The is the PPT for the talk that I gave on "Gamifiying your Blog" on how gamification can help increase user engagement and improve user experience on the blog at WordCamp Pune

1. • Thanks for your
attendance
some bullets

2. Gamify your Blog
By Sumit Gupta
Blogpreneur at
Homeforgeeks
@sumonigupta

3. That 2 way
communication is the
best and most effective
I believe way to communicate and
share information so
keep the questions and
answers coming

4. What is Gamification
• Simply put, gamification makes user
experiences more fun
• In more jargon terms, gamification is the
use of game mechanics and design
principles to increase user engagement
and build customer loyalty on and offline

5. What is Gamification {Contd}
• No, Gamification is not converting your
business into a game model.
• Gamification is about Leveraging user’s
desire to compete and achieve
• In Gamification everybody is winner be it
end user or webmaster

6. Lets Play
a
“Contest”

7. Rules
• 3 questions, best answer gets 10 points,
runner up gets 7 points and 2nd runner up
gets 5 points
• After 3 questions, one with maximum
points gets some surprise prize.
• The result would be final and binding, no
changes would be made
• Lets start then.

8. 1 Question
st
• Consider an contest
going on a blog with
prize to meet Sunny
leone, the diva was the
most searched
bollywood actress of
2012, all you need to do
is write a comment
about her beauty in 100
words
• Time: 60 secs

9. 2 nd
Question
• The so called “pony tail”
Management guru,
founder of hai-hai PM,
recently in a TV
interview opposed
couple of bloggers and
atlast said that blogger
community should be
hanged, so here’s an
Image you need to
caption and funniest one
gets 10 points
• Time Frame: 30 Secs

10. 3 Question
rd
• This is somewhat
simple, you need to write
2 sentence describing
why WordPress is better
then other CMS like
Drupal and Joomla, Best
answer gets 10 points
• Time:1 Mins

11. And the
Winner is
“Gamification”

12. Obser vat i on f r om t hi s cont est
• Did you observe that I did not call this as
“Game”
• Everybody is winner in this, leader gets
highest prize
• Feedback was realtime
• Leaderboards
• We leveraged user’s greed to win
something to our benefit

14. • Points
• Badges
• Levels
Gamification • Leaderboards
Elements • Virtual Goods
• Social Single Sign-on
• Rewards

15. • This basically
Points means awarding
users with some
amount of points
or coins if the
user complete’s a
given task.

16. • Badges act as
distinctive token
Badges or emblem to
showcase the
rank of the user
• Badges are
among the most
visible elements
of gamification

18. • Levels show a user
how far they have
come and serve as a
Levels social status marker
to all other
participants in a
community.
• They act as a
feedback in realtime
and motivates user
to get more

19. • Leaderboards let users
LeaderBoard see their competition
and where they rank
amongst other users.
• This mechanic plays to
the competitive nature
of users and drives
them to earn more and
move up the ranks.

20. • The exchange and
Virtual Goods/
consumption of virtual
Currency goods and services
using virtual currency
and loyalty points.
• Each user can have
virtual goods of there
choice

21. • This is one of the
Single Social important feature to
Signon have in gamification
• This would mean
adding multiple
signin option like
Facbook, Twitter
and G+

22. • This element deals with
Rewards and the awards to be given
Prizes to winners of
Gamification
• Creators of virtual
economies create the
scenarios in which
users will be given
awards.

23. Rules Of Gamification
• Again, we are not making a game rather
we are taking the gaming concept and
implementing it on our site
• Know your goals/aim
• Monitization may sound great initially but
its advisable to monitize the site after
some time.
• Make it personal
• Gamification is a process not a project

24. Why should we “Game”ify
•The sole aim of adding
gamification on the site is to
increase user engagement
Engagement •Engagement basically
means increase in time
and Influence spent on the site, frequency
of visit, page views and
conversions

25. Why should we “Game”ify
Loyalty •Returning Visitors

26. Why should we “Game”ify
In a report published by
Nielsen, Gamification has
helped increase the social
Virality traffic by 90%
So More Social Traffic=More
Virality.

27. Why should we “Game”ify
•One of the important factor
which would decide If
adding Gamfication is worth
it or not
Revenue As discussed earlier,
Gamification does increase
user engagement hereby
chances of clicking the ads
is more

28. Why should we “Game”ify
•It’s a proven fact that more
the user engagement more
the chances that blog being
classsified into Quality Blogs
SEO
•More User Engagement=
Less bounce rate, Less
Bounce Rate=Higher SE
Ranking.

29. Gamification Platforms
•CubePoints
Open Source
•Inferuser

30. Gamification Platforms
•BigDoor
Freemium •PunchTab
•Janrain

31. Gamification Platforms
•Gigya{Market leader}
•iActionable
Premium
•Bunchball
•Badgeville

32. Implementation
• (Using either Bigdoor or Punchtab)

33. Successful Implementation of Gamification
• www.makeuseof.com
• http://timesofindia.indiatimes.com/india

34. People to follow on Gamification
Gabe Keith Smith Rajat Paharia
@gzicherm
Zichermann @ChiefDoorman @rajatrocks
Chairman of Co-Founder and Founder at
Gsummit CEO of @BigDoor Bunchball

35. Finalification
•So we simplified the word
“Gamification”
Gamification
•Talked about why we
Pawned should “Gamify” our blog
•Best Gamification platforms
and Experts

36. Connectify
•www.fb.me/sumonigupta
•www.t.co/sumonigupta
•sumoni@homeforgeeks.com
•www.homeforgeeks.com
•www.buzzox.com

37. 2 Mins Silence
for hyderabad
bomb last
casualties

38. Thanks for your co-operation
Q&A