This document provides guidance on developing an effective blog or website. It discusses choosing a platform and template, focusing on user experience, using headlines and hyperlinks strategically, and addressing ethics. Developing an authentic voice and civic identity through blogging is emphasized. Key ideas are that blogs and websites are flexible forms to showcase one's work and discover ideas through writing. Through blogging, people can gain visibility and career opportunities by expressing themselves as digital authors.
Companion website of the book: http://createtolearn.online
immersing yourself in other people’s ideas, it’s time to create. Creating ideas starts with play and tinkering. By understanding the concept of transformative use, creative expression seems like a natural extension of the processes of reading, listening and being open, alert and attentive to your own lived experience. Once you begin, good practices for creating ideas involve keeping track of information sources, avoiding cut‐and‐paste plagiarism, and using medium‐specific forms of citation. A deep understanding of the rights and responsibilities of authors and users in relation to intellectual property, copyright, and fair use helps you create ideas that have value. Attention to structure, design, and sequence enables your message to attract and hold your viewers, readers, listeners, and users.
Companion website of the book: http://createtolearn.online
Many decisions are made as part of the creative multimedia production process. Learn how the rhetorical modes of exposition, argument, and narration shape the choices that authors make in the multimedia composition process. In making strategic decisions about how to inform, entertain, and persuade, seven types of media can used for creating to learn: image slideshow, infographics, video production, web site/blogging, podcasting, animation, and remix production. Recognize the affordances and limitations of each media type that need to be considered in light of your purpose, target audience, point of view, timetable, experience, and access to resources. It’s important to be aware of the generic features that shape the tone and sensibility of diverse works. By making strategic decisions in selecting the appropriate type of production based on a careful consideration of specific factors, people advance their deep learning of academic content while creating to learn.
Companion website of the book: http://createtolearn.online
Information is power. There are many ways to create information but people find statistics, data, and facts especially compelling. When data is presented visually, it can compel our interest and illustrate complex ideas. Simple online tools make it easy to design infographics, and online aggregation services can make these images go viral. Much important data is publically available from national and city government but it isn’t always easy to use. Online firms have created tools to help people access data but these can be behind expensive paywalls because they are presumed to have competitive value in the business marketplace. But infographics always have a point of view: like all media, they are inherently selective and incomplete. They are often used for persuasive purposes because people find information that is presented in visual and numerical form to be trustworthy. Infographics and data visualizations can be used as a form of beneficial or harmful propaganda.
Companion website of the book: http://createtolearn.online
Students face a lot of decisions in sharing their creativity with the world. It takes effort and creativity to find a large audience. Marketing and distribution are now the
responsibility of the digital author. Shifting from personal use of social media to professional use can be challenging, as it requires re‐orientating to the strategic goals of a communicator and understanding the economics of the Internet and mass media. Social data analytics provides digital authors with powerful evidence of effectiveness, and concepts like virality, tagging, and privacy help you use social media effectively for personal development and social activism.
The document discusses how communication and information can be used to enact social change. It explains that metacognition and critical reflection allow people to transform ideas into actions that improve society. Various competencies are outlined that involve understanding different perspectives, applying ethical judgment, and using communication to address important issues. The document also discusses how both "thin" and "thick" engagement are important for social and political change. It provides examples of how internet memes and parody can be used to comment on and challenge social norms. Risks of online civic participation, such as harassment, are also addressed. Throughout, the document emphasizes how the power of communication can be harnessed to imagine new possibilities and promote positive change.
Companion website of the book: http://createtolearn.online
Video is among the most powerful of communication tools because it combines the power of image, sound, and music and uses the power of editing to express a point of view. Today the availability of video production tools on smartphones continues to blur the continuum between everyday users, amateurs, and professionals. Many people acquire the knowledge of video production without going to film school, using free resources available online. “How‐to” and educational videos have become increasingly popular as a result of YouTube. Eyewitness videos have a particular appeal because they seem to record reality as it happens. Although documentary video is a nonfiction genre, it uses a variety of techniques to creative narrative structure. To advance their cause, activists can evoke viewers’ strong emotional response to manipulate information and ideas. As a result, people need robust critical‐thinking skills to recognize forms of video
propaganda that may be beneficial or harmful.
