Members of Galvanize's marketing team explain the tactics they used to drive more traffic, conduct audience research, and write content that doesn't suck.
How to Be a Product Manager – Denver Startup Week 2015Galvanize
Four product experts from the startup scene share insights about how to be an effective product manager.
Natty Zola, Managing Director for TechStars Boulder
Eric Carlson, Director of Product at Kapost
Dan Podsedly, VP and General Manager of Pivotal Tracker
Jared Polivka, Chief Evangelist at Galvanize
Finding Innovation in the 500lbs GorillaKevin Cheng
Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.
Brand Strategy for the Real World. Making Your Brand Relevant to Key Audiences.mStoner, Inc.
This free webinar will define a practical approach to brand strategy that connects with the many audiences who matter.
What You Will Learn:
• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling, audience-specific message map?
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging
• Managers, directors, and VPs of enrollment management, admission, alumni relations, and development who need to translate the institutional brand into compelling, audience-specific messages.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
How to Be a Product Manager – Denver Startup Week 2015Galvanize
Four product experts from the startup scene share insights about how to be an effective product manager.
Natty Zola, Managing Director for TechStars Boulder
Eric Carlson, Director of Product at Kapost
Dan Podsedly, VP and General Manager of Pivotal Tracker
Jared Polivka, Chief Evangelist at Galvanize
Finding Innovation in the 500lbs GorillaKevin Cheng
Presentation at IA Summit 2007 on how we overcame fear, built trust and made believers out of the team to get time and support for dedicating time for innovation. Updated 2008 for AOL presentation.
Brand Strategy for the Real World. Making Your Brand Relevant to Key Audiences.mStoner, Inc.
This free webinar will define a practical approach to brand strategy that connects with the many audiences who matter.
What You Will Learn:
• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling, audience-specific message map?
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging
• Managers, directors, and VPs of enrollment management, admission, alumni relations, and development who need to translate the institutional brand into compelling, audience-specific messages.
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
Over the course of a project or product design small assumptions and poor decisions can accumulate. Smart teams invest time to research and plan early using rapid UI prototyping. Combined with usability studies and research, prototypes help teams move in an educated direction.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
Erfolg im Content Marketing durch Content PromotionWolfgang Thomas
Content Marketing leidet oft unter zu geringer Reichweite. Was helfen die besten Inhalte, wenn kein Nutzer auf sie aufmerksam gemacht wird. Owned und Paid Media müssen keine Gegensätze sein. Wir zeigen Ihnen, wie Sie mit zielgerichteter Content Promotion deutlich mehr Nutzer auf Ihre Content Marketing Aktivitäten aufmerksam machen können.
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
- Hvorfor innholdsmarkedsføring noen ganger mislykkes
- 5 steg til en innholdsmarkedsføringsstrategi
- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Con...Content Marketing Norge
Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni.
Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing
Blogger Outreach - Refreshing the parts other social media cannot reachInteractive Scotland
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Armstrong crowdfunding presentation public versionCraig Armstrong
Slides from my crowdfunding presentation at the University of Alabama Office of Technology Transfer's Innovation Day. I have supervised over 50 student crowdfunding projects in the past six months.
Marketing and funnel activity overview. Presentation for small business owners group about what to think about when looking at their marketing and acquiring new customers
Over the course of a project or product design small assumptions and poor decisions can accumulate. Smart teams invest time to research and plan early using rapid UI prototyping. Combined with usability studies and research, prototypes help teams move in an educated direction.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
Erfolg im Content Marketing durch Content PromotionWolfgang Thomas
Content Marketing leidet oft unter zu geringer Reichweite. Was helfen die besten Inhalte, wenn kein Nutzer auf sie aufmerksam gemacht wird. Owned und Paid Media müssen keine Gegensätze sein. Wir zeigen Ihnen, wie Sie mit zielgerichteter Content Promotion deutlich mehr Nutzer auf Ihre Content Marketing Aktivitäten aufmerksam machen können.
15 Ways To Find Content To Write About For Your Blog PostsJustine Parsons
Writers block? There is nothing worse than staring at a new post screen in your blog than drawing a complete blank about what to write about. A content calendar goes a long way towards making sure you are blogging strategically but you still need to know what to put in the calendar.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
10 tips to promote your content without spamming peopleMark Schaefer
The marketing world is so noisy, how do you stand out? Here are 10 ways to promote your message without seeming like you are spammy. Advice from marketing educator Mark Schaefer from his new book The Content Code.
Taglines are a real art, made especially difficult when you’re external to the organization requesting one. So where do you begin? How do you begin to narrow down an entire company you know little to nothing about into one well-crafted, compelling sentence? It’ll never be easy, but the following steps may help.
