Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
The Business Model Canvas represents a valuable framework which is used by many small and big organizations all over the globe. With its flexible yet simple application, it has helped many companies to improve existing products, create new ones, and develop better strategies for the future.
If you would like to learn more about the Business Model Canvas and its application, please feel free to get in touch with us.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
An introduction to Useful Brands from a Byte Breakfast event, presented by 383 co-founder John Newbold.
http://383project.com/blog/useful-brands-byte-breakfast/
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
The intersection of content and design is fascinating subject. This paper focuses on product and brand design to create compelling interactions that draw consumers in and get the them to share the creative experience.
Eight 21st century business models in action:
1.THE SUBSCRIPTION MODEL
2.THE FREEMIUM MODEL
3.THE FREE MODEL
4.THE MARKET PLACE
5.ACCESS OVER OWNERSHIP
6.THE EXPERIENCE MODEL
7.The On Demand model
8.THE ECOSYSTEM
Useful brands: Purpose, Customer Journeys and APIs383
An overview of how brand utility is driving new customer experiences from 383's upcoming 'Useful Brands' book. Includes 3 actions which organisations can take to begin to drive utility across their own brand products and services.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Develop the Success Mindset of the Entrepreneur jane GARDNER
Develop the Success Mindset of the Entrepreneur Recognize and then remove your Inner Critic and negative mindset to get the success mindset of the entrepreneur
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
The Best Of Snapshot is an ongoing series prepared by the LHBS Inspiration-Hub team. Snapshots are filled with curated signs and cases related to a certain topic or industry and are selected around the three following areas of our expertise: business development, brand building and customer experience.
This one features signs and cases from the fashion industry, how it is changing and what new marketing efforts it's coming up with.
Luxury 3.0- a new Retail Scenario for Product Mass Customization and On Deman...ELSE CORP
ELSE Corp offers a new solution for luxury fashion retail: "Luxury Product Customization and Virtual Retail". Introduction to New Trends & New Principles, The Perfect Product and The Virtual Retail. Luxury 3.0 scenario
For more info: http://www.else-corp.com/
The Business Model Canvas represents a valuable framework which is used by many small and big organizations all over the globe. With its flexible yet simple application, it has helped many companies to improve existing products, create new ones, and develop better strategies for the future.
If you would like to learn more about the Business Model Canvas and its application, please feel free to get in touch with us.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
An introduction to Useful Brands from a Byte Breakfast event, presented by 383 co-founder John Newbold.
http://383project.com/blog/useful-brands-byte-breakfast/
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
The intersection of content and design is fascinating subject. This paper focuses on product and brand design to create compelling interactions that draw consumers in and get the them to share the creative experience.
Eight 21st century business models in action:
1.THE SUBSCRIPTION MODEL
2.THE FREEMIUM MODEL
3.THE FREE MODEL
4.THE MARKET PLACE
5.ACCESS OVER OWNERSHIP
6.THE EXPERIENCE MODEL
7.The On Demand model
8.THE ECOSYSTEM
Useful brands: Purpose, Customer Journeys and APIs383
An overview of how brand utility is driving new customer experiences from 383's upcoming 'Useful Brands' book. Includes 3 actions which organisations can take to begin to drive utility across their own brand products and services.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Develop the Success Mindset of the Entrepreneur jane GARDNER
Develop the Success Mindset of the Entrepreneur Recognize and then remove your Inner Critic and negative mindset to get the success mindset of the entrepreneur
Welcome to the next edition of our Snapshot Report.
The report will present this industry based on 3 discovered trends/ disruptions:
- PIN alternatives and what are the innovations within payment confirmations
- DIY finances and how financial service institutions are educating their customers on personal finance management and beyond
- Quick access to personal banking via various different mediums
Operating with personal funds and savings on a daily basis is becoming easy, customer-friendly and convenient.
When it comes to designing the next generation of home appliances, companies should be looking at technological possibilities as well as considering changes in everything from food science, demographic projections, healthcare, environmental concerns, the economy and commerce. Trends point toward a society of the future that is more urbanised, environmentally- friendly and connected. These have major implications for how people might live and interact with products, information and each other.
In this report, we highlight four emerging trends in home appliances: space efficient, environmentally friendly, connected home, and age-friendly.
