This is a workbook produced a little over a year ago for a low-tech workshop explaining the basics of social web tools. Was viewed in conjunction with "The Machine is Us/ing Us"
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Has your library discussed creating a Flickr account? A MySpace teen site? Creating a blog? David discusses the current social networking transformation taking place, and applies those changes to a library setting. Then David discusses the changes a library needs to make to meet and participate in our new online, participatory world.
This is a workbook produced a little over a year ago for a low-tech workshop explaining the basics of social web tools. Was viewed in conjunction with "The Machine is Us/ing Us"
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
The African Blogging Journey is a presentation I gave at the inaugural WordCamp Kenya 2011 where I spoke about my experiences in blogging over 4 years and gave tips on what works and does not work.
Has your library discussed creating a Flickr account? A MySpace teen site? Creating a blog? David discusses the current social networking transformation taking place, and applies those changes to a library setting. Then David discusses the changes a library needs to make to meet and participate in our new online, participatory world.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Graham Lavender on blogs and Twitter at John Abbott 2010guybrariang
This is the presentation I gave to students in John Abbott's ILT program on Oct 22, 2010. It's a slightly modified version of the presentation that I gave at Web 2.You 2010.
Enhancing your online profile, for councillorsIngrid Koehler
Tips for enhancing your online profile as a councillor, with a particular focus on blogging. Delivered as part of the LG Improvement and Development's Leadership Academcy programme for councillors
Wikipedia represents a tremendous opportunity for skeptical outreach. But skeptics must make an effort to work within the existing rules. This presentation makes the case for why Wikipedia is such an opportunity, and then gives some tips on how skeptics can contribute.
A presentation for Community Media Workshop's Making Media Connections Conference created with Stephen Franklin. Steve's a spiritual guy, thus the presentation name change to Nirvana. :) He provides lots of great examples of nonprofit blogs. The technical insights come from me. :)
Blogging, either professionally or personally, is a fun and easy way to express yourself online. Learn how to pick the right blogging platform, write for the web, and share your content. No coding experience is required!
The seminar was presented in March 2012 to the Canadian Association of Professional Speaker's Toronto Chapter.
It's a step be step guide to creating your own social media and internet strategy.
An introduction to blogging and writing blog posts. This is aimed at educators, instructors, and related professionals. References the blog at the International Institute for Innovative Instruction: http://engage.franklin.edu/i4/
Graham Lavender on blogs and Twitter at John Abbott 2010guybrariang
This is the presentation I gave to students in John Abbott's ILT program on Oct 22, 2010. It's a slightly modified version of the presentation that I gave at Web 2.You 2010.
Enhancing your online profile, for councillorsIngrid Koehler
Tips for enhancing your online profile as a councillor, with a particular focus on blogging. Delivered as part of the LG Improvement and Development's Leadership Academcy programme for councillors
Wikipedia represents a tremendous opportunity for skeptical outreach. But skeptics must make an effort to work within the existing rules. This presentation makes the case for why Wikipedia is such an opportunity, and then gives some tips on how skeptics can contribute.
The internet is written in pen not pencil - What you post online is permanent, you're leaving a footprint which reveals a lot about you.
Always leave positive footprints, when you travel around the web!
Are you confused?
Just go through the PPT and get your doubts cleared!
PS - I have made this for the workshop on Digital Footprint organized by CodeChef - VIT Chapter. I'm thankful to the CodeChef - VIT Team for making this a huge success.
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
This is an introductory presentation on blogging for business.
Learn what blogging is and how it can help grow your business. Discover what to blog about, how to craft a good blog post, and how to measure your success.
Presented by Drew Becker of Convey Media Group and Stephen Peacock of Peacock Creative Services to the Fuquay-Varina Chamber of Commerce June, 2012.
Introduction to Online Marketing, Part 3 - Placer 2013Coryon Redd
Learn how to find the best audience for your business online and build your search rankings while your at it. This presentation is the 3rd of 3 classes for the Placer School for Adults in Auburn CA. Taught by Coryon Redd, an experienced Internet marketer and entrepreneur, this class presentation is designed for beginners, experts and everyone in between.
Hvorfor kan vi ikke arbejde på arbejde?Peter Svarre
Det er umuligt at arbejde på arbejde! Åbne kontorlokaler, fossende strømme af e-mails og uendelige mængder af statusmøder betyder, at vi ikke længere arbejder på arbejdspladsen, men forsøger at klemme arbejde ind i vores i forvejen sparsomme fritid. Moderne teknologi og nye smarte ledelsesstrategier burde have gjort os både gladere og mere produktive, men i stedet er vi endt med stressede og desorienterede medarbejdere.
