The document provides advice for creating successful NASA web sites, recommending that they be managed as projects with clear visions, requirements, and success metrics. Specifically, it advises aligning the site purpose with the organization's mission, ensuring timely content updates, assigning an editor-in-chief for oversight, and regularly measuring metrics to evaluate audience reach and results for iterative improvement. Common metrics include log analysis, surveys, and usability studies to understand user behavior and how it relates to the site's goals.
UBC.ca - A Shift in Paradigm #PSEWEB2015Adrian Liem
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.
Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned.
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
UBC.ca - A Shift in Paradigm #PSEWEB2015Adrian Liem
In 2014, the University of British Columbia released a new version of its top-level website, UBC.ca. The change marked the beginning of a fundamental shift in paradigm in how UBC approaches its main web channel, moving from a functional, informational gateway, to a more experiential channel. One year later, the result is an online presence that has increased the reach and depth of engagement with its target audiences, and positioned the university to better-address broader communications challenges and opportunities across the enterprise.
Get the insider’s view on this latest redesign: the processes, tools, and strategy, the victories, setbacks, and lessons learned.
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
Mark Dehmlow, Head of the Library Web Department at the University of Notre Dame
At the University of Notre Dame, we recently implemented a new website in concert with rolling out a “next generation” OPAC into production for our campus. While much of the pre-launch feedback was positive, once we implemented the new systems, we started receiving a small number of intense criticisms and a small wave of problem reports. This presentation covers how to plan for big technology changes, prepare your organizations, effectively manage the barrage of post implementation technical problems, and mitigate customer concerns and criticisms. Participants are encouraged to bring brief war stories, anecdotes, and suggestions for managing technology implementations.”
The Ultimate Website Development RoadmapAdina Zaiontz
The 10 Step Guide to Building and Marketing a Sales-Driven Website.
Step 1: Research Competitors
Step 2: Make a List of Functional and Content Requirements.
Step 3: Assemble Team
Step 4: Wireframe
Step 5: Content Creation & Collection, Content Schedule
Step 6: Design
Step 7: Programming
Step 8: Beta
Step 9: Live Launch
Step 10: SEO & Maintenance
Mark Dehmlow, Head of the Library Web Department at the University of Notre Dame
At the University of Notre Dame, we recently implemented a new website in concert with rolling out a “next generation” OPAC into production for our campus. While much of the pre-launch feedback was positive, once we implemented the new systems, we started receiving a small number of intense criticisms and a small wave of problem reports. This presentation covers how to plan for big technology changes, prepare your organizations, effectively manage the barrage of post implementation technical problems, and mitigate customer concerns and criticisms. Participants are encouraged to bring brief war stories, anecdotes, and suggestions for managing technology implementations.”
Most of this won't make sense having not heard me give the presentation and hearing what I said for each slide, but several in attendance requested them, so here they are!
What is User Experience Design?
The Business Case for User Experience Design
What are the UX processes?
How can we measure its effectiveness?
Who needs to be involved?
Learn how to assess whether your content is working so you can make it more effective: determine the audience, set the goal, make it measurable, and use data to learn and improve
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 6
Emma.antunes
1. NATIONAL AERONAUTICS
AND SPACE ADMINISTRATION
Goddard Space Flight Center
Secrets of Successful Web Sites
Emma Kolstad Antunes
Center Web Manager,
NASA Goddard Space Flight Center
PM Challenge
February 26 - 27, 2008
2. Overview
• Background
• Setting a Vision for your site
• What’s involved in building a site &
sustaining it over time
• Measuring your success
2
3. Background
• Every successful project pays attention to:
– Scope
– Requirements
– Timeframe
– Resources
– Team
– Success Metrics
3
4. Taking a project approach for
Web sites makes a difference!
• Scope
– Align your reason for having a site with your mission
• Requirements
– What is it your web site will do? What will people walk away with?
• Timeframe
– Ensure a steady source of timely content
• Resources & Team
– Best sites are run by teams, with a lead editor-in-chief
• Success Metrics
– Check your metrics to make sure you’re reaching your audience
and getting the results you want
– Use those results to make iterative improvements
4
5. Successful Sites
• NASA.gov
– www.nasa.gov
• NASA's Earth Observatory
– earthobservatory.nasa.gov
• Starchild
– starchild.gsfc.nasa.gov
• Science@NASA
– science.nasa.gov
• Astronomy Picture of the Day
– antwrp.gsfc.nasa.gov
5
6. Background
• NASA’s successful Web sites are:
– Run by teams
– Managed as projects
• What does this mean?
– Clear vision of why the site exists
– Understanding of what’s involved in building a site &
sustaining it over time
– Commitment to success
6
7. Setting a Vision for your site
• Why do you want a Web site?
– What do you hope to achieve?
– What problem are you trying to solve?
• Answers that don’t help:
– My boss wants one
• Ooh! Shiny!
– Everyone else has one…
• It has to relate to your mission!
7
8. Understanding What’s Involved
• Audience
– Who is your intended audience?
– What are their expectations?