Develop a Success Mindset Series on Mindset of the Entrepreneurjane GARDNER
Mindset of the Entrepreneur-Develop a Success Mindset On today's training I go over how mindset can affect your success as an entrepreneur. When there is negativity in your life beliefs about your intelligence, your training or your success then it starts to limit you in your success. To develop a success mindset, go to http://jgtips.com/smindset to get the "Develop a Success Mindset" book with trainings and techniques to get rid of your negative mindset.
As part of our Understanding Gen Z UK Webinar, we created a series of infographics illustrating some of our research.
The full version of this report, UNDERSTANDING GEN Z,
is available to download on nVision (for nVision subscribers).
The report - which includes analysis of Gen Z’s attitudes to technology, health, values and brands - is also available to purchase. For enquiries, please contact webinar@futurefoundation.net
The Fish Chicks ~ FISH Philosophy Workshops!Dawna Kinnunen
Engage your workplace! Catch the Energy and Release the Potential! The Fish Chicks are located in Sault Ste Marie Ontario but love to travel! Connect with us on Facebook or on the web at www.fishchicks.ca
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Although Vietnamese love Facebook and smartphones are everywhere, enterprises fail to leverage this opportunities and rely on traditional media approach. Q&Me by Asia Plus Inc has gone through multiple analysis how to narrow this gap and approach users via social media
The survey about the usage of tooth brush and toothpaste in Vietnam. What brands are popular and what are the general consumer behaviours as to their tooth care
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
This report provides a snapshot of Gen Z by focusing on their digital habits: how they use connected devices to socialize, spend, shop and more. We also report on how their parents feel about these habits and what this means for marketers. The report is based on a survey of tweens and teens (ages 8 to 17) and their parents in the U.S. and the U.K.
Pierre Erfan is e-commerce marketing expert who's got years of managing international e-commerce clients under his belt. In this talk we had a look at what lies behind this term and what it means to e-commerce professionals.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Explore top 10 signs of this month. Get your monthly update
of the most innovative signs selected by our readers from
across different industries. Signs are clustered into 5 broad
categories: consumer insights, business innovation,
communication, experience & partnerships.
Carat presentation from Stuart Bell, Operations Director at Carat, Edinburgh. Presented at #PPAScotland's quarterly member meeting, in conjunction with the IPA.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Welcome to the latest edition of our Snapshot. In this edition, we explain the increasing importance of messaging platforms and highlight how businesses and organisations are using chat apps as marketing and communications channels in innovative ways. Finally, we end with some key implications on what the future of messaging platforms might look like.
The report is divided into three parts:
- WHAT IS HAPPENING - We explain the increasing importance of messaging platforms.
- THE BEST OF MESSAGING APPS - We highlight innovative ways businesses and organizations are utilizing chat apps.
- LEARNINGS
signmesh snapshot - top 10 of August 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Millward Brown has just published Perspectives, an annual compendium of our perspective on issues weighing on the minds of marketers around the world. This issue features thinking on the fast growing BRIC markets, neuroscience, and the art and science of brand building — from the importance of brand ideals to our newly launched "Meaningfully Different" framework — and how both create financial value for brand owners.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
This new edition of the Sentinel Report highlights a trend known as “seamless ecosystems" and describes its four dimensions: Fluidity & Shortcuts, Co-Created Offers, Targeted Discounts & Perks and Total Personalization. This report also features the Time Savy Emerging Consumer Profile, industries updates and metrics of the digital world.
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Presentation from Retail’s BIG Show, January 15-17, 2017. PIERS FAWKES, Founder and President, PSFK
SCOTT LACHUT, President, Research and Strategy, PSFK
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Brand & Corporate Culture: The Burberry ExampleVIVALDI
"A deep dive into the transformation of Burberry. The nearly 150-year-old British manufacturer of trench coats had lost its way in 2006 and started a digital transformation, which called for a complete overhaul of its technology infrastructure from the front-end customer experience to the back-end operations and global supply chain. But while the technology initiatives that changed the major processes of the company have been widely copied by other fashion retailers, it was the cultural transformation that Burberry pursued in tandem that put the company into the Champions league of the most admired luxury brands in the world forever: placing the trench coat front of the center of the organization as an object of pride; identifying and recruiting for key business-driving roles; leveraging new capabilities to create music, movies and storytelling to speak to millennials, etc... this is a study of how brand and corporate culture trasnformed the business.
