THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
TrendWatching
May 2015 South & Central America Trend Bulletin
TRANSPARENCY TRIUMPH
Why Latin American consumers
are demanding honesty – and leaving no hiding place for brands!
2015-03 Candid Consumption Africa BulletinTrendWatching
MARCH 2015
AFRICA Trend Bulletin:
CANDID CONSUMPTION
Why increasingly inquisitive, info-craving African consumers will expect brands to be totally transparent in 2015.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
SYMPATHETIC PRICING
Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.
Trend-Driven Innovation: book launch webinarTrendWatching
Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.
Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.
More at www.trenddriveninnovation.com
We frequently hear that ‘trends’ feel mysterious and opaque. Which is why we’re introducing the CONSUMER TREND CANVAS. It's an easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!sinnerschrader
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
TrendWatching
May 2015 South & Central America Trend Bulletin
TRANSPARENCY TRIUMPH
Why Latin American consumers
are demanding honesty – and leaving no hiding place for brands!
2015-03 Candid Consumption Africa BulletinTrendWatching
MARCH 2015
AFRICA Trend Bulletin:
CANDID CONSUMPTION
Why increasingly inquisitive, info-craving African consumers will expect brands to be totally transparent in 2015.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
SYMPATHETIC PRICING
Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.
Trend-Driven Innovation: book launch webinarTrendWatching
Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.
Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.
More at www.trenddriveninnovation.com
We frequently hear that ‘trends’ feel mysterious and opaque. Which is why we’re introducing the CONSUMER TREND CANVAS. It's an easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!sinnerschrader
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...Eric Brody
This semi-annual report highlights ten consumer trends which we believe will have a lasting impact on how consumers will be interacting with brands. While all brand marketers will benefit from this report, it has a particular slant towards healthcare marketers and health and wellness marketers.
The Truth About Cross-Device Marketing & MillennialsNeustar, Inc.
Identity matters across the different devices millennials use because marketers want to be relevant and connect with the right people at the right time across the customer journey. But many online retailers are hampered by ineffective data integrations, audience targeting, ad buys and measurement. Here you'll discover how to track consumer identity across devices and what this can bring to your cross-device campaign results.
Presented at IRCE in Chicago, IL, on June 3, 2015 by Neustar CMO Lisa Joy Rosner and Lenovo VP & GM of E-Commerce, Ajit Sivadasan. For more info, please visit: neustar.biz.
PHD network summarises in this presentation its predictions for some of the key trends that will shape consumers, retailers and media over the coming year.
CONSUMER BEHAVIOUR IS CHANGING RAPIDLY. AS CONSUMERS’ NEEDS, WANTS AND EXPECTATIONS EVOLVE, BRANDS NEED TO IDENTIFY NEW WAYS TO RESPOND SO AS NOT TO FALL BEHIND THE CURVE.
We will start by looking at key 2014 trends suggesting how they will evolve over the next 12 months. We will then explore 10 new trends to look out for in 2015.
Levantamento realizado pela Interbrand, mostrando o estudo com ranking, valor e estratégia das principais marcas no mundo.
(C)Interbrand - Interbrand, divisão da Omnicom, é uma companhia que trabalha com marcas globais. A Interbrand foi fundada, em 1974, como Novamark por John Murphy
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
Why Omnichannel Success Starts with Customer Empathy
RIS News and Cognizant examine the likes and dislikes of 5,300 shoppers to help retailers prioritize investments that range from in-store and online interactions to omnichannel integration and flexible fulfillment. The study finds gaps where retailers are underutilizing their capabilities and uncovers practical tips and methods to close them.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand.
Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018!
Download the full report here: https://hubs.ly/H08P7vY0
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
TrendWatching
Maio de 2015 Boletim de Tendências para as Américas do Sul & Central
TRANSPARENCY TRIUMPH
Por que os latinos estão exigindo honestidade - sem deixar nenhum esconderijo para as marcas!
TrendWatching
June 2015 Trend Bulletin de América del Sur y Central
TRANSPARENCY TRIUMPH
Los consumidores se entregarán a las marcas que sean abiertas, honestas y participativas.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. DEFINITION In 2015, brands who really have a HUMAN side must realize
that a million-and-one faux-HUMAN social media voices
and brand-vanity ‘experiences’ will never be enough: it’s
time for real action.
66% of consumers feel that their relationships with brands
are ‘one sided’, with them as the sole contributors and
brands as the sole beneficiaries (Edelman, October 2014).
One way that smart brands will take action when it comes
to customers’ quest for personal enhancement in 2015?
By taking the (ever-more widely adopted) smartphones
and wearable devices*
, and deploying them to offer more
personal, innovative, fun, timely, targeted and ultimately
relevant rewards in order to help people achieve their goals.