Companion website of the book: http://createtolearn.online
Rooted in drawing and the visual arts, animation is the oldest of the genres and is an important part of the history of film. In animation, two‐dimensional drawings or three‐dimensional objects are presented in sequential order at 12, 18, or 24 frames per second, which creates an illusion of movement. Animation creates meaning through the imaginative use of symbols that move in time and space, creating a suspension of disbelief that compels viewer attention. Powerful story structures explain why some animated films seem timeless. Branded animated videos are widely used in the online marketplace to promote products and services. Non‐narrative videos use rich content, visual style, and clear temporal structure to attract and hold viewer attention and create learning. Today with simple drag‐and‐drop digital tools, anyone can create a simple animation. Animation is perhaps the most powerful way to represent the uncontainable diversity of the human imagination.
You have a precious few seconds to make an impression on your most important, and most impatient, users. Is your content doing everything it can to attract, engage, and connect with them, or are you diluting your message by trying to be all things to all people? Going "all-in" means focusing exclusively on your prospective students, quickly distinguishing your institution through meaningful content, targeted messaging, and an emphasis on interactivity.
Presented at the eduWeb Digital Summit in Denver, August, 2016
Companion website of the book: http://createtolearn.online
immersing yourself in other people’s ideas, it’s time to create. Creating ideas starts with play and tinkering. By understanding the concept of transformative use, creative expression seems like a natural extension of the processes of reading, listening and being open, alert and attentive to your own lived experience. Once you begin, good practices for creating ideas involve keeping track of information sources, avoiding cut‐and‐paste plagiarism, and using medium‐specific forms of citation. A deep understanding of the rights and responsibilities of authors and users in relation to intellectual property, copyright, and fair use helps you create ideas that have value. Attention to structure, design, and sequence enables your message to attract and hold your viewers, readers, listeners, and users.
Companion website of the book: http://createtolearn.online
Many decisions are made as part of the creative multimedia production process. Learn how the rhetorical modes of exposition, argument, and narration shape the choices that authors make in the multimedia composition process. In making strategic decisions about how to inform, entertain, and persuade, seven types of media can used for creating to learn: image slideshow, infographics, video production, web site/blogging, podcasting, animation, and remix production. Recognize the affordances and limitations of each media type that need to be considered in light of your purpose, target audience, point of view, timetable, experience, and access to resources. It’s important to be aware of the generic features that shape the tone and sensibility of diverse works. By making strategic decisions in selecting the appropriate type of production based on a careful consideration of specific factors, people advance their deep learning of academic content while creating to learn.
Companion website of the book: http://createtolearn.online
Information is power. There are many ways to create information but people find statistics, data, and facts especially compelling. When data is presented visually, it can compel our interest and illustrate complex ideas. Simple online tools make it easy to design infographics, and online aggregation services can make these images go viral. Much important data is publically available from national and city government but it isn’t always easy to use. Online firms have created tools to help people access data but these can be behind expensive paywalls because they are presumed to have competitive value in the business marketplace. But infographics always have a point of view: like all media, they are inherently selective and incomplete. They are often used for persuasive purposes because people find information that is presented in visual and numerical form to be trustworthy. Infographics and data visualizations can be used as a form of beneficial or harmful propaganda.
Companion website of the book: http://createtolearn.online
Students face a lot of decisions in sharing their creativity with the world. It takes effort and creativity to find a large audience. Marketing and distribution are now the
responsibility of the digital author. Shifting from personal use of social media to professional use can be challenging, as it requires re‐orientating to the strategic goals of a communicator and understanding the economics of the Internet and mass media. Social data analytics provides digital authors with powerful evidence of effectiveness, and concepts like virality, tagging, and privacy help you use social media effectively for personal development and social activism.
