This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Lauren Tamm - Becoming A Pinterest PowerhouseCurtez Riggs ✌
Lauren Tamm, the author of The Military Wife and Mom blog, shares her rock-solid Pinterest strategy capable of sending one million plus visits annually.
Discover the art of creating and designing pins that drive traffic without using expensive software. Understand key ingredients focusing SEO on Pinterest to your advantage.
Learn how to create a scheduling system that builds a following and saves you time. Plus, how to convert Pinterest visitors into subscribers and purchasers.
Slides: https://milblogging.com/lauren-tamm-becoming-pinterest-powerhouse/
MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.
Designing & Developing for Content in WordPressdiane_kinney
Wordcamp Tampa presentation on Designing and Developing for Content in WordPress. Leverage design patterns, custom post types and custom field tools to take content to the next level.
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Lauren Tamm - Becoming A Pinterest PowerhouseCurtez Riggs ✌
Lauren Tamm, the author of The Military Wife and Mom blog, shares her rock-solid Pinterest strategy capable of sending one million plus visits annually.
Discover the art of creating and designing pins that drive traffic without using expensive software. Understand key ingredients focusing SEO on Pinterest to your advantage.
Learn how to create a scheduling system that builds a following and saves you time. Plus, how to convert Pinterest visitors into subscribers and purchasers.
Slides: https://milblogging.com/lauren-tamm-becoming-pinterest-powerhouse/
MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.
Designing & Developing for Content in WordPressdiane_kinney
Wordcamp Tampa presentation on Designing and Developing for Content in WordPress. Leverage design patterns, custom post types and custom field tools to take content to the next level.
The SEO for Small Businesses deck we created for our first Dabble, hosted at 131 W. Seeboth, Milwaukee, WI. 9 Dabblers showed up to learn more about SEO and we presented for 2 hours. It was a marathon–like this deck.
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Presentation by Andy Wibbels from Six Apart about the impact of blogging to business. At an Atlanta Tribune conference for entrepreneurs and small business.
Nov. 8, 2011 webcast desiging mobile interfaces by steven hooberO'Reilly Media
This webcast covers the intent of mobile patterns, and how to use them correctly in your design. Designed to be especially helpful for those migrating from other platforms, such as desktop web design. Presenter by: Steven Hoober
Becoming a more Productive Rails DeveloperJohn McCaffrey
Tips and tricks for how to accelerate your technical learning, take better notes, search in the right places, get help faster, solidify your understanding and hold on to what you've learned.
I was asked to talk to a group of NEET's at our college, this is the result PP. I think they thought I was a little mad, but they did listen, and ask questions (NEET) (Not in Education, Employment or Training) Government speak.
The SEO for Small Businesses deck we created for our first Dabble, hosted at 131 W. Seeboth, Milwaukee, WI. 9 Dabblers showed up to learn more about SEO and we presented for 2 hours. It was a marathon–like this deck.
Think Like a Reporter: How to discover content and make it your ownReusser Design, LLC
No, we aren't talking about stealing or copying others' content. We'll discuss how to rapidly become experts in your field and curate good content for your readers. And in order to produce some real value, we will explore ways to discover content, process it, and format it in ways to help and inform your audience. With consistent application, you'll become your audience's go-to resource. Please come with a basic understanding of social networks and blogs, and a willingness to actively seek and write web content.
Andy Welfle is a content strategiest for Reusser Design, a small but innovative web development company based in Roanoke, minutes from Fort Wayne. With a passion for writing and an obssession with wooden pencils, he maintains a blog celebrating them at Woodclinched.com. He also contributes to Medium.com and other various and sundry spots in the back corners of the web.
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Presentation by Andy Wibbels from Six Apart about the impact of blogging to business. At an Atlanta Tribune conference for entrepreneurs and small business.
Nov. 8, 2011 webcast desiging mobile interfaces by steven hooberO'Reilly Media
This webcast covers the intent of mobile patterns, and how to use them correctly in your design. Designed to be especially helpful for those migrating from other platforms, such as desktop web design. Presenter by: Steven Hoober
Becoming a more Productive Rails DeveloperJohn McCaffrey
Tips and tricks for how to accelerate your technical learning, take better notes, search in the right places, get help faster, solidify your understanding and hold on to what you've learned.