Vivaldi is a global strategy firm helping companies address their toughest challenges in driving growth with expertise in brand strategy, innovation, design and cultural transformation. For more information about Vivaldi, visit our website: http://vivaldigroup.com/ "
The New Face of Railway OOH AdvertisingMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
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At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Welcome to the next edition of our Snapshot Report.
This time, we looked closer into the phenomenon of Pokémon Go.
This report seeks to identify the variety of factors that go into Pokémon Go’s massive success. Understanding the logics behind this global phenomenon is key to determining whether or not this success can be replicated, and if so, at what opportunity cost.
The automotive industry is changing rapidly, leading some in the field to a conclusion that soon cars may become the most technologically advanced products that consumers will ever buy.
The transition from a primarily mechanical-based to a software-based industry leads some to claim that car manufacturing is focusing less on transportation but rather on technology.
Since those changes will sooner or later affect most of the world’s population, it is fascinating to take a closer look as to what is currently happening in the automotive industry.
The report presents the car industry based on the Customer Value Canvas and will highlight innovation within the core product, added-value services, customer/shopping experience and brand communication, and as they are all important in customer’s overall impression.
Welcome to the next edition of our Near Future Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we will be tackling the 3 following themes:
- Shared Value Creation - where we will explore how to create new and valuable relationships between brands and consumers above and beyond UGC
- Unconventional Touch Points - where we focus on reaching audiences through unconventional channels while building loyalty through offering useful experiences & services
- Virtual Reality - a well-known trend that deserves a closer look since it will increasingly determine how we consume media in the nearest future.
Take a look at our three stories where we identify what is happening, why is it important for brands and also a few recommendations from our side.
Today, having quick access to insights is a top priority for every innovation department in any industry.
Most innovation departments already have a system in place to craft, test and implement innovative ideas. But where do those ideas come from?
LHBS conducted a study on how companies collect, save and share valuable insights among team members.
This global study, held in November 2015, was based on a survey distributed to 100 participants, both clients and service providers, including agencies and consultancies.
The results are presented in this report.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
1. UNDERSTAND TODAY. SHAPE TOMORROW.
What has been driving interest of leading marketing and innovation
experts in 2016?
Snapshot: Inspiration-Hub Signs & Insights
TOP 25 SIGNS
OF 2016
LHBS // TOP 25 SIGNS OF 2016
1
2. UNDERSTAND TODAY. SHAPE TOMORROW.
INTRODU
CTION.
Welcome to our annual collection of top 25 signs according to
marketing & innovation experts using & working daily with our
Inspiration-Hub.
We have selected the 25 most game changing and important
signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such
as consumer insights, product innovation, service innovation,
experience innovation & communication and see where the
market is going.
Enjoy,
Inspiration-Hub Team
LHBS is a marketing & innovation firm with offices in Berlin and
Copenhagen. We help clients to understand today's emerging
customer expectations and to shape their business offerings for
tomorrow.
http://www.lhbs.com
INTRODUCTION
2
LHBS // TOP 25 SIGNS OF 2016
4. 1. CONSUMER INSIGHTS
UNDERSTAND TODAY. SHAPE TOMORROW. 4
What is next after hipsters?
How do men embrace ageing?
How connected are our customers?
What is bigger? TV or YouTube?
LHBS // TOP 25 SIGNS OF 2016
5. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
CONSUMER INSIGHTS
THE HIPSTER IS DEAD
- WHAT'S NEXT?
Yuccies - Young Urban Creatives are the next
hipsters
Explore Sign
Generation Y, born in suburban comfort, well-
educated and convinced that we shouldn't only
pursue our dreams but also profit from them.
Yuccies make up the majority of inhabitants of
metropolitan areas. They want to make money, but
prefer to do so in a creative way - they are creating
Uber for weed or Tinder for dogs, or own a boutique
selling sustainably harvested bamboo sunglasses.
Many didn't attempt a traditional career path after
college but instead work for start ups and put their
company's sense of purpose above their own
personal gain. Even though salaries might be lower,
the sense of personal validation makes it worth it for
them.