The document discusses how communication and information can be used to enact social change. It explains that metacognition and critical reflection allow people to transform ideas into actions that improve society. Various competencies are outlined that involve understanding different perspectives, applying ethical judgment, and using communication to address important issues. The document also discusses how both "thin" and "thick" engagement are important for social and political change. It provides examples of how internet memes and parody can be used to comment on and challenge social norms. Risks of online civic participation, such as harassment, are also addressed. Throughout, the document emphasizes how the power of communication can be harnessed to imagine new possibilities and promote positive change.
Companion website of the book: http://createtolearn.online
Video is among the most powerful of communication tools because it combines the power of image, sound, and music and uses the power of editing to express a point of view. Today the availability of video production tools on smartphones continues to blur the continuum between everyday users, amateurs, and professionals. Many people acquire the knowledge of video production without going to film school, using free resources available online. “How‐to” and educational videos have become increasingly popular as a result of YouTube. Eyewitness videos have a particular appeal because they seem to record reality as it happens. Although documentary video is a nonfiction genre, it uses a variety of techniques to creative narrative structure. To advance their cause, activists can evoke viewers’ strong emotional response to manipulate information and ideas. As a result, people need robust critical‐thinking skills to recognize forms of video
propaganda that may be beneficial or harmful.
Companion website of the book: http://createtolearn.online
Rooted in drawing and the visual arts, animation is the oldest of the genres and is an important part of the history of film. In animation, two‐dimensional drawings or three‐dimensional objects are presented in sequential order at 12, 18, or 24 frames per second, which creates an illusion of movement. Animation creates meaning through the imaginative use of symbols that move in time and space, creating a suspension of disbelief that compels viewer attention. Powerful story structures explain why some animated films seem timeless. Branded animated videos are widely used in the online marketplace to promote products and services. Non‐narrative videos use rich content, visual style, and clear temporal structure to attract and hold viewer attention and create learning. Today with simple drag‐and‐drop digital tools, anyone can create a simple animation. Animation is perhaps the most powerful way to represent the uncontainable diversity of the human imagination.
You have a precious few seconds to make an impression on your most important, and most impatient, users. Is your content doing everything it can to attract, engage, and connect with them, or are you diluting your message by trying to be all things to all people? Going "all-in" means focusing exclusively on your prospective students, quickly distinguishing your institution through meaningful content, targeted messaging, and an emphasis on interactivity.
Presented at the eduWeb Digital Summit in Denver, August, 2016
The document discusses the benefits of using social media, including staying informed, meeting new people, learning new things, finding opportunities, and contributing to the collective intelligence of humanity. It encourages students to define their online brand, find influential people to follow, engage in discussions, and establish a positive online presence and image in order to make the most of social networking. The overall message is that social media can help students learn, connect, and pave the way for their future if they participate thoughtfully and proactively.
From Guesswork to Gestalt: Designing for the BrainmStoner, Inc.
This document discusses gestalt principles of design and their application. It begins with an overview of gestalt principles including emergence, reification, and multi-stability. It then explores specific principles like proximity, similarity, common fate, figure/ground, and symmetry/order. Examples are provided to illustrate how each principle applies. The document also discusses providing feedback using gestalt principles and shows how a landing page design was improved by applying gestalt feedback.
Framing content as a touchpoint, this talk discusses the ways and states in which users arrive at library content. It covers the various types of web copy libraries create and strategies to approach each with empathy, plus thinking about voice and tone.
Webinar workshop for LibraryLinkNJ. Covers the various types of web copy libraries create, as well as thinking about audience and how people read on the web. Discussion of voice and tone, including the importance of being conversational, honest and kind. Essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
The document discusses workplace bullshit and how to deal with it. It defines bullshit as statements made without regard for truth and explores why people produce and consume bullshit. It presents the C.R.A.P framework for comprehending, recognizing, acting on, and preventing bullshit which includes encouraging critical thinking, expertise over opinions, and prohibiting excessive jargon. Some open questions are identified for further researching the impacts and causes of bullshit.
