This document provides strategies and tips for content creation and blog marketing. It recommends focusing content on showing benefits quickly, making it accessible, and structuring it according to the AIDA model of grabbing attention, interest, desire, and prompting action. Content should teach rather than sell and use keywords, lists, and related content to engage readers. Both outbound marketing like advertising and inbound techniques like SEO, social media, and email should be used. Quality over quantity is key for SEO while social media requires engagement and listening. Resources for learning content creation and marketing are also provided.

1. Strategies, Tips, & Tricks:
Content Creation & Blog Marketing

2. About Me
• Nick Coe (@nick_coe)
• Marketing & Advertising
• Traditional & Digital

3. Bigger Picture
Average person online 60 hours/month
94 domains, 3K webpages
25 hours viewing content

4. Your Visitors…
Thus, your
content must…
1. Show Benefit ASAP (Content Strategy)
2. Be Accessible (Marketing Strategy)

5. How?
• Think of your blog as a cupcake…
Passion Areas
Shared Topics
Related Topics
Main Subject

6. Starting Point - Research
• Topics – Far & Wide
• Social Sites
• Relevant forums
Tip: “Google Keywords”
• High Volume
• Low Competition
• Keywords – Go Niche
Tip: “SEO Moz Keyword • Search Engines
Difficulty Tool”
• Social
Tip: Twitter
• Search hashtags • Intuition

7. Basic Structure
General
Featured Image
Headline
Intro
Body
Conclusion
Specific

8. Structure With Style
• Old marketing principle
• A.I.D.A.
Attention: grab the reader’s attention!
Interest: quickly address benefits
Desire: confirm their interest
Action: show them what to do next

9. More Tips
• Don’t sell, teach
• Make it digestible
• “Would I read (and share) it?”

10. Content Summary
• Headline + Featured Image  Attention
• Tip: Check DIGG headlines & test, test, test…
• Featured Image + First sentence  Interest
• Tip: Keywords to the front, thumbnail + excerpt
• Body  Desire
• Tip: KISS, be concise, use lists
• Post-Body  Action
• Tip: “Social Sharing” & “Related Posts” plugins

11. Spreading the word
• “Build and they will come?”
• If content is king, design is queen, then…

12. “…Context is GOD” – Gary V.
• Not what you deliver, but how
• Engagement
• Listening
• People don’t care about you…
• But they care what others say
• Friends, family
• Influencers, thought leaders

13. Marketing
• Outbound Marketing • Inbound Marketing
• Interruption • Attraction (Accessibility!)
• Advertising • Search, Social
• Telemarketers VS. • Email, Other
Tip: hubspot.com/marketing-resources

14. Inbound Marketing
Source: seomoz.org

15. Inbound Marketing
• SEO
• Quality, not Quantity
• Eye on traffic – Google Analytics
• Plugin Tip – “SEO Pack”
• Social
• Produce “pointable” content
• Engage, listen, optimize
• Plugin Tip: “WP To Twitter”, “Wordbooker”

16. Inbound Marketing
• Email
• Most valuable online, social property
• Plugin Tip: “WP Autoresponder & Newsletter”
• Mailchimp
• Other - “Sweat Marketing”
• Guest blogging (yours + others)
• Plugin Tip: “User Capabilities”
• Comment marketing, forums
• Infographics, Video, eBooks

17. Resources
• Content
• Copyblogger
• Problogger
• Quora thread – “What are good books and blogs for
learning copywriting?”
• Marketing
• Hubspot
• Duct Tape Marketing
• SEOMoz

18. Thanks!
Thanks!
Any Questions?