpark_wallpaper2.jpg
MARKETEERS VS PEOPLE:
PEOPLE LIVE IN THE NOW, WHEN THEY WANT
AND NEED TO COMMIT TO A BRAND, SERVICE OR
PRODUCT, THERE IS ONLY ONE QUESTION.
“WHAT’S IN IT FOR ME?”
BRANDS, SERVICES AND
PRODUCTS TODAY, SHARE
THE SAME GROUNDS,
ENVIRONMENT, ECONOMY
AND CHANNELS, AS THE
PEOPLE THEY WANT TO SELL
OR DO BUSINESS WITH.
THE WAY YOU REACH,
RESONATE AND BECOME
RELEVANT TO THEM IS KEY.
WHAT MUST BRANDS DO, TO REACH,
BECOME RELEVANT AND RESONATE?
GIVE VOICE, ENABLE ACTION,
MAKE THEM PART OF THE BRAND’S
CORE, STORY OR CHALLENGE.
LIKE THE SOLDIERS OF FORTUNE, A.K.A. THE A-TEAM,
BRANDS MUST HAVE A CORE, A PURPOSE AND A GOAL
TO BECOME A BRAND OF FORTUNE.
UBER:
A TECHNOLOGICAL COMPANY
THAT IS DISRUPTING MOBILITY &
TRANSPORTATION POLICIES WORLDWIDE.
CORE PURPOSE GOAL
Car service at the tip
of your finger. enable
urban communities
with mobility and
reduce privately
owned cars. Turn non
taxi owners in to
entrepreneurs.
To be everyone’s
private driver
to be the number one
on mobility
APPLE PAY:
THE POWER OF PURCHASE
ON YOUR HAND.
IT ENHANCES RETAILERS
WHILE MAKING IT EASIER
FOR THE CONSUMER.
CORE PURPOSE GOAL
all you need in your pocket
is your iphone
Your wallet without
the wallet
facilitate money
exchange between
retailers and people.
TASKRABBIT:
ENABLES PEOPLE TO EXCHANGE
TIME AND SKILLS FOR MONEY.
CORE PURPOSE GOAL
Bring together people
in need by matching
skills, time and
circumstance.
Do more, live more,
live better
to be the number one
on services
TOMS:
PIONEER OF PHILANTHROPIC CAPITALISM.
IT CHANGED THE SHOE INDUSTRY BY GIVING
MORE THAN THE PRODUCT.
CORE PURPOSE GOAL
People are part of the story.
Help children in need by
giving the product people buy
from them.
One for one make the world better
shoe by shoe
BRANDS OF FORTUNE
WHAT’S IN IT FOR ME?
PEOPLE CENTRED
mobility at
competitive prices.
driver empowerment
make purchases easier
and faster. Time is
money
Help yourself by
helping others
give a product by
buying a product
SO WHAT DO BRANDS, SERVICES,
PRODUCTS,MARKETEERS AND
COMMUNICATION HAVE TO DO
WITH THE A-TEAM?
EVERYTHING!
LET ME TELL YOU
WHY.
AN ELITE FORCE OF
EXPERTS
IN DIFFERENT FIELDS
TO BECOME A BRAND OF FORTUNE
YOU MUST ADAPT
WE NEED TO USE TOOLS,(TECHNOLOGY&
INNOVATION),TO MAKE AND TURN
NECESSITY (CUSTOMER JOURNEY), IN TO
A GREAT (BENEFICIAL & DISRUPTIVE)
EXPERIENCE TO PEOPLE.
“ I LOVE IT WHEN A
PLAN COMES
TOGETHER”
JOHN HANNIBAL SMITH:
MASTER OF STRATEGY,PLANNING AND DISGUISE.
WINSTON CHURCHILL SAID IT BEST.
“PLANNING WITHOUT MEANING
IS MEANING WITHOUT PLANNING”
ALWAYS PLAN WITH YOUR
GOAL IN MIND.
TO BE SUCCESSFUL YOU NEED
A PLAN OF INTENT.
LIST YOUR GOALS, BUT
PREPARE FOR THE
OUTCOMES OF YOUR TARGET.
HENCE PEOPLE’S NEEDS.
AS A BRAND OF FORTUNE YOUR GOAL IS BASED ON THE PEOPLE
THAT YOU ARE RELEVANT TO. SO YOU CAN RESONATE AND BE
THE TO GO TO BRAND, PRODUCT OR SERVICE.
TEMPLETON “FACE” PECK
MASTER OF RHETORIC
COULD CONVINCE ANYONE TO DO
WHAT THE PLAN DEMANDED.
“WHAT’S THE
PLAN BOSS”
WHATEVER YOUR GOAL IS, YOU NEED TO
FIND VALID,TRANSPARENT,COMPELING,
WORTHWHILE ARGUMENTS, BENEFICIAL
TO YOUR AUDIENCE. ONLY THEN WILL
THE BRAND’S VOICE BE RELEVANT AND
RESONATE.