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
The document provides tips for maximizing the impact of content by optimizing it for both human readers and search engines. It discusses how to write headlines that answer questions, format content for search engine snippets, add relevant multimedia with descriptive text, include calls to action and links to drive traffic, time content launches, and amplify content across various social networks based on their audiences. The presentation aims to teach how to increase visibility and engagement of content through search-optimized writing and promotion strategies.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
The document discusses starting and improving a website, covering topics such as determining goals and objectives, website design, search engine optimization, social media marketing, and money making models. It provides advice on looking assessing if a website is needed, defining goals and strategies, optimizing for search engines, using social media effectively, and measuring results. Useful tools mentioned include WordPress, Google Analytics, and Facebook Insights.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
Slides accompanying the University of Edinburgh Digital Day of Ideas 2016 (#DigScholEd) workshop on Tweeting and Blogging for Academics run by Nicola Osborne (EDINA) and Lorna Campbell (EDINA/LTW). The workshop took place on 18th May 2016. Read more about the event here: http://www.digital.hss.ed.ac.uk/ddi/ddi-2016/
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The document discusses developing powerful content for websites and mobile. It covers analyzing current content, performing keyword research, and creating different types of content like articles, blog posts, case studies, eBooks, newsletters, videos, and more. The presentation emphasizes creating engaging, valuable content that attracts audiences and drives business results through content marketing.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Social media for beginners presentation moreton bay councilKim Goodwin
This document discusses using social media to promote art practices. It begins by outlining the large number of active users on major social media platforms and notes that social media allows for free promotion and engagement with existing and potential customers. The document then provides tips on defining goals for social media use, researching relevant platforms, developing content, and using specific platforms like blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, Pinterest, Instagram, and video sites. It also discusses measuring success and managing your brand online while being mindful of intellectual property issues.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
The document discusses the benefits of using social media, including staying informed, meeting new people, learning new things, finding opportunities, and contributing to the collective intelligence of humanity. It encourages students to define their online brand, find influential people to follow, engage in discussions, and establish a positive online presence and image in order to make the most of social networking. The overall message is that social media can help students learn, connect, and pave the way for their future if they participate thoughtfully and proactively.
From Guesswork to Gestalt: Designing for the BrainmStoner, Inc.
This document discusses gestalt principles of design and their application. It begins with an overview of gestalt principles including emergence, reification, and multi-stability. It then explores specific principles like proximity, similarity, common fate, figure/ground, and symmetry/order. Examples are provided to illustrate how each principle applies. The document also discusses providing feedback using gestalt principles and shows how a landing page design was improved by applying gestalt feedback.
Framing content as a touchpoint, this talk discusses the ways and states in which users arrive at library content. It covers the various types of web copy libraries create and strategies to approach each with empathy, plus thinking about voice and tone.
Webinar workshop for LibraryLinkNJ. Covers the various types of web copy libraries create, as well as thinking about audience and how people read on the web. Discussion of voice and tone, including the importance of being conversational, honest and kind. Essential tips for high impact writing such as structure, writing for scannability, good use of links and avoiding jargon.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
Confronting indifference toward truth: Dealing with workplace bullshitIan McCarthy
The document discusses workplace bullshit and how to deal with it. It defines bullshit as statements made without regard for truth and explores why people produce and consume bullshit. It presents the C.R.A.P framework for comprehending, recognizing, acting on, and preventing bullshit which includes encouraging critical thinking, expertise over opinions, and prohibiting excessive jargon. Some open questions are identified for further researching the impacts and causes of bullshit.
10 Unconventional Tips to Write Blog Posts That Will Make You Stand Out.pdfKhondoker Islam
You may or may not be aware that AI is rapidly transforming the content creation landscape. From writing and editing to design and production, AI-powered tools are helping businesses and individuals create high-quality content at scale.
However, as everyone uses AI to create content, making your content stand out can be challenging. Creating content using AI is easy; everyone is doing that. Because everybody uses the same AI providers, it is logical that the outcome of the content becomes identical, and the creation of the content becomes almost similar.
So, the challenge is standing out from the crowd and grabbing visitors' and SERP's attention. Below, we will discuss ten tips on how your content can stand out.