5
LHBS // TOP 25 SIGNS OF 2016
6. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
FOR MILLENNIAL
MEN, GRAY HAIR IS
WELCOME
For a new generation of adventurous men, dyeing
one’s hair gray is gaining traction, appropriating a
naturally occurring phenomenon from older men
and giving it a millennial twist
Explore Sign
Gray and silver hair has definitely been trending, said
Aura Friedman, a senior hair colorist at Sally
Hershberger Salon in New York. “The demographic
of guys who come to me to go gray are doing it more
as a fashion statement,” she said, as opposed to a
more natural look. Ms. Friedman has dyed the hair of
Phillip Picardi, the digital editorial director of Teen
Vogue, and Drew Elliott, the chief creative officer for
Paper magazine, among others.
6
LHBS // TOP 25 SIGNS OF 2016 CONSUMER INSIGHTS
7. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
THE CONNECTED
CUSTOMER
By 2020, more than six billion smartphones and 50
billion connected objects will completely
transform the customer experience and only
companies with advanced sales and marketing
capabilities will be able to successfullly compete
Explore Sign
Salesforce Research issued a report called “State of
the Connected Customer” for which it surveyed
more than 7,000 consumers and business buyers.
61% of consumers say technology is redefining their
behaviors and that’s why companies have to pay
attention to the customer experience as the new
battlefield for competitive differentiation.
7
LHBS // TOP 25 SIGNS OF 2016 CONSUMER INSIGHTS
8. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
YOUTUBE REACHES
MORE PEOPLE ON
MOBILE THAN TV
NETWORK
YouTube now reaches more 18-to-34-olds and 18-
to-49-year-olds than any TV network—broadcast
or cable—on mobile
Explore Sign
More than half of the 18-to-49-year-old
demographic YouTube users surveyed said they
watched YouTube on their TVs. However, 90 percent
said they use a smartphone, tablet or computer while
watching TV.
Finally, the report found that 61 percent of people
who subscribe to YouTube creators say their
opinions about a brand were influenced by the
creator they follow.
8
LHBS // TOP 25 SIGNS OF 2016 CONSUMER INSIGHTS
9. 2. PRODUCT INNOVATION
UNDERSTAND TODAY. SHAPE TOMORROW. 9
LHBS // TOP 25 SIGNS OF 2016
What are the innovations in the automotive industry?
Is Kodak making a comeback?
Do customers really want to have environmentally-friendly beer?
Is drone racing becoming a sport?
10. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
AUDI CARS KNOW
WHEN TRAFFIC
LIGHTS TURN GREEN
Audi is implementing a traffic light information
system in its latest cars for the US that should help
drivers determine when a traffic light will turn
green
Explore Sign
The feature will provide a countdown for when a
traffic light will switch from red to green to support
smooth traffic flow. The system is based on data from
city infrastructure, which limits the service to those
metropolitan cities who have such services.
This innovation is an industry first and might
encourage more integrations between smart city
infrastructure and connected cars. EnLighten is
another service that similarly tries to diminish driver
stress, which is a smartphone app and not connected
to your car type.
10
LHBS // TOP 25 SIGNS OF 2016 PRODUCT INNOVATION
11. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
VOLVO REPLACES
KEYS WITH AN APP
With the beginning of 2017, Volvo automaker will
offer their cars without a key at all– everything
will be handled by an app
Explore Sign
New Volvo owners will be asked to use a dedicated
app to unlock and even start the car. The car will
connect and communicate with the app though the
Bluetooth connection without any hassle for the
driver himself.
That solution will also simplify car sharing between
family or friends without the need to keep the key
constantly circulating around. This way of sharing
cars would also let you use the app to sync your
personal setting for it e.g. Spotify lists.
11
LHBS // TOP 25 SIGNS OF 2016 PRODUCT INNOVATION
12. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
SMARTPHONE FOR
PHOTOGRAPHY
LOVERS
Kodak as a brand wants to get started in the
smartphone market with its “Kodak Ektra”
Explore Sign
Kodak developed a smartphone for photography
enthusiasts, which is called “Kodak Ektra”. The look of
the professional-quality, photography-first
smartphone is inspired by a 35mm camera that has
been released in 1941.
The handling reminds of the use of a real SLR camera
- you can manually change white balance, exposure
or aperture. The android device has a 21 megapixel
camera and a 13 megapixel front camera, as well as a
“Super 8 Video Recorder” that lets users make retro
style shots.
