Doug Fenichel, an accredited public relations practitioner and president of In-House Public Relations, presented on whether businesses should start blogs. He defines a blog as a chronological collection of thoughts and links available on the web. Blogs allow businesses to control their message, increase understanding of their firm, and improve search engine rankings. Fenichel recommends businesses commit to blogging regularly on a topic they are passionate about, engage readers through commenting on other blogs, and demonstrate honesty. He notes blogs should be part of a comprehensive communications plan to engage customers, inoculate against crises, and potentially sell more.
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
Blogging 101 - Presentation on how to build and manage a successful content w...Robert Scales
Blogging 101 - From "what is a blog?" to "how to write original content" and user engagement, this presentation covers the basic information you'll need to start your own dynamic content publishing website (Blog).
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Webinar: Should a blog be a part of your marketing plan?Sonnhalter
Sonnhalter drew from its blogging experiences and developed a list of questions to help manufacturers decide if a blog is the right choice for their organization and gives them advice on how to get started in the world of blogging. John Sonnhalter and Rachel Kerstetter present the questions that need answered before starting a blog and give advice for integrating a blog into your marketing plan.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
Slides from a marketing strategy presentation for Christian writers given by Linda Fulkerson to the Arkansas chapter of ACFW (American Christian Fiction Writers) in Little Rock on May 10, 2014. For more information visit http://marketingforchristianwriters.com.
The SEO for Small Businesses deck we created for our first Dabble, hosted at 131 W. Seeboth, Milwaukee, WI. 9 Dabblers showed up to learn more about SEO and we presented for 2 hours. It was a marathon–like this deck.
Generating Sales Ready Leads Through Content MarketingGreg Shuey
In my SMARTcon presentation you can learn how to generate more brand awareness, more website traffic, more leads, and more revenue through content marketing strategy and execution.
In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.
Find. Organize. Share.
Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.
This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.
Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
Web Content & SEO Writing by Janette ToralJanette Toral
Web content writing techniques for search engine optimization as discussed by Janette Toral in an SEO writing workshop. Client sites used as examples are not included in the slide.
Marketing for Christian Writers - Overview of Marketing StrategyLinda Fulkerson
Slides from a marketing strategy presentation for Christian writers given by Linda Fulkerson to the Arkansas chapter of ACFW (American Christian Fiction Writers) in Little Rock on May 10, 2014. For more information visit http://marketingforchristianwriters.com.
The SEO for Small Businesses deck we created for our first Dabble, hosted at 131 W. Seeboth, Milwaukee, WI. 9 Dabblers showed up to learn more about SEO and we presented for 2 hours. It was a marathon–like this deck.
Generating Sales Ready Leads Through Content MarketingGreg Shuey
In my SMARTcon presentation you can learn how to generate more brand awareness, more website traffic, more leads, and more revenue through content marketing strategy and execution.
In a digital age where attention spans are short and everyone is screaming to be heard, the content you share can make or break you. Creating or distributing unique, valuable content that your audience will read (and hopefully share) is as important to your marketing strategy as your public service announcement, your direct mailer, or your Facebook page.
Find. Organize. Share.
Efficient content curation is important for a variety of reasons - it can keep you on top of industry trends, help boost your search engine ranking, publicize your opinion on a specific subject, or establish your as a niche expert. Finding this content, however, can be daunting.
This presentation delves into the fundamentals of content curation - what it is, what purpose it serves, how you can apply it to your communications strategy, and the tools that make it easier.
Hopefully after reading this presentation you’ll be more proficient in finding and disseminating all sorts of awesome content. Or, at the very least, you’ll have a few more tools in your pocket to allow you to do what you do a little more efficiently.
Firefighters from the Flanders Fire Company and Rescue Squad, as well as from Budd Lake, Byram, Netcong and Stanhope used their apparatus to fly a huge American flag over Interstate 80 as motorcycles from Michigan on their way to Ground Zero passed underneath. The bikers were raising money for the families of firefighters and EMS personnel killed in the 9/11 terror attacks. The event was on 9/10/11.
Realtors and every other type of business person get deluged with stories about the importance of social media. But social media is ineffective if a few basic steps aren't taken first. In a discussion with agents at Worden & Green Century 21, Doug Fenichel, APR, of In-House Public Relations, talked about the importance of knowing what sets you apart, knowing your customer and consistency of message across all media. He offered 10 questions to consider before embarking on a communications initiative.
Presentation given at social media conference in Western New York. An introduction to B2B blogging. The deck talks about things to think about before setting up your B2B blog, like search keywords, audience, blog categories, and then walks through types of content, publishing frequency and high level measurement.
The presentation was given by Wendy K. Emerson, Social Media & Marketing Manager. Follow Wendy on Twitter (@SocialPMChick).
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
Introduction to Blogging: A Fletcher Prince PresentationFletcher Prince
This is the presentation I use when I talk about blogging with college students and beginner bloggers. Presented by Mary Fletcher Jones of Fletcher Prince. For more information about us, please visit http://www.FletcherPrince.com
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Similar to To Blog or Not To Blog -- Mendham Business Assn (20)
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
To Blog or Not To Blog -- Mendham Business Assn
1. To Blog or Not To Blog
For the Mendham Business Association
July 20, 2011
Presented by
Doug Fenichel, APR
In-House Public Relations
2. Who is Doug Fenichel
(and why is he talking about blogs?)
• Accredited public relation practitioner
• President of In-House Public Relations
• Blogger (www.inhousepr.wordpress.com)
• Former newspaper, radio and TV reporter
4. What is a blog?
• “A hierarchy of text, images, media
objects, arranged chronologically
that can be viewed in an HTML
browser.” – Harvard blog (figures)
• “A journal available on the Web.” -
blogger
5. What is a blog?
• “A frequent chronological publication
of personal thoughts and Web links.”
Marketing Terms Dictionary
• “A web site in which items are posted
on a regular basis and displayed in
reverse chronological order.”
Wikipedia
8. Why blog?
• Publish your own point of view
• Control the message
• Increase understanding of you, your
firm
• Reputation management
• Improve search engine position
9. Why blog?
• 77% of Internet users read blogs
• 89% of journalists use blogs for
research
• 72% of bloggers blog to share their
experiences
10. Should you blog?
• Be passionate about your topic
• Commit to a regular schedule
• Learn as you go
• Read other blogs and comment on
them
• Demonstrate honesty, authenticity
11. Getting started
• Read, read, read
• Choose a platform
– Word Press
– Blogger
– Movable Type
• Go for it!
12. Publishing
• Plan a theme • Write well
• Write frequently • Don’t wait for
• Keep it short perfection
• Content is king • Keep it personal
• Offer value • Engage readers
• Have some posts in • Use multimedia
queue • Cross promote
13. Publishing
• Think about different kinds of
messages:
– Editorial
– News
– Advice
– Promotions
– Community access
14. Blatant Promotional
Message
• Your blog should be part of a strategy
• Engage your customers and others
• Inoculate against crises
• Sell more
• We can help!
15. Legal & Ethical Stuff
• FTC requires disclosure from
bloggers who receive cash or in-kind
payments.
• Fake reviews are unethical and will
hurt you.
• Do unto others…
16. Go forth & blog
(973) 970-3411 doug@inhousepr.biz
Should your blog be part of a
comprehensive communications plan?