The document provides tips for maximizing the impact of content by optimizing it for both human readers and search engines. It discusses how to write headlines that answer questions, format content for search engine snippets, add relevant multimedia with descriptive text, include calls to action and links to drive traffic, time content launches, and amplify content across various social networks based on their audiences. The presentation aims to teach how to increase visibility and engagement of content through search-optimized writing and promotion strategies.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
The document discusses starting and improving a website, covering topics such as determining goals and objectives, website design, search engine optimization, social media marketing, and money making models. It provides advice on looking assessing if a website is needed, defining goals and strategies, optimizing for search engines, using social media effectively, and measuring results. Useful tools mentioned include WordPress, Google Analytics, and Facebook Insights.
Getting Connected: Social Media for BusinessJoan Smith
This document provides an overview of social media marketing. It defines social media as media spread through social interaction using individual communication networks like Facebook, Twitter, LinkedIn, etc. It discusses how social media marketing campaigns can help businesses by increasing traffic, generating leads, and building reputation. It provides tips for creating engaging content, setting up landing pages, distributing content on social media, and tracking results. The key takeaway is that social media requires an ongoing process of planning campaigns, creating content, promoting content, and refining strategies based on metrics.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
Slides accompanying the University of Edinburgh Digital Day of Ideas 2016 (#DigScholEd) workshop on Tweeting and Blogging for Academics run by Nicola Osborne (EDINA) and Lorna Campbell (EDINA/LTW). The workshop took place on 18th May 2016. Read more about the event here: http://www.digital.hss.ed.ac.uk/ddi/ddi-2016/
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
The document discusses developing powerful content for websites and mobile. It covers analyzing current content, performing keyword research, and creating different types of content like articles, blog posts, case studies, eBooks, newsletters, videos, and more. The presentation emphasizes creating engaging, valuable content that attracts audiences and drives business results through content marketing.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Social media for beginners presentation moreton bay councilKim Goodwin
This document discusses using social media to promote art practices. It begins by outlining the large number of active users on major social media platforms and notes that social media allows for free promotion and engagement with existing and potential customers. The document then provides tips on defining goals for social media use, researching relevant platforms, developing content, and using specific platforms like blogs, Facebook, Twitter, LinkedIn, Google+, Flickr, Pinterest, Instagram, and video sites. It also discusses measuring success and managing your brand online while being mindful of intellectual property issues.
Blogs are a key tool for online marketing and public relations. Done well, blogging can generate interest in a business and popularize the writer as well. A regularly updated blog is often the "gateway" to a business's website.
This slideshow outlines how to get started on your own business blog, as well as giving proven tips for writing an engaging, effective blog entry.
Content is Currency - Online Marketing Summit 2013Jon Wuebben
The document outlines an agenda for a content launch presentation covering various types of content marketing. It will cover analyzing current content, creating content for websites, social media and mobile. Specific types of content to be discussed include articles, blog posts, case studies, eBooks, newsletters, videos, white papers and more. Best practices for each content type and distribution channels will also be covered.
A presentation by the Small Business Development Center at Eastern Kentucky University on how to use facebook to market your small business. Topics discussed include an overview of facebook, the impact of social media followers, how to set up a facebook business page, and tips and hints on how to market your page.
Information Analysis, Repackaging and Consolidationssusercf9767
The document discusses various types of digital content that can be created for marketing purposes such as blogs, videos, podcasts, newsletters, and more. It outlines the digital content creation process, including researching audience needs, planning content topics and formats, creating the content, and measuring performance. Various content ideas are provided such as blog posts, gated content like whitepapers and ebooks, graphics, videos, podcasts, newsletters, and other informational products. The key benefits of digital content creation are building trust, authority and visibility to attract and convert more customers.
Similar to Renee Hobbs, 2017. Create to Learn: Introduction to Digital Literacy. Chapter 7, Blogs and Websites (20)
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
3. Developing a Personal and Professional
Voice
• “Voice” emerges in the course of the composing process, a
by‐product of the writer’s focus on content, purpose, diction,
style and audience
• The “voice” we use as a writer will depend on our purpose and
goals for expression and communication as well as the genre and
form of our work.
• Readers easily recognize writing with a strong voice and that
certain techniques are associated with voice, including
elaborated details, sensory language, striking words, and
repetition.