HOWLING MAD MURDOCK
MASTER OF AERONAUTICS AND TRANSPORTATIONS
COULD FLY AND DRIVE ANY MECHANIC MACHINE
“ I LOVE THE SMELL OF REVOLUTION IN THE
MORNING... IT SMELLS LIKE HUSHPUPPIES”
JUST LIKE H.D. MURDOCK,
YOU HAVE TO BE READY TO FLY OR DRIVE ANY CHANNEL.
BE IT ANALOG, DIGITAL, OR DISRUPTIVE,
BUT ALWAYS WITH THE GOAL IN MIND.
TO EXPAND REACH, ONE MUST CHOOSE THE CHANNELS THAT ARE MORE
RELEVANT TO THE AUDIENCE OF YOUR BRAND, SERVICE OR PRODUCT.
B.A. BARACUS:
MASTER OF MECHANICS AND
THE MUSCLE OF THE TEAM
“HANNIBAL THE
MAN IS A FOOL.”
THE BRAND’S, SERVICE OR PRODUCT’S
STRENGTH IS ITS BIGGEST ASSET. THE WAY
TO TRANSFORM IT IN TO A BENEFICIAL
NECESSITY TO PEOPLE, IS THE MECHANICS
BEHIND IT.
IN TODAY’S MARKETING REALM,
TO ACHIEVE GOALS
COMMUNICATION IS KEY.
THAT’S WHY YOU NEED TO COVER,
DIFFERENT FIELDS MUCH LIKE THE A-TEAM DID.
“IF YOU HAVE A PROBLEM, IF NO ONE ELSE
CAN HELP, AND IF YOU CAN FIND THEM,
MAYBE YOU CAN HIRE THE A-TEAM.”
SEND ME YOUR FEEDBACK
ON TWITTER: @CHARLIEMONTEIRO
OR MAIL ME CARLOSMONTEIRO@ME.COM
FOR MORE THOUGHTS CLICK BELOW
FEASIBLECURATOR.COM

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Brands of fortune - why brands should act like the A-Team

  • 1. Brands of Fortune WHY BRANDS SHOULD ACT LIKE THE A-TEAM @CHARLIEMONTEIRO
  • 2. I.E. CREATIVE AND BRAND STRATEGIST I CREATE, DEVELOP AND DELIVER STRATEGIES TO ACHIEVE THE BRAND,SERVICE OR PRODUCT ‘S GOAL www.thefeasiblecurator.com @charliemonteiro carlosmonteiro@me.com I AM A BRAND CURATOR
  • 3. COMMUNICATION: BE IT ANALOG, DIGITAL, NATIVE, DISRUPTIVE OR TECHNOLOGICAL, IT HAS TO REACH IT’S PURPOSE AND GOALS.
  • 4. NOW THAT YOU HAVE THE BASICS. BUCKLE UP!
  • 5. http://www.themeparkreview.com/oceanpark/oceanpark_wallpaper2.jpg MARKETEERS VS PEOPLE: PEOPLE LIVE IN THE NOW, WHEN THEY WANT AND NEED TO COMMIT TO A BRAND, SERVICE OR PRODUCT, THERE IS ONLY ONE QUESTION. “WHAT’S IN IT FOR ME?”
  • 6. BRANDS, SERVICES AND PRODUCTS TODAY, SHARE THE SAME GROUNDS, ENVIRONMENT, ECONOMY AND CHANNELS, AS THE PEOPLE THEY WANT TO SELL OR DO BUSINESS WITH. THE WAY YOU REACH, RESONATE AND BECOME RELEVANT TO THEM IS KEY.
  • 7. WHAT MUST BRANDS DO, TO REACH, BECOME RELEVANT AND RESONATE?
  • 8. GIVE VOICE, ENABLE ACTION, MAKE THEM PART OF THE BRAND’S CORE, STORY OR CHALLENGE.
  • 9. LIKE THE SOLDIERS OF FORTUNE, A.K.A. THE A-TEAM, BRANDS MUST HAVE A CORE, A PURPOSE AND A GOAL TO BECOME A BRAND OF FORTUNE.
  • 10. UBER: A TECHNOLOGICAL COMPANY THAT IS DISRUPTING MOBILITY & TRANSPORTATION POLICIES WORLDWIDE.
  • 11. CORE PURPOSE GOAL Car service at the tip of your finger. enable urban communities with mobility and reduce privately owned cars. Turn non taxi owners in to entrepreneurs. To be everyone’s private driver to be the number one on mobility
  • 12. APPLE PAY: THE POWER OF PURCHASE ON YOUR HAND. IT ENHANCES RETAILERS WHILE MAKING IT EASIER FOR THE CONSUMER.
  • 13. CORE PURPOSE GOAL all you need in your pocket is your iphone Your wallet without the wallet facilitate money exchange between retailers and people.
