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Content Marketing Training by Christa Sabathaly
This document provides a guide to growing your first 10,000 customers through content marketing. It begins with explaining why content marketing is important for startups and e-commerce sites. It then defines content marketing as non-interruptive communication that makes buyers more intelligent without directly selling. Various content types are discussed. Steps are given to create awesome content, including developing a statement of value and ideal customer outcome. Measurement tools are recommended to test strategies and case studies provided. The presentation concludes with a Q&A and additional resources.
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Content Marketing Training by Christa Sabathaly
- 1. HOW TO GROWYOUR FIRST 10,000 CUSTOMERS WITH AWESOME CONTENT Christa Sabathaly
- 2. WHY YOU AREHERE? ➤ You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy on your e-commerce site ➤ You want to step up your content game to bring more traffic to the site
- 3. WHY AM IHERE? ➤ I specialised in demand creation.
- 4. TODAY’S AGENDA ➤ Whatthe heck is content marketing, anyway? ➤ Step-by-step guide in creating awesome content ➤ Content marketing secret sauce to growth hacking.
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- 6. GENERATION OF REMOTECONTROL
- 7. “Content marketing isthe art of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
- 8. TYPES OF CONTENTMARKETING
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- 10. AND, CONTENT MARKETINGIS ALSO THE FOUNDATION OF ALL YOUR PAID ADVERTISING.
- 11. STEP BY STEP GUIDETO CREATING AWESOME CONTENT
- 12. EXERCISE - 1 ➤Imagine a brand. It can be your brand, or any random brand ➤ Create a tweet (140 characters) to promote your brand ➤ You have 1 minute to do this
- 13. COMMON MISTAKE INCREATING CONTENT
- 14. GOOD CONTENT BUILDYOUR “IDEAL AFTER”
- 15. GOOD CONTENT BUILDYOUR “IDEAL AFTER”
- 16. AWESOME EXAMPLE OFCOMMUNICATING “IDEAL AFTER”
- 17. ONCE YOU’VE IDENTIFIEDYOUR IDEAL AFTER, YOU CAN CREATE SOV
- 18. EXERCISE - 2 ➤Build your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV. ➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram. ➤ You have 5 minutes to do this. ➤ This exercise comes with a prize for the first winner!
- 19. GROWTH HACKING YOUR CONTENTTO 10,000 WEBSITE TRAFFIC
- 20. THE SECRET…. ➤ Thesecret to growth hacking is : THERE IS NO SECRET SAUCE. ➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
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- 26. WRAP UP ➤ Contentmarketing’s job is to create traffic by communicating the ideal after ➤ To start writing on your social media, try elaborating your Statement of Value ➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools
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- 28. OTHER RESOURCES ➤ Copywriting: https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats- instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/ content-marketing-infographics/ ➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing by Ryan Holiday ➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com
- 30. THANK YOU ANDLET’S STAY CATNNECTED! ➤ @sabathaly ➤ www.sabathaly.co ➤ christa.sabathaly@gmail.com