12
LHBS // TOP 25 SIGNS OF 2016 PRODUCT INNOVATION
13. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
PATAGONIA’S
ENVIRONMENTALLY-
FRIENDLY BEER
Patagonia Provisions, a food brand centring on
sustainable sourcing, is entering the beer business
Explore Sign
The company produced soups, Buffalo jerky and
other snacks before, but the beer is new in its
product range. It is launched in partnership with
Hopworks Urban Brewery as a Long Root Ale.
The beer is a breakthrough because it is made from
Kernza, a grain that doesn’t require pesticides and
uses less water. It also reduces erosion and cuts
carbon from the atmosphere.
13
LHBS // TOP 25 SIGNS OF 2016 PRODUCT INNOVATION
14. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
DRONE RACING
BECOMES A
TELEVISION SPORT
Speeding drones is another non-contact sport that
is becoming more popular
Explore Sign
Both European and US television stations signed
deals to broadcast a season of drone racing. The
drones will race through obstacle-filled courses at up
to 80 miles per hour. The drones will be piloted by six
stationary humans who are wearing a virtual reality
headset and will be steering with joysticks. Whereas
the drones will be installed with small cameras, which
gives the pilots a cockpit-like view.
14
LHBS // TOP 25 SIGNS OF 2016 PRODUCT INNOVATION
15. 3. SERVICE INNOVATION
UNDERSTAND TODAY. SHAPE TOMORROW. 15
LHBS // TOP 25 SIGNS OF 2016
How are messaging platforms improving service experience?
How to use social media in an innovative way?
How to make the most out of social media potential?
16. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
TAXI IN GERMANY
NOW AVAILABLE VIA
WHATSAPP
Taxi companies in Germany have teamed up with
Whatsapp to make ordering a cab faster and
easier than before
Explore Sign
The service works as follows: the customer saves a
taxi number 0170-339 8423 on his phone. If he
wants to order a taxi, all he needs to do is to start a
Whatsapp-chat with the taxi company and send his
pick-up location. Then he receives a confirmation and
the car is on its way. It is possible to order a taxi up to
24 hours in advance.
16
LHBS // TOP 25 SIGNS OF 2016 SERVICE INNOVATION
17. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
REWE USES
SNAPCHAT TO
ATTRACT, HIRE
EMPLOYEES
Rewe, a supermarket chain in Germany, has joined
the Snapchat bandwagon in order to attract young
people for a career with the company
Explore Sign
Melanie Berthold is responsible for employer
communication at Rewe. Berthold explained that
joining Snapchat to communicate with trainees was a
strategic and obvious decision because of its
popularity with young people. In addition to meeting
them where they hang out, Rewe wanted to
understand their behaviours.
17
LHBS // TOP 25 SIGNS OF 2016 SERVICE INNOVATION
18. 4. EXPERIENCE INNOVATION
CHAPTER TITLE
UNDERSTAND TODAY. SHAPE TOMORROW. 18
LHBS // TOP 25 SIGNS OF 2016
How are companies using VR?
How to let your customer fully experience the brand?
How to locally adapt the experience customers get with the brand?
How to expand the experience across social media channels?
19. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
L’ORÉAL VR TRAINING
PROGRAM
For training stylists the cosmetics company is
launching an educational VR program
Explore Sign
In a partnership with 8i and hair care brand Matrix,
L’Oréal created the the Matrix Academy’s training
program. It features a stylist and a client, two photo-
realistic ‘humans’ in a 360-degree setting.
L’Oréal’s program is offered for free to students that
will be wearing the VR headset and assume the
Stylist’s role and watch the process or technique
being taught from any angle. The learning experience
will be similar to have someone right in front of you.
19
LHBS // TOP 25 SIGNS OF 2016 EXPERIENCE INNOVATION
20. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
BURGER KING OPENS
A SPA IN FINLAND
The fast-food restaurant redesigned one of its
stores to include a spa
Explore Sign
Since customers entering fast-food joints order food
and immediately exit the store, Burger King decided
to revamp one of its Finland’s locations to lure
consumers into staying there longer. The store has a
built-in spa inside with branded towels, television
sets and a lounge. While the food is being prepared,
consumers can relax, take their time and enjoy the
venue.
20
LHBS // TOP 25 SIGNS OF 2016 EXPERIENCE INNOVATION
21. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
REPORT TITLE // IMPLICATIONS.