Hvorfor gik det galt, og hvad kan vi gøre ved det? I dette oplæg af Peter Svarre får du en række praktiske bud på, hvordan du kan ændre dit arbejdsliv, så du igen kan arbejde på arbejde.
Alle taler om disruption. Regeringen har sågar nedsat et disruptionsudvalg, som forsøger at regne ud, hvordan vi overlever forandringens stormvinde. Men hvad er disruption egentlig? Hvordan hænger det sammen med nye teknologier som internettet, sociale medier, robotter og kunstig intelligens? Hvordan påvirker disse nye teknologier netop din branche eller din virksomhed? Og hvordan kan du forberede dig på disruptionen?
Forbered dig på et oplæg, som både vil åbne dine øjne for udfordringerne fra nye digitale teknologier, men som på den anden side også tager lidt af luften af disruptions-ballonen. Vi lever i en verden med mange forandringer, men med den rette strategi og forståelse for teknologi, kan langt de fleste virksomheder komme helskindet gennem de digitale forandringer.
Hvad kommer du hjem med?
• En forståelse for hvordan digitale teknologier som internettet, sociale medier og kunstig intelligens forandrer virksomheders forretningsbetingelser.
• Konkrete modeller til at arbejde strategisk med virksomhedens digitale forretning
• Eksempler og cases på nye forretningsmodeller- og strategier.
• Et kendskab til hvordan andre virksomheder forholder sig til disruptionens udfordringer.
De sociale medier er svære at komme uden om, hvis du vil markedsføre din virksomhed digitalt. Men hvor giver det bedst mening for din virksomhed, at du lægger dine penge og kræfter?
Sociale medier rummer et utal af muligheder for markedsføring, salg og branding af din virksomhed, men i et socialt medielandskab under hastig forandring, kan det være svært at bevare overblikket over, hvor og hvordan din virksomhed får mest ud af sin tilstedeværelse.
I dette oplæg bliver du klogere på, hvad de forskellige medier kan, og hvordan du anvender dem til forskellige formål. Oplægget gør dig bedre i stand til at prioritere din egen indsats: Hvilke sociale medier giver det bedst mening at bruge i din virksomhed? Hvordan bruger du dem til dit formål? Og hvordan bør du prioritere din tid og dine penge på de sociale medier?
Donald Trump er præsident i USA og England er på vej ud af EU!
Er Trump og Brexit resultatet af en stigende grad af politisk polarisering, og skyldes denne polarisering de digitale og sociale medier, hvor vi i stigende grad lukker os inde i små lukkede meningsfællesskaber – også kendt som filterbobler?
Hvordan er disse filterbobler opstået? Er det overhovedet så slemt? Og hvad betyder det helt konkret for vores politiske system og vores institutioner?
Dette foredrag tager udgangspunkt i filterboble-problematikken, men kan skræddersys til netop din virksomhed eller organisation. Jeg har holdt foredraget flere gange for danske biblioteker, men emnet er relevant for mange andre organisationer og institutioner også.
Buzzwords trives i bedste velgående i den digitale branche. Content is king, customer service is the new marketing, influencer marketing eller omnichannel er bare nogle få eksempler på emner, som marktingchefen simpelthen SKAL forholde sig til lige NU. Problemet er bare, at alle de konsulenter, som strør om sig med buzzwords glemmer den vigtigste del, nemlig hvordan du får alle de nye trends og teknologier til at leve i din virksomheds organisatoriske virkelighed.
I dette foredrag trækker jeg på mine 20 års erfaring som konsulent og min tid som marketingdirektør for Bang & Olufsen til at fortælle historien om, hvordan man som marketingchef skal agere i buzz-ordenes malstrøm. Hvordan finder man ud af, hvad der er vigtigt, og endnu mere vigtigt – hvordan skal man organisere sin traditionelle virksomheds marketingaktiviteter, så de ikke bare ender som varm buzz, men som konkret bundlinje for virksomheden.
2. Agenda for today:
10 – 11 Social media tools
11 – 11.15 Coffee break
11. 15 -13 Social media tools continued
13 – 14 Lunch
14 – 15 Play with social media tools
15 – 15.15 Coffee break
15.15 – 16 Play with social media tools continued
16 – 17 Your experiences
17 - Evaluation and Podio update
3. 1
Facebook
Everybody is there, but should you be there?
