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ABCs of SaaS Growth by Sujan Patel

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Presentation from Growth Marketing Conference 2018

Published in: Marketing
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ABCs of SaaS Growth by Sujan Patel

  1. 1. OF SAAS GROWTH @SujanPatel
  2. 2. TABLE OF CONTENTS About   Current Landscape Customer Experience 3 B's All Hands 01 02 03 04 05
  3. 3. @SUJANPATEL I’m the co-founder of  Web Profits, Managing Partner at Ramp Ventures & an Adrenaline Junkie
  4. 4. CURRENT LANDSCAPE More competition#1 Paid marketing is crazy expensive#2 Increased customer demands (and options)#3
  5. 5. CUSTOMER EXPERIENCE
  6. 6. GREAT CUSTOMER EXPERIENCE WORD OF MOUTH
  7. 7. /1 MAKE YOUR COMPETITORS' WEAKNESSES YOUR STRENGTHS
  8. 8. RIGHTINBOX.COM COMPETITORS:
  9. 9. /2 OPTIMIZE FIRST USER EXPERIENCE
  10. 10. /2 OPTIMIZE FIRST USER EXPERIENCE
  11. 11. /3 ONBOARDING EMAILS SHOULDN'T BE ALL ABOUT YOU
  12. 12. HOUSTON, WE HAVE A PROBLEM
  13. 13. RIGHTINBOX.COM DID THE SAME THING
  14. 14. MAKE IT ABOUT THE CUSTOMER 23% INCREASE IN SALES
  15. 15. 3 B'S
  16. 16. /BE HELPFUL
  17. 17. OUR CUSTOMERS' BIGGEST PROBLEM IS COPYWRITING
  18. 18. /BUILD RELATIONSHIPS
  19. 19. LEVERAGE CO-MARKETING OPPORTUNITIES
  20. 20. BUILD RELATIONSHIPS WITH INFLUENCERS
  21. 21. /BRAND
  22. 22. BUILDING A BRAND IN A NUTSHELL Focus on an excellent customer experience#1 Create content/tools that solve customers' problems#2 Build relationships with influencers#3
  23. 23. ALL HANDS ON DECK
  24. 24. /1 EVERYONE ON THE TEAM SHOULD BE TALKING TO CUSTOMERS
  25. 25. /2 SEND A HELPFUL ARTICLE AT THE END OF EACH SUPPORT TICKET
  26. 26. /3 ACTIVITY BASED SALES & SUPPORT
  27. 27. THANKS!CONTACT sujitsu@gmail.com @sujanpatel youtube.com/scubasewj

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