I was asked to talk to a group of NEET's at our college, this is the result PP. I think they thought I was a little mad, but they did listen, and ask questions (NEET) (Not in Education, Employment or Training) Government speak.
We can all pretend that we're helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We'll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn't intended to be a deep dive into ARIA, but more of an overall primer for those who aren't sure where to start nor how it helps them.
Companion website of the book: http://createtolearn.online
There’s no better way to develop your voice as a digital author than to maintain a blog or build a web site. Blogs can be used as a digital diary or a platform for social activism: the focus is on what you know, think, and feel. When you blog, you make time to think about your thinking, and you use writing to discover and reflect upon your ideas and emotions. When you build a web site, you think about your audience and their needs, organizing content to make it easy for people to find and use it. Free software makes blog and web site production a truly level playing field for publication. Because they are highly flexible forms that can incorporate all other forms of digital media, blogs and web sites can serve as your digital portfolio. All the work that you create as a digital author can be housed in one place.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
So you’ve decided to start a blog for your business or organization, but now what? This session will help answer that question and much more. Not every blog will have the same strategy and goals.
You’ll learn the right questions to ask to help guide your organizations blog strategy. Important considerations include the Who (who are your authors), the What (what is the blog about), and the When (how often do you post) of blogging.
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Galvanize
Members of Galvanize's marketing team explain the tactics they used to drive more traffic, conduct audience research, and write content that doesn't suck.
Website design to secure business or Yes – I’ve got a website! (but is it a...David Terrar
The basics of website design for generating business, including setting the scene on this time of digital disruption and innovation, new business models and new marketing, then going through the basics of good site design, responsive design, SEO, using social media, starting a blog, making sure it's managed by a content management system and more. A presentation for ICAEW London & South East Region and Wandsworth Enterprise Workshops
Getting started with Content Strategy / Michele-Ann JenkinsABQLA_presentations
L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal? This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation but haven’t allocated the resources needed to craft consistent, useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its life cycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
In-House Content Strategy - MinneWebCon April 2013m3ggiesue
Your organization's content needs help, and it's your job to fix it. But where do you begin? Change from within can be daunting. It may seem like the problems are too big for one person, or one team, to fix. Luckily, you can start to make a meaningful impact with just a few small changes.
This session will offer tips and tools for creating a content strategy from within your organization. You'll get a handful of easy-to-implement, start-today tactics, as well as insight into effecting meaningful longterm change.
Sure, you could do a lot of guesswork at the beginning of a website design project. Let’s build a template and throw in some placeholders, and see what becomes of it! Only to discover when the text and media come rolling in from your content creators that half the template needs to be rebuilt, and the menu structure you had in mind was way off-base.
This happens a lot, costing everyone involved valuable time and energy — especially you. Learn how to put content first in the sequence of design steps.
This talk will cover:
- Defining your audience and goals
- How to convince your client to provide content in a timely fashion
- Understanding, organizing, and prioritizing content
- Brainstorming ideas for optimal site and page structure
Unless It Was a Digital Dog, No One Ate Your Homework (Diigo)Lisa Sjogren
Social Bookmarking is a tool which leverages your resources. By using tools such as diigo, you will be able to annotate on webpages and access/share your bookmarks by simply visiting a website.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
CSUN 2020: CSS Display Properties Versus HTML SemanticsAdrian Roselli
Developers who choose HTML elements that best describe a screen’s structure and semantics often don’t know how browsers use their CSS to break those semantics.
We can pretend that we’re helping others by making websites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from ageing or you after something else limits your abilities).
We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This is an overall primer for those who aren’t sure where to start nor how it helps them.
Role of Design in Accessibility — VilniusJS Meet-upAdrian Roselli
Designers can have an outsized impact on the accessibility of a project, being the ones who produce the visuals that are often critical for understanding and sign-off. Adrian will talk about the ways designers contribute to the overall accessibility of a site or application. We'll look at typography, structure, documentation, colour, contrast and more. Each of these has a corresponding WCAG SC to help provide guidance.
