Downloaded 10 times
Uploaded byAndraz Tori
Augmenting Content
The document emphasizes the importance of engaging content that delivers value and attracts an audience. It advocates for consistently publishing fresh content, building connections with others, and utilizing various media types to enhance reader interaction. Additionally, it highlights the benefits of using tools like Zemanta to improve content performance and foster relationships with the audience.
More Related Content
Augmenting Content
- 1. Augmenting content 10. May 2012 Andraz Tori andraz@zemanta.com @andraz
- 4. Engaging content? • Deliversvalue • Attracts attention and keeps it • Gets readers ask for more • For your specific, targeted audience
- 8. Multiple kinds of “content” • Core destination that you own • That continiously delivers value • Where you can fully control the experience • Social media channels • To generate interest, attention, activity • Real life events • That need to support your on-line efforts, and vice versa
- 9. Social media • Socialmedia is fickle • People follow, like, retweet you, pin you • And then they forget you • Or the landlord starts changing the rules • You need to keep building your own destination • Focal point for your audiences • Place for community
- 10. Your destination • Youneed to publish fresh content regularly • It needs to cater to your target audience • It shouldn not be an island
- 11. Publishing regularly? • Create content internally? • You first need to create a voice, “seed” your identity • Procure it externally? • Help others and others will help you • Guest blogging • Have an editorial calendar !
- 12. Where to getideas? • Creating your own, unique identity • This requirement leads to creative blocks • Your content is not perfect expression of your brand • Never be afraid to simply join the conversation • Research, get inspired, curate in a smart way:
- 14. Connect and relate •Don't be selfish • Don't be an island • Connect, link out to: • your sources • other people and brands that inspire you • simply good content for your readers
- 15. Case study •Used ZemantaWordPress Plugin for image recommendations and connecting to other blogs in their niche. • Would periodically link to LifeHacker articles. http://bloggingyourpassion.com/how-using-the-zemanta-wordpress-plugin-can-increase-your-blog-traffic/
- 16. •Strategy paid offas one of the Lifehacker bloggers took notice and linked back to one of Blogging Your Passion posts • This resulted in nearly 5,000 visits. • 6 other bloggers wrote about the same topic and linked back to the original post.
- 17. And be vivid • Images & videos • If nothing else add images of cute dogs and cats! • Polls, Surveys, Votes • Allow for interaction • Comments • Make sure you have a feedback channel
- 18. Images are expansive? •Stock photography for blogs is affordable • CreativeCommons on Flickr (100M images) • Why not create your own imagery?
- 19. Case study Skyword studyfound an average increase of 94% for articles that included an image or infographic . http://skyword.com/blog/96-skyword-study-add-images-to-improve-content-performance.html
- 20. Oh, so whatis this Zemanta thing? • Personal writing assistant • Because computers should be smart • Helps with recommendations while writing : • Images • In-text links (Wikipedia, authoritative sites) • Related articles (Blogs, big & small media) • Tags (so people can find your content)
- 24. The most importanttake away: • Don't be a content island! • It's lonely • No space to grow
- 25. Build bridges • Connectyou and your audience • Provide a place to meet • Don't be all about me, me & me • Build links and relationships!
- 26. Thank you! Andraz Tori andraz@zemanta.com @andraz
- 27. Photo credits • http://www.contentmarketinginstitute.com/wp-content/uploads/2010/09/B2B_Trends_2010.pdf • http://www.flickr.com/photos/aye_shamus/2929888687/ • http://www.flickr.com/photos/stylianosm/3989939286/ • http://www.flickr.com/photos/betta_design/2200198472/ • http://www.flickr.com/photos/ferranp/317125624/ • http://www.flickr.com/photos/kanaka/5949395563/lightbox/ • http://www.flickr.com/photos/squeaks2569/3700355684/ • http://www.youtube.com/watch?v=Rjx1MVLWDfM (idea for first slide)