  • 14. TASKRABBIT: ENABLES PEOPLE TO EXCHANGE TIME AND SKILLS FOR MONEY.
  • 15. CORE PURPOSE GOAL Bring together people in need by matching skills, time and circumstance. Do more, live more, live better to be the number one on services
  • 16. TOMS: PIONEER OF PHILANTHROPIC CAPITALISM. IT CHANGED THE SHOE INDUSTRY BY GIVING MORE THAN THE PRODUCT.
  • 17. CORE PURPOSE GOAL People are part of the story. Help children in need by giving the product people buy from them. One for one make the world better shoe by shoe
  • 18. BRANDS OF FORTUNE WHAT’S IN IT FOR ME? PEOPLE CENTRED mobility at competitive prices. driver empowerment make purchases easier and faster. Time is money Help yourself by helping others give a product by buying a product
  • 19. SO WHAT DO BRANDS, SERVICES, PRODUCTS,MARKETEERS AND COMMUNICATION HAVE TO DO WITH THE A-TEAM?
  • 21. AN ELITE FORCE OF EXPERTS IN DIFFERENT FIELDS
  • 22. TO BECOME A BRAND OF FORTUNE YOU MUST ADAPT
  • 23. WE NEED TO USE TOOLS,(TECHNOLOGY& INNOVATION),TO MAKE AND TURN NECESSITY (CUSTOMER JOURNEY), IN TO A GREAT (BENEFICIAL & DISRUPTIVE) EXPERIENCE TO PEOPLE.
  • 24. “ I LOVE IT WHEN A PLAN COMES TOGETHER” JOHN HANNIBAL SMITH: MASTER OF STRATEGY,PLANNING AND DISGUISE.
  • 25. WINSTON CHURCHILL SAID IT BEST. “PLANNING WITHOUT MEANING IS MEANING WITHOUT PLANNING” ALWAYS PLAN WITH YOUR GOAL IN MIND. TO BE SUCCESSFUL YOU NEED A PLAN OF INTENT. LIST YOUR GOALS, BUT PREPARE FOR THE OUTCOMES OF YOUR TARGET. HENCE PEOPLE’S NEEDS.
  • 26. AS A BRAND OF FORTUNE YOUR GOAL IS BASED ON THE PEOPLE THAT YOU ARE RELEVANT TO. SO YOU CAN RESONATE AND BE THE TO GO TO BRAND, PRODUCT OR SERVICE.
  • 27. TEMPLETON “FACE” PECK MASTER OF RHETORIC COULD CONVINCE ANYONE TO DO WHAT THE PLAN DEMANDED. “WHAT’S THE PLAN BOSS”
  • 28. WHATEVER YOUR GOAL IS, YOU NEED TO FIND VALID,TRANSPARENT,COMPELING, WORTHWHILE ARGUMENTS, BENEFICIAL TO YOUR AUDIENCE. ONLY THEN WILL THE BRAND’S VOICE BE RELEVANT AND RESONATE.
  • 29. HOWLING MAD MURDOCK MASTER OF AERONAUTICS AND TRANSPORTATIONS COULD FLY AND DRIVE ANY MECHANIC MACHINE “ I LOVE THE SMELL OF REVOLUTION IN THE MORNING... IT SMELLS LIKE HUSHPUPPIES”
  • 30. JUST LIKE H.D. MURDOCK, YOU HAVE TO BE READY TO FLY OR DRIVE ANY CHANNEL. BE IT ANALOG, DIGITAL, OR DISRUPTIVE, BUT ALWAYS WITH THE GOAL IN MIND. TO EXPAND REACH, ONE MUST CHOOSE THE CHANNELS THAT ARE MORE RELEVANT TO THE AUDIENCE OF YOUR BRAND, SERVICE OR PRODUCT.
  • 31. B.A. BARACUS: MASTER OF MECHANICS AND THE MUSCLE OF THE TEAM “HANNIBAL THE MAN IS A FOOL.”
  • 32. THE BRAND’S, SERVICE OR PRODUCT’S STRENGTH IS ITS BIGGEST ASSET. THE WAY TO TRANSFORM IT IN TO A BENEFICIAL NECESSITY TO PEOPLE, IS THE MECHANICS BEHIND IT.
  • 33. IN TODAY’S MARKETING REALM, TO ACHIEVE GOALS COMMUNICATION IS KEY. THAT’S WHY YOU NEED TO COVER, DIFFERENT FIELDS MUCH LIKE THE A-TEAM DID.
  • 34. “IF YOU HAVE A PROBLEM, IF NO ONE ELSE CAN HELP, AND IF YOU CAN FIND THEM, MAYBE YOU CAN HIRE THE A-TEAM.”
  • 35. SEND ME YOUR FEEDBACK ON TWITTER: @CHARLIEMONTEIRO OR MAIL ME CARLOSMONTEIRO@ME.COM FOR MORE THOUGHTS CLICK BELOW FEASIBLECURATOR.COM