Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Part 2 of Boostability's summer SEO webinar series where you learn:
How SEO enhances your website.
How SEO helps your website succeed.
And how SEO can help your business grow!
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Content presentation - Bangkok Conference 2012Kirsty Brown
A presentation written for the franchise network at MyDestination.com focused on how to make your content work harder for your business. Includes sections on:
- How to engage users
- Knowing your audience
- Understand influence
- Implementing an Editorial Strategy
- SEO & Content
Part 2 of Boostability's summer SEO webinar series where you learn:
How SEO enhances your website.
How SEO helps your website succeed.
And how SEO can help your business grow!
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Promotional marketers often jump straight into content marketing because of how quick and inexpensive content can be produced - but that's not a content strategy. Presentation covers one approach to building a content strategy centered on customer personas, identifying company goals and assets, and tying it all together
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
Book Marketing: Discoverability, Shareability, and MonitizationCorrin Foster
From IBPA Publishing University 2013's Marketing Outside the Box: Tools to Revitalize Revenue. Learn how to market your book in a digital world by focusing on discoverability, shareability, and monitization.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
Promotional marketers often jump straight into content marketing because of how quick and inexpensive content can be produced - but that's not a content strategy. Presentation covers one approach to building a content strategy centered on customer personas, identifying company goals and assets, and tying it all together
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
SEO Writers: Recruiting | Screening | SEO Scoring | Inspiring - February 2010WriterAccess
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more.
Join the monthly ideaLaunch content marketing Webinar series with founder Byron White and guest Heather Lloyd-Martin, CEO of SEOcopywriting.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create the content you need to win the war of words on the web. Join fellow content managers, writers, SEO specialists, talent recruiters and more for this live Webinar with Q & A to follow. Free PDF version of Byron's 101 Content Marketing Tips book for attendees.
Let's face it, you need top-notch writers to create content that engages readers and keeps them coming back for more. Join ideaLaunch.com founder Byron White and guest Heather Lloyd-Martin, CEO of SEOCopyWriters.com and SuccessWorks, to learn the secrets of finding, screening, recruiting and motivating the talent you need to create great content that appeals to both readers and the search engines.
Writer, SEO specialists and Talent Recruiter or Marketing Manager will want to learn the secrets to win the war of words on the web.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
A content strategy...
is not a single solution or a single deliverable
It is a detailed process and an aggressive mindset
It is a continual process of improvement, focused on the use of content and content messaging and focus to achieve strategic organizational goals
If you're in tune with the realization that the content that you market for your business is constantly evolving - you're practicing Content Strategy
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
Book Marketing: Discoverability, Shareability, and MonitizationCorrin Foster
From IBPA Publishing University 2013's Marketing Outside the Box: Tools to Revitalize Revenue. Learn how to market your book in a digital world by focusing on discoverability, shareability, and monitization.
An introduction to all of the marketing resources available to MCA Chicago contractors through the MCA/Nehlsen Communications partnership.
How do you use the Gold Standard to promote your business? How do you incorporate social media into your marketing plan to generate leads? How do you change
your website so that it is an active part of your
sales effort? These topics and many more will help you market your company better than your competition ever dreamed of doing.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
In this presentation, Trevor Jones explains why businesses should consider using Social Media as a component of their communications plan, and the process they should use to develop goals, select networks, build an audience and ultimately measure success. Trevor also shares some real-life examples of social media’s impact on web search and customer service.
The presentation references several free tools that can make the process of social media marketing easier. Presented at Social Media Breakfast Maine, January 25, 2013.
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Everyone has an opinion about their website, but the bottom line is that it’s either performing or it’s not. Many times the problem is far bigger than red versus blue or how you choose stock photos. The problem with an under-performing website is its inability to:
• Clearly start the sales conversation
• Provide a clear path to conversion
• Lead visitors through content that matters to them
This presentation provides direction on important metrics you need to consider before you agree to change anything on your website.
The Exciting and Challenging Marketing Communication CareerJanette Toral
A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career.