The Role of Design in Accessibility — a11yTO Meet-upAdrian Roselli
http://adrianroselli.com/2019/04/slides-the-role-of-design-in-accessibility-a11yto-meet-up.html
Designers can have an outsized impact on the accessibility of a project, being the ones who produce the visuals that are often critical for understanding and sign-off. Adrian will talk about the ways designers contribute to the overall accessibility of a site or application. We'll look at typography, structure, documentation, colour, contrast and more. Each of these has a corresponding WCAG SC to help provide guidance.
Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review differing abilities, generate (minimal) user stories and personas, discuss best practices for design and development, prototype some ideas (on paper), and discuss where to get help. This isn’t intended to be a deep dive into technologies, but more of an overall primer for those who aren’t sure where to start with accessibility nor how it helps them.
We can pretend that we’re helping others by making websites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from ageing or you after something else limits your abilities).
We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This is an overall primer for those who aren’t sure where to start nor how it helps them.
We can all pretend that we’re helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
Prototyping Accessibility - WordCamp Europe 2018Adrian Roselli
Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review differing abilities, generate (minimal) user stories and personas, discuss best practices for design and development, prototype some ideas (on paper), and discuss where to get help. This isn’t intended to be a deep dive into technologies, but more of an overall primer for those who aren’t sure where to start with accessibility nor how it helps them.
Guelph A11y Conf: Everything I Know About Accessibility I Learned from Stack ...Adrian Roselli
Accessibility practitioners tend to live in a bubble, taking for granted many of the basics with which developers struggle. Explore questions developers ask one another.
If you’re familiar with accessibility, you may know some of the basics already. We’ll review some newer or more obscure techniques that can help prime you to look at the new hotness features with a more critical eye. Instead of pushing code techniques, we’ll discuss the logic behind these approaches, giving you the opportunity to turn some of these concepts over in your own head instead of just walking away with a shallow checklist.
WCBuf: CSS Display Properties versus HTML SemanticsAdrian Roselli
Many (most?) developers make the effort to choose HTML elements that best describe the structure and semantics of the content. They then use CSS to set the layout for the visual design. What they don’t know is how browsers use that CSS to break the HTML semantics. I will demonstrate issues and offer unfortunate workarounds.
The lang attribute exists in most pages across the web, though it seems most developers and user interface folks do not understand its impact. We’ll review how browsers put it to use and why you may not want to accept whatever the default value is from your framework / platform of choice. Its proper use has implications for visual design, accessibility, and internationalization & localization.
Running tests with real users is critical for so many organizations, whether when evaluating MVPs or just as part of iterative updates. For an organization that already has embraced inclusive design, the next step is to integrate it into user testing by incorporating users with disabilities into your normal testing process. Note that this is not the same as accessibility testing. Ideally your accessibility work is done so that you can test a fully functional and accessible site/application for usability regardless of disability. I will discuss how to plan for and execute these sessions as well as pitfalls to avoid. Ideally you will walk away with high-level understanding of where to start.
CSUN 2018: Everything I Know About Accessibility I Learned from Stack OverflowAdrian Roselli
Accessibility practitioners tend to live in a bubble, taking for granted many of the basics with which developers struggle. Explore questions developers ask one another.
Everything I Know About Accessibility I Learned from Stack OverflowAdrian Roselli
Accessibility practitioners are great at talking to one another and getting into the nuances of specs and assistive tech. We also tend to live in a bit of a bubble, taking for granted many of the basics with which developers struggle on a daily basis. In this talk I will explore some of the kinds of questions developers ask one another, often with non-ideal answers, using Stack Overflow as my source.
Selfish Accessibility — WordCamp Europe 2017Adrian Roselli
We can all pretend that we’re helping others by making web sites and software accessible, but we are really making them better for our future selves. Learn some fundamentals of accessibility and how it can benefit you (whether future you from aging or you after something else limits your abilities). We’ll review simple testing techniques, basic features and enhancements, coming trends, and where to get help. This isn’t intended to be a deep dive, but more of an overall primer for those who aren’t sure where to start nor how it helps them.
Inclusive User Testing — Guelph Accessibility ConferenceAdrian Roselli
Running tests with real users is critical for so many organizations, whether when evaluating MVPs or just as part of iterative updates. For an organization that already has embraced inclusive design, the next step is to integrate it into user testing by incorporating users with disabilities into your normal testing process. I will discuss how to plan for and execute these sessions as well as pitfalls to avoid. Ideally you will walk away with high-level understanding of where to start.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. About Adrian Roselli
• Co-written four books.
