I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.

1. CONTENT MARKETING
F U N D A M E N T A L S

2. Hi, I’m Sujan Patel
I run Web Profits, a marketing agency that help
companies leverage growth marketing
I'm a regular contributor at Inc, Forbes, WSJ &
Entrepreneur
I'm the author of Content Marketing Playbook
& 100 Days of Growth

3. Case Study: Wheniwork.com

4.  750,000 visitors per month
 1750 leads per month
 5 articles generate 80% of the traffic
 The best performing content are tools, ebooks &
interactive content.
When I Work

5. Build a Tool: This has generated 12,500 visitors
and 50 new customers per month

6.  750,000 visitors per month
 1750 leads per month
 5 articles generate 80% of the traffic
 The best performing content are tools, ebooks &
interactive content.
Create an Ebook: This has generated 10000+
emails opt-ins and 130 links

7.  750,000 visitors per month
 1750 leads per month
 5 articles generate 80% of the traffic
 The best performing content are tools, ebooks &
interactive content.
Create a Resource: This has generated 70,000
visitors
The idea behind this came from our customer support team

8. Create Epic Content!
1.2 Million Visitors 108K Visitors

12. DISCLAIMER: NO MAGIC

14. TWO CONTENT
MARKTING HACKS

15. LAZY VERSIONS:
Instead of writing content, curate content

16. FAST VERSION:
Instead of writing on your own site, guest blog

17.  Increases Trust
 Builds Your Brand/Exposure
 Increases SALES
 Increases Traffic
 Improves SEO (Evergreen Traffic)
ROI of Content Marketing

18. ..and good content marketing can even
land you TV & radio interviews

19. 1. Metrics that matter
2. What to write about
3. Content creation
4. How to stand out
5. Content promotion
AGENDA

20. Monthly Visits (pay attention to Time on Site & Bounce Rate)
Mentions/Links
Shares/Engagement
Email Opt-ins
Conversions/Sales
Metrics That Matter

21.  Conduct keyword research to ensure there’s enough
search volume for your topic
 Write on popular topics
 Use Buzzsumo to find popular topics
 Use Google Trends to see demand
 Write on a topic that’s done well before, just make it
better (skyscraper technique)
What To Write About

22. How to Stand Out (10x Content)
Do a
competitive
analysis
Do a
competitive
analysis
Identify the unique value that
you are going to provide to
readers and influencers
2
Do a competitive analysis
1
Recognize the investment of
time by the reader and
accommodate them
3
Don't try to create
viral content
5
The mobile and social
experiences for your content
need to be outstanding
4
Properly staff your team
6
6 tips for creating 10x content

23. QUOTE or CITE INFLUENCERS
 Reach out to let them know
 Use conversation to build long term relationship
EMAIL YOU LIST
Don’t have a list?
 Use Welcome Mat from SumoMe
 Use Exit intent ads from Marketizator
 In Content Upgrades from Optin Monster
BUY FACEBOOK ADS
 Try Contextual Ad networks such as Facebook Ads Taboola, Outbrain, Zemanta
USE MIXED MEDIA (images, video, click to tweet, embedded tweets)
SHARE WITH THOSE WHO’VE WRITTEN SIMILAR CONTENT
5 Effective Ways to Promote Content

24. “Create less,
promote MORE.”
— Salma Jafri

25. One MORE Thing

26. Recyclable
Content

27. Webprofits.Agency
@SujanPatel
Snapat.me
QUESTIONS?