This document discusses the importance of supporting young innovators and entrepreneurs. It profiles Hans-Kaspar Mayer and Robin Stein, co-founders of BABO beverages, who developed an innovative student product. It outlines their process, which included brainstorming ideas, developing prototypes, getting feedback, and working to introduce their product to market. It stresses that supporting young people through this process helps nurture their talents, provides experience, and benefits universities, companies, and society by fostering the next generation of innovators.