L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal? This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation but haven’t allocated the resources needed to craft consistent, useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its life cycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
Learn to conduct a content audit using quantitative and qualitative methods. Use the audit as a means of creating greater respect and involvement for content strategists on a web design project.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
From DrupalCon Nashville 2018, learn the quantitative and qualitative strategies for conducting a content audit that will improve the opportunity for acceptance of other content strategy initiatives.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
Learn to conduct a content audit using quantitative and qualitative methods. Use the audit as a means of creating greater respect and involvement for content strategists on a web design project.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
From DrupalCon Nashville 2018, learn the quantitative and qualitative strategies for conducting a content audit that will improve the opportunity for acceptance of other content strategy initiatives.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
Introduction to the what, when, why, where, and who of conducting website content inventories and audits, with tips on auditing for content quality, performance, and competitive advantage.
Introduction to the what, when, why, where, and who of conducting website content inventories and audits, with tips on auditing for content quality, performance, and competitive advantage.
Part One: Content Strategy
Learn the difference between a strategy and a plan, what your strategy can do for your users and business objectives, and how to create a comprehensive content strategy for small to medium-sized businesses.
Content strategy for the content experience waveZoran Nikolovski
Puzzled about how to organise your content so that it's reusable, discoverable and with a greater reach? Let's look at a few things you can do to make sure your content strategy is future proof!
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Breaking Through Content Silos: Aligning Your Content Across DepartmentsNikoletta Vecsei Harrold
Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business’ main goals.
In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally.
Content for everyone! Content everywhere! Hold up: Is your content out of control? Come learn how to rein in the marketing madness, refocus your strategy, and pull your team back from the brink of burnout.
- Take a close look at the complex realities of content
- Get your arms around your current content ecosystem
- Assess your content principles and priorities
- Learn how to create a smart(er) go-forward content marketing plan
- Get tips on how to shift company content culture from "more" to "meaningful"
LavaCon 2017 - Future-proof Your Content: Beyond Traditional Publishing for S...Jack Molisani
This session delineates why the most common publishing methods in today’s technical space cannot survive into the middle of the next decade. Tools and methodologies are required that are scalable for vast increases of “atomic” content and to dozens of more language targets. Discover what the minimum ingredients are for survival in terms of tools, workflows and content strategies.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Six Steps to Building a Content StrategyErin Norvell
Wondering if your content is effective? Struggling to coordinate content across various teams in your organization? If so, a content strategy may be the right tool for you. This presentation covers the basics of building a content strategy and provides resources for additional information and templates.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
NTEN Content Strategy Part II: Developing Your Voice and Defining Your StrategyMichaela Hackner
Strategies are only as good as their results. Once you’ve gone through activities to define messaging and brand attributes – including Brand Pillars, Messaging Architecture, and Storymapping – you need to translate the work into actionable tools. In this webinar, you'll learn how to this on a limited budget, using tools available to you right now.
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
Similar to Getting started with Content Strategy / Michele-Ann Jenkins (20)
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Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
2. Agenda
• How did we get here and where are we going?
• What is Content Strategy and how can it help?
• Understanding where you are with a Content Audit
• Finding out where you need to go with Content Strategy
• Where to learn more
All images courtesy of Wikimedia Commons
Public domain
Creative Commons Share Alike
8. Strategy to the Rescue
"Content strategy plans
for the
creation, publication, and
governance of
useful, usable content” –
Kristina Halvorson
Content Strategy for the
Web
11. When do you need
Content Strategy?
• During redesigns
• Before migrating to a new system
• When you’re planning for the future
• Mobile
• Tablets
• Phablets
• Glass
• Content APIs
• Holographic Implants
• Days ending in -y
14. Questions that Need
Answers:
• Why are we putting content online?
• How do we define “success”?
• How is the website linked to those metrics?
• How is that measured?
• What is our decision-making process for the web?
• Do we have any standards and policies? Are they
working?
15. What is a content audit?
Inventory
What do we have?
Assessment
Is it any good?
Dovecotstudio.com
16. Audit Goals
• Evaluate quality of content
• Identify ROT*
• Identify gaps & opportunities
• Discover hidden resources
• Identify opportunities for cross-channel syndication
(mobile, social, newsletter, even print)
• Identify patterns in content structure
• Identify key organizing principals
• Identify content owners and workflows to prepare
for governance
• Assess future-readiness
17. Auditing
Can occur at 3 levels
1. Repository level
• What? Where? How much?
Useful in migrations
2. Collection level
• Structure, metadata, relationships
• Audience & Business Goals
Especially important for taxonomy
3. Document level
• Content quality assessment (ROT)
• Editorial (tone, style, message) evaluation
Benchmark for content strategy
Dovecotstudio.com
20. ROT (a)
• R = redundant
• O = out-dated
• T = trivial
• A = needs more granular
assessment
• Essentially:
• Is it worth keeping?
