The document discusses the evolving landscape of social media marketing, highlighting key statistics and trends such as the decline of traditional media and the rise of digital platforms. It emphasizes the importance of using social media tools for direct engagement with audiences, lead generation, and enhancing brand visibility. Additionally, it provides insights on how to measure the return on investment (ROI) in social media efforts through various analytical metrics.

1. Social Media Crash CoursePaul Gillin, AuthorThe New InfluencersSecrets of Social Media MarketingSocial Marketing to the Business Customer

2. The Media in CollapseAverage age of US daily newspaper reader: 57Reduction in US newsroom staffs since 2001: 45%US Magazine CirculationGrowth in NBC prime time audience, 2008: -14.3%Age of average network evening news viewer: 63

3. New Media FactsFacebook is the fastest growing consumer product in history

4. Word-of-mouth marketing spending will hit $3B by 2013

5. 93% of B2B buyers use search to begin the buying process

6. Direct-mail spending is expected to decline nearly 40% by 2014

7. 80% of IT decision-makers say word of mouth is their most important source when making buying decisions

8. Google Processes 38,000 search queries every secondSurvey of 105 Marketers, April, 2010

9. The Way It Was

10. The Way It’s Going

11. Cut Out the MiddlemanToday, you can take your message directly to your constituents without relying upon media intermediariesAnd why would you not want to do that?

12. If You’re Not Helping, They’re Not Listening

13. Share Everywhere: Clickable Gurus

14. Value-drive decision-making

15. Group consensus

16. “Bet the business”

17. Long-term relationships

18. Audience is knowledgeable, engaged, serious

19. Intense need for informationHow is B2B Different?

20. Calling All Stakeholders

21. Let’s Define Our TermsSocial Media is a set of online tools that your constituents use to communicate with groups of friends or people with similar interests. They include:Blogs

22. Microblogs

23. Social Networks

24. Media-Sharing

25. Forums

26. Shared Workspaces

27. Multi-user games

28. Social news

29. Virtual worlds

30. Community reviews

31. Social bookmarkingNew World ProspectingOUTBOUND Bottom-up lead genEnhanced lead qualificationMultiple points of engagementINBOUND SEOBlogsTwitterContent PremiumsWord of Mouth

32. Tools for the FunnelImpressionWhite paper | eBookAnalyst report | PublicationBlog | Article | Tweet | PodcastSalesLeadQuality ContactCase study | Video testimonialGuided tour | Product demoWebinar | Press coverageGlossary | ROI calculatorProspectFree trial/ConsultationHelp desk | Chat | ForumTraining | Usage tips Contact informationCustomerSource: NowSpeed Marketing, Inc.

33. But the Funnel Still May be InvalidSource: Monitor

34. Just One GuyEstimated monthly traffic: 73,000Google Indexed pages: 6,490Alexis ranking: Top .12%Inbound links: 850,771Del.icio.us bookmarks: 1,776New York Times citations: 115Computerworld citations: 146InformationWeek citations: 89Newsletter subscribers: 150,000

35. Mainstays of Social MediaBtoB Magazine Survey of 387 Marketers, April, 2010

36. Use Social Media To…Test Messages

37. Capture Leads

38. Strengthen Relationships

39. Identify Topics

40. Generate Content

41. Gather FeedbackStart ListeningRSS

42. Google and Google Alerts

43. FeedMyInbox (and related)

44. Social Mention

45. Omgili

46. Advanced Twitter search

47. Backtweets

48. YouTube

49. Facebook (limited)

50. LinkedIn (limited)

51. Industry-specific sites and blogs

52. Boardtracker

53. Google “Similar” command

54. Flickr

55. SlideShare

56. Customer ratings sites (e-pinions, GetSatisfaction, Yelp, BazaarVoice)Little-Known Listening GemsSocial bookmarking sites Social Media SearchWebsite Evaluators

57. Start With the BusinessTacticsToolsMeasurementBusiness GoalHire Tech Freelancers

58. List Rentals

59. Create CoTweet Account