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WHY YOU ARE HERE? ➤
You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy on your e-commerce site ➤ You want to step up your content game to bring more traﬃc to the site
“Content marketing is the art
of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
EXERCISE - 2 ➤ Build
your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV. ➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram. ➤ You have 5 minutes to do this. ➤ This exercise comes with a prize for the ﬁrst winner!
THE SECRET…. ➤ The secret
to growth hacking is : THERE IS NO SECRET SAUCE. ➤ Growth hacking is a scientiﬁc approach to marketing, therefore you need to test and validate your content strategy via measurement tools.
WRAP UP ➤ Content marketing’s
job is to create traﬃc by communicating the ideal after ➤ To start writing on your social media, try elaborating your Statement of Value ➤ Grow your ﬁrst 10,000 traﬃc by validating your content strategy with measurement tools
OTHER RESOURCES ➤ Copywriting :
https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.buﬀerapp.com/instagram-stats- instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/ content-marketing-infographics/ ➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing by Ryan Holiday ➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com