• Does it need updating?
• Does it require more
evaluation? What is your criteria?
Dovecotstudio.com
21. Structure
• What content types do you
have?
• Does each one serve a
clear purpose?
• Do you need to combine or
create new ones?
• Too general limits reuse
• Too granular burdens
content creators
• Do you have the right
building blocks?
22. Message, Voice & Tone
“Style guides are interchangeable but voice and tone are
unique.” –Martin Belam
• Voice captures the personality of an organization
• Tone is how you express that voice in different situations
• Discover your organizations voice by speaking with the
people in it.
• Read content from your website out loud.
• Do you convey the same values as you do in person?
• Even newsletters, press releases, and (even!) forms and error
messages?
25. Content Gaps
Customer Journey
Content & Functionality
Opinion
Forming
Conside
ration
Intent Selection Purchase Support Loyalty
About
Us
Blog Services
Product
Cate-
gories
Product
Catalog
Contact
Us
Shopping
Cart
Manuals/
Specs.
Referrals
Case
Studies
Suppliers Comments
Social
Sharing
Product
Search
Product
Bundles
Contact
Us
Live Chat
Reviews
Test-
imonials
Contact
Us
26. Now Back to the Audit
• What content needs to be pruned (ROTa)?
• What new content should be created?
• What needs a tone / voice / style update?
• What content will need to be moved to a new template or
restructured?
You don’t have to do it all at once… but now you know what
you need to do.
http://www.dopedata.com/
27. Bringing It All Together:
The Content Strategy Brief
• Messaging
• Style guide
• Voice & Tone guides
• Content Planning
• Page templates
• Channel strategy
• Governance
• RACI
• Editorial calendars
• Content workflows
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal?This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visualdesign, and built great navigation but haven’t allocated the resources needed to craft consistent,useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its lifecycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.
Everyone in their happy silosMakers/sellers, thinker, content creators, publishersYou made and sold things, you provided services and knowledge work, or created content
This lead to bottlenecks – content doesn’t get posted fast enough so either it didn’t get posted at all, or people started creating work arounds – microsites, emailing pdfs, etc, to get their content out there.
Can keep these things separate any more
How do we have our cake – get content quickly on the web, allow for a distributed editorial process, but create a uniform content experience for users?
Kristina is a super hero!Creation – Publication – and GovernanceEverything is ContentNotice she didn’t say “blog posts” or “on a website” I’ll be talking about the web content because that’s where I live – in the digital world, but there’s nothing here that can’t be adapted to real world content too.Web content today also includes videos and images, external files (like PDFs), contact forms, buttons (and other calls to action), maps, data tables, infographics, as well as the copy—titles, slogans, about pages, even error messages.Not just on your organizational website – content that goes out over social media and other channelsBut we also need to consider content that’s not on the web: print products, signs, other communications, even signage!
You’ll notice that there’s nothing here about technology – no CMS, XML, or even HTML5 “Technology can’t help you make good decisions; it can only help you implement them. ”An umbrella for things we’ve already been doingTech has, at best, dealt with two of these areas… and sometimes you’ll have marketing claim ownership of some aspects of the editorial processInstead of thinking of it as a black box assembly line where the words are one persons problem, the visual design another, the organization off somewhere on it’s own. We have a way to focus on content more holistically.
Rachel Lovingner mentioned the idea of “Harmonic Balance” in her article “
Aaron said “a strategy plants a flag for the future and and creates a shared sense of vision that makes it easier to get to that future”End up with a chicken-and-an-egg problem because you need to know about your content and goals in order to do an audit, and you need to audit in order to It’s not easy. It’s not a one time project. You can’t just foist it off on interns – it needs to be owned by SME involved at all levels.
Do people know about / use them?Do we use external agencies, or is everything in-house?
Lots of different terms – and new ones all the time.
Determine if content is supporting key user activitiesRemove or archive unneeded content & simplify user experienceIdentify patterns in content structureDetermine if content is supporting key user activitiesQuality what does it mean for you? t (tone, style, mobile-friendliness)
It’s not easy
Talk about outdated:Event information that should be archived vs ephemeral Define a clear, specific purpose for each piece of content; evaluate content against this purposeYou’ll be surprised what content might not actually serve a purpose. “About Us” – are you talking about yourself too much?Press releasesBibliographic records
Are you professional? Knowledgably? Empathetic? Don’t sound like a robotAlways consider:The content type/situationThe user's likely emotional stateThere’s that everything is content!
Tone“We lose trust when we…”
Voice guides for each content typeBlogKnowledge BaseNewsletter
Need to revisit it yearly… or make it part of the ongoing web process!
Strategy is where you want to go…Legacy document… consistency through changesChange ManagementOrganic, living, adaptingThinking long term – adaptive, not reactive