* Of course, like any trend that caters to such a basic human need,
tech-driven innovations aren’t the only solution. Check out some of
the low-tech innovations below too.
Consumers on a never-ending quest
for self-improvement will embrace
CURRENCIES OF CHANGE: discounts,
vouchers, rewards and more that
incentivize a desired behavior.
2www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
3. WHY NOW
Digital self-tracking promised to be a self-improvement
revolution.
Now, the results are in, and they tell a more nuanced story.
It’s true that the uptake of self-tracking has been impressive.
For example, 21% of US adults already owned a wearable
device (PWC, October 2014), while an online global study
of 24,000 consumers in 24 countries found that 8% owned
a wearable fitness monitor, 7% a smartwatch, and 6% a
wearable health device. 40%, 41% and 39% respectively plan
to buy one in the next five years (Accenture, January 2015).
But despite this, evidence shows that self-tracking alone
is not an effective long-term motivator for most users.
The Quantified Self has
failed to measure up.
Yes, self-tracking has given people
millions of data points about their lives.
But for many, it’s not enough.
3www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
4. A third of US consumers who have owned an
activity tracker stopped using it within six months.
ENDEAVOUR PARTNERS, JULY 2014
CURRENCIES OF CHANGE 4www.trendwatching.com/trends/currencies-of-change/
5. WHY NOW
Disappointment with the Quantified Self movement
doesn’t change the fact that self-improvement is one of
the deepest-rooted imperatives in human nature. What’s
more, it’s a fundamental driver of behavior inside the
modern consumer arena, where people strive to present an
interesting – and aspirational – face to the world.
We know in materially affluent societies, where basic needs
are easily met, human motivation quickly shifts away from
what I have to who I am. The result is a never-ending
quest for personal enhancement that can play out across
countless axes: health, formal education, informal skills
and knowledge, creativity, ethics, values and many more.
The problem? Other, self-sabotaging impulses and faults
that are just as much a part of human nature: lack of
motivation, poor time management, loss of focus, and yes,
plain old laziness (hey, we’re all guilty ;)
Yet the tension between
‘who I am’ and ‘who
I would like to be’
remains.
And the desire for self-improvement is
only getting stronger in more affluent
(and self-obsessed?!) societies.
5www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
6. In a survey of US consumers, 89% said taking
personal responsibility for health is the best way to
stay healthy. Meanwhile, 91% admitted to ‘snacking
all day on candy, ice-cream and chips’.
NIELSEN, JANUARY 2015
91%
CURRENCIES OF CHANGE 6www.trendwatching.com/trends/currencies-of-change/
7. The solution?
Combine new technologies with a deep
understanding of human behavior and
resolve this tension with compelling rewards
that help customers become the people they
want to be.
7www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
8. 37% of Millennials would be strongly motivated
to use a wearable device if it ‘rewarded those who
frequently use it with loyalty points’; a figure that
rises to 52% if the rewards were monetary.
PWC, OCTOBER 2014
CURRENCIES OF CHANGE 8www.trendwatching.com/trends/currencies-of-change/
9. “Brand rewards would work for me because I’d end up
telling my friends about the brand and the incentives
they were offering, and that would make me feel more
obliged to succeed. Any brand that could help me reach my
personal goals would become a loved brand for me!”
PASCAL PERROCHON - STRATEGIC PLANNER / FRANCE
CURRENCIES OF CHANGE 9www.trendwatching.com/trends/currencies-of-change/
10. “A financial incentive from a brand I love would make me
more motivated to stick to a new habit. I think the most
effective incentives would be simple; anything too complex
and I might give up. But an effective scheme would really
show that the brand cares about their customers.”
LETICIA TANAKA - FASHION COLLEGE PROFESSOR / BRAZIL
CURRENCIES OF CHANGE 10www.trendwatching.com/trends/currencies-of-change/
11. LIVE | 2015 Seminars
1 YEAR. 6 CITIES. 2,000 + PROFESSIONALS.
Find out more
11www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
12. CHANGING THE SELF
FEATURED INNOVATIONS
See how these brands and businesses are incentivizing
change that improves individual wellbeing.
