Lauren Tamm, the author of The Military Wife and Mom blog, shares her rock-solid Pinterest strategy capable of sending one million plus visits annually. Discover the art of creating and designing pins that drive traffic without using expensive software. Understand key ingredients focusing SEO on Pinterest to your advantage.  Learn how to create a scheduling system that builds a following and saves you time. Plus, how to convert Pinterest visitors into subscribers and purchasers. Slides: https://milblogging.com/lauren-tamm-becoming-pinterest-powerhouse/ MIC'18 will be held in Orlando, Florida on 23-25 September. Visit https://milblogging.com to learn more about our 2018 event and https://milblogging.com/register to purchase tickets.

1. Pinterest Powerhouse
Learn the rock solid Pinterest strategy capable of sending you
over 1 million visits annually.

2. The Case for Pinterest
• 150 million Pinterest users PER MONTH
• 87% of Pinners have purchased a product because of Pinterest.
• 72% of Pinners use Pinterest to decide what to buy offline.
• Pinterest said 80% of its users access Pinterest through a mobile device.
• 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve
purchased something because of Pinterest.
• More than 1/3rd of Pinterest users choose Pinterest over Google search.
• 75% of the Pinterest usage takes place on phones & tablets.

3. Who am I?
• Lauren Tamm
• Creator and founder of The Military Wife and Mom.
• Started April 2014.
• 0 to 75,000+ Pinterest followers in under 3 years.
• 1.4 million sessions in the past year from Pinterest alone.

7. May 2017
April 2017
March 2017

8. What you’ll learn today…
• Discover the art of creating and designing pins that drive traffic
• Learn the secrets to SEO on Pinterest
• Create a rock solid scheduling system that builds a following
• Convert Pinterest visitors into subscribers and purchasers

9. Part 1: Creating and Designing Pins
That Drive Traffic
• 735 x 1500. Prefer longer pins.
• Stacked images, collages. (top current situation / bottom
transformation)
• Large, bright and bold text (think of buzzwords in your niche). Stay
consistent.
• Quick and easy to read and understand on mobile.
• Picmonkey, Canva or any free photo software will do the trick.

13. PicMonkey Video

14. Designing Pins That Drive Traffic
• Is there really a fool-proof way to design pins?

19. Designing Pins That Drive Traffic
• Is there really a fool-proof way to design pins?
• Create multiple pins for one post and see what works.

20. SEO on Pinterest
• The Basics
• Image should always be named the keyword of your post.
• Alt tag + pin descriptions should always include the keyword of your post.
• Board names should always be chosen based on a keyword.
• Board descriptions should always include keywords.
• Social shares from your website should always include a pre-written pin description.
• Everything on a board should be relevant to the board topic to boost SEO on pinterest.

21. SEO on Pinterest
• Use a keyword tool to find keywords.
• Watch for trending searches on Pinterest.
• Watch what auto-populates on Google (incognito) and Pinterest when you
start typing a keyword.
• If you can afford it, invest in a professional keyword tool (I use LongTail
Pro).

24. SEO on Pinterest
• Quick thoughts…
• Search your potential keyword on pinterest. See what pops up.
• Think: how could you do it better than the rest?
• Choose your text overlay wisely. What buzzwords to people searching a particular topic
use?
• Remember Pinterest has image recognition software that is part of the algorithm. If
you see a particular type or style of image doing well, repeat it again.

30. SEO on Pinterest: Boards

31. SEO on Pinterest: Boards

32. Creating a Scheduling System
• Tailwind
• Boardbooster
• Buffer
• Others

33. Creating a Scheduling System: Goals
• Follow a 50:50 ratio. Pin 50 percent your content and 50 percent the content
of others (only high quality and clean images that are relevant to each board).
• Pin at least 30 pins per day. (I pin around 37 from board booster daily and
12-32 from Tailwind daily. For a total of 49-69 pins daily).
• Pin at least one pin from your top 50 pins every single day. Re-evaluate your
top 50 pins monthly. Keep pinning what is working for you and your
business.

34. Creating a Scheduling System: Tailwind
• $120 annually (or approx $10 per month)
• Smart Schedule (they choose times based on analytics that are best to pin)
• Easy to use and batch schedule using board lists and Chrome extension.

39. Creating a Scheduling System: Tailwind
• Scheduling the content of others (50 percent of your pins)
• Batch schedule through Pinterest search
• Batch schedule via the smart feed
• Batch schedule through Tribes.
• Batch schedule through boards of other power pinners.

40. Creating a Scheduling System: Tailwind
• Scheduling your own content (50 percent of your pins).
• Brand new content: Send out on pin campaign by creating a board list in tailwind. Set
interval of 24 hours+ between pins with the same URL.

41. Video on sending out a new campaign

42. Creating a Scheduling System: Tailwind
• Scheduling your own content (50 percent of your pins).
• Brand new content: Send out on pin campaign by creating a board list in tailwind. Set
interval of 24 hours+ between pins with the same URL.
• Track and evaluate your top 50 pins on Pinterest. Pin at least 1 per day from the top 50.

44. Creating a Scheduling System: Tailwind
• Scheduling your own content (50 percent of your pins).
• Brand new content: Send out on pin campaign by creating a board list in tailwind. Set
interval of 24 hours+ between pins with the same URL.
• Track and evaluate your top 50 pins on pinterest. Pin at least 1 per day from the top 50.
• Schedule additional pins from your content: a combination of really successful stuff,
newer stuff, and moderately successful stuff to board lists. This keeps traction on well
monetized posts that aren't in your top 50.

45. Creating a scheduling system: Board Booster
• You can send out campaigns for brand new pins to a list of boards at a
specific interval
• You can schedule pins from other pinners.
• You can clean up any pins with broken links using “Pin Doctor.”
• You can loop pins on your top performing boards (This is all I use board
booster for now).

48. Convert Pinterest Visitors
• Diving into the Pinterest user mindset…
• They’re browsing (you have a very short amount of time to grab them).
• Offer a mid-post opt in.
• Maybe even a ”small” reminder at the very top of post. (i.e. “Don’t forget to grab your free
printable tutorial at the end of this post.” Or ”Don’t forget to grab your printable checklist
at the end of this post.”)
• Just use <small>text</small>.

49. Convert Pinterest Visitors
• Diving into the Pinterest user mindset…
• They’re browsing (you have a very short amount of time to grab them).
• They like visuals (your images mean everything to the user).
• Offer at least 3 images within the post to break up text.
• Images should help the reader visualize what they are getting from your content.
• If you have super long pin images and want to hide them in the post, use Social Warfare as a
social share plug-in. Or <div style="display:none;">image code</div>

50. Convert Pinterest Visitors
• Diving into the Pinterest user mindset…
• They’re browsing (you have a very short amount of time to grab them).
• They like visuals (your images mean everything to the user).
• They’re seeing solutions (offer a solution that directly relates to how they reached your
website).
• Opt-ins as content upgrades (i.e. get 3 more bonus tips straight to your inbox here) or
printables (i.e. checklists, printable information from the blog post) do really well.
• Email courses that directly relate to the content your sharing.

52. Final thoughts…
• Questions?
• Reach me at lauren@themilitarywifeandmom.com