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10 Offbeat Ways to 10X Growth

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Slides from my talk at Traction Conference (http://tractionconf.io) on leveraging your customers for growth. Also known as Kung Fu!

Published in: Marketing
  • Hi Sujan. Very useful presentation, thanks a lot! I would also add Retently (www.retently.com) under slide 6. It is a product quite similar to Promoter.io and Asknicely.
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10 Offbeat Ways to 10X Growth

  1. 1. 10 OFFBEAT TACTICS TO 10X GROWTH
  2. 2. ➔ 15,000+ Customers using social advertising, inbound marketing, word of mouth & customer delight ➔ 5000+ Customers using inbound marketing, community, word of mouth & education/training ➔ 1,000+ Customers using community, word of mouth & influencer marketing ➔ 10,000 Users using word of mouth, community & influencer marketing IN THE LAST 2 YEARS I’VE HELPED:
  3. 3. A TYPICAL FUNNEL
  4. 4. Kung Fu WHAT IF YOU LEVERAGED YOUR CUSTOMERS FOR GROWTH?
  5. 5. I’M GOING TO TEACH YOU KUNG FU
  6. 6. #1 NPS SUVERY YOUR CUSTOMERS Leverage promoters for reviews, social shares, & testimonials Recommended Tools: • Wootric.com • Promoter.io • Satismeter.com • Asknice.ly
  7. 7. ASKNICE.LY’S NPS TESTIMONIALS
  8. 8. #2 THANK YOUR CUSTOMERS Add live chat on pricing page, during checkout process & timed based
  9. 9. #3 THANK YOUR CUSTOMERS IN REAL LIFE 17% of wheniwork.com’s thank you cards are shared on Facebook or Twitter
  10. 10. #3 CREATE A COMMUNITY AROUND YOUR CUSTOMERS
  11. 11. #4 SHARE EVERYTHING YOU KNOW WITH YOUR COMMUNITY
  12. 12. #5 BUILD REAL RELATIONSHIPS WITH YOUR COMMUNITY
  13. 13. #6 LET YOUR CUSTOMERS WRITE YOUR COPY Survey users using Qualaroo asking a simple question, “Describe our product/service in one sentence?” Then use the answers as headline copy
  14. 14. #7 ASK YOUR CUSTOMERS TO SPREAD THE WORD Tested using Intercom message Applied winner to the main dashboard
  15. 15. #8 CREATE RESOURCES, EBOOKS, TOOLS FOR YOUR CUSTOMERS
  16. 16. USE MARKETIZATOR.COM TO SURVEY AND SEGMENT YOUR CUSTOMERS
  17. 17. #9 EDUCATE YOUR CUSTOMERS
  18. 18. #10 SWAG YOUR CUSTOMER Full story: http://sujanpatel.com/marketing/how-giving-away-t-shirts-made-me-over-500k-in-revenue/
  19. 19. SujanPatel.com @SujanPatel Snapat.me

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