BUDWEISER GIVES
BASKETBALL FANS
THE FIRST NBA VR
EXPERIENCE
The Cleveland Cavaliers are giving away virtual
reality headsets, sponsored by Budweiser
Explore Sign
The Cavaliers are the first NBA team to build in VR
technology into their official app. Budweiser
sponsors the cardboard VR headsets that enable
fans to view basketball footage. The headset also
functions as a beer carrying case.
The VR videos on the team’s app and Budweiser’s VR
YouTube channel include a locker room tour and a
courtside view during the anthem and player
introductions.
21
LHBS // TOP 25 SIGNS OF 2016 EXPERIENCE INNOVATION
22. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
NIKE’S UNLIMITED
YOU TRAINING
SPECTACLE
Nike created a multi-sensory event that combined
a high-intensity training experience with lighting
installations and a live orchestra in London
Explore Sign
Nike master trainers, fitness programs from Barry’s
Bootcamp and boxing lessons from the Kobox studio
brought the athletes to their limits. Guests could
combine a full-throttle round by Kobox with a Nike
Run Club Session, or a Barry’s treadmill workout with
a Nike Training Club session.
Per day, there were seven different sessions
scheduled which each lasted two and a half hours.
For refuelling, guests were provided with food from
Maple & Fitz Health Eatery and Juice Bar and with
nut butter items from Pip & Nut.
22
LHBS // TOP 25 SIGNS OF 2016 EXPERIENCE INNOVATION
23. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
WATCH NBA WEEKLY
GAMES IN VIRTUAL
REALITY
Next VR has teamed up with NBA Digital to offer
weekly NBA games live-streamed in virtual reality
Explore Sign
The games in VR can be seen via NBA League Pass
subscription service. The broadcasts will be "fully
produced" - with several camera angles, behind-the-
scenes footage, announcers and commentary.
First, the footage will be available only for Samsung
Gear VR users, but later in the season, other devices
will be added.
23
LHBS // TOP 25 SIGNS OF 2016 EXPERIENCE INNOVATION
24. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
SNAPCHAT FOR
SUMMER OLYMPIC
GAMES
Snapchat made a deal with NBC to create daily
live stories from the Summer Olympics in Rio De
Janeiro
Explore Sign
Snapchat will create a Discover channel within the
app for the whole time the Olympic games run.
BuzzFeed channel will create highlights from the
event, as well as share behind-the-scenes photos and
videos.
Snapchat sees it as way of giving people an idea of
how it is to gather world's biggest and most talented
athletes in one village.
24
LHBS // TOP 25 SIGNS OF 2016 EXPERIENCE INNOVATION
25. 5. COMMUNICATION IDEAS
UNDERSTAND TODAY. SHAPE TOMORROW. 25
LHBS // TOP 25 SIGNS OF 2016
What has been the most powerful story this year?
How do legacy companies do advertising creatively?
How do companies adapt to emoji texting?
How to best use VR in communication?
How to make packaging playful?
Is podcasting a new thing?
26. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
REPORT TITLE // IMPLICATIONS. COMMUNICATION IDEAS
"ENGLISH" FOR
BEGINNERS
Allegro online marketplace in Poland created a
touching holiday story about an elderly man
striving to learn English - for a great reason
Explore Sign
The ad tells a story of an elderly man learning English
and using every opportunity to do so - even placing
Post-its on his dog.
Allegro's story is deeply rooted in reality Polish
people are in now. Based on the fact that many young
Poles left the country for better jobs out there in
Europe, the story perfectly resonates with
everyone's experiences.
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LHBS // TOP 25 SIGNS OF 2016
27. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
LUFTHANSA'S AIRBNB
AD
Lufthansa airline has found a new way to reach its
customers - via housing platform Airbnb
Explore Sign
Titled "Luxury Awaits Above the Clouds", the
Lufthansa post advertises accomodation in the sky.
The airline is renting out plane seats on Airbnb.
The offer is topped with personal food and beverage
service at 910km/h, multimedia entertainment and
WiFi. The price for the flight from Frankfurt to NYC
(699€) also includes a return ticket.
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LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
28. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
"BEAUMOJI" FOR
GLAM TEXTING
L'Oréal released a free emoji keyboard for beauty
lovers and cosmetics enthusiasts
Explore Sign
The keyboard consists of 130 playful and trendy
characters. The emojis include pictures of current
beauty trends, characters during pampering rituals
and icons from L'Oréal's top portfolio brands. All of
the emojis come in different shades of skin color,
male, female and different hair styles to appeal to any
individual that is passionate about beauty.