• In every case, the quest to express an authentic self through
writing is a challenge. Too often, it’s easier to simply repeat or
restate what others have said, doing what is expected, familiar, or
socially appropriate. This may not be truly authentic expression,
however.
4. • Hyperlinks are a strategic device used by
the author to connect one digital text to
another.
• There are two types of hyperlinks: External
links are links to content outside your own
blog or web site, while internal links are
links to content within your blog or web
site.
• Hyperlinks for many purposes:
• to connect texts to each other,
• to offer a form of citation,
• to provide additional information,
• to define unfamiliar words,
• to promote or market products or
services,
• to display the relationships between
ideas.
The Power of
Hyperlinks
5. Google’s search engine uses the quality of hyperlinks
to determine a web site’s relevance and quality.
Search engines use algorithms that consider the
popularity of the linking page, the relevance of the
content between the source page (your blog) and the
target page (the document you link to), and even the
anchor text you use to create the link. When you use
hyperlinks effectively in your blog or web site, your
work moves up in the page ranking process, making it
more findable online. Hyperlinks therefore are also a
key feature of the economic structure of the Internet.
Google take into consideration the number of web
sites that point to it. External links are like a “vote” for
the quality of that particular web site, increasing its
trust-worthiness.
Hyperlinks and
Google
7. Choose Your
Web Site
Platform
There are a variety of free web site
platforms. To decide which is best for you
and determine which one you’d like to
use, you must explore them. Each web
site builder has advantages and
limitations and your choice will depend
on whether you are looking for the
easiest to use, the most stylish and
professional, or the most customizable.
• Wordpress
• Weebly
• Wix
8. Choose Your
Template
• A template is the design frame or structure
where your digital content will be placed.
• Your decision about a design should consider
your purpose, the type of content you will
be sharing, and your target audience. If
you’re creating a blog, your purpose is likely
to be more on the side of personal
expression, while if you’re creating a web
site, your purpose may be to inform,
entertain or persuade specific groups of
people, your users or audience.
• Because more than half of Internet users
now access content from mobile devices or
tablets, check that the template you use is a
responsive design, which automatically
adjusts the layout in order for it to look good
on a laptop, desktop, tablet, or mobile
screen, regardless of the model or size of the
device.
9. Choose Your
Template
Considering These Issues:
Content Width: Some web site design templates use the
full width of the screen while others use boxes to house
the content.
Header Design: Some templates enable you to show a
static image with no content, which is ideal when your
web site relies heavily on images that don’t require much
explanation. Other web site designs use a static image
with content that might include a headline and a
supporting paragraph that help your reader understand
your web site’s purpose.
Menu Bar: The navigation bar ıs the road map that helps
people find the content they’re looking for. You may
choose your navigation bar to be fixed and at the top of
the page if your content is long and requires scrolling.
10. Focus on User
Experience
User Experience Techniques in the
Design Process:
• Use contrast and size to signal importance. Important
things on your web site need higher levels of contrast
between light and dark elements.
• Use color to communicate feeling. Don’t design a web site
using your personal favorite color. Instead, consider the
psychological meanings of color, as red indicates
excitement, blue seems peaceful, and green signals
naturalness.
• Use images of people to appeal. More than any other kind
of image, people pay attention to images of people. Try to
get the eyes of the person in the image to be looking
where you want people to look on the web page.
• Use F‐ and Z‐patterns to support online reading. When
people read, their eyes move across the page in familiar
patterns.
12. Choosing Typefaces
and Fonts
• Designers use the terms typeface to describe the design
of the letters and the term font is used to refer to the
particular size and weight of the letters as you choose to
display them.
• Typography is an excellent way to depict a visual hierarchy
to help the reader recognize what’s most important.
• In general, designers suggest that you use no more than
two fonts on a page. Most recommend a serif font for
headlines and a sans serif font for the body text. The
strategic use of bold, italic, and color elements can also be
used to help the reader skim and scan more effectively.
• People read the information at the top of the page most
carefully. That’s why headlines, subheads, concision, and
careful organization are so important.