But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?"
Key Talking Points:
* General introduction to the concept marketing communication
* A day-to-day timeline of what they do as marketing professionals
* Challenges of their profession
Common myths in the marketing profession debunked
* Overview of what Marketing and PR professionals do in their daily lives at work and outside it
* What's in it for aspirants considering pursuing a similar path
Web Research V2 - Virtual Assistance 101Janette Toral
Lesson 1 of 5 in the Basic Virtual Assistance 101 learning series tackling Web Research. Delivered by Janette Toral.
Sign-up to be included at http://www.bloggingfromhome.com/2018/04/free-basic-virtual-assistance-101.html
How Blockchain will change E-Commerce & Digital Marketing?Janette Toral
Janette Toral shared insights on the impact of blockchain on e-commerce and digital marketing last July 6, 2017 at Blockchain Summit Manila (Belmont Hotel, Makati City).
Ad Standards Council Digital Guidelines for Non-Regulated and Regulated Categ...Janette Toral
This policy takes effect on February 15, 2017. It covers paid, owned, earn content of advertiser and agencies whether in regulated or non-regulated categories.
Ad Standards Council (Philippines) For Responsible Advertising Guidebook (as ...Janette Toral
Thank you IMMAP Ed Mapa and Aye Ubalde for sharing a copy of this guidebook that contains policy and guidelines being observed by the council including Manual of Procedures, Code of Ethics, and Frequently Asked Questions.
Digital Guidelines for Non-Regulated Categories and Regulated CategoriesJanette Toral
Ad Standards Council digital rules that covers:
1. Sponsored or paid blog posts and testimonials in the form of posts / comments..
2. Ads paid in Google, Adwords, Facebook banners, etc.
3. Owned content.
These will be implemented on February 15, 2017.
E-Commerce in the Philippines 2016-2017Janette Toral
A webinar presentation delivered by Janette Toral last December 19, 2016 as part of her E-Commerce & Digital Marketing Mentoring Program for MSMEs (http://www.ecomsummit.asia/mentoring) Full blog post article about this topic at http://digitalfilipino.com/e-commerce-in-the-philippines-2016/
Digital Influencers Panel: Travel & Tourism Internet User Survey 1st editionJanette Toral
Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel.
To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1
The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia
When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law.
Learn more at
http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/
Read the full text at
http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/
Protect the Thresher Shark Briefing #PHSayYes #WorldSayYesJanette Toral
Let us join the petition asking the Philippines delegation to CITES to vote YES in protecting the endangered thresher shark - pushing for its inclusion in the "Convention on the International Trade in Endangered Species of Wild Fauna and Flora" appendix II. You can join the appeal at https://www.change.org/p/philippines-vote-yes-for-threshers
This briefing was given by AA Yaptinchay of Marine Wildlife Watch of the Philippines (https://www.facebook.com/marinewildlifewatchofthephilippines/) last September 2 at the Bloggers Advocacy Briefing organized by Janette Toral.
The 4th Strategic Recruitment and Talent Selection SummitJanette Toral
Janette Toral will be one of the resource persons in "The 4th Strategic Recruitment and Talent Selection Summit" to talk on "Best Practices in Recruitment in HyperGrowth Organizations" this April 26 and 27, 2016 at The Pan Pacific Hotel Manila. Call Indu Inferentia Management Consultancy at tel: 506.0064 966.0449, 624.9233, 0917.551.6528, 0917.551.6582 for inquiries.
Developing a Full E-Commerce Business (March 31 Training Flyer)Janette Toral
I am glad to support the Department of Trade and Industry and Philippine Trade Training Center in conducting this training in partnership with several industry players focused on:
@ E-Commerce Marketplace - vendor accreditation
@ E-Commerce Shop - online store creation
@ Payment Provider - accept payments online
@ Mobile Payment provider - accept credit / debit / mobile payments through a mobile device.
Access to this training will be given to 35 MSMEs for free who will be able to submit the requirements as indicated. I hope you can participate.