4. Personal profile
• If you are a one man organization and
company you can use your personal
profile for branding and spreading
messages
• You can also use it to gather
information
• You should be willing to mix private and
work
• There is an approximate max of 5000
friends
• Often becomes a problem for politicians
and celebrities
5.
6. Facbook page
• Facebook’s product for companies and
organizations
• Basically a free webpage where you can
interact with your customers and followers
• You have some standard functionality
• But you can basically add anything as you like
• People can ”like” your page, and this is
important, but NOT the only goal
• The most important goal is to create interaction
and conversation
• You must offer something interesting AND you
most encourage people to participate
• Pages enables you to get a lot of statistics
10. Facebook groups
• Use it for non-commercial purposes
• Good when you want to have a close
group of people with a lot of
discussion and interaction
• Unlike Pages people will see all of
your updates in groups
• Be careful not to tire people with too
many postings!
17. We have already looked at Twitter as a
listening tool, but how do you use
Twitter as a communication tool?
18. Twitter strategy
• Make sure that your target group is using
Twitter
• Use Twitter to become part of the
conversation on your topics
• Use Twitter to meet the right people
• Post interesting stuff on Twitter
– Your own stuff
– But also other people’s stuff – become a hub
• Follow people – they will be more likely to
follow you
• Tweet often – at least a couple of times per
day
19. Twitter tactics
• Understand the language:
– # tags
– @ tags
– Retweets
• Use hash tags for all of your subjects
– ie. a conference
• Involve people in conversations with
@ tags
• Retweet other people’s tweets
20. Twitter is actually extremely simple,
but it takes a long time to get used to
the language and the culture
Stick around and don’t give up!
23. What’s cool about Google+?
• In many ways better design than Facebook!
• You can control friends and business
connections in circles
• You can create business pages
• It will most likely improve your Google
rankings
• You can create video conferences with
hang-outs
• It is closely integrated with Google’s other
products: Gmail, Maps, Docs, Android, etc.
24. What’s not so cool?
Nobody is using it!
(but this may change)
25. 4
Google Drive (previously Docs)
The tools for everything
26. Google Drive
• Share documents easily
• Work on the same documents
• Create surveys
30. 5
Blogging
The original - but still going strong - social
medium
31. Blogging tools
• WordPress.com
– The best tool!
– You need to have some technical skills
– Thousands of plug-ins
– Thousands of developers
– You can build entire websites on WP (IMS)
• Blogger.com
– Very easy to get started
– No technical skills needed
– Less flexible than Wordpress
– Connects with Google+
• Tumblr.com
– Very popular platform in the US
– Very easy to get started
– Typically a younger and less techie crowd but everybody uses it
• Checkthis.com
– A one page blog
– Use it if you want to publish something very quickly and link to it from
Twitter
32. What is a blog?
• There is no definite definition… but:
• A collection of posts ordered chronologically
with the most recent on top
• Usually enables people to comment
• Usually links to other content – many blogs
comment on each other
• They often use tags
• Authors are often non-professional writers
(they are not paid to blog)
• People blog about subjects they are
passionate about
• Blogs tend to link to similar blogs to create
a network around their subject (blog-roll)
33. RSS reed
Previous posts
Recent comments
Blog roll
Sharing
Comments
34. Blogging strategy
A blog can be a simple repository for
information, but if you REALLY want to
create a blog then you should do the
following:
35. What to write?
•Start with what interests YOU and what you are
passionate about
•…but think about your target group
•Show authority – let people know that you know what
you are talking about
•Stay on the topic – so people know what you are
writing about
• Decide whether you want to be a curator, an author or
both.
• Get inspired by finding other sources/bloggers that
write about your subject area (use RSS readers)
• Encourage colleagues and connections to provide you
with blogging ideas – reward them by naming them
36. Links
•If you are inspired by Internet content, make sure to
provide links.
•Use links as often as possible – it will make you a hub
for your readers.
•Some blog posts can actually just be a simple link and
a couple of lines of text.
37. Citations
•Steal, link, copy other peoples’ content but remember
to mention the source – and if possible always with a
link to the source.
38. Comments
•Always reply to comments if a reply is expected
(unless the comment is completely off topic or spam)
•Never get agitated about negative feed-back. Start
out with being polite and simply ignore people who
are deliberately obnoxious.