13. “About” Pages
• People use the About page of a web site to identify the
author and purpose of the page.
• You should be make strategic choices about how much
transparency to provide about your identity depending
on your purpose and the context of your work.
• A red flag of warning should be alerted in your mind
when you come across an About page that does not
provide the names of people who are responsible for
the web site.
• Because users make judgments about the veracity and
quality of a web site based on the construction of the
About page, being transparent about your identity is
generally wise.
14. Killer Headlines and
Powerful Subheads
• Users make a decision within 20 seconds after arriving at
your web site whether to continue to read or to escape
and find other content elsewhere.
• Killer headlines use outrageousness to inspire a reader’s
curiosity. Headlines like “Why I Regret Getting Straight A’s
in College” and “How Formal Education Killed the
Passionate Career” attract attention by going against the
grain of popular opinion that college is beneficial to
success in life.
• Subheads provide visual organization to help a reader
see the structure of your ideas. They’re not just labels,
however; when used well, subheads inspire curiosity,
communicate your personality, and evoke emotion.
15. Clickbait and Online
Economics
• Clickbait relies on emotional arousal, a term used by
psychologists to refer to content that engages our
deepest, most primal emotions.
• Clickbait grabs your attention. You click on it almost
automatically. Sensational content usually has one of
more of the sex, violence, children, animals and UFOs.
• Web sites create promotional articles for advertisers
which are then published across a variety of online
social media platforms.
• Online advertising today includes sponsored content
where advertising material resembles editorial content.
This content shows up on your social media feed,
leading to a careful integration of advertising with its
surrounding content.
• The goal is to make the advertising look like the other
content supplied by your friends, outrageous clickbait
content can seem out of place, calling attention to itself
as advertising, which then diminishes its effectiveness.
16. The Ethics of
Blogging
1. Voice your opinion.
2. Be critical of everything, even your self.
3. Use your power for good.
4. Tell the truth.
5. Your opinion is your opinion.
6. Be transparent about your allegiances.
7. Reveal your sources.
8. Give credit where credit is due.
9. Preserve intended meaning.
10. Admit and correct your mistakes
immediately.
Ethical Principles for
Digital Authors
17. Developing a Civic Identity
through Blogging
• The concept of citizenship has shifted as
social media enables a wider range of
participation in democratic process.
• Five Process of Civic Responsibility:
1. Access to media;
2. Awareness of authority, context, and
credibility
3. Assessment of how media portray events
and issues
4. Appreciation of the diversity of
information, dialogue, collaboration, and
voices that exist online
5. Action to become part of the dialogue
18. Activity:
Create Your
Blog or
Web Site
1. What does your blog or web site title communicate
to the user?
2. What three adjectives best express the tone or
feeling of your blog or web site?
3. Why did you select the template you chose?
4. Why did you select the images you chose?
5. How do you use headlines and subheads to structure
the content?
19. Key
Ideas
• There’s no better way to develop our voice as a digital author than
to maintain a blog or build a web site.
• Blogs can be used as a digital diary or a platform for social activism:
the focus is on what we know, think, and feel.
• When we blog, you make time to think about our thinking, and we
use writing to discover and reflect upon our ideas and emotions.
• When we build a web site, we think about our audience and their
needs, organizing content to make it easy for people to find and use
it.
• Because they are highly flexible forms that can incorporate all
other forms of digital media, blogs and web sites can serve as our
digital portfolio.
• All the work that we create as a digital author can be housed in one
place.
20. Speak
Up!
• Through blogging, people can gain visibility that leads to career
opportunities.
• Because some companies will give bloggers free stuff in exchange for positive
mentions, even young bloggers may be aware of how their blogging and
online communication can communicate a certain stance that will attract the
attention of marketers seeking brand partnerships.
• As a form of writing, blogging is a personal journey of discovering your ideas.
• Learning to express yourself on a blog or web site is a process that takes
stamina and courage.
• Bloggers have complete freedom as digital authors, +but “writing without a
safety net” may be stressful because without editors, “you are standing
alone, with your ideas out there, with no one else to fault for those ideas.”