The Bangko Sentral ng Pilipinas is pushing for the passage of the Payment Systems Act that aims to provide supervision and regulation on payment systems in the Philippines.
National Retail Payment System and the Philippine E-Commerce RoadmapJanette Toral
Brief document about the National Retail Payment System (NRPS) as presented during the Philippines E-Commerce Roadmap launch last February 2, 2016. The NRPS is a policy and regulatory framework that aims to establish a safe, efficient, reliable and affordable retail payment system in the Philippines.
Tax Guidelines for E-Commerce EntrepreneursJanette Toral
Presented by Atty. Elenita B. Quimosing, Chief of Staff, Office of the Deputy Commissioner-Operations Group - Bureau of Internal Revenue last February 23, 2016 during the BIR Consultation on E-Commerce Taxation forum.
Philippine Roadmap for Digital Startups 2015 and BeyondJanette Toral
Document was launched at Geeks on a Beach (August 20, 2015) for public discussion. An initiative led by the Department of Science and Technology - Information and Communications Technology Office (DOST-ICTO).
Its action areas include:
1. Intellectual Property Rights
2. Internet Infrastructure
3. Science Parks and Innovation Hubs 4. Legislation/Policy
5. Grassroots Activities
6. Funding and Investment
7. Umbrella Organization
8. Research and Development
9. Education
10. Open-sourced Information
11. Collaboration
12. Government Role
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
The Healing Power of Babeside's Handcrafted Creations
Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
1. Web Content / SEO Writing
Janette Toral
http://www.bloggingfromhome.com
http://www.e-commercephilippines.com
2. Internet Search emerges as the top
online activity.
Activities showing significant increase at 95% confidence levels
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
3. What people Search for
on the Net
Base: Past month Internet users aged 10+ across National Urban Philippines who have used a search engine in the past month
Source: Yahoo!-Nielsen Net Index 2010
4. Social media is changing the rules
of engagement
Base: Past month Internet users aged 10+ across National Urban Philippines
Source: Yahoo!-Nielsen Net Index 2010
Do you know what people say about
you?
5.
6.
7. Search Marketing
• Maximize number of searchers coming to
your site.
• Attracting visitors to your site from search
sites.
9. Search engine marketing
• Encompasses any kind of research
results.
• Everything you do to raise your site’s
visibility in search engines to attract more
visitors.
10. Search Engine Ranking
• Relevance
• Keyword density
– Number of times mentioned in whole website.
• Keyword proximity
– How close are the words closer to each other.
• Keyword prominence
– Where does the words appear?
• Page title, initial paragraphs, headings,
emphasized text, body text, description.
11. Search Engine Ranking
• Link popularity or analysis
– Number and quality of pages linking to you.
12. Search Marketing Program
• Web site goals
– Sales
• Online
• Offline
– Leads
– Market awareness
– Information & entertainment
– Persuasion
14. Search Marketing Program
• Search Marketing Campaign
– Target area of your site
– Focus on keywords searchers use
– Identify landing pages
• Is it index?
• What is its rank?
• Check competitor ranking
15. Inform search engines what your
site is about
• Familiar words
• Made-up words
• Known words.
• Brand names
• Generic terms.
• Avoid "politically correct" terminology.
16. Keyword research
• Check keyword popularity
– Use http://freekeywords.wordtracker.com/
– Use http://www.google.com/insights/search
• Identify popular keywords and enhance your list
– Do a search again on those keywords and find out
popular competing sites.
– http://www.spyfu.com for additional keyword
reference.
18. Why scan?
• Users tend to move and click on things.
• Content competition
19. Users tend to move and
click on things.
Content COMPETITION
20. How users read
• Finding a new article to read: 1 minute
• Short articles (600 words – 3 minutes)
• Long articles (1000 words – 5 minutes)
21. Users read fast
• The first two paragraphs must state the most
important information.
• Has information-carrying words
– Subheads
– Paragraphs
– Bullet points
22. People prefer to read short
articles
• If you want many readers, focus on short and
scannable content.