• Technical editor for two books.
• Written over fifty articles, most recently for .net
Magazine.
• Member of W3C HTML Working Group, W3C
Accessibility Task Force, five W3C Community
Groups.
• Over a decade building and supporting CMSes.
• Founder, owner at Algonquin Studios.
• Learn more at AdrianRoselli.com.
• Follow on Twitter @aardrian.
4. Content Strategy
• People go to web sites for content.
• Sure, sometimes it’s for a neat trick or to see
how broken it is, but generally they go to see
content.
Text, video, reviews, downloads, tutorials, pr
oducts, photos, recipes, tweets, streams, flig
hts, etc.
5. Content Strategy
• People go to web sites for content.
• Sure, sometimes it’s for a neat trick or to see
how broken it is, but generally they go to see
content.
Text, video, reviews, downloads, tutorials, pr
oducts, photos, recipes, tweets, streams, flig
hts, etc.
• The reason you build a web site is to house
and present content.
7. What is the goal for your site?
• Is it a blog? Marketing site? Resource site?
• Who do want to see it?
• What do you want them to do?
• What is your “call to action?”
11. What can you repurpose?
• Is the web site the sole venue for all your
content?
• Will this content be used elsewhere?
• Does this content come from elsewhere?
• How can you save time/effort now or later
as a result?
15. Uses
• Consider how your content will be used.
• Will it be printed? Emailed? Bookmarked?
RSS feeds?
• Will people read on the go? Will they sit
down to really process it?
• Will it be read on small
screens, TVs, Instapaper, blimps?
• Pushing to social media outlets?
16. Now consider if your goals match
what you have historically done
and what resources you have
available.
17. Once you have your goal(s) you
can make a plan to get there.
19. Do Not:
• Commit to a daily/weekly/monthly/annual
press release if you have never done it
before.
• Commit to a daily/weekly/monthly/annual
blog post if you have never done it before.
• Commit to a daily/weekly/monthly/annual
article if you have never done it before.
21. Timing
• Develop a schedule for content publication
(daily, weekly, monthly).
• Build in necessary lead time to author and
edit the content.
• Identify your resources and if their
schedules can accommodate.
• Identify any recurring items
(launches, renewals, etc) that can help set
timelines.
• Be flexible.
23. Topics / Categories
• Identify the main topics or topic areas (even
for press releases).
• Identify your resources for each topic.
• Pre-construct general themes or ideas to
help bypass writers’ block.
25. Style Guide
• Create or adopt a style guide
(AP, Chicago, etc.).
• Your style guide should help ensure a
consistent voice and language.
• It should also standardize how to refer to
your site/product/service.
• Define document outlines, flow, word
count, etc.
27. Assets
• Develop a library of assets (typically images
or video).
• These can be standard images, client
logos, product shots, etc.
• Use these for content where appropriate.
• A lead image, for example, can be used as an
“icon” for RSS feed
viewers, aggregators, FB, etc.
• Define naming conventions.
29. Design
• If you are re/designing your site, let the
content lead the design.
• If you have content already, use it as
placeholder for your design, not “lorem
ipsum.”
• Use good typography to make the content
easier to read (themes may decide that).
31. Findability
• SEO.
• On-site, such as site
search, navigation, cross-linking.
• Human-readable page addresses
(permalinks).
• Social media.
• Link shorteners.
33. SEO
• Don’t fall for SEO scams.
• Use consistent terms.
• Spell out acronyms/abbreviations.
• Human-readable page addresses
(permalinks).
• Create page abstracts.
• Don’t forget about Bing (25.3% of organic
searches in July 2012).
35. Internationalization
• Will your content ever need to be
translated?
• Into what languages?
• Make sure platform, templates, process, etc.
are truly multi-lingual.
• Don’t rely on machine translation.
37. Accessibility
• Specifically for users with disabilities.
• Cognitive disabilities.
• Visual disabilities.
• You may be fit now, but in 20 years you’ll be
lower vision, lower mobility.
• No “click here.”
• Alt text on images is not an SEO tactic.
39. Adapt
• Use analytics software to watch activity.
• Identify popular subjects.
• Identify sources of inbound traffic.
• React to negative change, capitalize on
positive change.