HOW TO GROW YOUR FIRST
10,000 CUSTOMERS WITH AWESOME CONTENT Christa Sabathaly

WHY YOU ARE HERE? ➤
You’re probably starting your own start-up ➤ You want to check whether you have a good content strategy on your e-commerce site ➤ You want to step up your content game to bring more traffic to the site

WHY AM I HERE? ➤
I specialised in demand creation.

TODAY’S AGENDA ➤ What the
heck is content marketing, anyway? ➤ Step-by-step guide in creating awesome content ➤ Content marketing secret sauce to growth hacking.

WHAT IS
CONTENT
MARKETING?

GENERATION OF REMOTE CONTROL

“Content marketing is the art
of communicating with your customers and prospects without selling. It is non- interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

TYPES OF CONTENT MARKETING

DOES CONTENT MARKETING CREATES ORGANIC
TRAFFIC?

AND, CONTENT MARKETING IS ALSO
THE FOUNDATION OF ALL YOUR PAID ADVERTISING.

STEP BY STEP GUIDE TO
CREATING AWESOME CONTENT

EXERCISE - 1 ➤ Imagine
a brand. It can be your brand, or any random brand ➤ Create a tweet (140 characters) to promote your brand ➤ You have 1 minute to do this

COMMON MISTAKE IN CREATING CONTENT

GOOD CONTENT BUILD YOUR “IDEAL
AFTER”

GOOD CONTENT BUILD YOUR “IDEAL
AFTER”

AWESOME EXAMPLE OF COMMUNICATING “IDEAL
AFTER”

ONCE YOU’VE IDENTIFIED YOUR IDEAL
AFTER, YOU CAN CREATE SOV

EXERCISE - 2 ➤ Build
your “ideal after” in 1 paragraph for an “About Us” section in your website, stating your SOV. ➤ Create an instagram post to promote your launch, and please provide a description or imaginatively draw on what kind of picture you want to put in your instagram. ➤ You have 5 minutes to do this. ➤ This exercise comes with a prize for the first winner!

GROWTH HACKING YOUR CONTENT TO
10,000 WEBSITE TRAFFIC

THE SECRET…. ➤ The secret
to growth hacking is : THERE IS NO SECRET SAUCE. ➤ Growth hacking is a scientific approach to marketing, therefore you need to test and validate your content strategy via measurement tools.

MEASUREMENT CAT CASE
STUDIES

INSTAGRAM
UnionMetrics.com

WINNER
ANNOUNCEMENT

WRAP UP ➤ Content marketing’s
job is to create traffic by communicating the ideal after ➤ To start writing on your social media, try elaborating your Statement of Value ➤ Grow your first 10,000 traffic by validating your content strategy with measurement tools

Q&A

OTHER RESOURCES ➤ Copywriting :
https://blog.kissmetrics.com/75-copywriting-resources/ ➤ Instagram Metrics Insights : https://blog.bufferapp.com/instagram-stats- instagram-tips ➤ Content Cheatsheets : https://www.pinterest.com/michaelschmitz/ content-marketing-infographics/ ➤ Great Reads ➤ Zero to One by Peter Thiel ➤ Growth Hacker Marketing by Ryan Holiday ➤ Blogs to bookmark or subscribe ➤ contently.com ➤ contentmarketinginstitute.com

THANK YOU AND LET’S STAY
CATNNECTED! ➤ @sabathaly ➤ www.sabathaly.co ➤ christa.sabathaly@gmail.com