• If you want people who really need a solution,
focus on comprehensive coverage.
• People who really need something are the
highest-value users
– likely to turn into paying customers.
23. Meet half-way
• Start with overviews and short, simplified
pages.
• Then link to long, in-depth coverage on
other pages.
24. Scannable text
• start with the conclusion
• 1 idea per paragraph
• highlighted keywords
• meaningful sub-headings
• bulleted lists
• half the word count (or less) than
conventional writing
25. Writing a headline
• Write 30 to 50 headlines.
• Step back from the headline for a day to
gain new perspective.
26. Compelling headline
• Offers strong, compelling promise.
– Learn search engine marketing techniques in 3
hours.
• Highlight benefits to the reader.
– Tap into proven online techniques to grow your
business online.
• Explaining exactly what the offer is.
– Become a certified Social Media Marketing
Professional in 3 months.
• Appealing to the emotions.
– Is the Internet killing your business?
27. Compelling headline
• Use specifics
– How Jen makes US$6000/month during her after work
office schedule doing SEO & Social Media Marketing.
• Arousing curiosity
– Social media strategies that worked for more than 100
companies.
• Calling out to a specific target audience
– Social media marketing techniques of a self-made online
entrepreneur.
• Make an announcement
– Philippines E-Commerce will reach 10 billion in 2010. How
Can You Become an E-Commerce Entrepreneur?
28. Compelling Headline
• Asking a question
– Does E-Commerce, SEO, & Social Media
Really Make Business Grow?
• Beginning with the words how to
– How to set-up an e-commerce website and
social media presence in one day and get
buyers right away?
29. Building blocks
• It should read like an editorial.
– Not a sales pitch or press release.
• The obvious must be articulated in a way that it
conveys value.
– Discover how to become an SEO and Social Media
Marketing Consultant in one month.
• Hidden benefit can also be used.
– Get the coolest gig in Social Media Marketing industry.
• Framed in quotation marks
– “Assumes someone is being quoted”
• Use imperative voice when possible
– Land on page 1 in Google.
30. Use Emotional /
Conversational Words
• Additionally vs. here’s • Preserve vs. save
more • Perhaps vs. maybe
• Aid vs. help • Perceive vs. see
• Allow vs. let • Pleased vs. happy
• Astute vs. smart • Prevent vs. stop
• Following is vs. here • Receive vs. get
is • Requested vs. ask for
• Completed vs. • Strike vs. hit
finished
• Sufficient vs. enough
• Omit vs. leave out
31. Focus on user wants
• Web content
– Brief
– Straight to the point
– Actionable content
– Support the user's personal story.
32. User behavior
• Ruthless in pursuing their interest and in
rejecting whatever the site is trying to push.
– Banner blindness is one manifestation.
• Users cherry-pick the information and
concentrate narrowly on what they want.
– Actionable content
– What user wants
33. Make users come back
• Use
– Newsletters
– Social media
• Twitter
• Facebook
– Rss subscription
• Be searchable
– be found on search engines
34. Credibility is important
• Use
– high-quality graphics,
– good writing
– use of outbound hypertext links
• Users detest promotional writing style with
boastful subjective claims ("hottest ever").
– Don’t exaggerate.
35.
36. Amplify through Social Media
• Blogs • Media sharing
• Microblogs – YouTube
– Twitter – Flickr
– Plurk • Social bookmarking /
• Social networks voting
– Facebook – Digg
– MySpace – Delicious
– Friendster – StumbleUpon
– LinkedIn • Review
– Plaxo • Forums
– Ning • Virtual worlds
– Yahoo
37. Exercise
• Review a write-up • Improve write-up
using
– keyword research
– Compelling headline
– Emotional words
38. Reference
• Jakob Nielsen
– http://www.useit.com/papers/webwriting/
• David Viney
– Get to the Top on Google
• http://books.google.com/books?id=ciaQHtrsd18C
• Maria Veloso
– Web Copy that Sells
• http://books.google.com.ph/books?
id=GHgWuuohd_0C