– How will you engage them?
• Content
– What information will you provide?
– How will you keep it fresh?
• Resources
– Choices: build or buy?
– What will it cost to develop? Staff? Maintain?
– Do we really need another Web site? Could we take advantage of
an existing site?
8
9. Audience
• Who’s your audience?
– Internal? External?
– Customers
– Stakeholders
• Know your audience!
– What are their needs?
– What assumptions do we make about different groups?
• Different groups may:
– Need to be reached in different ways
– Require different functionality or levels of information
• Example: accessibility for users with disabilities. Color blind users
interact with a site differently than blind users.
9
10. Audience Expectations =
Project Requirements
• Timeliness
– Current information is there when I need it
• Accuracy
– I can rely on the information
• Functionality
– I have the capability to do the task I need
– The information is at the level relevant to me
• Usability
– I can do the task easily
– I can find what I’m looking for
• Standards
– Information complies with NASA Policy & Federal Law
10
11. Content
• Most important part of a Web site
– #1 Reason people come back to your site
– Gets lots of attention in design phase; often becomes
an issue post go-live
• Content Lifecycle
– Where does it come from?
– Who writes it?
– How is it maintained? (by whom? how often?)
– What happens when it becomes dated?
– Is it appropriate to be published? (information security
concerns)
11
12. Content
• Key Content Skills
– Writing (science writing, technical writing)
– Editing
– Information Architecture (Librarian skills)
– Translation: tech-speak to English!
– Marketing
• Every successful web site has an editor in chief
– Responsible for accuracy & timeliness of information
– Accountable for ensuring that the site meets its goals
12
13. Technology Implications for Content
• Push to Web 2.0
– Greater emphasis on interactivity & timeliness
– Moves effort from technology side to content side
• Example: Blogs
– How often will you post? (At least every 1-2 weeks)
– Who reads the comments? Responds to them?
– Moderated or not?
• Impact on content resources:
– Requires more care & feeding
– Requires good writing skills
13
14. Getting the Right Team on Board
• 1997 = Webmaster
• 2007 = Web Team
• Typical Team roles
– Editor in chief
– Content staff
– Information Architect
– Graphic Designer
– Application Developer(s)
– System Administrator
14
15. Measuring Success
• How do you measure the effectiveness of your content?
– By examining the behavior of your audience
• How do you measure behavior?
– Specific metrics
– Common metrics
• Log analysis, surveys, usability studies, etc.
• How do you decide what to measure?
• What do you do with that information?
15
16. Measuring Behavior
• Behavior = what users do with your content
– What they actually do vs. what you want them to do
– Are people taking the action you wanted from the information
provided?
• Examples:
– Provide technical information to reduce the number of calls to the
helpdesk
• Metrics: Number of calls to the helpdesk on that topic. Did calls go
up, down, or stay the same?
– Promote something you want people to buy
• Metric: Sales of that item. Did sales go up, down, or stay the same?
– You get the idea…
16
17. Measuring Behavior
• But what if you’re not asking for the reader to do
anything?
– Examples:
• Magazine articles
• Features on a particular topic
• General information
• For measures of general information, measure general
behavior
• Log analysis
• Surveys
• Usability Studies
• OK, so when do you use which metric…?
17
18. Common Measures
• Log analysis
• Scope: entire web site readership
• Pro: measures actual behavior
• Con: limited information available as to “why”
– Shows you:
• What pages were visited?
– What’s popular/what’s not popular
• What pages did you WANT to be visited?
– Does this match?
• What accounts for the difference?
– Content could be buried, links could be broken, or the content itself
could be unclear
– How do you get it?
• These logs are generated automatically by your Web server
• Your system admin can provide a summary report 18
19. Common Measures cont’d
• Surveys
• Scope: limited group (self selected)
• Pro: Addresses the “why” of user behavior
• Con: Self-assessed; may not reflect actual behavior
• Con: response rate can be low
– Shows you: Detailed information about user opinion
– How do you get it?
• Note: for government, there are rules (GPRA, privacy) that
apply to the use of surveys
• Find out what your Center’s survey procedures are
19
20. Common Measures cont’d
• Usability Studies
• Scope: limited group (selected representative users)
• Pro: measures actual behavior
• Con: can be costly and time consuming
– Shows you:
• The “why” behind actual user behavior
• Allows you to make small changes and view results iteratively
– How do you get it?
• Usability studies can be run with as few as 5-7 people
• See www.usability.gov for more information
20
21. What to Measure?
• How do you decide what to measure?
– Desired Outcome!
• Examples:
– What’s the one thing you want users to walk away with?
– What’s the mission of your site?
• You do have one, right?
– If my site is successful, users will… do what?
– How do you compare?
• … to yourself, at another point in time?
• … to the competition?
21
22. Summary
• Taking a project approach makes a difference!
• Summary of advice:
– Align your reason for having a site with your mission
– Ensure a steady source of timely content
– Assign an editor to be responsible for the site
– Check your metrics to make sure you’re reaching your
audience and getting the results you want
– Use those results to make iterative improvements
22