Das Content-Seeding bzw. Content-Promotion über bezahlte Werbung ist eine Möglichkeit für eigene redaktionellen Inhalte zusätzliche Reichweite zu erzeugen. Diese Präsentation vom SEAcamp 2014 erläutert Möglichkeiten für Content-Promotion über PPC und Ergebnisse eines Tests von verschiedenen Content-Promotion Tools.
How to Overcome Writer's Block: Content-Creation Tips and Writing PromptsMarketingProfs
Stuck on what to write about for your company blog or website? Check out these content-creating tips from Ann Handley of MarketingProfs. The visual story of a frustrated writer aided by her faithful pets (and talking office supplies) will help you conquer your writer's block and get creative!
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
How to Write a Content Marketing Plan Step-by-StepBuffer
A complete guide to building a comprehensive content strategy. Full post at http://blog.bufferapp.com/content-marketing-strategy (and a free template!)
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic - In the last few years, the crowdfunding scene has exploded. It's not just about Kickstarter and IndieGoGo anymore. Now there are hundreds of platforms to choose from, with more popping up every day. But which crowdfunding site is best for your startup, small business, or charitable cause?
In this infographic, we cover 26 Top Crowdfunding Sites with all the essential details so you can choose wisely.
More info here on the blog: https://www.wrike.com/blog/08/27/2014/Crowdfunding-Sites-Infographic
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
The Challenge
Deciding what to publish, how to publish it, for whom, in what format, are the modern day marketing challenges facing all businesses.
What’s on the slide deck?
In this slideshow I'll take you through 6 Steps To A Solid Content Marketing Plan, referencing a tried and tested framework that pulls together 6 interlinked and interdependent marketing and publishing disciplines:
1. Know your audience
2. Audit your content
3. Map your content to your buyer
4. Create your editorial calendar
5. Promote your content
6. Measure your performance
What will you learn?
You'll discover some the best content marketing tools and techniques and their inventors and see my recommendations for using them in your daily marketing business to deploy purposeful content marketing to help you attract customers and grow your business.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Social Media Marketing: Strategy and Management (training)Jude Calvillo
This presentation, on social media marketing strategy and management, was for a workshop I held with some of DTLA's (Downtown Los Angeles') startups in early 2015. Unlike most such presentations, the recommendations herein are actually founded upon the principles of marketing, as well as the latest in consumer research. Part 2, which is forthcoming and aimed at larger organizations, will tackle advanced analytics and team management.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
BNC Direct-to-consumer Webinar - November 2015 - Brian O'LearyBookNet Canada
Brian O'Leary, principal of Magellan Media Consulting, presents eight methods book publishers can use to leverage content marketing for successful ROI, along with the tools to implement a successful content marketing strategy at your publishing house. In this free one-hour webinar, he describes the models most beneficial to publishers, ways to attract and retain an audience, and how to monetize the process.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with Customers, & Get More Blog Traffic
1. How To Write Killer Copy
& Connect With Customers
2. Today You’ll Learn How to
Conduct effective audience research
Write content that actually resonates with people (and generates traffic)
Prioritize your content backlog
Distribute your content effectively
Re-purpose content in different formats to get more bang for your buck
4. Mark Saldaña
• Works on Galvanize PR to help Galvanize members
(founders and students) share success stories with press
• Collaborates with Galvanize outcomes team to
understand how we’re doing (student placement) and
what cool stuff students are working on
• Tries to get “big picture” of what’s happening at
Galvanize so we can promote it like crazy
• Previously worked at Box and 500 Startups
5. Dynelle Abeyta
• Builds content that drives traffic
• Dabbles a bit in all areas of marketing: Social Media, PR,
Advertising, etc.
• Writer for Galvanize Blog: covers topics in Galvanize
news, data science, programming, startups and more
• Self-described Python kween
• Previously worked for the Greater Pueblo Chamber of
Commerce as their Communications Assistant
6. Jared Polivka
• Believes that content should be as useful as possible.
• Works with Galvanize faculty, students and content
team to shepard technical posts
• Serves as Evangelist at Galvanize; essentially a technical
project manager with an emphasis on community
building.
• Formerly worked as a Product Manager at Kapost and as
a Marketing Manager at Uber.
7. Bo Moore
• Galvanize's in-house journalist
• Interviews Galvanize faculty and members to tell their
stories in interesting, informative ways
• Breaks down technical topics into digestible content
• Former Wired journalist
• Karaoke enthusiast
8. Unique Challenges
Highly Diverse Audience
Highly Technical Concepts
Lots of Competition
(i.e., there’s already a ton of great stuff out
there on programming, data science, and
startups)
Unique Advantages
Have experts in various fields on
our instructional team
Have awesome students who are
excited to share their work
Experienced content team
with a diverse skill set
(video, journalism, PR, SEO, etc.)
