The document discusses different tools for social storytelling, including blogging, podcasting, and creating video content. It provides information on setting goals for storytelling initiatives, choosing appropriate tools, generating engagement through community features like comments, and tracking the results of storytelling efforts. Effective social storytelling can help give people a greater sense of connection to an organization by allowing them to participate in sharing stories.

1. Social Storytelling

2.  Social Storytelling
 Blogging
 Video
Agenda

3.  Don't do this
 Choose Your Own
Adventure
 Write Your Own
Chapter
Social Storytelling

4.  Give People a Chance
to Sound Smart
 Give People a Chance
to Emote
 Give People s Sense of
Community
 = More connection to
your organization
Benefits

5.  Is Your Community Ready to Talk About Your
Story?
 Is Your Organizations Ready for Your Community
to Talk About Your Story?
 Do You Have a Plan and Resources?
 Do You Have Appropriate Community Policies?
Considerations

6.  Blog
 Podcast
 Photo Sharing
 Video
A Few Storytelling Tools

7.  Raise Your Hand if You:
− Know What a Blog Is
− Read Blogs
− Have Commented on a Blog
− Have a Blog
Blogging

8.  Series of Posts
 One or Multiple
Authors
 Comments
 RSS
 Tags/Topics
 Blogroll
Anatomy of a Blog

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• Strategic Consulting
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Empowerment
• Blogging
• Podcasting
• Career Coaching
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10. Content
• What goal are you trying achieve?
• Who are you writing for?
• Who else is writing about the same topics?
• What will the tone be?
• Who will write it?
• What images will you use?

11. Search for photos with a
Creative Commons License

12. Tools
• Blogger.com
• WordPress.com
• TypePad
• WordPress.org
• MovableType.org
• MovableType.com

13. Choosing Your
Blogging Tool
• What features and functions do you need?
• What is your budget?
• What is your technical expertise?
• How soon does it need to go up?
• What is your “exit plan”?

14. Blog Management
• Comments: Make it easy and moderate.
• Editing: Keep red pen use to a minimum
• Guidelines: Encourage creativity and
consistency.

15. Generating
Community & Traffic
• Read and comment on other blogs
• Have a blog roll
• Link to other bloggers in your posts
• Make commenting easy
• Allow subscription by rss and email
• Use images and multi-media in posts
• Write titles people are searching for

16. Generating
Community & Traffic
• Make it easy to share posts with others
• Ask questions
• Be opinionated
• Host a contest
• Participate in carnivals and memes
• Invite guest bloggers to participate
• Integrate your blog into other social networks

17. Tracking Tools
• Feedburner • Technorati
• Feedblitz • Google Alerts
• Google Analytics • Google Blog Search
• Site Meter • Twitter Search
• StatCounter • PostRank

18. Tracking Goals
• What do you want to measure?
• How often do you want to measure it?

19. Tips
• The best person to blog, is the one who wants to
blog.
• Keep a list of “bloggable” topics.
• Write titles people are searching for.
• Lists and how-tos are always popular.

20. Tips
• Make it easy to subscribe, comment, and share.
• Remember that people skim on the web.
• Include images with every post.
• Don’t sound like you know everything.

21. Video

22.  Long Form
 Short Form (<5 min)
 Serious
 Funny
 Professional
 Casual
Anatomy of a Video

23.  What's your goal? (Not all videos can go viral)
 Who is your audience?
 What voice will you use?
 What content will you produce?
 How will you sustain it?
Content

24.  YouTube is one option:
− blip.tv
− vimeo.com
− current.tv
 Livestreaming
− ustream.tv
− quik.com
Platforms

25.  Title your videos and add descriptive tags
 Use playlists to group content
 Use a clear call to action (if appropriate)
 Determine your user personality, posting schedule,
and comment response strategy
Demo Break!

26.  All of your efforts
support each other
 Use email, the web site,
print and earned media
to promote your work
 Make sure it's shareable
so your network can
work it too
Work the Network