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LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
29. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
"THANKS 2016, IT'S
BEEN WEIRD" -
GOBAL CAMPAIGN BY
SPOTIFY
Spotify has playfully used their listener data to
kick off their largest-ever global, outdoor
campaign
Explore Sign
The campaign has been developed by Spotify's
internal creative team. The whole idea is about
aggregating data and turning them into playful
headlines such as: "Dear person who played 'Sorry'
42 times on Valentine's Day, what did you do?"
Spotify has cleverly used big data to "humanize" the
service they are providing which is great in the area
of music that brings so many emotions to people.
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LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
30. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
SHARE A COKE, MAKE
A MUSIC VIDEO
Coca Cola's new campaign features bottles with
song lyrics from Queen, Taylor Swift and other
musical artists
Explore Sign
The third annual Share a Coke program is employing
a musical twist this year, thanks to a collaboration
with the Shazam app. The company is rolling out new
lyric-stamped bottles that can be scanned via the
music discovery app, unlocking a chance for fans to
make a music video on their phone. Once the video is
complete, fans can share their content on social
media using the #ShareACoke hashtag.
The campaign is aiming to inspire people to celebrate
a mood, feeling, moment or memory. The chosen
lyrics span a wide range of sentiments, including
falling in love, moments of friendship and celebrating
victory.
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LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
31. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
REPORT TITLE // IMPLICATIONS.
VR MAGAZINE COVER
Immersing readers into reality of creating a
magazine
Explore Sign
Elle Canada has recently included a VR film into their
magazine's cover which takes viewers on the set of
the shooting and lets them experience it as editors.
According to Elle, “readers will actually feel like they
are on set with us rather than observing it from afar.”
The magazine brand wanted to immerse readers into
the reality of creating a cover by letting them
experience it first hand.
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LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
32. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
TESLA REFERRAL
PROGRAM
Tesla found its way of thanking their customers for
their loyalty in their new referral program
Explore Sign
Anyone who orders a new Model S or Model X during
the dedicated period using the referral link of a Tesla
owner will get a $1,000 credit towards the purchase
price.
32
LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
33. UNDERSTAND TODAY. SHAPE TOMORROW.Source:
BIG BRANDS TURN TO
PODCAST
PRODUCTION
Big brands including Avión, GE, HBO and
Intercontinental Hotels are investing heavily in
producing their own audio content.
Explore Sign
HBO, Avión and Intercontinental Hotels are just
some of the big brands kicking off their own podcasts
in a bid to attract customer engagement. This is
following the increasingly popular ‘storytelling’
strategy for content.
The technology giant - GE - has already proven the
potential success of creating audio content
themselves, with their initial podcast series "The
Message" in 2015 reaching 4.4million downloads.
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LHBS // TOP 25 SIGNS OF 2016 COMMUNICATION IDEAS
34. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany
IMPRINT
UNDERSTAND TODAY. SHAPE TOMORROW.
www.lhbs.com
THANK YOU
34
LHBS // TOP 25 SIGNS OF 2016
35. UNDERSTAND TODAY. SHAPE TOMORROW.
Discover
ABOUT
LHBS. Define Develop Deliver
We are an unconventional strategy firm that helps clients to
better understand today and successfully shape tomorrow. LHBS
has extensive experience & expertise in business development,
brand building and customer experience. The firm works across all
major industries for clients from the FT Global 500, German
Mittelstand and fast growing startups.
http://www.lhbs.com
ABOUT
UNDERSTAND TODAY. SHAPE TOMORROW. 35
We work with legacy organisations to adapt their customer value
proposition to meet emerging customer expectations. Together with our
clients we discover business opportunities and deliver integrated customer
offers for products, services, experiences and communication.
http://www.lhbs.com
LHBS // TOP 25 SIGNS OF 2016
36. LHBS Put the Title of the Report here
HUB.
UNDERSTAND TODAY. SHAPE TOMORROW.
This case study has been created with the help of the LHBS
Inspiration-Hub.
The Inspiration-Hub is a service that gives marketing teams constant
access to the latest insights and inspiration, so that they can develop
more relevant marketing ideas.
http://www.inspiration-hub.com
INSPIRATION-HUB
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LHBS // TOP 25 SIGNS OF 2016