9. Not Everything You Do is Interesting
Try not to drink too much of the company Kool Aid.
Ask yourself: “Would I care about this if I didn’t work here?”
10. Let’s go over content that probably won't drive repeat traffic.
Also, this kind of stuff is generally just boring and
not very fun to read or write.
12. This kind of content is still valuable (and necessary at times), but don’t
count on it to drive repeat traffic. Put it in a press release and get reporters
to cover it. No one goes to a company blog to read press releases.
13. Anything that’s selling your
company way too hard
3 tips for using our NEW FEATURE
3 reasons why you should use our product
A thought leadership piece by your CEO
that’s basically an advertisement
14. This kind of content is just plain lazy and ill-informed.
The goal is to write stuff people want to read and share – not hit people
over the head with your company’s product.
15. So how do you figure out how out what to write?
16. Come up with a Content Hypothesis
Before You Write Anything
17. Just like you wouldn’t build a feature without doing customer research
first, you shouldn’t write anything without doing audience research first.
18. e
Places to do Audience Research
• Quora (top questions)
Caveat, beware of tunnel vision
• Market Research
What else is already out there? See what
competitors or others in your space are
doing. Can you do it better or put a unique
spin on it?
• Google Trends
See what’s hot right now and think about
how you can capitalize on a trend (more on
this later)
• Is this useful and does it solve a pain
point?
See concept of Utility by Jay Baer
• Poll Your Target Audience
(meetups, in-person interviews, etc. Steve
Blank’s concept of “getting out of the
building”)
• What do you want to be the expert on?
Those are the areas you need to build
credibility in
19. Fill in the blank
This post will help learn how to _____________
and should result in ____________ page views.
20. Example: This post will help data scientists learn how
to approach data privacy and should result in 2,000
page views in the first week.
23. e
Important Things to Consider
• Is this timely?
What’s coming up that we could tie this
topic into?
• Hypothesized traffic
Based on audience pain / utility and
influencers who can cross promote
• T-shirt size the content
x-small (a day), small (couple of days),
medium (week), large (several weeks), XL
(month or more)
• Your overall editorial Calendar
What other pieces of content are coming up?
• Focus on Quality over Quantity
(and remember that the opposite of quality is
not “quantity,” it’s “shit” -- iterate on your
content as you learn more about your
audience and you can increase how often
you’re publishing once you have a strategy
that works.)
• STOP WRITING BLOG POSTS BECAUSE
IT’S “NATIONAL BRING YOUR UNCLE’S
DOG TO WORK DAY”
25. e
The Basics
• Write a ton headlines for each post
(Upworthy suggests 25). Find the one
that would make you stop looking at
pictures of your ex in newsfeed and
read an article instead.
• DON’T GET IN THE WAY OF THE
CONTENT. Don’t make this about you.
People probably don’t care.
• Synthesize expert opinions and
technical information for a lay audience
so it’s more broadly accessible.
• Decide on the format: Listicle, interview,
top 10, X, Y, and Z (matter of preference)
• Have a style guide and follow it. You
won't waste time trying to figure out
how to word something.
• Finish strong. Have a conclusion and
helpful (and logical) CTA.
27. “If I write it, they will come”
“It’ll go viral.”
“People will care.”
“I’ll get my friend with 1,000 followers to tweet it
and it will bring us traffic!”
30. e
Distribution Tips and Tactics
• SEO
• Mailing Lists / Newsletters
• Twitter chats
• Forums and niche sites
(r/datascience, r/machinelearning, datatau,
hacker news, mattermark daily, etc.)
• Reporters/press
only if it’s helpful to them in some way
• Influencers
(friends who will promote and influencers /
companies mentioned in article)
• Friends, family, and co-worker shares
• Other companies, orgs, foundations,
etc. involved in the topic
(e.g. like our data science post from earlier to
Dato)
• Repurpose for other channels
(SlideShare, YouTube, etc.)
31. e
Various Tips and Tricks
• Always think about trends. Capitalize
on what people are already talking
about.
• Being a beginner in a topic can be an
asset. Use your learnings to create
great content.
• Put your journalist hat on. Talk to
experts and turn their knowledge into
something interesting for a broad
audience.
• Talk to people who interact with your
customers every day. What do they care
about? What do they want to learn how
to do? What content would help them
achieve their goals?
33. e
Audience Assignment
• Come up with 3 headlines or concepts. Is there any way to make it timely or tie it
into a trend?
• Who cares about it and why?
• Write a short (2 or 3 sentence) description of the content
• Describe what resources you need
(expert interview, doing your own research, going to a conference, etc.)
• Where will you promote it? (other than just twitter/FB)
• How can you easily put it in a different format to get more mileage from the
content?