•Remember that people seldom get nasty when they
feel that they are talking to a real human being
(unless you are a politician or celebrity)
39. How much to write
•There are no rules about length of blog posts
•People read long as well as short blog posts
•Use short blog posts and many links if you wish to be
a hub of information – a person who sifts through
information and finds the relevant stuff.
•Use longer blog posts if you want to:
– Talk about technical issues
– Start a debate about a substantial topic
– Publish your own thoughts or findings on a substantial topic
40. Keywords
•Create a list of keywords that are related to your
blogging subject
– Think of which subjects you will typically be writing about
•Use the keywords to tag your blog posts
•Use the keywords in your headlines
•Use the keywords as much as possible in the body
copy
41. Embedding content
•You can make your blog more interesting and
dynamic by embedding content such as pictures,
videos or interactive applications
•Look for the embed codes which more and more
often accompany dynamic content.
•Think about copyright issues!
43. LinkedIn
• First of all well suited for recruiting
• Build your CV for your own career
• Build a company profile to attract
employees
• Use it to get in contact with people
• Use it to locate relevant people
• Follow groups on relevant topics
47. Slideshare
• Whenever you present something
put it on Slideshare – be
transparent!
• Follow people on Slideshare and see
their presentations
• Link to your Slideshare presentations
• Embed your slideshare presentations
on your website or blog
48.
49.
50. 8
Video sharing
Video is easy and travels fast in the social media
52. Why video sharing?
• Video ads life and action to your blog
or website
• You can use video to make
complicated stuff more simple
• Video is easy and cheap to produce
• Most internet users have sufficient
bandwitdth
53. How should I use it?
• Create a Youtube or Vimeo channel and put all of your
videos here
• Embed videos on your website or blog
• Share your videos in social media
• Don’t be afraid to share long videos, but most of your
videos should be less than five minutes
• Bring the video camera everywhere it is relevant
• Remember that sound quality is more important than
image quality
• Use video to:
– Document conferences
– Explain what you do
– Present your staff
– Anything you feel is relevant and interesting
54. 9
Images
A neglected side of social media – no more…
55. The most important tool
• Flickr.com – the classic image
sharing tool
• Pinterest.com – image sharing on
steroids
• Instagram – Images gone mobile
56. When is image sharing relevant?
• If you are working with images or
photographs
• If you are working with a very visual
subject
57. How to use image sharing
• User Flickr.com as a repository for your images.
• Use your Flickr images in your blog or website.
• Use Flickr.com as a cheap photo agency
• Use Pinterest if you really want people to share
your pictures – primarily relevant if you have
really beautiful pictures.
• Pinterest is a little like a blog: you must create
a ”tone of voice”.
http://pinterest.com/nosistem/middle-east-
poster/
• Use instagram if you snap quick pictures with
you mobile phone and want to share them on
social networks
62. The most important tools
• Basecamp.com
• Podio
• Yammer
• Dropbox
• Google Apps
63. When to use social collaboration
• In smaller organizations that do not
have an intranet
• If you cooperate with many different
partners
• If you want your employees or partners
to contribute with content
• If you want a safer place to back-up
documents
• If you want to collaborate within
documents
64. How to use the tools
• Basecamp: Very simple tool – mostly to keep
track of documents and control processes.
• Podio: Almost and alternative to an intranet.
Find thousands of apps or build your own apps
for your specific purposes. Podio has a non-
profit policy.
• Yammer: Similar to Podio – a social alternative
to the intranet.
• Dropbox. Excellent for sharing and backing up
documents
• Google Apps. Also shares documents but offers
a long range of other services (Google docs,
email, Google+, etc.)
66. Relevant tools
• Ning.com – the market leader. Not
free anymore but fairly cheap
• Mixxt – the free alternative to Ning
• More:
http://socialmediatoday.com/joshcan
help/318097/10-tools-create-your-
own-social-media-network
67. Why build your own?
• When you need to create a community
of people with common interests and
STRONG dedication (cancerforum.dk).
• Sometimes you need people in a
private setting.
• When Facebook or Twitter lack
functionality.
• If you want to own your own data and
content.
71. Why should you share links
• For your own sake. On delicious they
are easy to find and do not disappear
if your computer does.
• Share links within the organization
• Share links with partners
• Share links with the rest of the world
• Share your links on your website or
blog with an RSS feed
72.
73. Group or individual work
• Select a tool that you do not know but
which is relevant for you or your
organization
• Try the tool:
– Create profiles
– Create content
– Understand how it works
• Take notes and be ready to present your
learnings to the group
– What was good about the tool
– What was bad
– Will you use this tool in the future? For what?