12www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
13. FEATURED INNOVATIONS: CHANGING THE SELF
Oscar Insurance
Insurance company rewards consumers
for walking
CURRENCIES OF CHANGE 13www.trendwatching.com/trends/currencies-of-change/
14. FEATURED INNOVATIONS: CHANGING THE SELF
Tencent and Razer
In-game rewards awarded for real-world
exercise
CURRENCIES OF CHANGE 14www.trendwatching.com/trends/currencies-of-change/
15. FEATURED INNOVATIONS: CHANGING THE SELF
Weight Watchers
Campaign offers reduced fees to
members who hit weight loss target
CURRENCIES OF CHANGE 15www.trendwatching.com/trends/currencies-of-change/
16. FEATURED INNOVATIONS: CHANGING THE SELF
SBT
Vending machine swaps cigarettes for
leisure experiences
CURRENCIES OF CHANGE 16www.trendwatching.com/trends/currencies-of-change/
17. CHANGING FOR SOCIETY
FEATURED INNOVATIONS
See how these brands are incentivizing consumers who
want to be better members of society.
17www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
18. FEATURED INNOVATIONS: CHANGING FOR SOCIETY
Fitbit and Feeding
America
Consumers burn calories to give food
CURRENCIES OF CHANGE 18www.trendwatching.com/trends/currencies-of-change/
19. FEATURED INNOVATIONS: CHANGING FOR SOCIETY
Prince Albert Police
Service
Canadian police partner with local
businesses to reward civic-minded behavior
CURRENCIES OF CHANGE 19www.trendwatching.com/trends/currencies-of-change/
20. FEATURED INNOVATIONS: CHANGING FOR SOCIETY
MaximusLife
Online platform for goal tracking syncs
with charitable organizations
CURRENCIES OF CHANGE 20www.trendwatching.com/trends/currencies-of-change/
21. CHANGING FOR THE PLANET
FEATURED INNOVATIONS
See how these brands are incentivizing consumers who
want to live more sustainably.
21www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
22. FEATURED INNOVATIONS: CHANGING FOR THE PLANET
Changers CO2
App rewards users who travel
sustainably
CURRENCIES OF CHANGE 22www.trendwatching.com/trends/currencies-of-change/
23. FEATURED INNOVATIONS: CHANGING FOR THE PLANET
Seda
Brazilian haircare brand exchanges
shampoo bottles for cellphone credit
CURRENCIES OF CHANGE 23www.trendwatching.com/trends/currencies-of-change/
24. FEATURED INNOVATIONS: CHANGING FOR THE PLANET
McDonald’s
Stockholm citizens pay for burgers using
cans
CURRENCIES OF CHANGE 24www.trendwatching.com/trends/currencies-of-change/
25. FEATURED INNOVATIONS: CHANGING FOR THE PLANET
MAMUT
Uruguayan shoe brand accepts plastic
bottles as payment
CURRENCIES OF CHANGE 25www.trendwatching.com/trends/currencies-of-change/
26. .
.
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27. NEXT
Want to supercharge customer self-improvement?
Apply this trend AND look beyond it!
27www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
28. 28www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
NEXT
Time to mint your own
CURRENCY OF CHANGE?
Want to apply this trend? Ask: what
forms of CHANGE are important to our
customers but overlooked by other
brands? What is the most compelling
currency to offer (rewards, discounts,
hard cash)?
29. 29www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
NEXT
Low cost, high reward?
Yes, this trend is being driven by new
technologies that enable rewards to
be ever more personal and relevant to
customers’ aspirations for change. But
CURRENCIES OF CHANGE don’t have
to be tech-driven or expensive. Check
out the creative, low-cost way that
McDonald’s showed customers they
cared about trash too. Can you come
up with a sub-$100 CURRENCIES OF
CHANGE initiative?
30. 30www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
NEXT
Apply some
SYMPATHETIC PRICING
Turn flexible pricing into a lever
that supercharges customer self-
improvement by offering purposeful
discounts that support a shared value.
During the 2014 Winter Olympics in
Sochi, Dutch airline Corendon offered
cheap flights to Russia for gay rights
activists.
31. 31www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
NEXT
Help your customers
develop some INSTANT
SKILLS
Meaningful self-improvement is at the
heart of the CURRENCIES OF CHANGE
trend. But customers will also embrace
innovations that empower them to
produce GREAT results with close to
ZERO effort. Hey, everyone wants a
shortcut sometimes...
32. 32www.trendwatching.com/trends/currencies-of-change/ CURRENCIES OF CHANGE
NEXT
And if all else fails...
Forget incentivizing and find innovative
ways to PUNISH customers for bad
behavior. The Pavlok wristband, funded
on Kickstarter in October 2014, gives a
small electric shock when a user fails to
meet a personal goal. Whatever works ;)
33. MORE...
If you have any comments, suggestions
or questions then please do let us know.
Just email:
PAUL BACKMAN
Chief Client Officer
paul@trendwatching.com
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the globe for the most promising consumer
trends, insights and related hands-on
business ideas. Our Premium Service counts
many of the world’s leading brands as
clients, while our free monthly Trend Briefings
go out to over 260,000 subscribers in 180
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